ClickBD
ClickBD is a Dhaka-based online classifieds marketplace and Bangladesh's first e-commerce portal (since 2005), where individual buyers and sellers list and discover used and new mobiles, electronics, computers, vehicles, properties, fashion, and home goods across 8 categories, monetizing through paid ad-promotion upgrades and eStore services.
- Company typePrivate
- Founded2005
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ClickBD does
ClickBD is a Dhaka-headquartered online classifieds marketplace operating as Bangladesh's first e-commerce portal since launching on April 14, 2005. The platform connects individual buyers and sellers across eight major categories — Mobiles, Computers, Electronics, Fashion, Home & Living, Health & Beauty, Cars & Vehicles, and Properties & Rents — plus an Everything Else bucket for services, jobs, events, and tickets. Total active listings exceed 177,000, with the deepest categories being Electronics (37,691 listings), Computers (34,384), Mobiles (34,067), Cars & Vehicles (15,682), Home & Living (16,924), and Properties & Rents (8,427).
The core technology is a self-serve web platform with category-based browsing, search and filtering, free ad posting, and Facebook account login for authentication. There is no native mobile app. The company has layered three add-on modules on top of the base classifieds: an eStore service that gives businesses virtual storefronts with dedicated ClickBD URLs, an Ad Promotion suite (Featured Ads, Top-of-Page Ads, Urgent Ads) for paid visibility, and a proprietary Click-Card payment system intended to facilitate on-platform transactions.
The business model is freemium classifieds: posting an ad is free for all users across categories, and revenue is generated primarily through paid ad-promotion upgrades, optional paid features within eStore accounts for business sellers, and the Click-Card payment rail. Distribution is purely digital and domestic — the platform is Bangladesh-only with nationwide delivery coverage spanning Dhaka, Chattogram, Rangpur, Rajshahi, Sylhet, Barishal, and Khulna. Marketing channels are organic: a Facebook page, SEO/listings-as-content, and search engine visibility rather than paid acquisition. The company has 11–50 employees, no disclosed funding rounds, no institutional investors, and no public financials; ownership appears to be founder/private.
ClickBD firmographics
Firmographics- Name
- ClickBD
- Legal name
- ClickBD
- Website
- https://clickbd.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClickBD is a Dhaka-based online classifieds marketplace and Bangladesh's first e-commerce portal (since 2005), where individual buyers and sellers list and discover used and new mobiles, electronics, computers, vehicles, properties, fashion, and home goods across 8 categories, monetizing through paid ad-promotion upgrades and eStore services.
- Ownership category
- akta.pro rank
ClickBD industry classification
Industry- Product category
- Online Classifieds Marketplace
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where ClickBD is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
ClickBD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ad Promotion Services: Premium advertising features including Featured Ads, Top-of-Page Ads, and Urgent Ads that sellers can purchase to enhance visibility and expedite sales transactions.
- eStore Services: Virtual storefront hosting service for businesses with dedicated ClickBD URLs. While basic listing is complimentary, businesses may access additional paid promotional capabilities within the platform.
- Featured Listings: sellers pay for enhanced placement of their listings to attract more buyer attention and faster sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listing - Free ad posting across all categories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
ClickBD product offering
Product offeringCore offering
ClickBD operates a free online classifieds marketplace where individual users and businesses post listings to buy and sell new or pre-owned items across categories including Mobiles, Computers, Electronics, Fashion, Home & Living, Health & Beauty, Cars & Vehicles, and Properties & Rents. The platform monetizes through paid promotional features (Featured Ads, Top-of-Page Ads, Urgent Ads) and eStore virtual storefront services for business sellers, while basic ad posting remains free nationwide across Bangladesh.
Product overview
ClickBD is Bangladesh's first e-commerce portal (launched April 14, 2005) operating a classifieds marketplace platform where users can buy and sell items across categories including Mobiles, Computers, Electronics, Fashion, Home & Living, Cars & Vehicles, Properties & Rents, and miscellaneous goods. The core platform offers free ad posting with optional promotional add-ons (Featured Ads, Top-of-Page Ads, Urgent Ads) through its Ad Promotion Features module. For businesses, ClickBD offers the eStore Service providing virtual storefronts with dedicated URLs and enhanced promotional tools. The platform also includes a proprietary Click-Card payment system. The site supports Facebook account login for user authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- ClickBD Classifieds Marketplace
- eStore Service
- Ad Promotion Features
- Click-Card Payment System
Quantifiable outcome
- Monthly connection of hundreds of individuals for buying and selling
- +1 more outcomes
Companies that use ClickBD
Customer profileSegments3 records
Ideal customer profiles3 records
ClickBD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ClickBD partnerships and signals
Strategic signalScale indicators12 records
Recent moves5 records
Expansion highlights4 records
ClickBD competitors and assessment
Company assessmentBroad incumbents
- OLX: OLX is the global horizontal classifieds brand historically operated by Naspers/Prosus across emerging markets. It shared ClickBD's freemium listing + paid promotion model and is a direct functional peer; OLX's Bangladesh operations were absorbed by Bikroy/Carousell but the brand still defines the horizontal classifieds category globally.
