What Promogim does

Promogim (legal entity Société AXE – Groupe PROMOGIM, RCS Nanterre 309 001 485) is a French residential real estate developer founded in 1968/1969 and headquartered in Boulogne-Billancourt. The company designs, constructs, and sells new-build apartments (studio to 5+ rooms) and individual houses under the Vente en État Futur d'Achèvement (VEFA) off-plan model across 13 regional agencies covering Île-de-France, Alsace, Bourgogne-Franche-Comté, Bretagne, Côte d'Azur, Nord, Ouest, Provence, Rhône, Sud-Ouest, Var, and Picardie. The portfolio comprises roughly 95 active residences, with 41 under development, 13 in pre-launch, 21 newly launched, and 20 with rapid delivery as of the source date.

Promogim positions itself as the first 100% independent real-estate promotion group in France, financing all operations without bank loans. Its core platforms bundle the new-build unit sale with regulatory and financial accessories: NF Habitat and NF Habitat HQE certifications from CERQUAL Qualitel; a proprietary Garantie Revente Immobilière underwritten by Covéa Protection Juridique; the PRIMO BOOST first-time buyer programme combining €500 reservation deposits with zero-interest PTZ up to 50% of price and partner financing up to €70,000; and the PTZ, BRS, LMNP, LLI, Jeanbrun, and Location nue classiques investment schemes. All Promogim residences are built to RE2020 environmental standards, with reduced notary fees (2–3% vs. 7–8% on older stock) and ten-year structural guarantees.

The company goes to market through dedicated in-house commercial advisors at physical sales spaces (espaces de vente) near each programme, supplemented by phone inside sales and a website-driven lead funnel with property filters by region, budget (€150K–€500K+), unit type, and delivery status, plus an Espace Client self-serve portal. Its customer base is end-consumer retail: first-time buyers seeking primary residence with French government subsidies, buy-to-let investors using LMNP/LLI/Jeanbrun tax optimisation, and secondary-residence purchasers in coastal markets. The 2025 Ipsos BVA satisfaction barometer (n=515) reports 96% positive ratings on architectural quality, 97% on environmental respect, and 92% on commercial accompaniment, alongside a Banque de France customer-relationship rating of B1+.

Name

Promogim

Legal name

Société AXE - Groupe PROMOGIM

Website

https://promogim.fr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Promogim is a 100% independently financed French new-build residential real estate developer founded in 1968/1969, operating 13 regional agencies and 95+ active developments across France, selling new apartments and houses through dedicated in-house commercial advisors to first-time buyers, buy-to-let investors, and secondary-residence purchasers under the VEFA off-plan model.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New residential property sales: Promogim designs, constructs, and sells new residential properties (apartments from studio to 5+ rooms, and individual houses). Revenue is generated through one-time sales of completed or off-plan (VEFA — Vente en État Futur d'Achèvement) properties. The company also derives income from ancillary services including property management assistance, resale guarantee administration, and referral/parrainage programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Promogim is a 100% independent French real estate developer that designs, builds, and sells new-build residential properties — apartments (studio to 5+ rooms) and individual houses — across 13 regional agencies in France. The company manages the full development cycle from land acquisition and architectural design through construction oversight, commercial marketing, and post-sale client accompaniment, complemented by proprietary service offerings such as the Garantie Revente Immobilière resale guarantee and the PRIMO BOOST first-time buyer program.

Product overview

Promogim is a 100% independent French real estate developer offering new residential properties across France. The core product portfolio consists of new apartments (from studio to 5+ rooms) and new houses in select locations. The company operates a platform model with various investment programs (Jeanbrun, LMNP, LLI, Location nue) and financing tools (PRIMO BOOST, PTZ, BRS) to support acquisitions. Additional services include rental management (Simplissim), resale guarantees, and a client portal (Espace Client). Properties comply with NF Habitat and NF Habitat HQE certifications and RE2020 environmental standards.

