Blocksport
Blocksport AG is a Swiss SportsTech company that provides an AI-driven digital experience platform—white-label SuperApp, Consumer Data Platform, and Web3/telecom integrations—to sports clubs, leagues, federations, and venues across 15 countries to centralise fan data and monetisation.
- Company typePrivate
- Founded2021
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blocksport does
Blocksport AG is a Swiss-Ukrainian SportsTech company headquartered in Zug, Switzerland, that builds an AI-driven digital experience platform for sports rights holders including clubs, leagues, federations, and venues. The company's core products are a white-label mobile SuperApp (iOS/Android) that consolidates content, gamification, live stats, ticketing, merchandise, cashless payments, fan chat, and rewards; the Cockpit Hub, a B2B Consumer Data Platform that unifies first-party data from ticketing, POS, social, and e-commerce into dynamic segments for targeted marketing; and Blocky, an in-app AI assistant that generates polls, quizzes, and automated smart segmentation. The platform also integrates embedded Web3 wallets via Fireblocks for fan tokens and NFTs, and telecom-grade network quality via Nokia's Quality on Demand API for premium live-streaming and in-venue engagement. Hosting is on AWS Frankfurt.
Blocksport monetises primarily through multi-year bespoke enterprise SaaS contracts with clubs, leagues, federations, and venues, supplemented by revenue share or transaction-based fees on in-app purchases, cashless commerce, merchandise, and NFT/fan-token operations, plus sponsorship activation fees enabled by Cockpit Hub's targeting and verification. Pricing is not publicly disclosed; the sales motion is enterprise-led (custom demo, ROI calculator, case-study-led proposals), supported by regional channel partners in Ireland, Hong Kong/China, the Nordics, and Latin America. End customers include AS Monaco Basket, OH Leuven, Telekom Baskets Bonn (Deutsche Telekom), Partizan, Qarabağ FK, Vitória SC, FC Famalicão, Boavista, Empoli, Kaizer Chiefs, Livingston FC, KK Cedevita Olimpija, plus national federations (Belgian Cycling, Slovak Basketball Association, Nicaraguan Football Federation, Kenya Rugby Union, South African Hockey Association, World Kickboxing and Karate Association) and the Latvian Football Virslīga—spanning 15 countries and 6 sports. The company was founded in 2020, disclosed a $900K seed/token round in 2021, and remains privately held with offices in Zug, New York City, and a Ukraine-based engineering team.
Blocksport firmographics
Firmographics- Name
- Blocksport
- Legal name
- Blocksport AG
- Website
- https://blocksport.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blocksport AG is a Swiss SportsTech company that provides an AI-driven digital experience platform—white-label SuperApp, Consumer Data Platform, and Web3/telecom integrations—to sports clubs, leagues, federations, and venues across 15 countries to centralise fan data and monetisation.
- Ownership category
- akta.pro rank
Blocksport industry classification
Industry- Product category
- Sports Technology Software (Fan Engagement Platform)
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Amusement Arcades (71312), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK)
- akta.pro secondary industries
- Sports OTT Aggregators & Bundling Services (MPAKAOAB), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Sports NFTs & Collectibles Marketplaces (FSADANAH), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Blocksport is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Blocksport business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Licensing / SaaS Subscription: Recurring B2B license/contract revenue from clubs, leagues, federations, and venues for the SuperApp + Cockpit Hub (CDP) digital experience platform, including setup, customisation, and ongoing operations.
- Sponsorship Activation & Ad-Sales Commission: Blocksport's Cockpit Hub enables targeted, verifiable sponsor activations; the platform monetises brand integrations (e.g., "Unique sponsor integration and user retention" at AS Monaco Basket) and shares in the value created for sponsors.
- In-App Purchases & Cashless Transactions: Revenue share or processing on merchandise, digital collectibles, ticketing, and in-stadium cashless purchases for food, beverages, and tickets processed through the platform.
- NFT & Fan-Token Platform Fees: Revenue from operating NFT marketplaces, fan-token issuance, and digital collectibles infrastructure (historical revenue line from seed-era NFT/token platform for sports and esports clubs).
- Implementation / Customisation & Professional Services: Custom app design, launch, integration with existing CRM/POS/ticketing, and ongoing strategic/consultative work for clients (e.g., bespoke builds for AS Monaco Basket, Vitória SC, Famalicão, OH Leuven).
