Smith & Co
Smith & Co Auction & Realty is a founder-owned Oklahoma auction and real estate brokerage founded in 1987, conducting 100+ live and online auctions per year plus traditional sales of farmland, ranches, residential, and commercial property across Northwest Oklahoma and Kansas.
- Company typePrivate
- Founded1987
- HeadquartersWoodward, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smith & Co does
Smith & Co Auction & Realty, Inc. is a privately held, founder-owned real estate and auction firm headquartered in Woodward, Oklahoma, with an additional 10,000 sq. ft. auction facility in Mooreland, Oklahoma. Founded in 1987 by Ira Smith, the company operates as a dual-service auction and traditional brokerage targeting Northwest Oklahoma and Northwest Kansas, with active real estate listings ranging from $235K-$500K residential properties to ranch and farmland auctions spanning 5 acres to 8,500+ acres. Core products include live on-site auctions, online simulcast auctions, benefit/charity auctions, residential and land real estate brokerage, and a mobile bidding application on iOS and Android.
The underlying technology combines a third-party online bidding platform (BidWrangler) for live and simulcast auctions, mobile apps distributed via the Apple App Store and Google Play Store, Matterport 3D virtual tour integration for remote property viewing, Mapbox-powered property maps, and iHomefinder IDX/MLS data syndication through the Northwest Oklahoma Association of REALTORS and My State MLS. Distribution combines a sales-led model with licensed real estate agents and auctioneers, event-driven live auctions (100+ per year), and direct-to-consumer online bidding channels supported by an extensive weekly-updated mailing list and multi-channel marketing (print, radio, TV, social, email, SEO).
Revenue is generated entirely through transaction-based fees — auction buyer's premiums and seller's commissions on auctioned assets, plus traditional real estate brokerage commissions on conventional sales. Pricing is quote-based and individually negotiated per transaction, with no publicly disclosed rates. The firm serves individual landowners, farm and ranch owners, estate sellers, commercial property owners, and local nonprofit/community organizations across Northwest Oklahoma and Kansas.
Smith & Co firmographics
Firmographics- Name
- Smith & Co
- Legal name
- Smith & Co Auction & Realty, Inc.
- Website
- https://smithcoauctions.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith & Co Auction & Realty is a founder-owned Oklahoma auction and real estate brokerage founded in 1987, conducting 100+ live and online auctions per year plus traditional sales of farmland, ranches, residential, and commercial property across Northwest Oklahoma and Kansas.
- Ownership category
- akta.pro rank
Smith & Co industry classification
Industry- Product category
- Real Estate Auction and Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
- akta.pro secondary industries
- Real Estate Auction Services (FSAEAJAL), Land & Development Site Brokerage (BPAJABAG), HOA/Condo Document & Estoppel Services (BPAJAOAK)
Keywords
Where Smith & Co is headquartered
LocationHeadquarters
- HQ city
- Woodward
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smith & Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction Services: Commission-based auction services for land, real estate, farm equipment, and personal property. Revenue generated through auction commissions including buyer's premiums and seller's fees.
- Real Estate Sales: Traditional real estate agent commissions from residential, commercial, and land property sales. Licensed agents facilitate property transactions with standard commission structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Smith & Co product offering
Product offeringCore offering
Smith & Co is an online auction portal and licensed real estate brokerage that conducts land, farmland, residential, commercial, and estate auctions across Northwest Oklahoma and Kansas. The firm operates live on-site auctions, simulcast (live/Internet) auctions via the third-party BidWrangler platform, and a proprietary iOS/Android bidding app, while also providing traditional real estate listing and sales services. It conducts over 100 live auctions per year from a 10,000 sq. ft. Mooreland, OK auction facility.
Product overview
Smith & Co Auction & Realty operates as a dual-service real estate company offering auction-based and traditional property sales. The core offering combines live and online auctions (via BidWrangler platform and a proprietary mobile app) with conventional real estate brokerage services. Property types span residential homes, commercial buildings, and agricultural land/ranches. The company holds over 100 live auctions annually and maintains a 10,000 sq. ft. auction facility in Mooreland, Oklahoma.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Auctions In-person auction events conducted on-site at properties or at conference centers, covering land, minerals, commercial, agricultural, business liquidation, residential real estate, personal property, farm equipment, and industrial equipment. Held over 100 times per year.
- Online Bidding Internet-based auction participation via the BidWrangler platform, enabling real-time online bidding alongside live on-site auctions through simulcast capability, with max bid functionality and credit card verification for bidder registration.
- Land Auctions Specialized auction service for selling land and ranch properties, ranging from small parcels to 5,200+ acre ranches, across Oklahoma and Kansas.
- Real Estate Sales Traditional real estate listing and sales services for residential, commercial, and land/ranch properties in Northwest Oklahoma, operating alongside auction services through licensed real estate agents.
- Smith & Co Bidding App Mobile application for iOS and Android enabling remote auction browsing, bidder registration, and real-time bidding, downloadable from Apple App Store and Google Play Store.
