Yuju
Yuju is a Latin American SaaS platform that lets brands, wholesalers, and retailers publish products, synchronize inventory, and manage orders across more than 30 regional marketplaces and 5+ ERP systems from a single interface. It serves 3,000+ brands across at least nine LATAM markets.
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Yuju does
Yuju, operated by the Mexican private company Madkting, S.A. de C.V., is an omnichannel commerce management platform purpose-built for Latin American sellers who need to operate across fragmented national marketplaces. The platform consolidates product publishing, inventory synchronization, order management, automated invoicing, and analytics into a single interface with native integrations to more than 30 marketplaces (Mercado Libre, Amazon, Walmart, Liverpool, Falabella, Coppel, Shein, TikTok Shop, Rappi and others), more than five ERPs (Odoo, SAP Business One, Oracle Netsuite, Bind, Siesa, Bsale, Siigo), and four-plus ecommerce platforms (Shopify, WooCommerce, Adobe Commerce, PrestaShop). The product portfolio is structured around a core platform — Yuju Marketplace — and three add-on modules: Yuju Analytics for profitability and stock reporting, Yuju Facturación for SAT-compliant Mexican invoicing and SII-compliant Chilean invoicing, and Yuju Inteligencia Artificial for AI-driven categorization and listing assistance. A REST API with SDKs in Python, PHP, .NET, and Java extends the platform to technical integrators, and brand-level assets include Yuju mensajería and Yuju envíos.
The company monetizes primarily through subscription SaaS with a hybrid pricing model: a commission-based plan priced as a percentage of monthly GMV and a fixed monthly subscription, plus custom enterprise pricing above USD $350,000 of monthly online revenue, with API access included in all tiers and a 15-day free trial as the entry point. Go-to-market combines product-led acquisition (free trial), sales-led enterprise engagement (demos for high-GMV accounts), and API-first self-serve for technical buyers. Yuju is reportedly used by more than 3,000 brands across more than five core LATAM markets, processes more than 800,000 orders per month, and transacts more than USD $700 million in annual GMV across the platform. The company is founder-led (Harold Marraud des Grottes) and has not disclosed external venture funding, ownership structure, or company revenue.
Yuju firmographics
Firmographics- Name
- Yuju
- Legal name
- Madkting, S.A. de C.V.
- Website
- https://yuju.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yuju is a Latin American SaaS platform that lets brands, wholesalers, and retailers publish products, synchronize inventory, and manage orders across more than 30 regional marketplaces and 5+ ERP systems from a single interface. It serves 3,000+ brands across at least nine LATAM markets.
- Ownership category
- akta.pro rank
Yuju industry classification
Industry- Product category
- Multichannel e-commerce management software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes) (TLAEAOAM)
Keywords
Where Yuju is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Yuju business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Commission-based Plan: Variable pricing based on a percentage commission of monthly sales GMV. The fee is calculated dynamically on the 2nd of each month using the previous month's successful sales history, excluding canceled or refunded orders.
- Subscription - Fixed Monthly Plan: Fixed monthly subscription fee regardless of sales volume or order count. Provides predictable operational costs for businesses wanting consistent monthly budgeting.
- API Add-on - Facturación: Additional costs for invoice folio management (códigos de facturación) for Mexico's SAT compliance, charged separately from base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commission-based pricing tied to monthly sales volume with tiered percentage rates |
| Subscription | Monthly | Fixed monthly subscription regardless of sales volume |
| Freemium | Pay-as-you-go | 15-day free trial with full platform access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Yuju product offering
Product offeringCore offering
Yuju is a cloud-based SaaS platform that helps Latin American brands, wholesalers and retailers publish products, synchronize inventory, and centralize orders across 30+ marketplaces (including Mercado Libre, Amazon, Walmart, Liverpool, Falabella, Coppel, Shein and more) from a single interface. It extends this core with native ERP connectors (Odoo, SAP Business One, Netsuite, Bind, Siesa, Bsale, Siigo), automated SAT/SII-compliant invoicing, and AI-powered product categorization, processing more than 800,000 orders per month and over USD 700 million in annual GMV for 3,000+ brands.
