InsuredHQ
InsuredHQ is a New Zealand-based SaaS insurtech company providing a cloud-native, all-in-one insurance administration platform for policy, billing, claims, and customer engagement, serving insurers, MGAs, brokers, and insurtech startups globally.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InsuredHQ does
InsuredHQ Limited is a privately held New Zealand-based SaaS insurtech company, headquartered in Auckland and founded in 2013. It provides a cloud-native, multi-tenant insurance administration platform (branded InsuredHQ Core) that unifies policy management, billing, claims, and customer engagement on a single data model and is configurable without heavy development. The platform is delivered as subscription SaaS with a 'pay-as-you-grow' pricing model, supplemented by configuration and implementation services.
InsuredHQ firmographics
Firmographics- Name
- InsuredHQ
- Legal name
- InsuredHQ Limited
- Website
- https://insuredhq.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsuredHQ is a New Zealand-based SaaS insurtech company providing a cloud-native, all-in-one insurance administration platform for policy, billing, claims, and customer engagement, serving insurers, MGAs, brokers, and insurtech startups globally.
- Ownership category
- akta.pro rank
InsuredHQ industry classification
Industry- Product category
- Insurance Administration Software
- NAICS
- Other Insurance Related Activities (52429), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where InsuredHQ is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
InsuredHQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Licensing: Subscription-based SaaS software with pricing based on a subscription model paid over an extended period with smaller upfront costs. Allows for 'pay as you grow' with costs increasing as the company expands customer base and revenue.
- Feature-Based Tiered Subscription: Companies can start with essential features and expand the full range of features as their organisation expands. Support and maintenance included with regular releases and new features.
- Platform Configuration Services: Customization and implementation services to configure the platform to match specific business models. Professional services for setup, data migration, and ongoing configuration support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scalable subscription tiers with optional features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
InsuredHQ product offering
Product offeringCore offering
InsuredHQ provides a cloud-native, all-in-one SaaS insurance administration platform — InsuredHQ Core — that consolidates policy management, billing, claims processing, and customer engagement on a single data model with multi-tenant architecture and open APIs. The platform is sold on a subscription basis to insurers, managing general agents (MGAs), brokers, insurtech startups, and businesses embedding insurance, with configuration and implementation services to tailor it to each customer's product and distribution model.
Product overview
InsuredHQ offers a unified, cloud-native core insurance administration platform — InsuredHQ Core Platform — built as a modular, multi-tenant SaaS solution. The platform comprises interconnected modules for Policy Management, Billing Management, Claims Management, and Customer Engagement/Portals, all sharing a single data model. InsuredHQ positions itself as an all-in-one alternative to legacy PAS systems, enabling insurers, MGAs, brokers, and digital brands to manage the full insurance lifecycle (quoting, binding, policy administration, billing, claims, and reporting) from a single configurable system accessible via browser. The platform also provides an Open API Integration Services layer for connecting external tools such as broker portals, payment rails, and AI tooling. Deployment is cloud-only with a subscription/pricing model aligned to company growth.
Differentiator
Problem solved
Functional benefit
Products and services
- InsuredHQ Core Platform All-in-one cloud-based SaaS insurance administration platform covering policy management, billing, claims, and customer engagement, with configurable features that scale with the business and are accessible from any browser without downloads. Designed for insurers, MGAs, brokers, insurtech startups, and businesses offering insurance alongside other services.
Quantifiable outcome
- REAL Landlord Insurance saved money and increased overall productivity; replaced one team member due to functionality gains
- +2 more outcomes
Companies that use InsuredHQ
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
InsuredHQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
InsuredHQ partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core, major and minor.
- Surevestor Inc.flagshipTexas-based company partnered with InsuredHQ to launch landlord protection insurance in the US market. InsuredHQ configured its platform for Surevestor to sell niche Landlord Protection policy across all 50 states, managing all policy, billing, and accounting operations.
- AWS (Amazon Web Services)coreAWS badge displayed on InsuredHQ website indicating cloud infrastructure partnership. InsuredHQ leverages AWS for cloud hosting and infrastructure services.
- StripecoreStripe payment processing logo displayed on InsuredHQ website, indicating integration for payment processing capabilities within the platform.
- XeromajorXero accounting software integration indicated on website. Enables connection between InsuredHQ insurance platform and Xero accounting systems for financial management.
- Worldpay for PlatformscoreWorldpay payment platform integration indicated on website for payment processing capabilities.
- InsurTechNZcoreNew Zealand insurtech industry body providing ongoing support and partnership. InsuredHQ acknowledged for continued support in 2025 expansion.
- Insurtech AustraliacoreAustralian insurtech industry body supporting InsuredHQ's market expansion in Australia. Acknowledged for ongoing support.
- Underwriting Agencies Council (UAC)coreUAC is an industry association for underwriting agencies in Australia. InsuredHQ is listed as a UAC proud member and regularly participates in UAC events including the CFC Market Exchange.