- Benefit Auctions Charitable auction services supporting local community organizations including 4H/FFA chapters, schools, churches, and other fundraising events.
Quantifiable outcome
- Over 100 live auctions conducted per year
- +1 more outcomes
Companies that use Smith & Co
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Smith & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Smith & Co partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- National Auctioneers Association (NAA)minorProfessional association membership indicating certification and adherence to industry standards for auctioneering professionals.
- Oklahoma State Auctioneers AssociationminorState-level professional association for auctioneers in Oklahoma.
- Northwest Oklahoma Association of REALTORS (NWOAR)coreLocal MLS (Multiple Listing Service) provider enabling listing of properties for sale and connecting with other real estate professionals.
- My State MLSminorState-level multiple listing service for property visibility.
- BidWranglercoreThird-party online auction platform provider enabling online and simulcast bidding capabilities for auction events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Smith & Co competitors and assessment
Company assessmentBroad incumbents
- Auction.com: National online real estate auction marketplace covering foreclosure, REO, and traditional sales across all 50 states. Comparable to Smith & Co in the online real estate auction category, but operates at vastly greater scale and offers a much broader geographic and asset-type footprint.
- United Country Real Estate: National franchise network specializing in country, rural, and lifestyle properties including farms, ranches, and land. Comparable in customer base and asset class to Smith & Co, but operates a much broader franchise model spanning many states.
- Ritchie Bros. Auctioneers: Global auction company for heavy equipment, trucks, and agricultural assets with extensive online bidding infrastructure (rbauction.com). Comparable in auction methodology and farm equipment category, but operates at far greater scale and geographic breadth.
- Ten-X (now LoopNet Auctions): Online commercial real estate auction platform with national reach and proprietary bidding technology. Directly comparable in online auction delivery model, but focuses on commercial assets and operates at a much larger scale than Smith & Co's regional land auction business.
Direct peers
- Mid-Continent Properties: Regional auction and real estate firm in Oklahoma and surrounding Plains states conducting land, farm, and ranch auctions. Closely comparable to Smith & Co in geographic focus, asset class, and auction-led go-to-market model.
- BigIron Auctions: Online and live auction company specializing in farm equipment, land, and agricultural assets across the Midwest and Plains. Closely comparable to Smith & Co in combining agricultural equipment and land auctions with online bidding capability in the same geographic region.
- Whitetail Properties Real Estate: Specialized rural real estate brokerage focused on farms, ranches, and hunting/recreational land across the Midwest and South. Highly comparable to Smith & Co's core land and ranch sales business, with a similar niche, marketing-led model, and use of auctions alongside traditional listings.
- Williams & Williams: Full-service real estate auction company conducting live and online auctions across multiple U.S. regions, including land, residential, and commercial properties. Closest comparable to Smith & Co in combining traditional auctioneering with online bidding and a multi-channel marketing approach.
- Hubzu: Online residential real estate auction platform used by multiple brokerages to auction properties. Comparable to Smith & Co's online bidding functionality via BidWrangler, though focused on residential rather than land/ranch auctions.
Regional players
- LandWatch: Leading online marketplace for rural land, farms, ranches, and hunting properties nationwide. Comparable to Smith & Co in targeting land buyers and sellers, but operates as a listing marketplace rather than a licensed auctioneer and brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smith & Co social profiles
Digital presenceSmith & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith & Co leadership team
Management profileNumber of profiles
Profiles7 records
Smith & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith & Co
What does Smith & Co do?
Smith & Co is an online auction portal and licensed real estate brokerage that conducts land, farmland, residential, commercial, and estate auctions across Northwest Oklahoma and Kansas. The firm operates live on-site auctions, simulcast (live/Internet) auctions via the third-party BidWrangler platform, and a proprietary iOS/Android bidding app, while also providing traditional real estate listing and sales services. It conducts over 100 live auctions per year from a 10,000 sq. ft. Mooreland, OK auction facility.
Is Smith & Co a public or private company?
Smith & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith & Co founded?
Smith & Co was founded in 1987. It employs 11 to 50 people.
Where is Smith & Co based?
Smith & Co is headquartered in Woodward, United States, in the North America region.
How does Smith & Co make money?
Two revenue lines are on record. Auction Services are the primary driver. The others are real Estate Sales.
Who are Smith & Co's main competitors?
Broad incumbents on record are Auction.com, United Country Real Estate, Ritchie Bros. Auctioneers and Ten-X (now LoopNet Auctions). Direct peers are Mid-Continent Properties, BigIron Auctions, Whitetail Properties Real Estate, Williams & Williams and Hubzu. LandWatch is listed as a regional player.
Does Smith & Co have an API?
No public API is recorded for Smith & Co.
What industry is Smith & Co in?
Smith & Co's product category is Real Estate Auction and Brokerage Services. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions, with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 5312 and its SIC code is 6531.