Territory Influence
Territory Influence is a Munich-based, full-service influencer marketing agency and Bertelsmann subsidiary that runs end-to-end influencer campaigns for 500+ brands across 20 countries using its proprietary 5M+ member TRND platform.
- Company typePrivate
- Founded2005
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Territory Influence does
Territory Influence (legal entity TERRITORY INFLUENCE GmbH) is a Munich-headquartered, full-service influencer marketing agency founded in 2005 and operating as a subsidiary of the Bertelsmann Group. The company delivers end-to-end influencer marketing services — strategy, influencer selection, campaign execution, and reporting — for brands of all sizes across both online and offline channels. Its service portfolio spans digital influencer marketing, word-of-mouth marketing, online ratings & reviews, product sampling, consumer insights, ambassador communities, and social media content & community management, with capability to execute campaigns in Europe and globally (North and South America, Australia, New Zealand, South Africa).
The company's core technology is the proprietary TRND platform, which hosts more than 5 million registered influencer members across Europe and supports recruitment across nano, micro, macro, and star influencer tiers. The platform underpins campaign microsites, influencer-community engagement, and real-time results delivery, and is also offered to brands as a white-label solution. Territory Influence operates through regional subsidiaries in Germany (Munich, Hamburg), Southern Europe (Barcelona), Western Europe (Paris), and Central Eastern Europe (Budapest, Warsaw), with local expert teams serving a cumulative client base of 500+ brands across 20 countries and 4,500+ executed campaigns since inception.
Revenue is generated through professional services fees on influencer marketing campaigns; pricing is not publicly disclosed. Go-to-market combines enterprise field sales with inside sales through regional offices, supported by content marketing (blog, newsletter, webinars, case studies) and organic social presence on LinkedIn and Instagram. The company is privately held with no public listing or disclosed funding, and is governed by three Managing Directors (Stefan Schumacher, Karsten Hoffmann, Oliver Reinke) alongside a Head of International Marketing (Pascale Vigener).
Territory Influence firmographics
Firmographics- Name
- Territory Influence
- Legal name
- TERRITORY INFLUENCE GmbH
- Website
- https://territory-influence.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Territory Influence is a Munich-based, full-service influencer marketing agency and Bertelsmann subsidiary that runs end-to-end influencer campaigns for 500+ brands across 20 countries using its proprietary 5M+ member TRND platform.
- Ownership category
- akta.pro rank
Territory Influence industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer & Creator Marketing (BPAFAAAG), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where Territory Influence is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Territory Influence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Influencer Marketing Campaign Services: Full-service agency providing end-to-end campaign management including strategy, influencer selection, campaign execution, and reporting. Services cover digital influence, word-of-mouth, ratings & reviews, product sampling, consumer insights, ambassador communities, and social media content management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Territory Influence product offering
Product offeringCore offering
Territory Influence is a full-service influencer marketing agency that plans and executes end-to-end influencer and word-of-mouth campaigns for brands. Its offering covers digital influencer marketing, word-of-mouth marketing, online ratings and reviews, product sampling, consumer insights, ambassador communities, and social media content management. Campaign execution is powered by the proprietary TRND platform, which hosts a community of 5M+ registered influencers across Europe.
Product overview
Territory Influence is a full-service influencer marketing agency offering a comprehensive portfolio of services organized around its proprietary TRND platform. The core offering includes digital influencer marketing across four tiers (nano, micro, macro, and star influencers), word-of-mouth marketing, online ratings and reviews, product sampling, consumer insights, and ambassador community management. Supporting services include social media content management and community management. The company executes campaigns both online and offline across 20 countries with access to over 5 million influencers on its TRND platform. The agency operates as part of the Bertelsmann Group and has executed over 4,500 campaigns since 2006.
