TNT Equipment

What TNT Equipment does

TNT Equipment Inc. is a family-owned agricultural equipment dealership headquartered in Sandusky, Michigan, founded in 1983 as a Ford and New Holland dealership and purchased by Thomas Taege in 1987, with day-to-day operations currently led by David Taege. The company is an authorized dealer for Case IH (added in 2000) and New Holland, two core brands owned by CNH Industrial, supplemented by a portfolio of short-line brands including Grasshopper, Hustler, American LandMaster, MacDon, Demco, AMS-Merlo, and Milwaukee Tools. Its operations span new and pre-owned equipment sales (approximately 115 total units in inventory, ranging from $15,900 tractors to $615,000 high-horsepower tractors), a parts department backed by the MyCNHstore factory lookup system, a service department staffed by factory-trained technicians with a fleet of mobile service trucks, and an equipment financing arm partnering with third-party lenders.

The business serves farmers and agricultural operations across five counties in Michigan's Thumb region — Sanilac, Huron, Tuscola, St. Clair, and Lapeer — with a single physical dealership location. Revenue is generated through one-time equipment sales (new and pre-owned), parts sales, financed equipment transactions, and ongoing service and repair work. Pricing is predominantly quote-based for new equipment with manufacturer-backed promotional financing (e.g., 0% APR for 36-60 months on select Case IH models) and market-based for pre-owned inventory. The dealership has invested in digital infrastructure including a CDK Global MyDealer customer portal for account management, a Square e-commerce storefront for parts and accessories, and reseller integration with CNH's Field Ops precision agriculture platform and PTx Trimble guidance technology.

Customer acquisition relies on a physical dealership and field-sales model with mobile service capability, supplemented by a Dealer Spike website, Facebook, YouTube, and Instagram channels, email newsletters, and 36 active manufacturer promotions. The company employs 11-50 people, has remained under continuous Taege family ownership for over 35 years, and has no external investors or parent company. Growth signals are limited to incremental brand additions and digital channel expansion within the existing five-county footprint, with no evidence of geographic expansion, M&A, or external capital raising.

Name

TNT Equipment

Legal name

TNT Equipment Inc.

Website

https://tnteq.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

TNT Equipment Inc. is a family-owned authorized Case IH and New Holland agricultural equipment dealership in Sandusky, Michigan, selling new and pre-owned tractors, parts, service, and financing to farmers across Michigan's Thumb region.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural equipment dealer
• Farm machinery sales
• Tractor dealership
• Equipment parts service
• Agricultural equipment financing

Headquarters

HQ city

Howard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and pre-owned agricultural equipment including tractors, combines, sprayers, tillage equipment, skid steers, and utility vehicles. Revenue is generated through direct purchase transactions at the dealership or through financing arrangements.
2. Equipment Financing: Finance department assists customers with payment plans for equipment purchases. They partner with financing sources to help customers acquire equipment through installment payments.
3. Parts Sales: Sale of replacement parts and accessories for agricultural equipment. Parts are available in-stock or can be special ordered through their parts department.
4. Service and Repair: Maintenance and repair services performed by factory-trained technicians, including mobile on-farm service support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TNT Equipment is an authorized Case IH and New Holland agricultural equipment dealership selling new and pre-owned tractors, combines, sprayers, tillage and planting equipment, hay tools, UTVs, and complementary short-line brands to farmers in Michigan's Thumb region. The dealership complements equipment sales with a parts department, factory-trained service technicians supported by mobile on-farm service trucks, and equipment financing arrangements through manufacturer-affiliated credit sources.

