What Arch Virtual does

Arch Virtual is a privately held VR development firm headquartered in Madison, Wisconsin, founded around 2014 by architects Jon and Kandy Brouchoud. The firm specializes in custom virtual reality applications across three primary verticals: healthcare and medical training, occupational safety training, and architectural/real estate visualization. Its underlying technology is built on the Unity3D real-time 3D engine, with the Acadicus VR Training Platform serving as the foundational product offering multi-user access, 3D spatial recordings, live patient interaction, and scene editing capabilities. The platform integrates with the Immerse Collaborative system for multiplayer VR experiences and features proprietary navigation tools (VRUI and comfort mode) designed to eliminate motion sickness and lower the barrier for non-gamer users.

Name

Arch Virtual

Legal name

Arch Virtual

Website

https://archvirtual.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Source for company_description follows. Arch Virtual is a Madison, Wisconsin-based VR development firm building custom healthcare, safety, and architectural visualization applications on its Acadicus training platform for enterprise and education clients.

Ownership category

akta.pro rank

Product category

VR Training and Simulation Software

NAICS

Custom Computer Programming Services (541511), Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), AR/VR & Immersive Learning Content Development (EDAGAKAI), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Virtual reality training
• VR simulation software
• Medical VR training
• Architectural visualization
• Safety training VR

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Custom VR Development Services: Arch Virtual creates custom VR applications for enterprise and education clients including medical training, safety training, architectural visualization, and product visualization. Projects are priced individually with cost estimates provided upon consultation.
2. Acadicus VR Training Platform: VR training platform with free basic access. Premium Pro Space subscriptions available for schools and businesses. Revenue share model for applications distributed through their store.
3. Product Sales (ASSP Store): The ASSP VR Fall Protection Experience is sold through the ASSP store as a downloadable product.
4. Marketplace Commissions: Instructors can create and publish VR training content on the Acadicus marketplace, with revenue sharing arrangements for distributed applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Arch Virtual develops custom virtual reality training and simulation applications for enterprise and education clients, with a core focus on medical training, safety training, and architectural visualization. The company's flagship product is the Acadicus VR Training Platform, which provides multi-user access, 3D spatial recordings, scene editing, and an expandable simulation content library compatible with Oculus Rift. Arch Virtual also offers bespoke VR development services for clients in healthcare, construction, manufacturing, and education.

Product overview

Arch Virtual operates as a VR development agency offering both a proprietary platform and custom development services. The core product is the Acadicus VR Training Platform, which provides the foundational technology for creating and deploying VR training applications with multi-user capabilities, scene editing, and simulation content libraries. Custom services include specialized VR training for medical/healthcare, safety applications, and architectural simulations. Notable products include the ASSP Fall Protection VR Experience (a standalone training product), VR Airway Lab (award-winning medical training), and various custom VR experiences for clients including GE Healthcare, Envision, and Adtalem Global Education. The company also develops Immerse Creator, a VR environment creation tool available on Steam Early Access.

Differentiator

Problem solved

Functional benefit

Brands

• Acadicus: VR Training Platform providing an expansive library of simulation content for medical and enterprise training with multi-user access, 3D spatial recordings, and live patient interaction capabilities.
• Immerse Creator

Products and services

• Acadicus VR Training Platform VR training platform providing an expansive library of simulation content with multi-user access, 3D spatial recordings, live patient interaction, and scene editing capabilities. Free to download and compatible with Oculus Rift. Premium Pro Space subscriptions available for schools and businesses.
• VR Training - Medical Custom virtual reality training and simulation applications for healthcare and medical education, including surgical procedures, medical equipment visualization, and patient care training. Designed for hospitals, medical schools, and medical equipment manufacturers.
• VR Training - Safety Virtual reality training for safety that enables learners to engage in training activities that are costly, dangerous, or expensive to create in reality, including fall protection and workplace safety simulations.
• Architectural VR Simulations Triple-A quality architectural VR experiences for promoting, selling, and visualizing building projects, including visualization, pre-sales, mistake detection, and decision-making tools for real estate development and construction.
• ASSP Fall Protection VR Experience An immersive VR training experience for fall protection based on the ANSI/ASSP Z359 Fall Protection and Arrest standard, placing trainees on a virtual rooftop to identify hazards and select proper fall protection equipment. Sold as a downloadable product through the ASSP store.
• VR Airway Lab An immersive 3D VR experience for airway management training that prepares learners for sim lab or mannequin-based training. Winner of Best in Show at IMSH 2018.
• Immerse Creator VR environment creation and UI/UX prototyping tool available on Steam Early Access, compatible with Oculus Rift CV1, HTC Vive, and Windows Mixed Reality headsets.

