Salocin Group
Salocin Group is a privately held UK data and AI consultancy headquartered in Bath, operating through Edit, Join the Dots, and Wood for Trees to deliver Microsoft-stack data science, CRM, cloud, and AI consulting to charities, commercial businesses, and increasingly financial services and higher education clients.
- Company typePrivate
- Founded2007
- HeadquartersBath, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Salocin Group does
Salocin Group Ltd. is a privately held UK data and AI consultancy headquartered in Bath, England, operating through three wholly-owned sub-brands: Edit (data, marketing technology and transformational CRM consulting), Join the Dots (independent data-led media agency for broadcast, digital, and print), and Wood for Trees (fundraising performance and data analytics for charities and not-for-profits). The group sells professional services including AI consulting and enablement, cloud solutions (Azure maturity assessments with reported 55% Azure cost reductions), data science, Microsoft Dynamics 365 CRM consultancy, Modern Data Platform implementation, and privacy/AI compliance, alongside two productised assets (InsightHub analytics platform and Consent and Preference Management) under Wood for Trees.
The technology stack is anchored on the Microsoft ecosystem (Azure, Dynamics 365, Power Platform, Microsoft Fabric, Power BI, ADLS Gen2, Snowflake and SharePoint integrations), supplemented by Salesforce, Creatio (AI-native CRM), and Apteco partnerships. AI capabilities are applied rather than foundational, focused on churn prediction, attribution modelling, predictive analytics, and AI operationalisation for client business processes, with outputs surfaced through Power BI dashboards.
Commercially, Salocin operates a quote-based, multi-year professional services model delivered through consultative enterprise sales and direct engagement, supplemented by content marketing (whitepapers, State of the Sector reports, webinars) and event-driven demand generation (Microsoft Fabric workshops). The customer base is heavily weighted toward UK charities and non-profits (Dogs Trust, Cats Protection, Centrepoint, UNHCR Spain, Teenage Cancer Trust, Pancreatic Cancer UK, Parkinson's UK, CARE International UK, Swim England) with selected commercial work in financial services (Tesco Bank via Edit) and emerging presence in higher education. The firm holds ISO 27001, Cyber Essentials, and B Corp certifications.
Salocin Group firmographics
Firmographics- Name
- Salocin Group
- Legal name
- Salocin Group Ltd.
- Website
- https://salocin-group.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Salocin Group is a privately held UK data and AI consultancy headquartered in Bath, operating through Edit, Join the Dots, and Wood for Trees to deliver Microsoft-stack data science, CRM, cloud, and AI consulting to charities, commercial businesses, and increasingly financial services and higher education clients.
- Ownership category
- akta.pro rank
Salocin Group industry classification
Industry- Product category
- Data and AI Consulting Services
- NAICS
- Business Associations (813910)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industry
- Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)
Keywords
Where Salocin Group is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Salocin Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services and Consulting: Salocin Group generates revenue through professional services including AI consulting, cloud solutions, data science, Microsoft Dynamics 365 CRM consultancy, Modern Data Platform implementation, and privacy/AI compliance services. These are consultative engagements requiring direct sales interaction with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional consulting services for commercial businesses and charitable organisations |
Go-to-market motion4 records
Distribution channels2 records
Marketing channels7 records
Salocin Group product offering
Product offeringCore offering
Salocin Group is a UK-based data and technology consulting firm that helps commercial businesses and charitable organisations become future-ready through AI consulting, cloud solutions, data science, Microsoft Dynamics 365 CRM implementation, Modern Data Platform architecture, and privacy and AI compliance services. The group operates through three sub-brands (Edit, Join the Dots, and Wood for Trees) and also sells proprietary products including the InsightHub analytics platform and Consent and Preference Management tool to charities and not-for-profits.
Product overview
Salocin Group is a holding company comprising three distinct sub-brands: Edit (data and technology consultants), Join the Dots (independent media agency), and Wood for Trees (fundraising performance specialists for charities). The group offers services including AI consulting and enablement, cloud solutions, data science, Microsoft Dynamics 365 CRM consultancy, Modern Data Platform implementation, and Privacy and AI compliance. Wood for Trees offers InsightHub analytics platform and Consent and Preference Management products. The portfolio is organized as a platform-plus-services model where the sub-brands serve different market segments while sharing core data science and AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Edit: Future-focused data and technology experts that set brands up for growth by designing and engineering connected customer experiences.
- Join the Dots
- Wood for Trees
Products and services
- Edit Future-focused data and technology consulting service that designs and engineers connected customer experiences for commercial brands, covering intelligent data, marketing technology, and transformational CRM.
- Join the Dots Independent, data-led media agency that connects and simplifies data to drive sustainable growth, specialising in broadcast, digital, and print media with data integration capabilities.
- Wood for Trees Award-winning fundraising performance consulting service that helps charities and not-for-profits optimise supporter data and build future-ready systems, covering data analytics, insight generation, data engineering, and data hygiene.
- AI Consulting Services and AI Enablement Consulting service guiding organisations to achieve measurable results with strategic, ethical AI implementation, including AI readiness assessment, organisational AI strategy, and responsible AI adoption frameworks.
- Cloud Solutions Cloud-first strategy consulting covering cloud maturity assessment and Azure optimisation services that have cut Azure spend for clients by an average of 55%.
- Data Science Data science consulting service converting data into clear insights, including churn prediction modelling, attribution modelling, customer analytics, and data-driven decision support.