Differentiator
Problem solved
Functional benefit
Brands
- TRND: The company's proprietary influencer marketing platform hosting over 5 million influencer members across Europe
- TRND.com
Products and services
- Digital Influencer Marketing
- Word-of-Mouth Marketing
- Online Ratings & Reviews
- Product Sampling
- Consumer Insights
- Ambassador Communities
- Social Media Content & Management
- Community Management
- TRND Platform
Quantifiable outcome
- 500+ brands supported since 2005
- +3 more outcomes
Companies that use Territory Influence
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Territory Influence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Territory Influence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Datax, SLminorExternal Data Protection Officer (Delegado de Protección de datos) for Spain operations, providing GDPR compliance services for TERRITORY Influence SE S.L.
- TRNDcoreProprietary platform brand used for influencer community management, campaign microsites, and influencer recruitment. Part of TERRITORY Influence ecosystem with 5M+ members across Europe.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Territory Influence competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Global enterprise influencer marketing SaaS platform providing creator discovery, CRM, and analytics. Directly comparable to Territory Influence on the platform/integrated-services axis and the principal global competitor for multinational enterprise RFPs.
- Aspire (formerly AspireIQ): Influencer marketing platform combining creator marketplace, campaign management, and managed services for enterprise brands. Closely mirrors Territory Influence's hybrid platform-plus-services model.
- Traackr: Enterprise influencer marketing platform with creator database, campaign management, and analytics. Comparable in offering integrated platform + services for global brand marketers.
- Klear: Influencer marketing platform (now part of Meltwater) offering discovery, campaign management, and analytics for global brands. Direct competitor in the influencer SaaS category.
- Takumi: Influencer marketing platform and managed-services provider focused on enterprise brands across US and EMEA. Closely comparable to Territory Influence on platform + services hybrid model.
- Vamp (by Brainient): Influencer marketing platform with strong APAC/ANZ presence offering creator marketplace and managed services. Comparable hybrid model; primarily a regional competitor rather than direct European overlap.
Broad incumbents
- GroupM: World's largest media investment company (WPP) operating influencer and creator solutions as part of a wider media/services portfolio. Competes with Territory Influence on enterprise influencer mandates but as part of a much broader offering.
- Publicis Groupe: Global advertising holding company with influencer/creator offerings (e.g., Publicis Influential, Starcom, Leo Burnett). Competes for the same enterprise marketing budgets as Territory Influence but at significantly larger scale and across all marketing services.
Emerging players
- The Influencer Marketing Factory: Full-service influencer marketing agency offering strategy, campaign execution, and reporting across multiple platforms. Smaller and more emerging than Territory Influence but competes on agency services and nano/micro campaigns.
- HypeAuditor: AI-driven influencer analytics and fraud-detection platform used by agencies and brands to vet creators. Adjacent overlap with Territory Influence's TRND analytics/reporting layer; competes for the analytics-driven portion of campaign budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Territory Influence social profiles
Digital presenceTerritory Influence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Territory Influence leadership team
Management profileNumber of profiles
Profiles4 records
Territory Influence subsidiaries and ownership
Company hierarchySubsidiaries4 records
Territory Influence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Territory Influence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Territory Influence
What does Territory Influence do?
Territory Influence is a full-service influencer marketing agency that plans and executes end-to-end influencer and word-of-mouth campaigns for brands. Its offering covers digital influencer marketing, word-of-mouth marketing, online ratings and reviews, product sampling, consumer insights, ambassador communities, and social media content management. Campaign execution is powered by the proprietary TRND platform, which hosts a community of 5M+ registered influencers across Europe.
Is Territory Influence a public or private company?
Territory Influence is a private company. It is classified as corporate owned and is currently operating.
When was Territory Influence founded?
Territory Influence was founded in 2005. It employs 51 to 100 people.
Where is Territory Influence based?
Territory Influence is headquartered in München, Germany, in the Europe region.
How does Territory Influence make money?
One revenue line is on record: influencer Marketing Campaign Services.
Who are Territory Influence's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Traackr, Klear, Takumi and Vamp (by Brainient). Broad incumbents are GroupM and Publicis Groupe. Emerging players are The Influencer Marketing Factory and HypeAuditor.
Does Territory Influence have an API?
No public API is recorded for Territory Influence.
What industry is Territory Influence in?
Territory Influence's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of BPAFAAAG, Influencer & Creator Marketing. Its NAICS code is 541810 and its SIC code is 7311.