Product overview
Yuju is a LATAM-focused omnichannel commerce management platform structured as a core platform (Yuju Marketplace) augmented by specialized modules. The core Yuju Marketplace handles multichannel product publishing, inventory synchronization, and order management across 30+ connected marketplaces. This is complemented by Yuju Analytics (a reporting/BI dashboard for sales and stock metrics), Yuju Facturación (a dedicated invoicing module for CFDI/boleta generation tied to marketplace orders), and Yuju Inteligencia Artificial (an AI module). The platform connects to 5+ ERPs (Odoo, SAP, Netsuite, Bind, Siesa, Bsale, Siigo) and 4+ ecommerce platforms (Shopify, WooCommerce, Adobe Commerce, PrestaShop), operates across 5+ countries, and processes over 800,000 orders per month from 3,000+ brands.
Differentiator
Problem solved
Functional benefit
Brands
- Yuju Marketplace: Platform for managing multichannel sales across multiple marketplaces, enabling product publishing, inventory synchronization, and order management.
- Yuju Analytics
- Yuju Facturacion
Products and services
- Yuju Marketplace Central omnichannel platform for managing product catalogs, inventory, and sales orders across multiple marketplaces simultaneously. Enables bulk product publishing, real-time stock synchronization, order centralization, automated shipping label generation, and per-channel pricing strategies for multichannel sellers across Latin America.
- Yuju Analytics Metrics dashboard focused on e-commerce and marketplace data providing real-time visibility into stock, warehouses, products, and sales performance; measures profitability by product and sales channel with defined KPIs.
- Yuju Facturación Automated invoicing solution for marketplace sales in Mexico (SAT-compliant CFDI/CSD) and Chile (boletas/facturas); supports manual and automatic invoice creation, fiscal template configuration per channel, credit notes, and automatic invoice delivery to marketplaces.
- Yuju Inteligencia Artificial AI-powered module within the Yuju product portfolio that includes automatic product categorization (Categorizador Automático) mapping items to marketplace-specific categories.
- Yuju REST API REST API enabling programmatic interaction with Yuju accounts, including product creation and updates, sales order queries across channels, mandatory technical specifications per channel, shipping tracking numbers, and purchase order invoices; usage is included in all plans with free test accounts during development.
Quantifiable outcome
- 800,000+ orders processed per month
- +3 more outcomes
Companies that use Yuju
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Yuju technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature6 records
Yuju partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- OdoocoreNative integration module developed by Yuju for Odoo ERP. Enables bidirectional synchronization of products, inventory, orders, and invoices between Odoo and marketplace channels. Configuration includes sales, products, and per-channel settings with automatic order creation, stock updates, and invoice generation.
- SAP Business OnecoreIntegration module connecting SAP Business One ERP with Yuju's marketplace management platform for synchronized product catalogs, inventory, and order processing.
- Bind ERPcoreNative integration module with Bind ERP enabling automatic product synchronization and order management between Bind and connected marketplaces.
- Netsuite by OraclecoreIntegration module connecting Oracle Netsuite ERP with Yuju's platform. Part of the Yuju ERP integration ecosystem at suiteapp.com/Yuju-Marketplace.
- Adobe CommercecoreNative integration module for Adobe Commerce (formerly Magento) enabling automatic product synchronization (daily), stock updates (every 10 minutes), and real-time order import with state synchronization.
- ShopifycoreIntegration allowing Shopify merchants to connect their stores with Yuju for marketplace distribution and unified inventory management across sales channels.
- Amazon MarketplacecoreCertified integration with Amazon Seller Central covering Mexico, Brazil, USA, and Canada. Supports FBA and FBM inventory synchronization, Buy Box price optimization, order management, and Easy Ship integration.
- Mercado LibrecorePrimary marketplace integration enabling product publishing, inventory sync, order management, and invoice/factura transmission to Mercado Libre across Latin American operations.
- AMVO (Asociación Mexicana de Venta Online)minorIndustry association membership providing credibility in the Mexican e-commerce market. Yuju displays AMVO certification badge on website footer.
- CCCEC (Cámara Colombiana de Comercio Electrónico)minorColombian e-commerce chamber membership demonstrating commitment to the Colombian digital commerce ecosystem. Yuju displays CCCEC certification badge.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Yuju competitors and assessment
Company assessmentDirect peers
- Lengow: European-based SaaS for product feed management and marketplace integration across hundreds of channels. Closely comparable to Yuju in offering omnichannel sellers a centralized catalog/inventory/order platform with broad marketplace connectivity.
