Conversion

What Conversion does

Conversion (DBA "Conversion a venta") is a privately held B2B consulting and technology-implementation agency founded in 2015 and headquartered in Guatemala City, Guatemala. The firm sells an integrated three-practice methodology — Sales Ops, Growth Marketing, and Tech Sales — to mid-market and enterprise B2B clients, with a vertical specialization in real estate development. Its service portfolio spans strategic sales planning, team training and coaching, digital marketing and branding, social media content, CRM implementation, custom dashboards, and business intelligence solutions. The company operates a small team (11-50 employees) and reports having generated thousands of leads, millions in client sales, and hundreds of transactions for its customers in 2024.

Underlying technology consists of CRM B2B and CRM Inmobiliario product modules (vertical CRMs for general B2B and real estate developers respectively), Dashboards & Business Intelligence implementations, WhatsApp Business integration, and an "Agente IA empresa" AI-agent product for automated enterprise prospecting over WhatsApp. GTM is consultative: direct enterprise and mid-market sales with a webinar-led top-of-funnel motion and active organic social presence on LinkedIn, Facebook, and Instagram. Service delivery is customized per client, with multi-year bundled contracts rather than standardized SaaS pricing.

The revenue model is professional services-led with elements of managed services: consulting retainers, project-based growth marketing engagements, and ongoing CRM/technology implementation and maintenance. Pricing is not publicly disclosed; the company packages its three practices as a combined offering ("todo el paquete") or as standalone engagements. Customer base is diversified across 14+ named logos in real estate, manufacturing, retail, F&B, tourism, media, urban development, and technology — concentrated primarily in Guatemala with select international projects in Central America and Latin America. The company is founder-owned and operated by CEO César García and Director of Commercial Consulting Yesenia Jaramillo, with no institutional funding, M&A activity, parent entity, or patents disclosed.

Name

Conversion

Website

https://conversionaventa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversion (DBA "Conversion a venta") is a privately held Guatemala-based B2B consulting agency combining Sales Ops, Growth Marketing, and Tech Sales — including specialized CRM and AI-agent products — to serve real estate developers, mid-market firms, and enterprises primarily across Central America.

Ownership category

akta.pro rank

Product category

Sales and Marketing Consulting Services

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Sales operations consulting
• Growth marketing services
• CRM implementation services
• Real estate marketing
• B2B sales consulting

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consulting Services: Professional consulting services including Sales Ops optimization, strategic sales planning, team training and coaching. Services are tailored to client needs and delivered through direct engagement.
2. Growth Marketing Services: Digital marketing, social media content creation, branding and creative services. Revenue generated through ongoing marketing retainers and project-based engagements.
3. Sales Technology Implementation: CRM implementation, customization, and technology deployment services including ongoing support and maintenance for B2B and real estate CRM systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Conversion is a Guatemala-based consulting agency that helps B2B and real estate development companies professionalize and scale their commercial operations. The company delivers three integrated practice areas — Sales Ops (sales process optimization, team training and supervision), Growth Marketing (digital marketing, social media content, branding and creativity across the full funnel), and Tech Sales (CRM implementation for B2B and real estate, plus business intelligence dashboards and AI agent prospecting via WhatsApp Business). Services are sold as tailored consulting engagements and integrated go-to-market packages.

Product overview

Conversion is a unified sales and marketing services company offering three interconnected practice areas: Sales Ops (sales process optimization), Growth Marketing (demand generation and brand building), and Tech Sales (CRM and analytics implementation). The portfolio includes specific product modules for B2B CRM, Real Estate CRM, and Business Intelligence dashboards. These services and products are designed to work together as an integrated go-to-market system, combining strategy, technology, and marketing to drive measurable sales results for clients in Guatemala and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Ops Sales operations optimization service that streamlines commercial processes, aligns teams, and converts sales operations into a clear, efficient and measurable system. Includes strategic sales planning, sales operating systems, supervision, training, and ongoing coaching for sales teams. Targeted at B2B and real estate development companies seeking to professionalize their commercial function.
• Growth Marketing Growth marketing service delivering sustainable and measurable demand generation across the entire funnel, from customer acquisition through activation, retention and loyalty. Includes Digital Marketing, Social Media Content, and Branding & Creativity. Designed for B2B businesses and real estate developers seeking consistent, data-driven lead generation.
• Tech Sales Sales technology implementation service that automates commercial processes and connects data to increase sales team productivity. Includes deployment of CRM systems (B2B and real estate variants), dashboards and business intelligence solutions, plus AI agent prospecting via WhatsApp Business integration. Targeted at companies looking to replace manual Excel-based tracking with purpose-built sales technology.

Quantifiable outcome

• Thousands of leads generated for clients in 2024
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zoho: Broad-suite CRM and business applications vendor with strong adoption among SMEs in Latin America. Competes with Conversion on affordable CRM implementation for the same mid-market segment in Guatemala.
• HubSpot: Global CRM and inbound marketing platform with a large Solutions Partner network that delivers the kind of CRM implementation, marketing automation, and sales enablement services Conversion offers. Overlaps on CRM and growth marketing.
• Pipedrive: Sales-focused CRM vendor widely implemented by SMB and mid-market consultancies serving B2B sales teams. Competes with Conversion on the sales pipeline and CRM layer for the same B2B customer profile.
• Salesforce: Global CRM platform whose consulting partner ecosystem (Salesforce Consulting Partners) competes directly with Conversion's Tech Sales / CRM implementation practice. Comparable on the CRM platform layer that Conversion configures for clients.
• Globant: Large Latin American digital transformation and consulting firm delivering CRM, marketing technology, and AI solutions. Competes with Conversion for enterprise and mid-market consulting engagements in the region.
• Ogilvy: Global creative and marketing agency with deep Latin American operations. Overlaps with Conversion's Growth Marketing practice (digital marketing, branding, content) for similar enterprise clients in the region.

Direct peers

• Ylopo: Real estate marketing and AI lead-nurture platform that combines CRM, advertising, and AI-driven customer engagement. Directly comparable to Conversion's real estate-focused AI prospecting and CRM offering.
• Real Geeks: Real estate CRM and lead-generation platform targeting agents and developers. Overlaps with Conversion's real estate vertical on CRM, lead generation, and marketing automation.
• Propertybase: Real estate-specific CRM and marketing platform built for brokers and developers. Directly comparable to Conversion's CRM Inmobiliario offering and competes for the same real estate development clients in Latin America.
• Chime Technologies: Real estate CRM, lead generation, and AI-powered sales assistant platform for agents and teams. Comparable to Conversion's integrated real estate CRM and AI agent capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conversionaventa.gt
• LinkedInlinkedin.com/company/conversionaventa
• Instagraminstagram.com/conversionaventa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion