Paximum
Paximum is a Turkish-headquartered B2B travel distribution platform that aggregates 1,500,000+ hotels and tourism products, redistributing inventory via XML/API, white-label, and static contracts to 50+ tour operators and 60,000+ sales agencies globally.
- Company typePrivate
- Founded2013
- HeadquartersEnfield, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Paximum does
Paximum is a global B2B travel distribution platform headquartered in Antalya, Turkey, with a branch office in the United Kingdom. The company aggregates travel inventory — primarily hotel accommodation — and redistributes it to tour operators, B2B retail agencies, online distributors, destination management companies (DMCs), and corporate white-label partners. Its core commercial proposition is providing a single integration point to access 1,500,000+ hotels and tourism products globally, with reported downstream reach into 50+ tour operators and 60,000+ sales agencies. The company operates through multiple distribution models including direct B2B platform access, white-label solutions, XML/API integrations, and static/cache contracts, and supports multiple data transfer formats including INFX, OTDS, and EDF.
The underlying technology is a B2B distribution platform built on XML/API integration capabilities connecting travel suppliers (hotels, airlines, DMCs) with travel buyers. Paximum operates three core sub-brand products: Hotel2Sejour (hotel accommodation inventory), SanFlight (flight booking services), and BiziClick (B2B booking interface). The platform is integrated with TourVisio (its most heavily used sales channel) and SAN Tourism Software Group for tour-operator connectivity, and has established partnerships with HUB platforms TravelgateX, Juniper, and Peakwork for broader distribution reach. The company is privately held, incorporated as Paximum Turizm Ticaret ve Taahhüt Anonim Şirketi, and operates under Turkey's KVKK data protection regime.
Paximum's business model is based on marketplace commissions and transaction-related fees from facilitating bookings between suppliers and buyers, supplemented by API/XML access fees and white-label solution revenue. The go-to-market is API-first and channel-partner-driven, relying on integrations with established travel technology HUBs and tour-operator automation systems rather than direct end-consumer acquisition. Geographic operations span Turkey, the UK, Europe (Latvia), the Middle East (Egypt, Oman), Central Asia (Uzbekistan), and LATAM, with no disclosed revenue, funding rounds, or headcount figures available in public source material.
Paximum firmographics
Firmographics- Name
- Paximum
- Legal name
- Paximum Turizm Ticaret ve Taahhüt Anonim Şirketi
- Website
- https://paximum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Paximum is a Turkish-headquartered B2B travel distribution platform that aggregates 1,500,000+ hotels and tourism products, redistributing inventory via XML/API, white-label, and static contracts to 50+ tour operators and 60,000+ sales agencies globally.
- Ownership category
- akta.pro rank
Paximum industry classification
Industry- Product category
- B2B Travel Distribution Platform
- NAICS
- Other Travel Arrangement and Reservation Services (56159), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)
- akta.pro secondary industries
- Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where Paximum is headquartered
LocationHeadquarters
- HQ city
- Enfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Paximum business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Platform Commission: Paximum earns revenue by facilitating transactions between travel suppliers and buyers through their B2B platform, taking a commission on bookings processed
- White Label Solutions: Revenue generated from providing white-label solutions to tour operators who sell Paximum inventory under their own brands
- API/XML Access Fees: Revenue from providing XML/API integration access to travel companies for real-time inventory and booking capabilities
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Paximum product offering
Product offeringCore offering
Paximum operates a B2B travel technology platform that aggregates more than 1,500,000 hotels and touristic products from global suppliers and distributes them to travel buyers through multiple integration models including B2B platform, white-label, XML/API, static contracts, and HUB platforms. The platform enables tour operators, retail agencies, and online distributors to access contracted and dynamic hotel, flight, and tour inventory via single integrations with full content and competitive B2B rates.
Product overview
Paximum is a Global B2B Travel Market platform that aggregates travel inventory (hotels and touristic products) and distributes it through multiple channels. The platform operates as a unified ecosystem with three main product lines: Hotel2Sejour for hotel accommodation inventory, SanFlight for flight services, and BiziClick for B2B booking functionality. The platform provides distribution through B2B, White Label, XML/API, and static contract models, serving tour operators, retail agencies, DMC suppliers, and online distributors. With access to 1,500,000+ hotels and tourism products via single integration, Paximum enables its partners to market products to 60,000+ sales agencies worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel2Sejour: Hotel accommodation booking platform for B2B travel agencies
- SanFlight
- BiziClick
Products and services
- Hotel2Sejour Hotel booking platform component that provides contracted hotel inventory to B2B travel buyers within the Paximum distribution network, targeting tour operators, B2B agencies, and online distributors.
- SanFlight Flight booking system that distributes air content within the Paximum B2B platform, enabling travel buyers to access flight inventory alongside hotel and tour products.
- BiziClick Hotel and travel booking software offering made available through the Paximum B2B platform for partners requiring direct booking tools.
- Paximum B2B Travel Platform B2B marketplace and distribution platform connecting global travel suppliers (hotels, airlines, DMCs) with tour operators, retail agencies, and online travel distributors through multiple integration modes (B2B, White Label, XML/API, static contracts, HUB platforms).
