Portima
Portima is a Belgian insurtech cooperative providing SaaS broker management software (Brio) and insurer data exchange (Portima Connect) to independent insurance brokers in Belgium, serving over 85% of the domestic broker market.
- Company typePrivate
- Founded1986
- HeadquartersWatermael-boitsfort, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Portima does
Portima SC is a Belgian insurtech company headquartered in Brussels that provides SaaS-based management software exclusively for independent insurance brokers operating in Belgium. Founded in 1986 as a cooperative society (SC/cvba) and now employing 101-250 staff under CEO Jan Peeters, the company serves what it describes as 'the Broker Tech' role for the Belgian insurance intermediary market, where over 85% of brokers participate in its Sector Charter for digital data exchange.
The company's product architecture consists of three integrated components: Portima Connect, an annual-subscription data exchange platform enabling bidirectional communication with 22+ connected Belgian insurance companies; Brio, a cloud-based broker management system (BMS) offered in three subscription tiers (First at €136/month for entry-level users, Comfort, and Premium for large/niche offices); and e-GOR, a life insurance management module acquired from Harukey in 2022 and integrable with Brio. The platform is ISO 27001 certified and compliant with Belgian insurance regulations including Twin Peaks II, AML/KYC, GDPR, and DORA, with cloud hosting in Belgium and other EEA jurisdictions. A Brio Open API supports an ecosystem of third-party integrations covering telephony, e-invoicing (Peppol via Banqup), AI-powered email/document processing (Ravical, Procyo), data enrichment (Penbox), and KYC compliance (Harmoney).
Portima generates revenue through recurring software subscriptions (monthly for Brio, annual for Portima Connect), priced per user or per workstation, with additional revenue from optional add-on modules such as Brio Analytics, Brio Compare (multi-tarification across seven insurers), Brio Accounting, and integrated telephony. The go-to-market is sales-led, relying on regional Customer Success Managers who handle inbound demo requests and an inbound Brokers Contact Center for support and upsell. Distribution is entirely domestic (Belgium), with no international expansion. Recent strategic priorities include embedding AI capabilities (Brio AI Edition launched in 2026, Brio Assistant in 2025), regulatory alignment with mandatory Peppol e-invoicing from 2026, and deepening the Sector Charter data exchange framework through its Phase 2 launch in October 2025.
Portima firmographics
Firmographics- Name
- Portima
- Legal name
- Portima SC
- Website
- https://portima.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Portima is a Belgian insurtech cooperative providing SaaS broker management software (Brio) and insurer data exchange (Portima Connect) to independent insurance brokers in Belgium, serving over 85% of the domestic broker market.
- Ownership category
- akta.pro rank
Portima industry classification
Industry- Product category
- Insurance Broker Management Software
- NAICS
- Software Publishers (513210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
- akta.pro secondary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Portima is headquartered
LocationHeadquarters
- HQ city
- Watermael-boitsfort
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Portima business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Software Subscriptions (Brio): Brio is offered as a monthly subscription based on the version (First, Comfort, Premium) and number of users. Brio First starts at €136.34 ex-VAT per month for the first user (€164.97 incl. VAT). Optional modules (Brio Analytics, Brio Compare, Brio Accounting, telephony) are add-on fees. The subscription model provides recurring, predictable revenue with land-and-expand dynamics as broker offices grow in user count.
- Annual Software Subscriptions (Portima Connect): Portima Connect is offered as an annual subscription priced per PC/workstation. The first user subscription is priced at €156.10 ex-VAT (€188.88 incl. VAT). The annual subscription model for Connect differentiates from Brio's monthly billing cadence and targets the core contract management workflow of established broker offices.
- Optional Module Fees: Add-on modules generate incremental subscription revenue. The telephony integration module is priced at €2.81 incl. VAT per month per user. Brio Compare, Brio Analytics, Brio Accounting, and e-GOR are available as optional paid upgrades, creating upsell opportunities across the existing Brio customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Brio First — entry-level broker management for brokers new to software-based office management |
| Subscription | Monthly | Brio Comfort — paperless workflow for brokers optimizing services and eliminating manual data entry |
| Subscription | Monthly | Brio Premium — advanced/customizable BMS for niche brokers or large offices |
| Subscription | Annual | Portima Connect — annual subscription for data exchange platform |
| Subscription | Monthly | Telephony Integration Module — per-user add-on for click-to-call and call logging |
| Subscription | Monthly | Brio Analytics — optional portfolio analytics module |
| Subscription | Monthly | Brio Compare — optional multi-tarification tool for auto insurance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Portima product offering
Product offeringCore offering
Portima develops and operates cloud-based broker management software (Brio) and a centralized insurance data exchange platform (Portima Connect) for insurance brokerages in Belgium. Its portfolio also includes the e-GOR life-insurance application, modular add-ons (analytics, comparison, accounting, telephony), customer portals (MyBroker, MyPortima), and training (Brio Academy). The offering is delivered as subscription-based SaaS with tiered plans and optional bolt-on modules.
