Big White Wall

What Big White Wall does

Togetherall Limited, operating under the legacy brand Big White Wall, is a digital mental health and wellbeing company that runs an anonymous online peer support community. Members access the platform through a web-based account system to share experiences, use practical wellbeing tools, and access crisis support resources in a moderated, anonymous environment overseen by a Guardian Council. The platform's core differentiator is its focus on community-driven peer support where members both receive and provide help, with 66% of users reporting the community helped them more than other sources of support.

The company operates a B2B2C distribution model. Institutional partners, including employers, colleges and universities, healthcare providers, labor unions, and professional associations, pay subscription fees to provide their constituents with free access to Togetherall. End users join at no cost by verifying eligibility through their organizational affiliation (for example, academic email for students). The platform is web-only (no native mobile app), operates 24/7, and is offered across seven countries: the United States, the United Kingdom, Canada (English and French), New Zealand, Ireland, and Australia, with US headquarters in Santa Clara, California.

The company is privately held with no public listing or disclosed institutional ownership. It has raised approximately $1.69 million across three disclosed funding rounds between 2013 and 2014, led by Impact Ventures UK, SBRI Healthcare, and Social Tech Trust. Leadership consists of founder and CEO Jen Hyatt and Chairman Molly Coye. Headcount is reported in the 11–50 range, and no AI/ML capabilities, patents, certifications, or external APIs are disclosed in the source material. The product is positioned as a single integrated service rather than a modular suite, and revenue mechanics rely entirely on recurring institutional subscription contracts.

Name

Big White Wall

Legal name

Togetherall Limited

Website

https://bigwhitewall.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Togetherall (formerly Big White Wall) operates an anonymous online peer support community for mental health, distributed B2B2C through subscription partnerships with employers, universities, healthcare providers, unions, and associations across 7 countries.

Ownership category

akta.pro rank

Product category

Digital Mental Health Platform

NAICS

Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Health & Support Communities (BPAMABAL)

Keywords

• Digital mental health
• Peer support platform
• Anonymous wellbeing community
• Online mental health services
• Workplace student wellbeing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Partnership Model: Revenue is generated through organizational partnerships where employers, universities, colleges, healthcare providers, unions, and associations pay to provide free Togetherall access to their members, employees, or students. End users access the platform at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Big White Wall (trading as Togetherall) operates an online, anonymous peer-support community where members can share experiences of mental health struggles and access practical wellbeing tools and resources 24/7. The service is delivered to end users at no cost and is funded through subscription-style contracts with partner organizations such as employers, universities, healthcare providers, unions and associations. A Guardian Council provides clinically informed oversight, and the platform integrates with crisis support services for members needing urgent help.

Product overview

Togetherall operates as a single unified digital mental health platform providing anonymous peer-to-peer support communities, practical wellbeing tools, and resources. The platform is accessible to individuals through partnerships with employers, colleges/universities, healthcare providers, unions, and associations. Big White Wall, now rebranded as Togetherall, offers its community-based mental health support as one integrated service rather than separate modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Togetherall (formerly Big White Wall) Anonymous online mental health support community that connects individuals experiencing stress, loneliness or mental health challenges with peer support and wellbeing resources; end users access the service free of charge through organizational partnerships, with a Guardian Council providing clinically informed oversight and integration to crisis support services.

Quantifiable outcome

• 66% of members reported that the Togetherall community helped them more than other sources of support

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Employers/CorporationscoreChannel Partner/ Reseller/ DistributorEmployers partner with Togetherall to provide mental health support as part of employee benefits or EAP programs. Employees receive free access to the platform.
• Colleges and UniversitiescoreChannel Partner/ Reseller/ DistributorEducational institutions partner to provide students with free mental health support. Students can check eligibility using their academic email addresses.
• Healthcare ProviderscoreChannel Partner/ Reseller/ DistributorHealthcare organizations integrate Togetherall into their mental health service offerings to extend support beyond clinical settings.
• Unions and AssociationscoreChannel Partner/ Reseller/ DistributorLabor unions and professional associations provide Togetherall access as a member benefit to support worker wellbeing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 7 Cups: 7 Cups is an online emotional support platform offering anonymous peer-to-peer chat communities with trained listeners, plus access to therapists. It is the closest direct peer to Togetherall given the shared anonymous peer-support community model targeting individuals seeking mental health support.

Broad incumbents

• BetterHelp: BetterHelp (owned by Teladoc) is one of the largest online therapy platforms offering 1:1 licensed therapist sessions via subscription. It competes for the same employer/EAP and direct-to-consumer mental health budgets as Togetherall, though its model is professional therapy rather than anonymous peer community.
• Lyra Health: Lyra Health is a mental health benefits platform for employers, providing therapy, coaching, and digital self-care tools. It is a broad incumbent in the same employer-paid mental health category Togetherall targets via EAP and corporate partnerships.
• Headspace Health: Headspace (now Headspace Health after the Ginger merger) provides a consumer and B2B mental wellness platform combining meditation, coaching, and therapy. It competes for the same employer wellness and university student mental health budgets as Togetherall.
• Talkspace: Talkspace is a public telehealth company offering text- and video-based therapy via B2B partnerships with health plans, employers, and providers. It is a broad incumbent in the B2B mental health space where Togetherall also sells institutional partnerships.
• Spring Health: Spring Health is a mental health benefits provider combining precision matching, therapy, coaching, and digital tools for employers and health plans. It competes for employer EAP and wellbeing budgets that Togetherall also targets.
• Calm Health: Calm (including Calm Health) provides meditation, sleep, and mental wellness content to consumers and through employer benefit programs. It competes with Togetherall in the workplace and student mental wellbeing segments via digital self-care resources.

Emerging players

• Wysa: Wysa is an AI-driven mental health chat platform offering anonymous conversational support and self-help tools, with both consumer and employer/healthcare B2B channels. It overlaps with Togetherall on the anonymous, digital-first, employer-partnered mental health use case.
• Sanvello: Sanvello (an Optum/UnitedHealth company) is a mobile mental health app offering peer community, coaching, and therapy access via employer and health plan partnerships. It overlaps with Togetherall on anonymous peer community and B2B distribution.
• Koko: Koko is a digital peer support platform using AI-augmented anonymous peer support for mental health, with B2B distribution to universities and platforms. It targets the same student and youth mental health use cases as Togetherall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BigWhiteWallUS
• Facebookfacebook.com/bigwhitewall
• LinkedInlinkedin.com/company/big-white-wall
• Instagraminstagram.com/togetherall

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big White Wall