- Microsoft Dynamics 365 CRM Consultancy Expert CRM consultancy for Microsoft Dynamics 365 implementation, helping clients unlock growth through CRM optimisation and integration.
- Modern Data Platform Consulting service modernising CRM with AI-ready data to create seamless, connected customer experiences, focused on data unification and platform architecture.
- Privacy and AI Compliance Consulting service ensuring organisations stay ahead with robust privacy and AI governance frameworks, including GDPR compliance, Data Protection Impact Assessments, and AI governance.
- InsightHub Proprietary data analytics and benchmarking platform for charities that supports campaign planning and evaluation through actionable insights from supporter data.
- Consent and Preference Management Data management product enabling charities to handle supporter consent and preferences in compliance with data protection regulations.
Quantifiable outcome
- 55% reduction in Azure spend through cloud maturity assessment
- +2 more outcomes
Companies that use Salocin Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Salocin Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Salocin Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and supporting.
- AptecocoreApteco is listed as a technology partner. Salocin Group and Wood for Trees offer Apteco as part of their data management and analytics product offerings for charities and not-for-profit organisations.
- CreatiocoreCreatio is listed as a technology partner. Salocin Group offers AI-native CRM platforms built for financial services in partnership with Creatio, enabling connected member experiences across touchpoints.
- MicrosoftflagshipMicrosoft is listed as a key technology partner. Salocin Group provides Microsoft Dynamics 365 CRM consultancy, Azure cloud solutions, Power Platform support, and Microsoft Fabric training workshops. The company is a Microsoft partner providing cloud maturity assessments and Azure optimisation.
- SalesforcecoreSalesforce is listed as a technology partner. Salocin Group provides consultancy services for CRM implementations including Salesforce platforms.
- Arrow Cloud UK & IrelandsupportingArrow Cloud UK & Ireland is a partner in delivering the 'Microsoft Fabric in a Day' workshop. This is a joint go-to-market event partnership to deliver hands-on training to data professionals.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Salocin Group competitors and assessment
Company assessmentDirect peers
- Blackbaud: Blackbaud is a US-listed provider of cloud software, CRM, and analytics specifically built for nonprofits and charities. It is the most direct comparator to Salocin's Wood for Trees sub-brand and to the group's broader charity-focused CRM and fundraising analytics practice.
- Bonterra: Bonterra (formerly Network for Good, Causeview, and others) provides fundraising, CRM, and donor-management software for nonprofits. It is directly comparable to Wood for Trees' charity-focused CRM and data analytics offerings, although it operates at a larger scale and more software-centric model.
- Cynozure: Cynozure is a UK-based data and AI strategy consultancy advising organisations on data strategy, governance, and analytics. It is closely comparable to Salocin's data strategy, data platform, and AI enablement services in the mid-market and enterprise UK segment.
Broad incumbents
- Avanade: Avanade is the Accenture/Microsoft joint venture and the largest pure-play Microsoft partner globally, delivering Dynamics 365, Azure, and Power Platform implementations. It is the broad incumbent benchmark against which Salocin's Microsoft-focused services compete for enterprise mandates.
- Slalom: Slalom is a large US-origin consulting firm with deep Microsoft and Salesforce practices spanning data, CRM, and cloud transformation. It competes with Salocin for mid-market and enterprise CRM/data mandates while operating a much broader geographic and industry footprint.
Emerging players
- Faculty: Faculty is a UK-based AI consultancy and product company focused on applied AI for enterprises and the public sector. It is an emerging competitor in the same AI consulting and enablement space where Salocin's AI practice operates.
- Peak AI: Peak AI is a UK-based decision intelligence company combining AI software with consulting services for commercial enterprises. It overlaps with Salocin's data science, predictive modelling, and AI-enabled customer experience offerings.
Others
- Apteco: Apteco is a UK-based data analytics and campaign planning software platform listed as a core technology partner of Salocin Group. It is an enabling ecosystem player rather than a direct competitor, providing the underlying technology Salocin implements for charity and commercial clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Salocin Group social profiles
Digital presenceSalocin Group compliance and trust
Trust signalCompliance3 records
Salocin Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salocin Group leadership team
Management profileNumber of profiles
Profiles9 records
Salocin Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Salocin Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salocin Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salocin Group
What does Salocin Group do?
Salocin Group is a UK-based data and technology consulting firm that helps commercial businesses and charitable organisations become future-ready through AI consulting, cloud solutions, data science, Microsoft Dynamics 365 CRM implementation, Modern Data Platform architecture, and privacy and AI compliance services. The group operates through three sub-brands (Edit, Join the Dots, and Wood for Trees) and also sells proprietary products including the InsightHub analytics platform and Consent and Preference Management tool to charities and not-for-profits.
Is Salocin Group a public or private company?
Salocin Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salocin Group founded?
Salocin Group was founded in 2007. It employs 51 to 100 people.
Where is Salocin Group based?
Salocin Group is headquartered in Bath, United Kingdom, in the Europe region.
How does Salocin Group make money?
One revenue line is on record: professional Services and Consulting.
Who are Salocin Group's main competitors?
Direct peers on record are Blackbaud, Bonterra and Cynozure. Broad incumbents are Avanade and Slalom. Emerging players are Faculty and Peak AI. Apteco is listed as an others.
Does Salocin Group have an API?
No public API is recorded for Salocin Group.
What industry is Salocin Group in?
Salocin Group's product category is Data and AI Consulting Services. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of BPADAOAL, Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs. Its NAICS code is 813910.