TelSmart
TelSmart is a Belgian B2B cloud telephony and unified communications provider selling a VoIP platform with proprietary FMC technology, AI-powered call summaries, and 300+ CRM/ERP integrations to SMBs and enterprises across Belgium.
- Company typePrivate
- Founded2014
- HeadquartersZedelgem, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TelSmart does
TelSmart (legal entity The Smart Group BVBA, founded 2014, headquartered in Zedelgem, Belgium) is a B2B cloud telephony and unified communications provider selling a VoIP-based business phone system to Belgian SMBs and enterprises. The platform consolidates landline, mobile, and WhatsApp communications behind a single business number, with proprietary Smartie Mobile Fixed-Mobile Convergence technology enabling automatic failover between WiFi, 5G, and GSM networks across desktop (Flexy Desktop), mobile (Flexy Mobile), and physical handsets. The My Telsmart central management application handles call routing, availability rules, real-time analytics, and self-service administration, while a public REST API (developer.telsmart.eu) exposes phonebook and call control endpoints for custom integrations.
The core technology stack is a cloud-native VoIP platform hosted on AWS eu-central-1 (Frankfurt) across multiple availability zones, with redundant connectivity via Colt and Sewan, AES-256 encryption via AWS KMS, GDPR-compliant data processing, and an in-progress ISO 27001 certification. The platform integrates with 300+ CRM, ERP, and accounting systems (Salesforce, Odoo, Microsoft Dynamics, SAP, HubSpot, Zendesk, AFAS, Visma) via pre-built connectors and a REST API. A 2025-vintage AI Assistant feature records, transcribes, and summarizes phone calls, attaching structured notes to customer files.
TelSmart's business model is subscription-based with monthly recurring VoIP telephony fees, per-IP-phone user licenses, third-party-financed hardware leasing (Grenke BVBA, BNP Paribas Leasing Solutions), bundled internet connectivity packages, and a transaction-fee share on premium-number (090x) termination revenue. Pricing is not publicly disclosed; all sales run through a free 30-minute live demo followed by a custom quote. GTM is direct and sales-led, with no self-serve purchase path, no reseller channel, and operations confined to Belgium. Named customers include Mercedes-Benz Belgium, BNP Paribas Belgium, Carrefour Market, Renault Belgium, Beobank, Argenta, Fintro, and Scholengroep 24, with a stated installed base of 1,700+ companies. The company is privately held with no disclosed funding rounds and appears to be founder/management-owned and self-funded.
TelSmart firmographics
Firmographics- Name
- TelSmart
- Legal name
- The Smart Group BVBA
- Website
- https://telsmart.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TelSmart is a Belgian B2B cloud telephony and unified communications provider selling a VoIP platform with proprietary FMC technology, AI-powered call summaries, and 300+ CRM/ERP integrations to SMBs and enterprises across Belgium.
- Ownership category
- akta.pro rank
TelSmart industry classification
Industry- Product category
- Cloud Telephony & VoIP
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517), Computer Systems Design and Related Services (54151)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)
Keywords
Where TelSmart is headquartered
LocationHeadquarters
- HQ city
- Zedelgem
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
TelSmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- VoIP Telephony Subscription: Monthly recurring subscription covering fixed-line telephony services, call costs, and usage. First invoice may be charged quarterly or semi-annually depending on customer usage. Base subscription for fixed lines can be cancelled with 3 months' notice.
- User Licenses (Userlicenties): Per-IP-phone-device licenses for the PBX application. During the initial renting period, licenses are included in the rental. After the renting period ends, userlicentiekosten are billed monthly as a separate line item by Telsmart.
- Hardware Rental (Renting): IP phones and related equipment are leased through third-party renting companies (Grenke BVBA, BNP Paribas Leasing Solutions). During the rental period, customers receive quarterly or monthly invoices. Customers may purchase the equipment at the end of the rental period for a buyout fee equal to one month's rent.
- Internet Connectivity Services: Internet packages for businesses (Office Internet, Office Pro Internet, Advanced Internet Pro) providing VDSL or Fibre connections with fixed IP addresses and SLA tiers. Sold as standalone or bundled with telephony.
