RollerAds
RollerAds is a self-service push notification advertising network, founded 2019 and operated by Kavanga Inc. (Delaware), serving 60,000+ advertisers and 20,000+ publishers across 200+ countries with 7 billion+ daily impressions and four ad formats including push, OnClick, In-Page Push, and domain redirect.
- Company typePrivate
- Founded2019
- HeadquartersWilmington, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What RollerAds does
RollerAds is a self-service push notification advertising network that connects advertisers with website publishers and domain owners to monetize traffic across multiple ad formats. Founded in 2019 and operated by Kavanga Inc. (Delaware, USA), the company serves 60,000+ advertisers and 20,000+ direct publishers, processing 7 billion+ daily impressions and 10 million+ daily clicks across 200+ countries. Its ad format portfolio includes Push Notifications (CPC), OnClick/Popunder (CPM), In-Page Push (browser-based push for iOS/Mac reach), and Direct Click (domain redirect monetization). The platform is accessible via a self-serve dashboard (my.rollerads.com) with a $50 minimum deposit and supports Wire Transfer, Credit Card, Capitalist, Paxum, and PayPal payment methods.
The company's underlying technology stack includes an in-house anti-fraud system, proprietary optimization algorithms, AI-based SmartCPC bidding, and 16 tracking macros. A separate sub-brand, domains.rollerads.com, monetizes 1.2 million+ parked, expired, and typo domains through DNS-based redirect integration with 100+ domain partners, generating 5.5 million+ daily clicks. In 2026, RollerAds expanded into a full-cycle advertising platform by adding a built-in CPA network (May 2026) and a domain sales feature (April 2026), positioning itself as a one-stop performance advertising platform rather than a single-format push network. Headcount is 51-100, with the company headquartered in Wilmington, Delaware, and active in industry events across Europe (SIGMA Rome), Southeast Asia (Affiliate World Bangkok, SEO Conference Chiang Mai), and LATAM.
RollerAds operates a hybrid GTM model: primarily self-serve PLG with global reach through the dashboard, supplemented by personal account managers for higher-value advertisers and publishers, event-based customer acquisition at affiliate marketing conferences, and a 5% publisher referral program. The platform restricts certain verticals (no adult content, drugs/CBD, weapons, malware, phishing, political content, or fake technical support per its Quality Guidelines). Revenue is generated through CPC billing on Push, CPM billing on OnClick, and revenue share on domain monetization — but exact company-level revenue is not disclosed.
RollerAds firmographics
Firmographics- Name
- RollerAds
- Legal name
- Kavanga Inc.
- Website
- https://rollerads.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RollerAds is a self-service push notification advertising network, founded 2019 and operated by Kavanga Inc. (Delaware), serving 60,000+ advertisers and 20,000+ publishers across 200+ countries with 7 billion+ daily impressions and four ad formats including push, OnClick, In-Page Push, and domain redirect.
- Ownership category
- akta.pro rank
Where RollerAds is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RollerAds business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- CPC Advertising (Push Notifications): Advertisers pay per click for push notification ads. RollerAds charges only for delivered clicks, providing measurable ROI for advertisers.
- CPM Advertising (OnClick/Popunder): Advertisers pay per thousand impressions for OnClick ads. This model provides maximum reach for advertisers' offers.
- Domain Monetization (Direct Click): Revenue generated from redirecting parked domain traffic to relevant advertiser offers. Domain owners connect via DNS and earn from visitor clicks.
- Publisher Referral Program: Publishers earn 5% of revenue generated by referred publishers who register through their unique referral link and use the monetization system.
- Bonus Programs: RollerAds offers deposit bonuses and cashback promotions (e.g., Summer Boost 10%, Black Friday up to 20% cashback) to incentivize advertiser spending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Push Notification Advertising (CPC) |
| Subscription | Pay-as-you-go | OnClick/Popunder Advertising (CPM) |
| Usage-based | Pay-as-you-go | Black Friday Cashback Program |
| Usage-based | Pay-as-you-go | Summer Boost Promotion |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
RollerAds product offering
Product offeringCore offering
RollerAds operates a self-service, high-performance advertising network that connects advertisers with publishers to deliver push notification, OnClick (popunder), In-Page Push, and Direct Click ad formats globally. The platform provides advertisers with fraud-free traffic, smart targeting across 200+ GEOs, CPC and CPM pricing models, and optimization tools, while enabling publishers to monetize website and parked domain traffic through a unified dashboard at my.rollerads.com.
