First Response Mental Health

What First Response Mental Health does

First Response Mental Health is a privately held, for-profit Canadian company headquartered in Thunder Bay, Ontario, founded in 2018. The company operates PeerConnect, a peer support platform, and has extended its service offering to include fitness and wellbeing initiatives, suggesting a focus on holistic mental and physical wellness delivered through community-based support rather than clinical care.

The company currently employs between 11 and 50 people and operates in a niche within the mental health and wellness category, with its branding implying a likely focus on first-responder and related populations, though no named customer segments, contracts, or distribution channels were disclosed in available source material. The company's website (firstresponsemh.com) returned only a verification/placeholder page during data collection, meaning platform architecture, feature set, technology stack, integrations, and pricing mechanics could not be verified.

As a result, the precise revenue model, go-to-market motion, pricing structure, customer mix, and underlying technology stack are not documented in the available data. The company remains a small, privately funded operator with no disclosed funding rounds, acquisitions, partnerships, or leadership changes, and no public positioning on AI, certifications, or regulatory standing. Investment-grade visibility into First Response Mental Health is therefore materially constrained by source access gaps.

Name

First Response Mental Health

Website

https://firstresponsemh.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

First Response Mental Health is a Canadian for-profit company founded in 2018 in Thunder Bay that manages PeerConnect, a peer support platform, and also offers fitness and wellbeing initiatives to individuals seeking mental health and wellness support.

Ownership category

akta.pro rank

Product category

Mental Health and Wellness Services for First Responders

NAICS

Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

Keywords

• Mental health support
• Peer support services
• First responder wellness
• Fitness and wellbeing
• Peer support platform

Headquarters

HQ city

Thunder Bay

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

First Response Mental Health manages PeerConnect, a peer support platform that delivers peer support services combined with fitness and wellbeing initiatives. The company's offering is centered on mental health and occupational wellness programming tailored to first responder personnel and the organizations that employ them.

Differentiator

Problem solved

Functional benefit

Products and services

• PeerConnect PeerConnect is a peer support platform managed by First Response Mental Health, designed to deliver peer-led mental health support services to first responder personnel and related user groups.
• Peer Support Services Peer support services delivered through and around the PeerConnect platform, providing peer-led mental health support to first responder personnel.
• Fitness & Wellbeing Initiatives Fitness and wellbeing programs offered by First Response Mental Health, complementing its peer support services to provide holistic occupational wellness for first responder personnel.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• Woebot Health: Woebot Health offers AI-driven behavioral health support, including peer-style self-help programs routed into care navigation. Comparable as a digitally native, peer-like behavioral health access layer targeting payers and pharma.
• Wysa: Wysa provides an AI-driven, anonymous peer-style conversational support tool used by employers and health systems. Comparable as an early-stage, technology-mediated peer-support solution competing for similar budget pools.

Broad incumbents

• Spring Health: Spring Health is a global employer mental health benefits platform combining precision matching, therapy, coaching and wellness. Relevant as a broad incumbent that absorbs peer/wellness use cases and competes for the same EAP budget.
• Calm Health: Calm Business and Calm Health distribute mindfulness, sleep and mental wellness resources at employer scale. Relevant for the wellness/fitness layer of First Response's offering and as an incumbent in employer wellbeing contracting.
• Headspace Health: Headspace (formerly Ginger + Headspace) offers therapy, coaching, and mindfulness/wellness content via employer and payer channels, overlapping with First Response's peer support + fitness/wellbeing bundle at the GTM layer.
• Lyra Health: Lyra is a scaled employer-sponsored mental health benefits platform offering therapy, coaching, and peer support. Comparable as a buyer-relevant competitor and as a model showing how peer support fits into a broader EAP/virtual care bundle.

Direct peers

• Togetherall: Togetherall operates an online peer-to-peer mental health support community used by universities, employers, and health plans. It is a direct peer to PeerConnect: both deliver anonymous, moderated peer support as the core service and target institutional buyers in Canada/UK/US.
• 7 Cups: 7 Cups runs a listener/peer support marketplace connecting users with trained non-clinical supporters, supplemented by paid therapist access. Comparable to PeerConnect in its marketplace model for non-clinical peer emotional support.

Regional players

• Big White Wall (now Togetherall in some markets) / Minddistrict: Minddistrict is a European digital mental health platform offering online courses, peer-style modules, and clinician tools. Comparable as a regionally focused digital mental health platform across an adjacent geography.
• BEACON Digital Therapeutic / Brave Health Canada: Brave Health Canada delivers virtual mental health and substance use treatment, including group/peer-style programming, to Canadian health plans and providers. Closely comparable as a Canada-focused virtual mental health player competing for provincial/employer contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Response Mental Health