Product overview
Portima is a Belgian insurtech company serving insurance brokers and insurance companies, operating as 'the Broker Tech' for the Belgian insurance market. The product portfolio consists of two main platforms: Portima Connect (annual subscription, PC-based) for data exchange with insurance companies and online contract management, and Brio (monthly subscription, cloud/SaaS) as the core insurance broker management tool available in three tiers (First, Comfort, Premium). Brio integrates with 22 connected insurance companies via Portima Connect and offers an open ecosystem of API partners for specialized functions. The product line includes optional add-on modules: Brio Analytics (portfolio analysis), Brio Compare (auto pricing from 7 insurers), Brio Boekhouding (integrated accounting), e-GOR (life insurance software), and Integrated Telephony (via multiple providers). Client-facing portals include MyBroker (B2C client portal) and MyPortima (B2B broker portal). Recent AI-powered offerings include Brio AI Edition (intelligent email analysis) and Brio Assistant chatbot. The company also operates Peppol e-invoicing, Sector Charter data exchange, and a Crisis Communication System.
Differentiator
Problem solved
Functional benefit
Brands
- Portima Connect: Platform enabling data exchange with insurance companies for online contract creation and modifications.
- Brio
- e-GOR
- MyBroker
- Brio Analytics
- Brio Compare
- Brio Comptabilité
Products and services
- Brio Cloud-based broker management software that handles policy administration, client and document management, and day-to-day brokerage workflows for Belgian insurance brokers. Available in tiered editions (First, Comfort, Premium) with optional add-on modules for analytics, comparison, accounting, telephony, and AI-assisted features.
- Portima Connect
Quantifiable outcome
- Over 85% of Belgian insurance brokers participating in the Sector Charter for digital data exchange
- +2 more outcomes
Companies that use Portima
Customer profileNamed customers1 record
Segments3 records
Portima technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature15 records
Portima partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- PenboxcorePenbox provides a data enrichment API integrated into Brio. The integration allows brokers to automatically enrich their client database with missing information, improving client knowledge, data exploitation, personalization of service, and productivity.
- PaperboxcorePaperbox is integrated into Brio for automatic processing of incoming emails and physical mail. It reduces daily administrative burden by automatically importing and classifying communications, enabling brokers to define parameters and standardize task management and priorities.
- RavicalcoreRavical is an AI-powered email processing solution integrated with Brio. It automatically generates contextualized response suggestions for broker emails based on conversation history and Brio data, providing immediate time savings and daily support for broker teams.
- Banqup Group (formerly Unifiedpost Group)coreBanqup Group (formerly Unifiedpost Group) provides the Peppol e-invoicing network integration within Brio. This enables brokers to send and receive electronic invoices via the Peppol network directly from Brio, with automatic UBL format generation and 10-year digital archiving compliant with legal requirements. Prepares brokers for mandatory e-invoicing from 2026.
- HarmoneycoreHarmoney provides KYC, sanctions screening, and compliance automation integrated into Brio. It reduces administrative burden by encoding client data only once, keeping dossiers automatically updated and audit-ready at all times. Brokers and their teams can focus on advisory and client relationships rather than manual compliance tasks.
- ProcyocoreProcyo is an AI solution integrated with Brio for intelligent processing of incoming emails and documents. It automatically transforms unstructured communication flows into concrete actions (data updates, dossier follow-up, opportunity identification), providing time savings and supporting brokers facing increasing operational loads and regulatory requirements.
- TelsmartcoreTelsmart is a telephony provider integrated with Brio for click-to-call functionality and automatic client file opening on inbound calls. One of the operational telephony partners available to Belgian brokers using Brio Comfort and Premium.
- Cloud CTI (Proximus, BKM-Orange)coreCloud CTI provides VoIP/telephony integration for Proximus and BKM-Orange business customers, integrated with Brio for click-to-call, call logging, and automatic client file display on inbound calls.
- CE+T TélécommunicationscoreCE+T Télécommunications is a Belgian telephony provider integrated with Brio for seamless call management and client file integration within the broker management workflow.
- NexxcomcoreNexxcom is a Belgian telecommunications provider integrated with Brio for telephony functionality including click-to-call and automatic client record display during incoming calls.
- TelavoxcoreTelavox is a cloud telephony platform integrated with Brio for call management and CRM integration, available to Belgian insurance brokers as a telephony partner option.
- RedCactus (powering 3CX for Beone, X2com, Cloud Communications)coreRedCactus provides 3CX-powered telephony integration for multiple Belgian providers (Beone, X2com, Cloud Communications), integrated with Brio for seamless call management.
- AR.TelecomcoreAR.Telecom is a Belgian telecommunications provider integrated with Brio for telephony features including click-to-call and automatic client record access during calls.
- FonzercoreFonzer is a Belgian VoIP telephony provider integrated with Brio for call management and CRM functionality within the broker management platform.
- FEBIACcoreFEBIAC (Belgian automotive industry federation) provides vehicle database access integrated into Brio, enabling brokers to retrieve all vehicle characteristics directly within the platform for auto insurance quoting and policy management.