- Terri Scheer Insurance BrokersmajorAustralian entrepreneur Terri Scheer founded Australia's first specialist Landlord Protection Insurance provider in 1995. Partnered with Surevestor to tailor landlord protection for US market. InsuredHQ platform supports this product deployment.
- Seattle Specialty Insurance Services Inc.majorCoverholder at Lloyd's of London for Surevestor's landlord protection product. InsuredHQ provides Lloyd's V5 reporting functionality for this arrangement.
- SimfuniminorFellow ANZIIF Insurtech Startup of the Year nominee. Mentioned alongside InsuredHQ in 2024 nominations.
- JavlnminorFellow ANZIIF Insurtech Startup of the Year nominee. Mentioned alongside InsuredHQ in 2024 nominations.
- Folio.insureminorFellow ANZIIF nominee for Broker Network of the Year. Congratulated by InsuredHQ in award announcements.
- RedBook New ZealandmajorIntegrated service provider partner shortlisted for ANZIIF Service Provider to the Insurance Industry. Provides valuation and data services integrated with InsuredHQ platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
InsuredHQ competitors and assessment
Company assessmentDirect peers
- EIS Group: Digital core insurance platform serving life, health, and P&C carriers with policy, billing, and claims — a direct competitor to InsuredHQ's enterprise platform pitch in the core systems modernization category.
- Vertafore: Insurance software provider focused on agencies, MGAs, and brokers — directly comparable to InsuredHQ on broker/MGA solutions including policy administration and customer engagement.
- Duck Creek Technologies: Cloud-native insurance SaaS offering policy, billing, and claims modules — overlaps InsuredHQ on modular SaaS architecture, multi-tenant delivery, and configurable insurance administration for carriers and MGAs.
- OneShield Software: Core insurance software for P&C insurers, MGAs, and brokers — directly comparable to InsuredHQ on configurable, web-based policy administration and MGA-focused GTM.
- Socotra: Cloud-native, API-first insurance core platform — comparable to InsuredHQ on SaaS delivery, developer-friendly APIs, and rapid product launches by digital insurers and insurtech startups.
- Guidewire Software: Publicly listed core insurance platform provider for property & casualty insurers, MGAs, and brokers — the category-leading incumbent InsuredHQ directly competes with for policy, billing, and claims modernization deals.
Broad incumbents
- Majesco: Publicly listed insurance software provider offering P&C and L&A core systems plus analytics — broadly competes with InsuredHQ for digital transformation deals at mid-size insurers and MGAs.
- Sapiens International: Global insurance software vendor with P&C and life core platforms — adjacent to InsuredHQ's core platform category, particularly relevant for international and European market competitive context.
- Insurity: Large, established insurance software provider serving P&C carriers with policy, billing, claims, and analytics — overlapping capability set to InsuredHQ but operating across a much broader portfolio and customer base.
Emerging players
- BriteCore: Cloud-based core platform for insurance carriers and MGAs — comparable mid-market SaaS PAS competitor to InsuredHQ with shared focus on configurable underwriting, policy administration, and broker-portal workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InsuredHQ social profiles
Digital presenceInsuredHQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsuredHQ leadership team
Management profileNumber of profiles
Profiles5 records
InsuredHQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsuredHQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsuredHQ
What does InsuredHQ do?
InsuredHQ provides a cloud-native, all-in-one SaaS insurance administration platform — InsuredHQ Core — that consolidates policy management, billing, claims processing, and customer engagement on a single data model with multi-tenant architecture and open APIs. The platform is sold on a subscription basis to insurers, managing general agents (MGAs), brokers, insurtech startups, and businesses embedding insurance, with configuration and implementation services to tailor it to each customer's product and distribution model.
Is InsuredHQ a public or private company?
InsuredHQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InsuredHQ founded?
InsuredHQ was founded in 2013. It employs 11 to 50 people.
Where is InsuredHQ based?
InsuredHQ is headquartered in Auckland, New Zealand, in the Oceania region.
How does InsuredHQ make money?
Three revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are feature-Based Tiered Subscription and platform Configuration Services.
Who are InsuredHQ's main competitors?
Direct peers on record are EIS Group, Vertafore, Duck Creek Technologies, OneShield Software, Socotra and Guidewire Software. Broad incumbents are Majesco, Sapiens International and Insurity. BriteCore is listed as an emerging player.
Does InsuredHQ have an API?
Yes. InsuredHQ offers open APIs that enable integration with broker portals, claims systems, payment rails, and AI tooling without rebuilding from scratch. The platform supports API-level logs and integration points for SIEM and MDR providers. API capabilities enable rapid prototyping of products and distribution/onboarding flows, including new broker or partner portals, embedded flows into third-party journeys (e.g., lenders, real estate, platforms), and plugging in new data sources or decision engines.
What industry is InsuredHQ in?
InsuredHQ's product category is Insurance Administration Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 52429 and its SIC code is 7372.