- End-User Paid Services (in-app): Per Blocksport's EULA, the company charges end users fees for accessing and using some shopping services available through the App, including on a subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise quote per club/league/federation |
| Subscription | Monthly | End-user subscription to in-app premium content/shopping services |
| Transaction based/ take rate | Pay-as-you-go | Revenue share / transaction-based monetisation on in-app and cashless commerce |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Blocksport product offering
Product offeringCore offering
Blocksport provides an AI-driven digital experience platform for sports organisations, combining a white-label mobile SuperApp (iOS/Android), a Consumer Data Platform called Cockpit Hub, and an AI assistant named Blocky. The platform enables clubs, leagues, federations, and venues to centralise fan content, gamification, live stats, ticketing, merchandise, cashless payments, fan chat, and rewards, while capturing first-party data for AI-driven segmentation, sponsor activation, and monetisation through in-app purchases, premium subscriptions, NFTs, fan tokens, and cashless commerce.
Differentiator
Problem solved
Functional benefit
Brands
- SuperApp: Blocksport's white-labelled fan-engagement mobile app product line delivered to sports clubs, leagues, and federations; integrates content, gamification, loyalty, e-commerce, and Web3 capabilities.
- Cockpit Hub
- Blocky
Products and services
- SuperApp White-label mobile SuperApp (iOS/Android) that centralises content, gamification, live stats, ticketing, merchandise, cashless payments, fan chat, and rewards for sports clubs, leagues, federations, and venues. Each client receives a branded app distributed via the Apple App Store and Google Play, integrated with their existing CRM, POS, and ticketing systems.
- Cockpit Hub (Consumer Data Platform) B2B data and operations backend that unifies first-party data from ticketing, merchandising, social, and POS; builds dynamic fan segments; and activates them via marketing campaigns to improve ROI and LTV. It includes Blocky (AI assistant), automated smart segmentation, and goal-based AI playbooks.
- Fan Pass (with Blackcatcard) All-in-one card combining payment, an exclusive loyalty program, a custodial crypto wallet, and club perks, co-developed with Blackcatcard (Papaya Ltd.). The Fan Pass lets fans buy, sell, and hold fan tokens and cryptocurrencies (Bitcoin, Ethereum, stablecoins) and use them alongside traditional currencies across the club ecosystem.
Quantifiable outcome
- €200k+ spent via cashless solution by fans
- +10 more outcomes
Companies that use Blocksport
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles4 records
Blocksport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature11 records
Blocksport partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered high — joint commercial gtm engine for turning digital fan engagement into measurable revenue., high — enables premium streaming and venue connectivity as a core technical differentiator., high — leads go-to-market strategy across middle east, north africa, and sub-saharan africa., medium — official ireland representative., medium — strategic partnership for digital innovation in football., high — first-of-its-kind embedded web3 wallet infrastructure for the sports vertical., medium — joint go-to-market for sports marketing and fan engagement., high — co-developed all-in-one "fan pass" payment + loyalty + crypto card product., medium — enables blocksport's esports / gaming vertical expansion., medium — joint blockchain-sports ecosystem play., low — speaking appearance / panel participation., medium — advisory board member with sports/media/tech background., high — exclusive strategic partner for hk and mainland china market entry., flagship tier 1 — anchor technology partner and investor-adjacent sponsor across telekom's sports properties. and medium — visibility, networking, and content collaboration within the football industry..
- Marcel Dridje
- Crowd Revenuehigh — joint commercial gtm engine for turning digital fan engagement into measurable revenue.Strategic partnership combining Blocksport's AI-driven digital experience platform (Superapps, loyalty, memberships, data analytics, gamification) with Crowd Revenue's commercial growth and market-activation expertise. Crowd Revenue supports commercial activation, market development, and strategic growth initiatives for sports rights holders. CEOs Vladimir Liulka and Tom Matthiesen are quoted.
- Nokia (Network as Code / Quality on Demand)high — enables premium streaming and venue connectivity as a core technical differentiator.Blocksport joined Nokia's Network as Code ecosystem, integrating Nokia's Quality on Demand (QoD) API to guarantee premium network performance for live match streaming, highlights, and fan engagement moments; enables geo-fencing subscriptions, streaming, and in-venue engagement. Lauri Alho (Head of Ecosystem Development, NMP, CNS at Nokia) is quoted endorsing the partnership.
- Rebecca Eliothigh — leads go-to-market strategy across middle east, north africa, and sub-saharan africa.Rebecca Eliot joined Blocksport's Advisory Panel as Strategy advisor; 30+ years experience spanning loyalty innovation, digital transformation, sponsorship, and athlete empowerment. Leads go-to-market across MENA and Sub-Saharan Africa.