- Aedes, AG Insurance, AXA Belgium, Allianz, Baloise, Foyer, Vivium (Brio Compare insurers)coreSeven major Belgian insurers integrated into Brio Compare for multi-tarification and auto insurance quote comparison directly within Brio. This covers the majority of the Belgian auto insurance market and enables brokers to compare offers and finalize contracts without leaving Brio.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Portima competitors and assessment
Company assessmentBroad incumbents
- Applied Systems: Applied Systems is the largest North American insurance brokerage management system provider (Applied Epic, Applied TAM), serving tens of thousands of agencies. While primarily US-focused, it represents the global category leader Portima competes with in concept and is the most natural point of comparison for a SaaS broker management platform purpose-built for independent agents/brokers.
- Vertafore: Vertafore provides agency management systems (AMS360, Sagitta, BenefitRater) and connectivity/data-exchange platforms (PL Rating, ReferenceConnect) used by insurance agencies across the US. Its ImageRight document management and comparative raters closely parallel Portima Connect and Brio Compare's multi-tarification capabilities.
- Salesforce Financial Services Cloud: Salesforce FSC provides CRM and advisory workflows for insurance/wealth distributors, and could substitute for Brio among larger brokerage firms. Represents the generic horizontal CRM threat to vertical insurtech platforms like Portima.
Direct peers
- HawkSoft: HawkSoft is an independent-agency management system focused on the SMB and mid-market agency segment, comparable in scope and target customer to Portima's Brio First/Comfort tiers. Both platforms emphasize ease-of-use, workflow automation, and integrations with carrier/insurer data-exchange networks.
- NowCerts: NowCerts is a cloud-based insurance agency management system with comparative rater, ACORD forms, and insurer connectivity features. Competes for the same independent broker/agency segment as Brio, though focused on the US market.
- EZLynx: EZLynx (an Applied Systems company) offers a SaaS agency management platform with consumer-facing rater and carrier connectivity, directly analogous to Portima Connect's multi-insurer data exchange and Brio Compare's auto-tarification across 7 insurers.
- InsuredHQ: InsuredHQ is an insurance broker management SaaS serving Australia, New Zealand, and Pacific markets with a tiered subscription model. Its agency-customer focus and broker enablement scope closely mirror Portima's Brio First/Comfort/Premium positioning for insurance intermediaries.
Emerging players
- MessageOps: MessageOps builds productivity and workflow automation tools for insurance brokerages, including Office 365 integration and shared inbox management. Comparable to Portima's API-partner ecosystem (Paperbox, Penbox, Procyo, Ravical) that automates communication and document workflows within the BMS.
Others
- Duck Creek Technologies: Duck Creek provides core insurance platform software (Policy, Billing, Claims) for insurers rather than brokers. Relevant as a comparable insurtech platform serving the Belgian/global insurance ecosystem and as a potential partner or strategic counterweight to Portima's broker-facing model.
Regional players
- Inpakt (Netherlands): Inpakt provides accounting and practice management software to Dutch financial advisors and insurance intermediaries. Operates across the Benelux market Portima could expand into and represents a potential direct competitor if Portima pursues Dutch expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Portima social profiles
Digital presencePortima compliance and trust
Trust signalCompliance1 record
Portima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Portima leadership team
Management profileNumber of profiles
Portima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Portima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Portima
What does Portima do?
Portima develops and operates cloud-based broker management software (Brio) and a centralized insurance data exchange platform (Portima Connect) for insurance brokerages in Belgium. Its portfolio also includes the e-GOR life-insurance application, modular add-ons (analytics, comparison, accounting, telephony), customer portals (MyBroker, MyPortima), and training (Brio Academy). The offering is delivered as subscription-based SaaS with tiered plans and optional bolt-on modules.
Is Portima a public or private company?
Portima is a private company. It is classified as management employee owned and is currently operating.
When was Portima founded?
Portima was founded in 1986. It employs 101 to 250 people.
Where is Portima based?
Portima is headquartered in Watermael-boitsfort, Belgium, in the Europe region.
How does Portima make money?
Three revenue lines are on record. Software Subscriptions (Brio) is the primary driver. The others are annual Software Subscriptions (Portima Connect) and optional Module Fees.
Who are Portima's main competitors?
Broad incumbents on record are Applied Systems, Vertafore and Salesforce Financial Services Cloud. Direct peers are HawkSoft, NowCerts, EZLynx and InsuredHQ. MessageOps is listed as an emerging player. Duck Creek Technologies is listed as an others. Inpakt (Netherlands) is listed as a regional player.
Does Portima have an API?
Yes. Portima offers a Brio Open API that allows authorized Brio Comfort and Premium brokers to exchange data between Brio and external programs. The ecosystem page also references API partners (e.g., telephony API, integrations via Procyo, Ravical, Paperbox, Penbox). An API Portal is referenced in cookie policy with authentication mechanisms (auth cookie, 1-year duration). No public API documentation URL or SDK language is explicitly stated.
What industry is Portima in?
Portima's product category is Insurance Broker Management Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms, with a secondary code of FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 513210 and its SIC code is 6411.