Apidae

What Apidae does

Apidae (legally Apidae Tourisme SCIC SA) is a French cooperative company founded in 2020 and headquartered in Lyon that operates a collaborative SaaS-based Tourism Information System (Système d'Information Touristique) for institutional tourism actors. The platform enables offices de tourisme, regional tourism committees, departmental tourism boards, and destination management organizations to collect, structure, enrich, and distribute tourism data — covering accommodations, events, commerce, and services — across multiple channels including websites, apps, and brochures. The technology stack comprises a modular SaaS architecture, REST APIs documented at dev.apidae-tourisme.com for third-party integrations, and a territorial network of regional animators that support local adoption across French regions.

The company's commercial offering is organized into three product lines: Apidae Info (the core subscription platform for institutional users), Apidae Connect (a professional tier aimed at digital agencies managing client projects), and Apidae Services (paid training, support, and consulting). Revenue is generated through quote-based, recurring SaaS subscriptions typically structured as multi-year contracts, supplemented by professional services revenue; pricing is not publicly disclosed and varies by client type and usage metrics. Go-to-market is a hybrid of direct enterprise sales via demo requests on the corporate website and a community-led model leveraging 250 cooperative shareholders (sociétaires) and a network of territorial animators across Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, Occitanie, and Île-de-France.

Apidae serves roughly 700 destinations and is used by approximately 50% of French destination management organizations (Organismes de Gestion de Destination), with the platform managing 500,000 tourism information sheets and processing 2 million daily data flows. The firm's status as a Société Coopérative d'Intérêt Collectif (SCIC SA) is central to its positioning: its statutes preclude acquisition by investment funds and frame the company as a sovereign, member-owned infrastructure for French tourism data. Key strategic and financial partners include Banque des Territoires and Caisse d'Épargne Rhône-Alpes, both represented on the Board of Directors, while EU-only data hosting is delivered through AlwaysData. The company is led by CEO Frédéric Blavoux.

Name

Apidae

Legal name

Apidae Tourisme SCIC SA

Website

https://apidae-tourisme.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Apidae (legally Apidae Tourisme SCIC SA) is a French cooperative operating a collaborative SaaS Tourism Information System that serves roughly 700 French tourism destinations and about half of French destination management organizations through subscriptions, APIs, and professional services.

Ownership category

akta.pro rank

Product category

Tourism Information Systems

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

akta.pro secondary industry

API Management & Gateways (BPAMAOAA)

Keywords

• Tourism information system
• Tourism data platform
• Destination data management
• Tourism SaaS platform
• Collaborative tourism data

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Apidae Info): Subscription-based SaaS model for institutional tourism organizations providing access to the collaborative tourism information platform. Pricing is quote-based and varies by type of structure and usage levels.
2. Professional Services (Apidae Services): Additional services including training, support, consulting and tools provided to users for efficiency gains. These are priced separately via quotes.
3. Digital Agency Services (Apidae Connect): Professional tier for digital agencies to manage client projects on the Apidae platform, with dedicated tools and access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Apidae operates a collaborative, SaaS-based tourism information system that enables tourism organizations and professionals to collect, enrich, structure, and distribute tourism data across digital channels. The platform is offered as a public-facing tourism portal (Apidae Info), a professional tier for tourism agencies and institutions (Apidae Connect), and associated services including training, support, and consulting (Apidae Services).

Product overview

Apidae is a modular SaaS-based Tourism Information System (Système d'Information Touristique Collaboratif) designed for collecting, enriching, and distributing tourism data across French territories. The platform operates through three interconnected product lines: Apidae Info serves as the core platform for institutional tourism actors (offices de tourisme, regional tourism boards, local authorities) to centrally manage tourism information including accommodations, events, commerce, and services; Apidae Connect extends professional tools for digital agencies managing projects for Apidae clients; and Apidae Services provides supplementary training, support, and consulting services. The platform differentiates through data sovereignty, open technology architecture, and cooperative ownership structure (SCIC SA), serving over 700 destinations, 500,000 tourism records, and 2 million daily data flows across 250 member organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Apidae Info: Tourism Information System for institutional actors - collaborative platform to centralize, enrich and distribute tourism data.
• Apidae Connect
• Apidae Services

Products and services

• Apidae Info

Quantifiable outcome

• 50% of French destination management organizations use Apidae
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AlwaysDatainfrastructureTechnology or IntegrationWeb hosting provider located at 91 Rue du Faubourg Saint-Honoré, 75008 Paris. Provides data hosting services for Apidae with servers located exclusively within the European Union.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travelport (now part of CWT): Travelport is a global distribution system and travel commerce platform offering APIs for travel content distribution. It overlaps with Apidae in providing travel-content connectivity APIs at much larger scale.
• Yext: Yext is a digital presence platform with knowledge graph and content management capabilities widely used by tourism and hospitality organizations. It overlaps with Apidae's content-distribution mission at larger enterprise scale.
• Amadeus: Amadeus is a global travel technology giant providing GDS, distribution, and increasingly destination content APIs. While far broader than Apidae, it represents the kind of large incumbent that could expand into the institutional tourism data space that Apidae targets.
• D-EDGE: D-EDGE is a hospitality technology provider (an Accor subsidiary) offering distribution, CRS, and digital marketing tools to hotels. It competes in the broader tourism-hospitality IT ecosystem that Apidae operates in.
• Sojern: Sojern is a digital marketing platform built specifically for the travel industry, offering data, audience, and activation tools to DMOs and travel brands. It targets the same institutional tourism customers as Apidae but from a marketing-data angle.

Direct peers

• Simpleview: Simpleview is a US-based SaaS provider of destination marketing organization (DMO) software covering CRM, content management, websites, and tourism data workflows. Same buyer persona (DMO/marketing bureau) and same module structure as Apidae Info, although the geographies differ.
• Tempest: Tempest is a tourism marketing platform that provides websites, CRM, and content solutions specifically for destination marketing organizations. Its DMO-focused product suite directly overlaps Apidae's institutional offering, particularly for marketing-driven destination data use cases.
• TravelgateX: TravelgateX operates a connectivity platform and APIs that aggregate hotel and travel inventory for distribution. It compares to Apidae as a fellow travel-connectivity/API aggregator, though focused more on accommodation inventory than destination content.
• Tourinsoft: Tourinsoft is a French tourism information system platform operated by the ANETT association, offering DMO data management and distribution tools very similar to Apidae Info. It is the closest direct competitor in France, competing for the same OGD customers with overlapping product capabilities.

Others

• DataTourisme: DataTourisme is a French government-backed open-data initiative that aggregates publicly available tourism datasets from DMOs including those using Apidae. It is an open ecosystem participant rather than a direct competitor but is shaped by Apidae-style destination data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/apidae-tourisme
• Xx.com/ApidaeTourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apidae