Inspire Sports

Name

Inspire Sports

Legal name

Inspire Sports

Website

https://inspiresports.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Technology

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG)

Keywords

• Sports technology
• Fan engagement platforms
• Athlete management systems
• Sports data analytics
• Digital transformation

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Transformation Consulting & Professional Services: Strategy and business transformation services, custom solution development, technology selection and implementation support for sports federations, clubs and teams.
2. Platform/SaaS Licensing (Tifosi, In The Race, Panega): Software platforms deployed for sports organizations, including customer data platforms, athlete management systems, and performance analytics platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Inspire Sports operates as a digital accelerator for sports federations, professional clubs, teams, athletes, coaches, and events. It sells proprietary software platforms (Tifosi customer data platform, In The Race athlete management, Panega Olympic sports platform, SoccerLAB, TennisLife) and provides digital transformation consulting, custom fan engagement mobile apps, and AR/IoT-enabled event technology solutions.

Product overview

Inspire Sports operates as a digital accelerator for sports federations, clubs, teams, athletes, coaches, and events, offering strategy and business transformation, data and sports performance management, and technology services. Their product portfolio centers around the In The Race athlete management platform and DAIQUIRI AI-powered sports reporting system, complemented by customer data solutions (Tifosi), mobile fan engagement apps (OH Leuven Fan App, Belgian Cycling Fan App), and various sports-specific platforms including SoccerLAB for football clubs and TennisLife for tennis. Additional offerings include IoT streaming solutions (Digital Radio Course), AR experiences for fan engagement, and esports tournament organization. The company also provides business transformation consulting and event execution services, all delivered as part of the Cronos Groep ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Tifosi: Customer data platform used by OH Leuven to centralize operational, transactional, and behavioral data for fan understanding.
• In The Race

Products and services

• In The Race Athlete management platform for collecting, analyzing and monitoring rider metrics. Allows coaches to collect detailed statistics and run personalized performance algorithms for individual athletes (such as cyclists and triathletes) to improve energy efficiency and race performance.
• Tifosi Customer data platform that automatically centralizes operational, transactional and behavioral data for sports clubs, enabling increased understanding of fans and their behavior for targeted activations.
• Panega Sports Platform Central data platform for Olympic sports federations that consolidates video, medical data, performance data, test results, training, planning and periodization data for athlete guidance and decision making.
• SoccerLAB Athlete management system for professional football clubs covering scouting, medical follow-up, youth development and performance tracking of first team. Used by PSV Eindhoven since 2011 and KRC Genk since 2016.
• TennisLife Athlete management tool for KNLTB (Dutch tennis federation) used to guide top tennis players toward international careers by recording player development through data and video material.
• DAIQUIRI (Data & Artificial Intelligence for Quantified Reporting) Scalable AI data workflow for sports broadcasting that automatically aggregates data from sensors and wearables, generates performance insights, and integrates them into professional storytelling formats for live sports events.
• Digital Transformation Consulting Strategy and business transformation services for sports federations, clubs and teams, including technology selection, custom solution development, digital transformation strategy, and implementation support.
• Pro License Education Program Education program for UEFA Pro License coaches using SoccerLAB to prepare them for technology use at professional football clubs, delivered in partnership with the Belgian FA since 2009.