- Playbook Sponsorship (James Wynne)medium — official ireland representative.Blocksport appointed Playbook Sponsorship, founded by James Wynne (20+ years industry experience), as its official representative in Ireland to drive local sales and client engagement.
- Football Business Inside (FBIN)medium — strategic partnership for digital innovation in football.Strategic partnership between Blocksport and FBIN to drive digital innovation in football, providing Blocksport with increased visibility, networking opportunities, and content collaboration across FBIN's community.
- Fireblockshigh — first-of-its-kind embedded web3 wallet infrastructure for the sports vertical.Integration of Fireblocks' MPC-based embedded wallets into the Blocksport platform to provide sports organisations with a secure wallet-as-a-service (WaaS) for managing and integrating Web3 wallets, NFTs, fan tokens, and other digital assets inside their fan apps. Omer Amsel (Head of Web3 at Fireblocks) is quoted.
- C'mon Sportsmedium — joint go-to-market for sports marketing and fan engagement.Strategic partnership combining Blocksport's digital fan engagement technology (fan tokens, digital collectibles, immersive engagement) with C'mon Sports' sports marketing and management expertise to amplify fan experiences for clubs, athletes, and global fan bases. CEOs Vladimir Liulka and Douglas Finazzi are quoted.
- Blackcatcard (Papaya Ltd.)high — co-developed all-in-one "fan pass" payment + loyalty + crypto card product.Co-developed the Fan Pass, an all-in-one card combining payment, an exclusive loyalty program, a custodial crypto wallet, and club perks. The Fan Pass lets fans buy, sell, and hold fan tokens and cryptocurrencies (Bitcoin, Ethereum, stablecoins) and use them alongside traditional currencies. CTO Olegs Cernisevs is quoted.
- Gaiminmedium — enables blocksport's esports / gaming vertical expansion.Strategic partnership to develop and implement advanced blockchain-based solutions tailored for the sport and esports industry, integrating Gaimin's gaming and blockchain technology with Blocksport's fan engagement platform.
- Blockchain Sportsmedium — joint blockchain-sports ecosystem play.Strategic partnership to develop innovative sports+blockchain solutions. Blocksport will join the testnet of Blockchain Sports' Atleta Network, using its products (fan tokens, NFTs) to test the network's capabilities.
- AIBC Asia (and United City FC)low — speaking appearance / panel participation.Blocksport's COO Samir Ceric and United City FC's President & CEO Eric Gottschalk participated in a panel discussion at AIBC Asia in Manila (May 31, 2024) on why Web3 matters for football clubs globally.
- Bouker Poolmedium — advisory board member with sports/media/tech background.Bouker Pool joined the Blocksport Advisory Board, bringing extensive background in sports, media, technology, events, outdoor recreation, and health & wellness sectors.
- AquaBloom International Sports Technology Group (ABSG)high — exclusive strategic partner for hk and mainland china market entry.Strategic partnership giving Blocksport a route into Hong Kong and mainland China sports market via ABSG, following earlier partnerships with United City FC (Philippines) and Team Thorrad (Indonesia, Free Fire Master League).
- Deutsche Telekom AGflagship tier 1 — anchor technology partner and investor-adjacent sponsor across telekom's sports properties.Strategic technology partnership announced in March 2024 with the joint launch of the Telekom Baskets Bonn fan app. Together with key Telekom units, Blocksport is building a "Digital Sports Innovation" offering, with Marcus Flory (VP Technology and Innovation at Deutsche Telekom AG) quoted endorsing scaling potential.
- FBIN (Football Business Inside) Business Networkmedium — visibility, networking, and content collaboration within the football industry.Blocksport joined FBIN Business Network, a global platform supporting development in the football sector (rights holders, companies, clubs). Provides Blocksport with increased visibility, networking opportunities, and content collaboration.
- Samir Ceric
- Peter Warman
- Mark Goddard
- Dr. Vassilios Koutsogiannakis
Scale indicators13 records
Recent moves7 records
Expansion highlights8 records
Blocksport competitors and assessment
Company assessmentEmerging players
- Hivebrite: Community-management and engagement platform serving associations, clubs, and nonprofits with member portals, events, and data. Comparable community-and-data stack to Blocksport, especially for federations and nonprofit rights-holders, though less sports-vertical-specific.
Direct peers
- Socios.com (Chiliz): Operator of the Chiliz fan-token and engagement platform serving many of the same football and basketball clubs as Blocksport (e.g., FC Barcelona, Paris Saint-Germain). Directly comparable in the sports-fan-token and engagement category, though it leans more heavily on tokenized rewards while Blocksport wraps engagement in a SuperApp + CDP bundle.
