ADN Realty
ADN Realty is a French digital marketing company serving real estate developers, offering four integrated SaaS products for lead generation (Adperf), lead scoring (Adscore), CRM (Adlead), and email marketing (Admail) to digitize new-property sales.
- Company typePrivate
- Founded2016
- HeadquartersNeuilly-sur-seine, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ADN Realty does
ADN Realty is a French digital marketing company operating as the brand of WEDISRUPT SAS, founded in 2016 and headquartered in Levallois-Perret, France. It serves real estate developers (promoteurs immobiliers) exclusively, providing an integrated ecosystem of digital marketing and lead management tools to digitize the sales and marketing of new/off-plan property launches. The company employs an estimated 11-50 people and was created by three founders who had worked together for over 10 years prior to founding.
The company's technology comprises four SaaS products aligned to its proprietary AAQR framework (Acquisition, Activation, Qualification, Relation), adapted from Dave McClure's AARRR model: Adperf (lead generation via media buying, display, landing pages, social, and hosting), Adscore (automatic, non-intrusive 24/7 lead qualification and heat/temperature scoring), Adlead (a CRM for centralizing leads and managing programs, lots, prospects, and email/SMS campaigns for commercial and marketing teams), and Admail (email marketing including strategy, design, copywriting, technical delivery, and database rental). All products are purpose-built for the French real estate development vertical.
The business model is subscription/recurring SaaS combined with agency-style services, sold through a direct, sales-led motion targeting enterprise property developers via its website, dedicated product pages, and contact CTAs. Pricing is not publicly disclosed; Adperf is described as a packaged offering with degressive rates based on duration and relaunches and 100% payment at order, implying a quote-based approach. Named clients include Groupe Promogim, Emerige, Aegefim, ACMA, Merrylim, Rue Bleue, and CGV Immobilier, all in real estate development.
ADN Realty firmographics
Firmographics- Name
- ADN Realty
- Legal name
- WEDISRUPT SAS
- Website
- https://adn-realty.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADN Realty is a French digital marketing company serving real estate developers, offering four integrated SaaS products for lead generation (Adperf), lead scoring (Adscore), CRM (Adlead), and email marketing (Admail) to digitize new-property sales.
- Ownership category
- akta.pro rank
ADN Realty industry classification
Industry- Product category
- Real Estate Marketing Software (PropTech)
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where ADN Realty is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ADN Realty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions (Adperf, Adscore, Adlead, Admail): The company generates revenue through multiple SaaS products designed for real estate developers. Products include lead generation (Adperf), lead qualification (Adscore), CRM (Adlead), and email marketing (Admail). Pricing for Adperf is described as having 'degressive rates based on duration and relaunches' with '100% payment at order.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Packaged lead generation solution with all-inclusive media planning |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ADN Realty product offering
Product offeringCore offering
ADN Realty is a French digital marketing agency that builds and sells four integrated SaaS products — Adperf (lead generation), Adscore (lead qualification/scoring), Adlead (CRM), and Admail (email marketing) — exclusively for property developers (promoteurs immobiliers). The products are organized around its proprietary AAQR framework to manage the full off-plan property sales funnel from acquisition to deal closure.
Product overview
ADN Realty offers a complete ecosystem of four integrated products designed specifically for real estate developers. Adperf handles lead generation through packaged digital campaigns, Adscore provides automatic lead qualification and scoring, Adlead serves as the central CRM for managing programs, lots, and prospects across commercial and marketing teams, and Admail delivers specialized e-mailing expertise. These four products work together following ADN Realty's AAQR framework (Acquisition, Activation, Qualification, Relation) to support the entire real estate sales funnel.
Differentiator
Problem solved
Functional benefit
Brands
- Adperf: Lead generation solution for real estate developers - campaigns for activation and lead acquisition.
- Adlead
- Adscore
- Admail
Products and services
- Adperf Packaged lead generation solution for real estate developers, including media planning, display advertising, landing pages, social media advertising, retargeting, hosting, and campaign monitoring — designed for quick launch and immediate lead flow.
- Adscore Automatic lead qualification solution operating 24/7, non-intrusively scoring incoming leads and attributing a heat/temperature score to help sales teams prioritize follow-up and improve conversion rates.