Product overview
RollerAds is a push notification advertising network that operates as a self-service platform combining multiple ad formats, targeting capabilities, and monetization tools. The core offering includes Push Notifications, OnClick (popunder), In-Page Push (IPP), and Direct Click ad formats—all accessible through a unified campaign management platform. The ecosystem comprises the main RollerAds Advertising Platform for campaign creation and management, a Domain Monetization Platform for parked/expired domain traffic, a Built-in CPA Network for affiliate offers, and a Publisher Website Monetization service. Supporting features include an in-house Antifraud System, SmartCPC AI-powered bidding, Campaign Presets for quick setup, and a Referral Program for publishers. The platform serves both advertisers seeking quality leads and publishers looking to monetize website traffic.
Differentiator
Problem solved
Functional benefit
Brands
- domains.rollerads.com: Domain monetization platform for parked, expired, and typo domains through redirect advertising.
Products and services
- Push Notification Advertising Push notifications are instant messages with announcements and sales offers delivered straight to users' mobile devices or browsers. Advertisers pay per click (CPC) for delivered clicks. This format provides high CTR compared to emails, banners, and videos across multiple verticals.
- OnClick (Popunder) Advertising
Quantifiable outcome
- 57% ROI achieved in TotalAV affiliate campaign with $200/day budget using campaign presets
- +2 more outcomes
Companies that use RollerAds
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
RollerAds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
RollerAds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OperacoreRollerAds launched a built-in CPI (Cost Per Install) offer for Opera browser users, demonstrating platform integration capabilities. The case study shows how advertisers can launch native offers directly on RollerAds traffic through Opera.
- CPArollcoreCPAroll is a CPA network partner that provides offers for RollerAds advertisers. The TotalAV offer from CPAroll was used in RollerAds' preset case study, demonstrating integration with affiliate networks for offer distribution.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
RollerAds competitors and assessment
Company assessmentDirect peers
- PropellerAds: Global multi-format ad network offering push notifications, popunders, and interstitial ads with self-serve campaign management. Closest direct competitor to RollerAds across formats, GEO coverage, and SMB/affiliate advertiser base.
- RichAds: Push traffic ad network with self-serve optimization tools and global GEO coverage. Competes head-on with RollerAds for affiliate marketers running push and popunder campaigns.
- HilltopAds: Popunder and push ad network offering self-serve campaign management. Direct competitor in popunder and push formats with similar affiliate/SMB customer profile.
- MGID: Global advertising network spanning push notifications and native/content recommendation formats. Overlaps with RollerAds on push and runs adjacent native formats serving similar advertisers.
- Adsterra: Self-serve ad network specializing in push notifications, popunders, and direct link formats with global coverage. Direct competitor with overlapping advertiser/publisher segments and similar CPC/CPM pricing structure.
- Galaksion: Ad network focused on push notifications and popunder traffic with global reach. Comparable SMB/affiliate advertiser focus and overlapping ad format portfolio.
- Zeropark: Pop traffic and domain redirect advertising network with self-serve tools. Particularly comparable to RollerAds' Direct Click and domains.rollerads.com domain monetization sub-brand.
- Clickadu: Push and popunder ad network serving affiliates and SMB advertisers across 200+ GEOs. Comparable to RollerAds in product mix (push, popunder, in-page push) and target customer (performance marketers).
Broad incumbents
- Taboola: Large-scale content discovery and native advertising platform serving premium publishers and brand advertisers. Represents the upper-end incumbent RollerAds could grow into, though focused on native rather than push formats.
- Outbrain: Major content recommendation and native advertising network with global publisher relationships. Adjacent incumbent competing for the same advertiser budgets via different format mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RollerAds social profiles
Digital presenceRollerAds financial estimates
Financial estimateRevenue estimate
Valuation estimate
RollerAds leadership team
Management profileNumber of profiles
Profiles1 record
RollerAds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RollerAds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RollerAds
What does RollerAds do?
RollerAds operates a self-service, high-performance advertising network that connects advertisers with publishers to deliver push notification, OnClick (popunder), In-Page Push, and Direct Click ad formats globally. The platform provides advertisers with fraud-free traffic, smart targeting across 200+ GEOs, CPC and CPM pricing models, and optimization tools, while enabling publishers to monetize website and parked domain traffic through a unified dashboard at my.rollerads.com.
Is RollerAds a public or private company?
RollerAds is a private company. It is classified as unknown and is currently operating.
When was RollerAds founded?
RollerAds was founded in 2019. It employs 51 to 100 people.
Where is RollerAds based?
RollerAds is headquartered in Wilmington, United States, in the North America region.
How does RollerAds make money?
Five revenue lines are on record. CPC Advertising (Push Notifications) is the primary driver. The others are CPM Advertising (OnClick/Popunder), domain Monetization (Direct Click), publisher Referral Program and bonus Programs.
Who are RollerAds's main competitors?
Direct peers on record are PropellerAds, RichAds, HilltopAds, MGID, Adsterra, Galaksion, Zeropark and Clickadu. Broad incumbents are Taboola and Outbrain.
Does RollerAds have an API?
No public API is recorded for RollerAds.