- Premium Number Services: Revenue-sharing model where Telsmart passes through a portion of call termination revenues collected from access operators for calls to premium numbers (090x prefix) commercialized by the customer. Customers invoice Telsmart monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote following live demo — no public pricing |
| Subscription | Monthly | Office Internet — up to 100/20 Mb/s with fixed IP and standard SLA |
| Subscription | Monthly | Office Pro Internet — up to 100/20 Mb/s with fixed IP |
| Subscription | Monthly | Advanced Internet Pro — up to 200/60 Mb/s with custom configuration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
TelSmart product offering
Product offeringCore offering
TelSmart provides a cloud-based unified communication platform for businesses featuring VoIP telephony, fixed-mobile convergence (FMC) technology, AI-powered call transcription and summarization, and integration with 300+ CRM/ERP systems. The platform is offered as both Cloud (SaaS) and OnPrem deployment, with desktop and mobile clients, hosted on AWS Frankfurt infrastructure.
Product overview
TelSmart is a cloud-based unified communication platform for businesses offering VoIP telephony and integrated AI capabilities. The core product portfolio includes Flexy Desktop (desktop calling), Flexy Mobile (mobile calling), My Telsmart (call analytics and management), and the AI Assistant (AI-powered call summaries). The platform is powered by Smartie Mobile FMC technology enabling seamless calling over internet and GSM networks with automatic failover. TelSmart integrates with 300+ CRM and ERP systems including Salesforce, Microsoft Dynamics, SAP, and Odoo. Additional services include internet connectivity packages (Office Internet, Office Pro Internet, Advanced Internet Pro) and a REST API with developer portal for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- MyTelsmart: Cloud-based call data and analytics platform for managing business communications
- Flexy Desktop
- Flexy Mobile
- Smartie Mobile
- Virtuele Assistent (AI Assistant)
Products and services
- Flexy Desktop Desktop calling application enabling hands-free professional calls from a computer while working on emails or preparing quotes. Integrates with business phone system and CRM platforms.
- Flexy Mobile Mobile calling solution allowing users to manage their entire phone system from a smartphone, powered by Smartie Mobile FMC technology with automatic failover between internet and GSM networks.
- My Telsmart Central management platform and dashboard for call data and analytics, providing complete control over business communications including availability management, call routing, and real-time call analytics.
- AI Samenvattingen (AI Assistant) AI-powered virtual assistant that automatically records, transcribes, and summarizes phone calls with structured action points attached to customer files, providing 4+ hours per week time savings by eliminating manual note-taking.
- Office Internet Standard business internet package with maximum speed of 100/20 Mb/s, fixed IP address, and standard SLA for businesses requiring reliable connectivity.
- Office Pro Internet Professional business internet package with maximum speed of 100/20 Mb/s and fixed IP address for enhanced business connectivity requirements.
- Advanced Internet Pro High-speed business internet package with maximum speed of 200/60 Mb/s and customized configuration options for businesses requiring maximum bandwidth and performance.
- Telsmart REST API Developer API platform providing programmatic access to Phonebook, Phonebook Contacts, and Call Control endpoints with webhook event support and sliding window rate limiting (30 requests per 60 seconds per user per scope).
Quantifiable outcome
- 4+ hours per week time savings per employee by eliminating manual note-taking and data entry
- +1 more outcomes
Companies that use TelSmart
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
TelSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability5 records
Feature4 records
TelSmart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)corePrimary cloud infrastructure provider. All production services (EC2, ECS containers) are hosted on AWS eu-central-1 (Frankfurt, Germany). Data remains within EU/EER. AWS KMS is used for encryption of recordings and summaries (AES-256).
- Colt Technology ServicescorePrimary internet connectivity provider for Telsmart's cloud infrastructure. Colt provides the primary network connection with Sewan as failover. Part of the redundant connectivity strategy ensuring service reliability.
- Flanders Investment & Trade (FIT)minorGovernment-supported trade organization. Website developed with support from FIT, which supports Flemish companies in international markets.