Differentiator

Problem solved

Functional benefit

Brands

• Simplissim: A service offering mentioned on the website for property search and purchase assistance.
• PRIMO BOOST
• EPARGNISSIME
• Location nue classique
• Dispositif Jeanbrun

Products and services

• Appartements neufs (New Apartments) New-build residential apartments available in studio through 5+ room configurations, offered for primary residence and rental investment across 80 selected addresses in high-demand French cities. Properties comply with RE2020 environmental standards and feature NF Habitat / NF Habitat HQE certifications.
• Maisons neuves (New Houses) New-build individual houses offered in select French cities (Nantes, Tourcoing, Antibes), featuring contemporary architecture, private outdoor gardens, and in some cases private swimming pools.
• PRIMO BOOST Proprietary first-time buyer assistance program that reduces the reservation deposit to €500, bundles a boosted government zero-interest loan (PTZ) with up to €70,000 in partner-financed reduced-rate lending, and provides end-to-end personalized accompaniment from reservation through key handover.
• Simplissim Streamlined property management and rental service offered by Promogim for investors who want hands-off ownership of their buy-to-let units, handling tenant sourcing and ongoing management.
• Garantie Revente Immobilière (Resale Guarantee) Proprietary insurance product protecting new-build buyers against loss of value if they must resell within 5 years of acquisition, covering events including accidental death, total permanent disability, economic redundancy, judicial liquidation of self-employed workers, divorce, dissolution of PACS, multiple births, and primary-residence job relocation beyond 50 km.

Quantifiable outcome

• 96% of clients positively rate architectural quality; 97% positively rate environmental respect; 92% positively rate commercial accompaniment; 100% of operations are self-financed without bank loans

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ADN RealtyminorImplementation/ SI/ Consulting PartnerADN Realty designed and developed the Promogim website (www.promogim.fr), acting as a digital implementation and consulting partner responsible for the company's web platform.
• CERQUAL Qualitel CertificationcoreStrategic or Co-development PartnerCERQUAL Qualitel Certification, the certification body of the Association QUALITEL, awards NF Habitat and NF Habitat HQE certifications to Promogim residences. NF Habitat covers quality of design, construction, and service delivery; NF Habitat HQE additionally covers environmental performance and sustainability. Promogim actively promotes certified residences as a quality differentiator.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Icade: Listed French real estate company with residential and commercial development arms; broader portfolio but overlapping new-build residential activity.

Direct peers

• Nexity: France's largest listed multi-product real estate developer, with significant new-build residential activity and national regional coverage directly comparable to Promogim's core business.
• Bouygues Immobilier: Major French new-build residential developer (part of Bouygues group), competing with Promogim in apartments, houses, and investment programs across French regions.
• Kaufman & Broad: Listed French for-sale housing developer focused on new apartments and houses nationwide, with comparable product mix and buyer segments to Promogim.
• Eiffage Immobilier: Real estate development arm of Eiffage group, building new residential programs in France with comparable product positioning to Promogim.
• Vinci Immobilier: Residential development arm of Vinci group, building new homes and apartments across major French metros in direct competition with Promogim's pipeline.
• Crédit Agricole Immobilier: National French residential developer affiliated with Crédit Agricole, active in new-build housing for primary residence and investment across French regions.
• Groupe Pichet: Independent French real estate developer with national coverage in new-build housing, directly comparable to Promogim's independent-developer positioning.
• Altarea / Cogedim: Listed French mixed real estate group with Cogedim brand focused on new residential development and investor programs (LMNP, Pinel-type schemes), directly competing with Promogim's investor offerings.

Emerging players

• Edelis (formerly Sefri-Cime): Mid-sized French residential developer active in new-build apartments and mixed-use projects in major French cities, with comparable buyer-segment focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Promogim
• LinkedInfr.linkedin.com/company/promogim
• Instagraminstagram.com/promogim.immobilier

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promogim