- ChannelEngine: Marketplace integration platform connecting brands to 700+ channels globally with order, inventory, and pricing automation. Directly comparable to Yuju's core Marketplace product for multi-channel sellers.
- Channable: Feed management and marketplace/ads integration platform popular in Europe. Comparable to Yuju's product catalog sync, marketplace listing automation, and cross-channel analytics capabilities.
- Feedonomics: Data feed management and marketplace integration platform (now part of Digital River). Comparable to Yuju on product data syndication, marketplace listing automation, and order orchestration across channels.
- CedCommerce: Marketplace and ecommerce integration provider with native connectors to Amazon, Walmart, eBay, and others. Closely comparable to Yuju's marketplace management and multi-channel seller tooling.
- Zentail: Multi-channel commerce platform for brands and 3PLs focused on marketplace listing, inventory sync, and order management. Closely comparable to Yuju Marketplace's seller workflow and ERP integration layer.
- HotWax Commerce: OMS and multi-channel commerce platform built for Adobe Commerce and ERP back-ends. Comparable to Yuju on order orchestration, inventory sync, and ERP-native integrations.
- GoDataFeed: Product feed management and channel integration platform for ecommerce and marketplaces. Comparable to Yuju on catalog optimization, listing automation, and multi-channel product data orchestration.
Broad incumbents
- VTEX: LATAM-originated enterprise commerce platform with marketplace, OMS, and storefront capabilities. Overlaps Yuju's marketplace management thesis but serves a broader commerce platform portfolio for enterprise retailers.
- Mirakl: Global marketplace and dropship platform provider for enterprises and retailers. Adjacent to Yuju as it operates in the broader marketplace operations space, though Mirakl typically enables companies to launch their own marketplaces rather than manage seller listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yuju social profiles
Digital presenceYuju financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yuju leadership team
Management profileNumber of profiles
Profiles1 record
Yuju funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yuju M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yuju
What does Yuju do?
Yuju is a cloud-based SaaS platform that helps Latin American brands, wholesalers and retailers publish products, synchronize inventory, and centralize orders across 30+ marketplaces (including Mercado Libre, Amazon, Walmart, Liverpool, Falabella, Coppel, Shein and more) from a single interface. It extends this core with native ERP connectors (Odoo, SAP Business One, Netsuite, Bind, Siesa, Bsale, Siigo), automated SAT/SII-compliant invoicing, and AI-powered product categorization, processing more than 800,000 orders per month and over USD 700 million in annual GMV for 3,000+ brands.
Is Yuju a public or private company?
Yuju is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yuju founded?
Yuju was founded in 2015. It employs 51 to 100 people.
Where is Yuju based?
Yuju is headquartered in Mexico City, Mexico, in the Latin America region.
How does Yuju make money?
Three revenue lines are on record. Subscription - Commission-based Plan is the primary driver. The others are subscription - Fixed Monthly Plan and API Add-on - Facturación.
Who are Yuju's main competitors?
Direct peers on record are Lengow, ChannelEngine, Channable, Feedonomics, CedCommerce, Zentail, HotWax Commerce and GoDataFeed. Broad incumbents are VTEX and Mirakl.
Does Yuju have an API?
Yes. Yuju offers a REST API that enables sellers to interact programmatically with their Yuju accounts. Key capabilities include: (1) creating and updating products (stock, price, offers, technical specifications, per-marketplace fields); (2) querying sales orders from all channels connected to Yuju; (3) consulting mandatory technical specification fields per channel; (4) consulting shipping tracking numbers for orders; (5) importing and querying purchase order invoices. The API generates a unique token per user with customizable permission scopes. API usage is included in all plans at no extra cost; a sandbox/test account can be enabled during the integration development phase, and billing begins only once the integration is complete and in production use. Developer documentation is at api-docs.yuju.io/docs/introduccion.
What industry is Yuju in?
Yuju's product category is Multichannel e-commerce management software. Its primary akta.pro industry code is TLAEAOAM, Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes). Its NAICS code is 423430 and its SIC code is 7374.