ANIMART
- Company typePrivate
- Founded1982
- HeadquartersBeaver Dam, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
ANIMART firmographics
Firmographics- Name
- ANIMART
- Legal name
- Armor Animal Health
- Website
- https://animart.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ANIMART industry classification
Industry- Product category
- Animal Health Products Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Veterinary Services (54194)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)
- akta.pro secondary industries
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Inventory, Procurement & Supplier Connectivity (Stock, Ordering, Price Catalogs) (HLAMAGAG)
Keywords
Where ANIMART is headquartered
LocationHeadquarters
- HQ city
- Beaver Dam
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ANIMART business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of animal health products including pharmaceuticals, supplements, medical supplies, and equipment for livestock and pets. Features per-unit pricing with quantity discounts and clearance items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ANIMART product offering
Product offeringCore offering
ANIMART (operating as Armor Animal Health) sells animal health products and veterinary supplies directly through its e-commerce platform to livestock producers, equine owners, pet owners, and farm/ranch operators. The catalog spans pharmaceuticals (antibiotics, vaccines, dewormers), supplements, medical instruments, farm and ranch supplies, and apparel, with specialized services that include an API Lab, autogenous vaccine development, and a vet pharmacy.
Product overview
No product or service information for ANIMART is available in the provided source data. The source data pertains to Armor Animal Health (armoranimalhealth.com), a B2B e-commerce platform serving the animal health industry with livestock supplies, pharmaceuticals, and farm equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Armor Animal Health E-Commerce Storefront
- API Lab Services
Companies that use ANIMART
Customer profileSegments4 records
Ideal customer profiles4 records
ANIMART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANIMART partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
ANIMART competitors and assessment
Company assessmentDirect peers
- Valley Vet Supply: Direct peer — Marysville, Kansas-based e-commerce retailer of animal health products, pharmaceuticals, and farm supplies serving livestock and equine owners with comparable SKU breadth and DTC model.
- PBS Animal Health: Direct peer — Ohio-based distributor of livestock and equine animal health products, vaccines and farm supplies with overlapping Midwest customer base and similar product mix to ANIMART.
- Revival Animal Health: Direct peer — Iowa-based e-commerce retailer specializing in animal health products, vaccines and supplies for livestock, equine and companion animals, mirroring ANIMART's vertical and channel strategy.
- Jeffers Pet: Direct peer — long-established direct-to-consumer retailer of livestock, equine and pet health supplies, vaccines and equipment with comparable catalog depth and pricing model.
- KV Veterinary Supply: Direct peer — Nebraska-based distributor and retailer of animal health products, pharmaceuticals, instruments and farm supplies, closely aligned with ANIMART's category mix.
- Durvet: Direct peer — animal health manufacturer and distributor of OTC pharmaceuticals, vaccines and supplies for livestock and pets, overlapping heavily with ANIMART's product portfolio.
Broad incumbents
- Covetrus (formerly MWI Veterinary Supply): Broad incumbent — large-scale veterinary distributor with animal health products and pharmacy services at national scale, competing indirectly on veterinary supply breadth and pharmacy.
- Tractor Supply Co. Broad incumbent — national farm and ranch retail chain with growing animal health, livestock supply and pet product assortments plus an online channel that competes for the same rural customer wallet.
- Chewy: Broad incumbent — large e-commerce retailer with a growing pharmacy and animal health offering that overlaps with ANIMART's pet-owner and OTC segments via superior logistics scale.
- Petco: Broad incumbent — omni-channel pet retailer with animal health merchandise and pharmacy services competing for ANIMART's companion-animal customer base at national scale.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
ANIMART social profiles
Digital presenceANIMART financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANIMART leadership team
Management profileNumber of profiles
ANIMART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANIMART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANIMART
What does ANIMART do?
ANIMART (operating as Armor Animal Health) sells animal health products and veterinary supplies directly through its e-commerce platform to livestock producers, equine owners, pet owners, and farm/ranch operators. The catalog spans pharmaceuticals (antibiotics, vaccines, dewormers), supplements, medical instruments, farm and ranch supplies, and apparel, with specialized services that include an API Lab, autogenous vaccine development, and a vet pharmacy.
Is ANIMART a public or private company?
ANIMART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANIMART founded?
ANIMART was founded in 1982. It employs 51 to 100 people.
Where is ANIMART based?
ANIMART is headquartered in Beaver Dam, United States, in the North America region.
How does ANIMART make money?
One revenue line is on record: product Sales.
Who are ANIMART's main competitors?
Direct peers on record are Valley Vet Supply, PBS Animal Health, Revival Animal Health, Jeffers Pet, KV Veterinary Supply and Durvet. Broad incumbents are Covetrus (formerly MWI Veterinary Supply), Tractor Supply Co., Chewy and Petco.
Does ANIMART have an API?
No public API is recorded for ANIMART.
What industry is ANIMART in?
ANIMART's product category is Animal Health Products Retail. Its primary akta.pro industry code is HLAMAIAB, Veterinary Medical/Surgical Supply Wholesalers, with a secondary code of HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 45991 and its SIC code is 5047.