What Buck Gardner Calls does

Buck Gardner Calls is a Memphis, Tennessee-based manufacturer of hunting game calls founded in 1996 by Buck Gardner, the 1994 World Duck Calling Champion and 1995 Champion of Champions. The company produces duck, goose, turkey, predator, and deer calls across a tiered portfolio spanning entry-level polycarbonate calls priced around $10-$40, mid-range diamondwood/polycarbonate hybrid calls at $40, and premium custom acrylic and wood calls in the $100-$175 range, including limited-edition commemorative models. Its proprietary technology, Spit-Tech™ toneboard design, cycles moisture through the call during use to prevent reed sticking from saliva or condensation. Every call is hand-tuned and tested individually at the Memphis shop and is backed by a lifetime warranty covering defects in materials, quality, and workmanship.

The business runs on a direct-to-consumer e-commerce model through a Shopify-powered storefront at buckgardner.com, supplemented by phone orders, walk-in Memphis shop visits, and a wholesale/dealer channel for retailers and outfitters. International shipping is available to Argentina, Canada, Greece, Italy, New Zealand, and the United Kingdom. Revenue is generated primarily through hardware sales of game calls, with additional streams from custom engraving services ($30 setup fee plus $6 per engraving), tune-up maintenance kits, and branded apparel and accessories. Customers include waterfowl hunters as the primary segment, alongside turkey hunters, predator hunters, big game hunters, and military/government personnel accessed via the GovX ID discount program. Top-of-funnel demand is generated through YouTube content, an Anchor FM podcast, and an extensive educational calling-tips blog covering duck and goose calling techniques.

Name

Buck Gardner Calls

Legal name

Buck Gardner Calls

Website

https://buckgardner.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Buck Gardner Calls is a Memphis-based manufacturer of duck, goose, turkey, predator, and deer hunting calls founded in 1996 by World Duck Calling Champion Buck Gardner, sold direct-to-consumer and through dealers to waterfowl, turkey, and big game hunters in the US and seven international markets.

Ownership category

akta.pro rank

Product category

Hunting Game Calls

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Hunting game calls
• Waterfowl duck calls
• Turkey hunting calls
• Predator hunting calls
• Hunting accessories

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Game Call Hardware Sales: Primary revenue stream from manufacturing and selling duck calls, goose calls, turkey calls, predator calls, and deer calls. Products range from entry-level polycarbonate calls to premium custom acrylic calls. One-time hardware purchase model with lifetime warranty support.
2. Custom Engraving Services: Custom engraving on all acrylic and wood calls. $30 setup fee plus $6 per engraving item. Standard name and date engravings have no setup fee. Fully customized calls require phone/email consultation.
3. Accessories and Apparel: Sale of accessories including tune-up kits, strike indicators, apparel including t-shirts, hats, and branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Buck Gardner Calls manufactures, hand-tunes, and sells premium hunting game calls (duck, goose, turkey, predator, and deer) directly to hunters. Each call is individually tuned and tested in Memphis, Tennessee, with the company's proprietary Spit-Tech™ toneboard featured on its premium acrylic and wood duck call lines. The company also offers hunting accessories, custom engraving, and branded apparel alongside its core call lineup.

Product overview

Buck Gardner Calls is a Memphis-based manufacturer of game calls and hunting accessories founded in 1996 by World Duck Calling Champion Buck Gardner. The company offers a comprehensive product portfolio organized into distinct tiers: premium acrylic and wood/acrylic duck calls (including Original Cutdown, The Matriarch, The King EXS, DNA, and limited edition calls ranging $140-$175), mid-range diamondwood/polycarbonate hybrid calls ($40), and entry-level polycarbonate duck calls ($10-$40). Their waterfowl lineup includes specialty calls for multiple species (6-in-1 Whistle, Teal, Wood Duck, Diver, Gadwall), Canada Goose calls, and Snow Goose calls. Turkey hunting products encompass pot calls (Cherry/Slate, Cherry/Glass, Ceramic, Purpleheart Crystal - $40-$60), friction box calls, push button calls, and diaphragm mouth calls ($10-$40). Supporting products include Tune-Up maintenance kits, custom engraving services, deer grunt calls, walnut crow calls, waterfowler face paint, and branded apparel. The company is known for proprietary Spit-Tech™ toneboard technology and each call is hand-tuned and tested at their Memphis shop with a Lifetime Warranty backing all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Duck Calls (Acrylic and Wood Premium Line) Hand-tuned premium duck calls made from acrylic and wood, featuring the proprietary Spit-Tech™ toneboard, individually tested before shipment, backed by a lifetime warranty, and sold directly to waterfowl hunters.
• Polycarbonate Duck Calls Mid-range, durable polycarbonate duck calls that are hand-tuned and tested, positioned as a more affordable option within the duck call lineup.
• Specialty Duck Calls (Teal, Wood Duck, Diver) Species-specific duck calls designed for teal, wood ducks, divers, and other specialized hunting scenarios, hand-tuned within the company's duck call lineup.
• Goose Calls Hand-tuned goose calls for hunting Canada geese, snow geese, and specklebelly geese, sold to waterfowl hunters.
• Turkey Calls Turkey calls designed for hunting wild turkeys, sold to turkey hunters alongside the company's waterfowl lineup.
• Predator Calls Calls designed for predator hunting (e.g., coyotes), sold to hunters as part of the multi-species product lineup.
• Deer Calls Calls designed for whitetail deer hunting, sold to deer hunters as part of the multi-species product lineup.
• Hunting Accessories and Custom Engraving Hunting accessories including call tune-up kits, lanyards, and related gear, plus custom engraving services for calls, sold to hunters looking to maintain and personalize their gear.
• Apparel and Logo Gear Branded apparel and logo gear sold to hunters and brand fans, complementing the core hunting call product lineup.