- Greenfly: Content-distribution and fan-amplification platform for sports organizations, athletes, and brand partners. Directly comparable B2B SportsTech serving rights-holders with a digital fan engagement angle; sits in the same buyer workflow as Blocksport's SuperApp and marketing automation.
- KORE Software: Long-standing fan-engagement, CRM, and ticketing data platform for sports teams, leagues, and venues. Closely comparable to Blocksport's Cockpit Hub CDP layer and SuperApp customer-engagement stack, with an overlapping buyer (clubs and venues).
- WSC Sports: AI-driven sports content engine that auto-generates video highlights, social clips, and personalized fan content for leagues, clubs, and broadcasters. Directly comparable as an AI-led, B2B SportsTech platform serving the same enterprise rights-holder customer base with a content-and-engagement value proposition.
- Satisfi Labs: AI conversational platform for sports venues and teams, providing chat/voice experiences, fan support, and engagement automation. Comparable AI-layer, sports-vertical expertise, and enterprise GTM motion to Blocksport, though Satisfi Labs is narrower (conversational AI) and Blocksport bundles a SuperApp + CDP.
- Tempus Ex: Central and Eastern European sports-tech platform focused on fan engagement, digital experiences, and data for clubs and federations. Closely overlaps with Blocksport's CEE footprint (Estonian, Latvian, Romanian, Ukrainian clubs) and target buyer profile.
Broad incumbents
- Stats Perform: Global sports data and AI company providing live data, tracking, and content solutions to leagues, media, and betting operators. Overlaps with Blocksport's data and engagement ambitions for the same sports-rights-holder customer base but with a much broader portfolio.
- Sportradar: Global sports technology company providing data, content, and integrity services to leagues, media, and betting operators. Comparable enterprise rights-holder customer base and broader AI/data ambitions, with vastly greater scale and a public-market valuation.
- Genius Sports: Public sports data, technology, and media company serving leagues, sportsbooks, and media partners worldwide. Comparable buyer segment (leagues, federations) and adjacent AI/data offering, but much larger scale and a different primary revenue mix (data, betting).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Blocksport social profiles
Digital presenceBlocksport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blocksport leadership team
Management profileNumber of profiles
Profiles19 records
Blocksport funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blocksport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blocksport
What does Blocksport do?
Blocksport provides an AI-driven digital experience platform for sports organisations, combining a white-label mobile SuperApp (iOS/Android), a Consumer Data Platform called Cockpit Hub, and an AI assistant named Blocky. The platform enables clubs, leagues, federations, and venues to centralise fan content, gamification, live stats, ticketing, merchandise, cashless payments, fan chat, and rewards, while capturing first-party data for AI-driven segmentation, sponsor activation, and monetisation through in-app purchases, premium subscriptions, NFTs, fan tokens, and cashless commerce.
Is Blocksport a public or private company?
Blocksport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blocksport founded?
Blocksport was founded in 2021. It employs 11 to 50 people.
Where is Blocksport based?
Blocksport is headquartered in Zug, Switzerland, in the Europe region.
How does Blocksport make money?
Six revenue lines are on record. Platform Licensing / SaaS Subscription is the primary driver. The others are sponsorship Activation & Ad-Sales Commission, in-App Purchases & Cashless Transactions, NFT & Fan-Token Platform Fees, implementation / Customisation & Professional Services and end-User Paid Services (in-app).
Who are Blocksport's main competitors?
Hivebrite is listed as an emerging player. Direct peers are Socios.com (Chiliz), Greenfly, KORE Software, WSC Sports, Satisfi Labs and Tempus Ex. Broad incumbents are Stats Perform, Sportradar and Genius Sports.
Does Blocksport have an API?
Yes. Blocksport's Cockpit Hub B2B backend exposes APIs to connect directly to a club's existing CRM, POS, and ticketing systems, enabling first-party data export, analysis, and content distribution. Blocksport also leverages Nokia's Quality on Demand (QoD) API through the Nokia Network as Code ecosystem to dynamically optimize network quality for live streaming, highlights, and fan engagement moments. Specific documentation URL, auth method, rate limits, and versioning are not specified in the source.
What industry is Blocksport in?
Blocksport's product category is Sports Technology Software (Fan Engagement Platform). Its primary akta.pro industry code is CRAMAOAK, Digital Sports Collectibles Retail (NFTs), with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 71394 and its SIC code is 7900.