What iMarket Solutions does

iMarket Solutions is a privately held, full-service digital marketing agency that exclusively serves home services contractors across three vertical segments: HVAC, plumbing, and electrical. Founded in 2010 by Gary Elekes and Andrew Allen and headquartered in Burlington, Vermont, the company delivers nine core managed services—website design, SEO and digital brand management, reputation management, social media, email marketing, paid search (Google Ads and Microsoft Advertising), remarketing, Google Local Service Ads, and live chat. The firm's value proposition is built on vertical specialization in contracting businesses and a stated objective of keeping client job boards full with qualified leads, anchored to a 20% pre-tax margin target for contractors. The company claims 300+ home service businesses helped and has been recognized on the Inc. 5000 list of Fastest Growing Companies on multiple occasions, including five consecutive years through 2024.

Name

iMarket Solutions

Legal name

iMarket Solutions Inc.

Website

https://imarketsolutions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

iMarket Solutions is a full-service digital marketing agency serving home services contractors in HVAC, plumbing, and electrical. The company delivers SEO, paid search, social media, website design, and reputation management services to over 300 SMB clients across the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Contractors

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Digital marketing agency
• Contractor lead generation
• Search engine optimization
• Website design services
• Home services marketing

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service marketing agency offering SEO, digital brand management, website design, social media, email marketing, paid search, remarketing, Local Service Ads, and live chat services to home services contractors. Revenue is generated through ongoing service contracts and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

iMarket Solutions is a full-service digital marketing agency that sells managed marketing programs to HVAC, plumbing, and electrical contractors in the United States. Its offerings span website design, SEO and digital brand management, reputation management, social media, email marketing, paid search (Google Ads and Microsoft Advertising), remarketing, Google Local Service Ads management, and live chat, packaged as ongoing monthly engagements supported by call-tracking analytics and a client reporting dashboard.

Product overview

iMarket Solutions is a full-service digital marketing agency specializing in home services contractors (HVAC, Plumbing, and Electrical). The company offers a comprehensive suite of nine core marketing services: Website Design, SEO & Digital Brand Management, Reputation Management, Social Media, Email Marketing, Paid Search (Google and Microsoft Advertising), Remarketing, Local Service Ads by Google, and Live Chat. These services are delivered as managed agency services rather than a software platform. The company also provides free downloadable resources (workbooks, checklists, whitepapers) including the flagship 'How to Create a 20% Profit Business' whitepaper by CEO Gary Elekes. Through a partnership with EGIA, they offer OPTIMUS Financing—a financing solution for contractors with Soft Pull technology. Clients access performance data through the Next Level Dashboard portal. The company has been recognized on the Inc. 5000 list for 5 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design and development for home services contractors, with responsive design, strategic headers, and conversion-optimized calls-to-action for desktop and mobile.
• SEO & Digital Brand Management Search engine optimization and digital brand management for contractors, including keyword optimization, content marketing, and local SEO strategies to improve organic search visibility.
• Reputation Management Online review generation and monitoring to help contractors manage and improve their digital reputation across Google My Business, Facebook, BBB, Yelp, and HomeAdvisor.
• Social Media Social media marketing services including organic content creation, paid social advertising, community management, and engagement strategies across Facebook, Instagram, LinkedIn, Twitter/X, YouTube, and Pinterest.
• Email Marketing Email marketing campaigns with customer segmentation, personalization, automation sequences, and promotional email strategies to drive retention and lead generation.
• Paid Search Pay-per-click advertising management across Google Ads and Microsoft Advertising (Bing), including campaign optimization, keyword bidding, and ad copy management.
• Remarketing Retargeting services that display online ads to past website visitors across the internet and social media platforms to maintain brand visibility and encourage conversions.
• Local Service Ads by Google Google Local Service Ads (Google Guaranteed) setup and management for home services contractors, providing prominent placement in search results with Google-screened badges.
• Live Chat Website live chat service for contractors to engage with visitors in real-time, capture leads, and improve customer response times.
• Next Level Dashboard Client login portal for iMarket Solutions customers to access marketing performance data, reports, and account management tied to the agency's services.

Quantifiable outcome

• 300+ home service businesses helped grow leads and profits
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• EGIA (Energy and Air Conditioning Institute of America)coreStrategic or Co-development PartnerEGIA developed the OPTIMUS financing platform, which iMarket Solutions promotes to contractors as a financing solution partner. OPTIMUS provides soft pull technology for customer financing with 90% approval rates. iMarket offers OPTIMUS as part of their comprehensive contractor marketing solutions.
• GooglecoreTechnology or IntegrationTrusted service provider for analytics. iMarket Solutions manages Google Local Service Ads, Google Ads (paid search), and leverages Google search algorithms for SEO services for contractors.
• Meta (Facebook/Instagram)coreTechnology or IntegrationTrusted service provider for social media marketing and advertising. iMarket Solutions manages Facebook and Instagram advertising campaigns for contractors as part of their social media marketing services.
• HubSpotcoreTechnology or IntegrationTrusted service provider for marketing automation, email campaigns, and consultation scheduling. iMarket Solutions uses HubSpot for their client scheduling system and campaign management.
• Microsoft AdvertisingsecondaryTechnology or IntegrationiMarket Solutions leverages Microsoft Advertising (Bing, AOL, Yahoo, DuckDuckGo networks) for paid search campaigns for contractors, providing access to demographics with higher income levels and homeowner probability.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scorpion: Scorpion is a marketing and technology company that serves home services contractors (HVAC, plumbing, electrical, roofing) with websites, SEO, paid media, and customer communication tools — the closest direct competitor to iMarket's niche and service mix.
• Blue Corona: Blue Corona is a digital marketing agency historically focused on home services and franchises, offering SEO, PPC, web design, and analytics — directly comparable to iMarket's contractor-focused, full-service agency model.
• RYNO Strategic Solutions: RYNO is a digital marketing agency that specializes in home services contractors (HVAC, plumbing, electrical), offering SEO, paid search, web design, and reputation management — a near-direct vertical competitor.
• TopSpot Internet Marketing: TopSpot is a digital marketing agency built around the HVAC, plumbing, and home services verticals, providing websites, SEO, PPC, and lead generation — closely aligned with iMarket's contractor-only focus.

Broad incumbents

• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, PPC, web design, and content across many industries; a broader incumbent whose home services practice competes for the same SMB contractor clients as iMarket.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency delivering SEO, PPC, web design, and social media to SMB and mid-market clients across verticals; competes with iMarket for contractor accounts as a non-specialized incumbent.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients; an incumbent adjacent to iMarket on paid search and analytics services.
• Boostability: Boostability is a digital marketing agency and partner platform delivering SEO, local marketing, and content services primarily to SMBs, often via white-label and reseller channels — a comparable SMB-focused agency model.
• Vendasta: Vendasta is a SaaS and services platform that enables agencies and partners to deliver marketing, reputation, and CRM software to local SMBs, including home services — a broader incumbent with overlapping product/agency motion.

Emerging players

• Modernize: Modernize is a home services lead-generation and marketing platform connecting homeowners with HVAC, plumbing, and electrical contractors — adjacent to iMarket's contractor lead-generation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imarketsolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMarket Solutions