Quantifiable outcome

• Research indicates greater learning retention from VR-based training over traditional methods
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GE HealthcarecoreTechnology or IntegrationVR development partner delivering medical equipment visualization and exploring immersive remote training and collaboration opportunities. Created VR experience for Senographe Pristina 3D GE Mammography product roadshow.
• Adtalem Global EducationcoreStrategic or Co-development PartnerCollaborated on VR Airway Lab medical training simulation that won IMSH 2018 Best in Show. Adtalem provides healthcare education expertise and platforms for VR training deployment.
• Envision ExperiencecoreStrategic or Co-development PartnerCreated multiple VR medical training experiences including VR Bone Fracture Reduction and immersive surgery simulation used at Johns Hopkins University NYLF Advanced Medicine program.
• University of Wisconsin MadisonminorStrategic or Co-development PartnerSim lab VR partnership for medical education at the university.
• American Society of Safety Professionals (ASSP)coreChannel Partner/ Reseller/ DistributorASSP distributes the VR Fall Protection Experience through their store. Product developed based on ANSI/ASSP Z359 Fall Protection and Arrest standard.
• Immerse CollaborativecoreTechnology or IntegrationIntegration enabling multi-user/multiplayer VR capabilities for collaborative training and simulation experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Osso VR: Osso VR is a direct competitor in VR-based surgical and medical procedure training — overlapping customer base (surgeons, medical device companies, medical schools) and similar use cases (e.g., procedure rehearsal) to Arch Virtual's VR Airway Lab and surgical simulations.
• Immerse: Immerse is a VR language and corporate training platform with multi-user environments — Arch Virtual integrates with Immerse Collaborative for multi-user VR, and they compete in the broader enterprise VR training marketplace.
• STRIVR: STRIVR provides immersive VR training for enterprise and sports organizations (notably used by NFL teams) — overlapping with Arch Virtual's Sacramento Kings arena experience and broader enterprise VR training positioning.
• Surgical Theater: Surgical Theater offers VR visualization and training for surgical planning and patient engagement — directly comparable to Arch Virtual's GE Healthcare mammography visualization and Envision surgery simulation products.
• FundamentalVR: FundamentalVR provides VR surgical training with haptic feedback to medical professionals and device manufacturers — competing for the same healthcare simulation budgets and enterprise medical-device clients as Arch Virtual.

Emerging players

• Talespin: Talespin offers an enterprise XR platform for workforce skills development and soft-skills training — comparable to Arch Virtual's Acadicus platform for VR-based enterprise training, though Talespin operates more broadly across XR modalities.
• Labster: Labster provides virtual science lab simulations for universities and high schools — adjacent to Arch Virtual's medical/safety training focus, competing for the same institutional education budgets for immersive STEM/healthcare learning experiences.
• Mursion: Mursion delivers VR-based soft-skills simulation training for workforce development — partially overlapping with Arch Virtual's VR-Based Skills Training focus, though Mursion emphasizes interpersonal skills while Arch Virtual emphasizes procedural/technical skills.

Broad incumbents

• Pixomondo / PIXO VR: PIXO (formerly Pixomondo) offers enterprise VR/AR training and immersive experiences at much greater scale — competing with Arch Virtual in enterprise VR services for healthcare, manufacturing, and industrial clients, but as a much larger incumbent.
• VirtaMed: VirtaMed is an established medical simulation company with hardware-integrated surgical training simulators — overlapping with Arch Virtual's medical procedure training focus, though VirtaMed's hybrid physical-digital approach contrasts with Arch Virtual's pure-VR model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ARCHVirtual
• Facebookfacebook.com/ArchVirtual
• LinkedInlinkedin.com/profile/view?id=8771783

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arch Virtual