Southern Homes of The Carolinas

What Southern Homes of The Carolinas does

Southern Homes of The Carolinas Inc. is a privately held, North Carolina-incorporated real estate brokerage headquartered in Cornelius with wholly-owned operating branches in Concord and Asheville. The firm operates a traditional agent-based sales model, fielding a roster of 60+ licensed real estate agents holding designations such as CRS, SRES, ABR, and GRI across the Lake Norman and broader Charlotte metro region, with agents additionally licensed in South Carolina and Texas. Its commercial footprint spans 14 property types including single family, condos, commercial, farm, land, townhouse, multi-family, rentals, auction, and acreage listings, with 272+ active listings and a 43,000-buyer proprietary database segmented by price-point interest.

The underlying technology stack is built on the Kunversion real estate website platform, powered by BoldTrail for backend/CRM and lead management, with Canopy MLS for listing syndication, Google Maps (via Leaflet.js) for geographic search, and ATTOM and Zillow data feeding an automated home valuation tool. Authentication uses Google and Facebook OAuth, and Facebook Messenger is integrated for live chat. The firm layers partner services onto this stack, including Movement Mortgage for in-house lending through a dedicated loan officer, and Rental Beast for online rental application processing with soft credit checks.

Revenue is generated transaction-by-transaction through traditional real estate brokerage commissions on residential and commercial sales, supplemented by partner-channel revenue from co-located mortgage lending and rental applications. Pricing is per-transaction and not publicly disclosed; the firm does not offer subscription or SaaS pricing. Customers are highly fragmented across individual home buyers, sellers, and a smaller base of commercial and land/farm clients in the Carolinas region, with no enterprise anchor accounts or disclosed volume commitments.

Name

Southern Homes of The Carolinas

Legal name

Southern Homes of The Carolinas Inc.

Website

https://southernhomessearch.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Homes of The Carolinas is a privately held North Carolina real estate brokerage operating from Cornelius, Concord, and Asheville, with 60+ licensed agents serving residential, commercial, land, and rental clients across the Lake Norman and Charlotte metro region via a Kunversion/BoldTrail platform and Canopy MLS integration.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Property listing search
• Buyer and seller representation
• Home valuation services
• Local market expertise

Headquarters

HQ city

Cornelius

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage revenue through commissions on residential and commercial property sales. Agents represent buyers and sellers in transactions with commissions typically split between listing agent and buyer's agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Homes of The Carolinas Inc. is a private residential and commercial real estate brokerage that represents buyers and sellers in property transactions across North Carolina, with a focus on the Lake Norman area (Cornelius, Huntersville, Davidson, Mooresville). The firm operates through a roster of 60+ licensed agents across multiple office locations (Cornelius HQ, Concord, Asheville) and offers a property listings platform with MLS integration, a home valuation tool, and partner mortgage lending and rental application services.

Product overview

Southern Homes of The Carolinas operates as a real estate brokerage offering a comprehensive platform for buying and selling residential and commercial properties. The core product is the Property Listings Platform, which supports 14 property types including Single Family, Condos, Commercial, Farm, Lot-Land, Townhouse, Multi-Family, Rentals, Auction, and Acreage. The offering is complemented by a Home Valuation Tool for seller pricing estimates, a network of 60+ agents with various professional designations, and partner services including Movement Mortgage for lending and Rental Beast for rental applications. The company operates across multiple offices (Cornelius, Concord, Asheville) serving the broader Carolinas region with a focus on the Lake Norman area.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Movement MortgagecoreChannel Partner/ Reseller/ DistributorMovement Mortgage provides mortgage lending services to Southern Homes clients. Luke Carrender (License #1501833) is the affiliated lender offering financing options for property purchases through the brokerage.
• Rental BeastcoreTechnology or IntegrationRental Beast provides rental application services allowing Southern Homes to offer rental listings with seamless application processing, one-time application fees valid for 30 days across participating properties, and soft credit checks.
• BoldTrailcoreTechnology or IntegrationBoldTrail provides the technology platform powering Southern Homes' website and property search functionality, including MLS integration, map searches, and lead management.
• Canopy MLScoreChannel Partner/ Reseller/ DistributorCanopy MLS provides MLS data syndication and listing distribution services for Southern Homes properties, enabling broad market exposure through the regional MLS network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eXp Realty: Cloud-based, agent-owned brokerage with rapid NC presence; targets the same independent agents and offers equity participation, posing a recruiting threat to Southern Homes' 60+ agent roster.
• Coldwell Banker: National residential real estate brokerage franchise with significant Carolinas presence; directly competes with Southern Homes in residential buyer/seller representation under a recognized brand.
• RE/MAX: Global real estate franchise network with agents across NC/SC; comparable transaction-fee model and residential brokerage focus, overlapping directly with Southern Homes' Lake Norman and Asheville markets.
• Compass: Tech-forward national residential brokerage expanding in the Carolinas; competes for the same agents and listings with a proprietary platform, representing the digitized direction the industry is moving.
• Allen Tate Realtors: Largest independent residential brokerage in the Carolinas, headquartered in Charlotte; the dominant local competitor with overlapping Lake Norman and Concord territory and similar agent-based sales motion.
• Century 21: Iconic residential real estate franchise competing head-to-head with Southern Homes for buyer and seller mandates in North Carolina; comparable commission-based model and MLS-driven distribution.
• Keller Williams Realty: Largest real estate franchise in the US by agent count, with strong Charlotte-area presence; offers a similar agent-centric residential brokerage model and is a direct competitor for recruiting and listings.
• Berkshire Hathaway HomeServices: National residential brokerage franchise active in the Carolinas; directly comparable in product mix and agent-based sales motion, with stronger brand recognition and marketing budget.
• Howard Hanna Real Estate Services: Large regional residential brokerage in the Eastern US with growing Carolinas footprint; comparable full-service brokerage model and emphasis on local market expertise.

Emerging players

• Redfin: Tech-enabled residential brokerage operating in Charlotte and other Carolinas metros; offers a hybrid agent model and lower-commission structure that pressures traditional independent brokerages like Southern Homes on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southernhomesnc
• Facebookfacebook.com/SHOTCBALLANTYNE
• LinkedInlinkedin.com/company/southern-homes-of-the-carolinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Homes of The Carolinas