Quantifiable outcome

• Every call is tuned and tested one at a time by hand at Memphis shop
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Boss ShotshellsminorGTM or Marketing PartnerWaterfowl ammunition partner. Buck Gardner Calls promotes Boss Shotshells as the preferred waterfowl ammunition brand, citing superior knockdown power and cleaner kills.
• onX HuntcoreGTM or Marketing PartnerGPS land ownership mapping and hunting app partner. onX Hunt provides property boundaries, wind direction tracking, and location features essential to hunting strategy.
• Angel Wing OutfittersminorStrategic or Co-development PartnerWestern Nebraska waterfowl guide service in North Platte River Valley. Premium mallard and Canada goose hunting destination. 10+ years of operation.
• Rig-Em-Right OutdoorsminorGTM or Marketing PartnerWaterfowl hunting gear partner providing decoy anchors, jerk strings, dog gear, concealment equipment, and hunting valuables carrying solutions.
• Lucky Duck Premium DecoysminorGTM or Marketing PartnerMotion decoy partner. Lucky Duck Premium Decoys are described as the highest quality and toughest motion decoys available for waterfowl hunting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duck Commander: Founded by Phil Robertson (a former World Duck Calling Champion), Duck Commander is a leading duck-call manufacturer and waterfowl hunting brand. Directly comparable in product category (game calls), target market (waterfowl hunters), and brand-built-around-a-champion-founder model.
• Primos Hunting: Major hunting calls and accessories manufacturer covering turkey, predator, deer, and waterfowl. Competes head-to-head in the same multi-species game-call category with similar pricing tiers and DTC plus retail distribution.
• Haydel's Game Calls: Specialty waterfowl call manufacturer with strong Louisiana heritage and duck/goose call focus. Comparable in handcrafted tuning approach, species specialization, and DTC/hunting-show distribution to Buck Gardner.
• Faulk's Game Call Co. Multi-generational family-owned duck call manufacturer. Comparable in hand-tuned construction, premium acrylic offerings, and founder-driven brand identity in the waterfowl call niche.
• Zink Calls: Custom and production duck/goose call manufacturer founded by champion caller Nick Zink. Directly comparable premium positioning, champion-founder pedigree, and acrylic call engineering to Buck Gardner.
• Woodhaven Custom Calls: Custom turkey call specialist offering pot, box, and mouth calls. Directly comparable in the turkey-call category that Buck Gardner addresses, with similar handcrafted production model.
• Lohman Game Calls: Specialty predator and game call manufacturer with comparable niche hunting-call product mix and direct-to-hunter distribution.

Broad incumbents

• Hunter's Specialties: Established hunting accessories brand offering a broad portfolio across calls, scents, and gear. Comparable product categories but operates as a wider portfolio player rather than a call-specialist.

Others

• Rig'em Right Outdoors: Waterfowl hunting accessories brand covering decoy anchors, jerk strings, dog gear, and concealment. Already a co-marketing partner of Buck Gardner Calls and comparable as a complementary hunting brand rather than a direct call competitor.
• Lucky Duck Premium Decoys: Motion decoy manufacturer and Buck Gardner Calls co-marketing partner. Adjacent waterfowl brand with overlapping hunter customer base rather than direct call competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLU4qHmxDFnS0cwP-1uCWyOJyOg2OC-Nd0

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buck Gardner Calls