Quantifiable outcome
- Up to 50% better pricing conditions for B2C final sales pages
- +2 more outcomes
Companies that use Paximum
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Paximum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Paximum partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- TourVisiocoreTourVisio is Paximum's most heavily used sales channel structure. The automation system enables tour operators to dynamically combine travel products with Paximum inventory and distribute to their B2B agencies and B2C sales portals.
- SAN Tourism Software GroupcoreSAN Tourism Software Group integrations enable Paximum to transfer inventory to 50+ tour operators via B2B and serve 60,000+ sales agencies through their platform network.
- PeakworkstrategicPeakwork partnership provides Paximum access to the German market through classic and dynamic distribution platforms.
- TravelgateXcoreLeading HUB platform integration enabling connectivity with multiple travel technology systems and distribution networks.
- JunipercoreHUB platform integration partner providing additional distribution connectivity options for Paximum's inventory.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Paximum competitors and assessment
Company assessmentDirect peers
- HotelBeds: The world's largest B2B bed bank, connecting hotels with tour operators and travel agents. Directly comparable to Paximum in business model (wholesale accommodation distribution via XML/API and B2B platform) and target customer base.
- TUI Musement: B2B platform for tours, activities, and experiences distribution, integrated with the TUI tour operator ecosystem. Comparable to Paximum in providing B2B travel inventory access to agencies and tour operators through API.
- RateHawk (Emerging Travel Group): B2B travel booking platform serving travel professionals with global hotel inventory and ancillary services. Closely comparable to Paximum in B2B model, XML/API distribution, and target audience of travel agencies and tour operators.
Broad incumbents
- Booking.com TAAP (Travel Agent Affiliate Program): Booking.com's B2B program allowing travel agents to access Booking inventory. Overlaps with Paximum's B2B distribution and XML/API model but operates as part of the much larger Booking Holdings ecosystem.
- Expedia Partner Solutions: Expedia's B2B division supplying hotel, flight, and ancillary inventory to OTAs, airlines, and travel agents globally. Comparable in B2B distribution scale and API-first architecture, though as part of Expedia Group's broader portfolio.
Emerging players
- Duve: Guest experience and upsell platform serving hotels and short-term rentals, with integrations to PMS and distribution systems. Adjacent to Paximum in serving the hotel supply ecosystem, though focused on the property-side stack rather than distribution.
- Viator (Tripadvisor): B2B and B2C marketplace for tours, activities, and experiences with an API for resellers. Overlaps with Paximum in B2B travel distribution, particularly the activities and experiences segment accessed by tour operators.
- TourRadar: Online marketplace for multi-day guided tours serving tour operators and travel agents. Comparable to Paximum's tour-operator focus but specializes in guided tours rather than accommodation inventory aggregation.
- GetYourGuide: Global platform for tours and activities with a B2B/API offering for OTAs and travel agents. Comparable to Paximum in B2B API distribution model and supplier aggregation, though focused specifically on experiences.
Others
- TravelgateX: B2B travel marketplace and connectivity platform that sits between suppliers and buyers. Comparable to Paximum as a distribution intermediary and is also an integration partner, making it both a peer and an ecosystem connector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paximum social profiles
Digital presencePaximum compliance and trust
Trust signalCompliance1 record
Paximum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paximum leadership team
Management profileNumber of profiles
Paximum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paximum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paximum
What does Paximum do?
Paximum operates a B2B travel technology platform that aggregates more than 1,500,000 hotels and touristic products from global suppliers and distributes them to travel buyers through multiple integration models including B2B platform, white-label, XML/API, static contracts, and HUB platforms. The platform enables tour operators, retail agencies, and online distributors to access contracted and dynamic hotel, flight, and tour inventory via single integrations with full content and competitive B2B rates.
Is Paximum a public or private company?
Paximum is a private company. It is classified as unknown and is currently operating.
When was Paximum founded?
Paximum was founded in 2013. It employs 51 to 100 people.
Where is Paximum based?
Paximum is headquartered in Enfield, United Kingdom, in the Europe region.
How does Paximum make money?
Three revenue lines are on record. B2B Platform Commission is the primary driver. The others are white Label Solutions and API/XML Access Fees.
Who are Paximum's main competitors?
Direct peers on record are HotelBeds, TUI Musement and RateHawk (Emerging Travel Group). Broad incumbents are Booking.com TAAP (Travel Agent Affiliate Program) and Expedia Partner Solutions. Emerging players are Duve, Viator (Tripadvisor), TourRadar and GetYourGuide. TravelgateX is listed as an others.
Does Paximum have an API?
Yes. Paximum offers XML/API integration providing access to 1,500,000+ hotels and tourism products through a single integration. Supports multiple data transfer formats including INFX, OTDS, EDF formats (particularly for the German market), as well as cache/static contracts and real-time data. Tour operators can access dynamic inventory via Paximum XML/API integration. Agencies receive B2B net prices with up to 50% better conditions for B2C final sales web pages.
What industry is Paximum in?
Paximum's product category is B2B Travel Distribution Platform. Its primary akta.pro industry code is THALAFAJ, B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges), with a secondary code of THAKAJAG, Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces). Its NAICS code is 56159.