- Chaldal: Chaldal is Bangladesh's largest online grocery and household goods delivery platform. It is a comparable Bangladesh-headquartered internet consumer business operating nationally, and is a relevant broad incumbent for understanding local e-commerce scale, logistics, and customer-acquisition benchmarks.
- Daraz: Daraz is Alibaba-backed and operates Bangladesh's largest vertical e-commerce platform with a managed marketplace model. It is a comparable Bangladesh-headquartered e-commerce platform reaching national audiences; it differs structurally from ClickBD (1P/3P retail vs classifieds) but is the most relevant broad-based online commerce incumbent in the country.
- Marktplaats: Marktplaats is the Netherlands' leading horizontal classifieds marketplace (owned by Adevinta). It is a comparable international multi-category classifieds platform operating on a free-listing, paid-promotion model similar to ClickBD's advertising-driven monetization.
Direct peers
- Avito: Avito is Russia's leading horizontal classifieds marketplace operating across verticals including electronics, vehicles, real estate, and services. It is a comparable freemium C2C/B2C platform with paid promotion tiers, and one of the few large-scale global benchmarks for ClickBD's exact operating model.
- Craigslist: Craigslist is the original horizontal online classifieds marketplace serving multiple verticals (goods, jobs, housing, services). It is a comparable free-listing platform reaching a national audience through a single self-serve site, mirroring ClickBD's model and category breadth.
- Bikroy: Bikroy is Bangladesh's principal horizontal classifieds marketplace operating across the same verticals as ClickBD (mobiles, electronics, vehicles, property). It is the closest direct head-to-head competitor, having absorbed OLX's Bangladesh operations; identical business model (free listings + paid promotion), directly comparable geography and category mix.
- Carousell: Carousell is a Southeast Asia horizontal C2C marketplace that acquired Bikroy in 2018 to enter Bangladesh. It is comparable as a multi-category classifieds/marketplace platform serving similar product categories (mobiles, electronics, fashion) with a freemium listing model augmented by promoted placements.
- Mercari: Mercari is a Japan-headquartered C2C marketplace (with US operations) enabling users to list categories including electronics and home goods. It is a comparable horizontal C2C classifieds/marketplace model offering sellers listing + promoted visibility monetization.
Emerging players
- Facebook Marketplace: Meta's embedded classifieds product within Facebook leverages existing social graph and zero listing fees, reaching Bangladesh's large Facebook user base. It is the dominant free-listing alternative and a structural threat to ClickBD's freemium model where sellers pay for promotion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ClickBD social profiles
Digital presenceClickBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickBD leadership team
Management profileNumber of profiles
Profiles1 record
ClickBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickBD
What does ClickBD do?
ClickBD operates a free online classifieds marketplace where individual users and businesses post listings to buy and sell new or pre-owned items across categories including Mobiles, Computers, Electronics, Fashion, Home & Living, Health & Beauty, Cars & Vehicles, and Properties & Rents. The platform monetizes through paid promotional features (Featured Ads, Top-of-Page Ads, Urgent Ads) and eStore virtual storefront services for business sellers, while basic ad posting remains free nationwide across Bangladesh.
Is ClickBD a public or private company?
ClickBD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClickBD founded?
ClickBD was founded in 2005. It employs 11 to 50 people.
Where is ClickBD based?
ClickBD is headquartered in Dhaka, Bangladesh, in the Asia region.
How does ClickBD make money?
Three revenue lines are on record. Ad Promotion Services are the primary driver. The others are eStore Services and featured Listings.
Who are ClickBD's main competitors?
Broad incumbents on record are OLX, Chaldal, Daraz and Marktplaats. Direct peers are Avito, Craigslist, Bikroy, Carousell and Mercari. Facebook Marketplace is listed as an emerging player.
Does ClickBD have an API?
No public API is recorded for ClickBD.
What industry is ClickBD in?
ClickBD's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its SIC code is 5960.