Product overview

TNT Equipment is an authorized Case IH and New Holland agricultural equipment dealer offering new and pre-owned equipment, parts, service, and financing for Michigan's Thumb region. The company operates as a single-location dealership (Sandusky, MI) with a portfolio of core equipment brands (Case IH, New Holland) supplemented by complementary short-line brands including Grasshopper, Hustler, American LandMaster, Demco, MacDon, AMS-Merlo, and Trimble precision ag technology. Services include equipment sales, parts department with factory lookup systems, mobile service technicians, equipment financing, and a dealer customer portal (MyDealer/CDK Global) for account management. The company serves Sanilac, Huron, Tuscola, St. Clair, and Lapeer counties with both new and pre-owned inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Case IH Equipment Authorized Case IH dealer offering a full lineup of agricultural equipment including tractors, combines, sprayers, tillage equipment, and precision ag solutions for farmers in Michigan's Thumb region.
• New Holland Agriculture Equipment Authorized New Holland dealer providing tractors, combines, sprayers, balers, hay and forage equipment, and construction equipment with full parts and service support for Michigan's Thumb region.
• Pre-Owned Equipment Inventory Market-priced pre-owned agricultural and light construction equipment from Case IH, New Holland, and other brands, with approximately 88 units in stock and pricing ranging from about $15,900 to $615,000.
• Grasshopper Mowers Commercial-grade Grasshopper mowers and mowing equipment including zero-turn models in various deck sizes and configurations for professional landscapers and property owners.
• Hustler Turf Equipment Hustler zero-turn mowers and outdoor power equipment for residential and commercial lawn care applications.
• American LandMaster Utility Vehicles American LandMaster utility terrain vehicles (UTVs) and side-by-side vehicles including AMP and N7 models for agricultural, ranch, and outdoor utility applications, supported by manufacturer military and first responder discounts.
• Demco Equipment Demco grain carts, sprayers, and material handling equipment for agricultural operations.
• MacDon Headers MacDon combine headers including FlexDraper and draper headers for efficient harvesting of various crop types.
• PTx Trimble Precision Agriculture Technology PTx Trimble precision agriculture technology for guidance, GPS positioning, and automated field operations on Case IH and New Holland equipment.
• Parts Department Wide selection of replacement parts and accessories for all equipment brands sold, with factory lookup systems for Case IH and New Holland parts through the MyCNHstore integration; parts available in-stock or special ordered.
• Service Department Maintenance and repair services performed by factory-trained technicians, including mobile on-farm service truck support across Michigan's Thumb region to minimize equipment downtime.
• Equipment Financing Financing services for new and pre-owned agricultural equipment with payment plans and promotional manufacturer rates, including 0% APR for 36-60 months on select Case IH models and 6-12 month payment waivers with Customer Quality Rating (CQR) on equipment purchases over $350,000.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Case IH agricultural equipment including tractors, combines, sprayers, tillage equipment, and precision ag solutions. The Case IH line was brought in during 2000. TNT Equipment provides sales, parts, and service support for Case IH products in Michigan's Thumb region.
• New HollandcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland agricultural equipment including tractors, combines, sprayers, balers, and hay tools. The original dealership opened in 1983 as a Ford and New Holland equipment dealership. TNT Equipment provides sales, parts, and service support for New Holland products.
• GrasshopperminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Grasshopper commercial and residential mowers. Inventory includes various models from entry-level to heavy-duty commercial equipment.
• Hustler Turf EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Hustler zero-turn mowers and outdoor power equipment.
• American LandMasterminorChannel Partner/ Reseller/ DistributorAuthorized dealer for American LandMaster utility vehicles (UTVs). Inventory includes AMP and N7 models. Manufacturer promotions include military/first responder discounts and business support programs.
• MacDonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for MacDon header equipment including flex drapers and grain heads for combines.
• DemcominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Demco grain carts, sprayers, and material handling equipment.
• Milwaukee ToolsminorChannel Partner/ Reseller/ DistributorDealer for Milwaukee Tools equipment and accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Brandt Industries: Large Canadian agricultural equipment dealer group (and owner of the former Cervus Equipment John Deere dealerships). Operates the same authorized-dealer model with new/used equipment, parts, service and financing for Canadian farmers — directly comparable in business model to TNT but serving Canadian rather than US Midwest growers.
• Cervus Equipment: Former publicly traded Canadian John Deere dealer group (now part of Brandt). Same authorized-dealer business model as TNT — new/used equipment, parts, service, financing, and precision-ag support for farmers — but serving western Canadian markets rather than the US Midwest.
• Rocky Mountain Equipment: Network of John Deere agricultural equipment dealerships across western Canada. Comparable as a multi-store authorized ag dealer with parts, service, and financing; differs from TNT in geography (Canada vs. US Michigan Thumb), scale, and OEM franchise.

Broad incumbents

• RDO Equipment Co. Large multi-state network of John Deere agricultural equipment dealerships (plus construction and Vermeer lines). Competes directly with TNT in equipment distribution, parts, and service, with the same customer base (farmers/ranchers) but a significantly larger geographic footprint and broader brand portfolio.
• H&E Equipment Services: Major US distributor and renter of heavy equipment including agricultural, construction, and industrial machinery. Comparable business model (equipment sales, parts, service) at much larger scale; serves as a benchmark for the broader heavy-equipment dealer economics that frame smaller dealers like TNT.
• Ag-Pro Companies: Large multi-state John Deere agricultural equipment dealer with dozens of locations across the southeastern and southern US. Competes with TNT in the broader ag-equipment dealer category with the same core offerings (new/used equipment, parts, service, financing) but at much larger scale and with a different OEM franchise.

Direct peers

• Stotz Equipment: Family-owned authorized Case IH dealer group operating multiple locations across the western US. Directly comparable in business model: full-line authorized agricultural equipment dealer with parts, service, financing, and precision-ag offerings for farmers. Closest analog to TNT's dealership structure and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYJ6rlcQMxAnCW7qV-c-1wQ
• Facebookfacebook.com/TNTequipment
• Instagraminstagram.com/tnteqinc
• LinkedInlinkedin.com/company/tnt-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TNT Equipment