- 300+ CRM, ERP & Software Vendors (Integration Ecosystem)core300+ pre-built integrations with software including Salesforce, Odoo, Microsoft Dynamics, HubSpot, Zendesk, AFAS, Visma, Topdesk, Freshdesk, Pipedrive, Zoho, SAP, and many more. Integrations provide click-to-dial, screen pop-ups, and automatic call logging. Custom integrations available via REST API.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TelSmart competitors and assessment
Company assessmentDirect peers
- RingCentral: Global cloud UCaaS/VoIP provider offering cloud PBX, business telephony, and integrations with CRM systems. Directly comparable to TelSmart on core product (hosted cloud telephony, mobile apps, integrations) but at significantly larger global scale.
- 8x8: SaaS UCaaS and contact-center provider competing head-to-head with TelSmart in cloud business telephony with analytics and CRM integration. Closely aligned product breadth (voice, mobile, analytics) and recurring revenue model.
- 3CX: SMB-focused cloud PBX and VoIP solution with CRM integrations, mobile/desktop clients, and AI features. Similar target market and product philosophy to TelSmart's Flexy/My Telsmart portfolio.
- Talkdesk: Cloud contact-center and CX platform with AI-powered call summarization, analytics, and CRM integrations. Comparable on the AI-call-summaries and analytics layer of TelSmart's portfolio.
Broad incumbents
- Zoom (Zoom Phone): Broad incumbent whose Zoom Phone product offers cloud telephony with integrations and AI features, overlapping with TelSmart's core offering but typically bundled with the wider Zoom collaboration platform.
- Microsoft Teams Phone: Massive incumbent offering cloud telephony as part of Microsoft 365/Teams. Competes directly for the same Belgian enterprise and mid-market logos (BNP Paribas, Mercedes-Benz) but as part of a much broader collaboration suite.
- Vonage (Ericsson): Communications Platform as a Service (CPaaS) and UCaaS provider with cloud telephony, now part of Ericsson. Overlaps with TelSmart on hosted business telephony and API-driven integrations.
- Mitel: Established unified communications and cloud PBX provider with broad portfolio spanning on-premise and cloud. Overlaps with TelSmart on business telephony, mobile, and contact-center features.
Regional players
- Belfabriek: Dutch/Belgian business telephony provider offering hosted VoIP, PBX, and number services for SMBs. Directly comparable regional competitor serving the same Benelux SME segment as TelSmart.
- Voiceworks: Dutch-based UCaaS and cloud telephony provider serving Dutch and Belgian SMEs and mid-market. Comparable regional competitor with similar hosted PBX, mobile, and CRM integration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TelSmart social profiles
Digital presenceTelSmart compliance and trust
Trust signalCompliance2 records
TelSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
TelSmart leadership team
Management profileNumber of profiles
TelSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TelSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TelSmart
What does TelSmart do?
TelSmart provides a cloud-based unified communication platform for businesses featuring VoIP telephony, fixed-mobile convergence (FMC) technology, AI-powered call transcription and summarization, and integration with 300+ CRM/ERP systems. The platform is offered as both Cloud (SaaS) and OnPrem deployment, with desktop and mobile clients, hosted on AWS Frankfurt infrastructure.
Is TelSmart a public or private company?
TelSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TelSmart founded?
TelSmart was founded in 2014. It employs 11 to 50 people.
Where is TelSmart based?
TelSmart is headquartered in Zedelgem, Belgium, in the Europe region.
How does TelSmart make money?
Five revenue lines are on record. VoIP Telephony Subscription is the primary driver. The others are user Licenses (Userlicenties), hardware Rental (Renting), internet Connectivity Services and premium Number Services.
Who are TelSmart's main competitors?
Direct peers on record are RingCentral, 8x8, 3CX and Talkdesk. Broad incumbents are Zoom (Zoom Phone), Microsoft Teams Phone, Vonage (Ericsson) and Mitel. Regional players are Belfabriek and Voiceworks.
Does TelSmart have an API?
Yes. REST API with Phonebook, Phonebook Contacts, and Call Control endpoints. Supports webhook events for real-time notifications. Uses sliding window rate limiting: 30 requests per 60 seconds per authenticated user per scope. Available scopes: phonebook and call-control. Custom API integrations are possible for systems not listed in standard integrations. Developer documentation is at developer.telsmart.eu.
What industry is TelSmart in?
TelSmart's product category is Cloud Telephony & VoIP. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP). Its NAICS code is 517111 and its SIC code is 7385.