Quantifiable outcome

• 80,000+ impressions achieved with Red Devils face filter during single game with minimal marketing effort
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OH LeuvencoreStrategic or Co-development Partner · 27 October 2022Expanded partnership with OH Leuven football club including esports and community pillars, building on success as technology partner for over two years. Previously supported building new website with Radikal.io, fan engagement technology with Tifosi, and upcoming mobile application launch. OH Leuven described as having clear innovative vision for future where data, innovation and technology play major role.
• BlocksportcoreStrategic or Co-development Partner · 15 April 2021Strategic partnership signed April 15, 2021 to promote and sell each other's products and services in international markets. Blocksport is a Swiss SportsTech B2B SaaS platform providing white-label mobile solutions for fan engagement and community monetization. Products complement each other - integrating Blocksport into Tifosi solution creates more powerful customer data platform for sports organizations.
• Sport VlaanderencoreStrategic or Co-development PartnerPartnership with Flemish government sports administration for Panega platform development supporting Olympic sports federations. Belgian Olympic and Interfederal Committee also using Panega for athlete medical monitoring. Project includes rebranding, governance changes, and digital transformation for federations preparing for Beijing 2022 and Paris 2024 Olympics.
• In The RacecoreTechnology or IntegrationTechnology partnership for In The Race athlete management platform used by Belgian Cycling team. Platform leverages Microsoft Azure services for collecting and analyzing rider metrics including speed, location, heart rate, cadence and power output. Enables coaches to develop personalized performance algorithms and provide real-time race coaching feedback.
• NextGen SportsminorStrategic or Co-development PartnerPartner for Cycling Vlaanderen strategic direction development and BXL Tour cycling event organization in Brussels. Delivered 4-year strategic plan for Olympiad 2017-2020 informing federation rebranding, governance changes, and digital transformation.
• ImeccoreStrategic or Co-development PartnerLead partner in DAIQUIRI project developing scalable data workflow for sports broadcasting using AI and IoT data. Additional partners include Arinti (AI), VRT, NEP, and EMG for demonstrating use cases in cyclocross and hockey. Project aims to enable automatic data aggregation, performance insights generation, and integration into professional storytelling formats.
• Belgian FAcoreStrategic or Co-development PartnerPartnership with Belgian Football Association for SoccerLAB UEFA Pro License education program since 2009, preparing coaches for professional club technology departments.
• Cronos Public Services NVminorStrategic or Co-development PartnerPartner in Smart Sporting Cities project with Sport Vlaanderen and city of Leuven for mapping public sports and exercise behavior through smart technology. Additional partners include Aptus and Edgise for data collection and safety.
• GamifiedminorGTM or Marketing PartnerCollaboration partner for Cronos FIFA Cup esports tournament organized with De Cronos Groep and OH Leuven, bringing together Cronos Group employees, family members and friends for competitive gaming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Socios.com (Chiliz): Socios.com/Chiliz powers fan tokens and mobile fan engagement apps for major sports teams. It competes with Inspire Sports' Belgian Cycling fan-token-enabled app and OH Leuven fan app on the same sports-organization, mobile-first fan engagement layer.
• Kinexon: Kinexon provides indoor/outdoor real-time player and ball tracking solutions used by professional sports clubs and leagues. Its IoT-based performance tracking parallels Inspire Sports' In The Race rider metrics and DAIQUIRI IoT sensor aggregation offerings.

Direct peers

• Hudl: Hudl offers video analysis, performance data, and team management software to sports clubs and federations worldwide, directly overlapping with Inspire Sports' SoccerLAB scouting/medical/youth workflows and fan-engagement video products.
• Kitman Labs: Kitman Labs is an athlete monitoring and performance management platform sold to professional sports organizations. It directly competes with Inspire Sports' In The Race and SoccerLAB offerings for coaching staff at federations and pro clubs.
• Blocksport: Blocksport is a Swiss B2B SaaS platform providing white-label mobile fan engagement and community monetization solutions to sports organizations. It is both an explicit co-sell partner and a functionally overlapping peer in Inspire Sports' OH Leuven and Belgian Cycling deployments.
• Catapult Sports: Catapult provides wearable and athlete-tracking SaaS used by professional sports teams globally. Inspire Sports' In The Race, SoccerLAB and TennisLife platforms compete in the same athlete-performance analytics category for the same federation and pro-club buyers.

Broad incumbents

• Genius Sports: Genius Sports combines sports data, fan engagement, and technology partnerships with leagues and federations worldwide. Its sports data + fan engagement breadth competes directly with Inspire Sports' Tifosi CDP and DAIQUIRI-style sports data products.
• Stats Perform: Stats Perform supplies AI-powered sports data, analytics, and broadcast content to leagues, federations, and media globally. Its DAIQUIRI-adjacent broadcast AI capability and broad federation relationships make it a scaled competitor across Inspire Sports' data and AI offerings.

Others

• Microsoft for Sports: Microsoft underpins Inspire Sports' In The Race platform via Azure and offers its own data, AI, and Power Platform sports solutions. Microsoft is both a partner and platform-level adjacent peer that could compete or commoditize Inspire Sports' Azure-dependent offerings.
• Catapult Cloud / Polar Sport: Polar provides heart rate and performance tracking hardware and software ecosystems used by athletes and teams. While primarily a hardware/wearables vendor, Polar's training analytics platform is an adjacent peer in the pro-cycling performance data category Inspire Sports serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/inspire-sports
• Xx.com/InspireSportsHQ
• Facebookfacebook.com/inspiresportsBE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspire Sports