- Adlead Intuitive CRM purpose-built for real estate promotion, supporting commercial teams, marketing teams, and program managers with lead centralization, program/lot management, prospect qualification, commercial follow-up, email/SMS campaigns, and performance analytics.
- Admail Email marketing expertise solution for new real estate, combining strategic consulting, design, copywriting, UX/UI design, technical delivery, media planning, and database rental recommendations to optimize new-property e-mailing campaigns.
Quantifiable outcome
- 94% of property projects start on the Internet as the first contact between buyer and developer
- +2 more outcomes
Companies that use ADN Realty
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
ADN Realty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
ADN Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- TrampoleenminorActive member of Trampoleen, a French PropTech association/network supporting innovation in real estate technology.
- French PropTechminorActive member of French PropTech, the French association for property technology companies.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
ADN Realty competitors and assessment
Company assessmentDirect peers
- Eskimoz: Paris-based digital marketing agency offering SEO, SEA, and lead generation services to French SMB and mid-market clients across verticals. Comparable to ADN as a French sales-led digital marketing agency with media-buying and lead-gen capabilities.
- Dolist: French email-marketing and marketing-automation specialist serving B2B and B2C clients with campaign execution and data services. Comparable to ADN's Admail product line on email expertise and French client base.
- Brevo (formerly Sendinblue): French-headquartered all-in-one marketing platform covering email, CRM, and marketing automation for SMBs and mid-market. Comparable to ADN via its Admail-style email capability and CRM/automation layer.
- Splio: Paris-based CRM and marketing-automation platform with email, SMS, loyalty, and data capabilities for retail and mid-market. Comparable to ADN as a French martech SaaS operating in customer data and campaign execution.
- Castelis: French digital agency delivering web platforms, marketing automation, and MarTech solutions for mid-market and enterprise clients. Comparable to ADN's combined agency-plus-platform delivery model for vertical French clients.
- Actito: European (Benelux/France) customer engagement and marketing-automation SaaS with campaign orchestration and lead-scoring features. Comparable to ADN's Adscore/Admail combination on the martech side.
- Kréactive: French digital transformation and web-marketing agency serving enterprise customers with strategy, production, and acquisition services. Comparable to ADN as a French full-stack digital agency with acquisition and CRM-adjacent offerings.
Broad incumbents
- ActiveCampaign: Global marketing-automation and CRM platform with email, lead scoring, and sales-automation modules. Comparable to ADN across the scoring (Adscore), CRM (Adlead), and email (Admail) capability surface.
- HubSpot: Global CRM, marketing-automation, and sales-hub platform with broad SMB and mid-market reach. Comparable to ADN as the broad incumbent against which Adlead competes in the CRM and lead-management category.
- Mailchimp (Intuit): Mainstream email-marketing and basic marketing-automation platform owned by Intuit. Comparable to ADN's Admail product at the email/automation capability layer and a likely competitor for entry-level developer marketing teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ADN Realty social profiles
Digital presenceADN Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADN Realty leadership team
Management profileNumber of profiles
Profiles1 record
ADN Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADN Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADN Realty
What does ADN Realty do?
ADN Realty is a French digital marketing agency that builds and sells four integrated SaaS products — Adperf (lead generation), Adscore (lead qualification/scoring), Adlead (CRM), and Admail (email marketing) — exclusively for property developers (promoteurs immobiliers). The products are organized around its proprietary AAQR framework to manage the full off-plan property sales funnel from acquisition to deal closure.
Is ADN Realty a public or private company?
ADN Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADN Realty founded?
ADN Realty was founded in 2016. It employs 11 to 50 people.
Where is ADN Realty based?
ADN Realty is headquartered in Neuilly-sur-seine, France, in the Europe region.
How does ADN Realty make money?
One revenue line is on record: saaS Subscriptions (Adperf, Adscore, Adlead, Admail).
Who are ADN Realty's main competitors?
Direct peers on record are Eskimoz, Dolist, Brevo (formerly Sendinblue), Splio, Castelis, Actito and Kréactive. Broad incumbents are ActiveCampaign, HubSpot and Mailchimp (Intuit).
Does ADN Realty have an API?
No public API is recorded for ADN Realty.
What industry is ADN Realty in?
ADN Realty's product category is Real Estate Marketing Software (PropTech). Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54181 and its SIC code is 7311.