Le Vapoteur Discount

What Le Vapoteur Discount does

Le Vapoteur Discount (legal entity SAS LVD) is a French e-commerce and physical retail chain founded in 2014, specializing in electronic cigarettes, e-liquids, DIY components, replacement parts, accessories, and CBD vaping products. The company operates a PrestaShop-based online storefront at levapoteur-discount.fr and four physical stores across France, with a dedicated logistics and Click & Collect warehouse in Saint-Geours-de-Maremne and legal headquarters in Marseille (77 rue Sylvabelle). Its catalog spans several thousand SKUs covering third-party brands (Pulp, Alfaliquid, Vaporesso, Geek Vape, Innokin, Aspire, Voopoo) and an extensive proprietary LVD e-liquid range with eight sub-lines (Bangers, Classic Time, Flower Season, Goody, Fruity Fresh, Sunset Hour, The Raid, plus core LVD). The business is led by founder-CEO Morgan Vieville and operates within a headcount band of 11-50 employees.

The company monetizes through unit-priced hardware and consumable sales via a direct-to-consumer motion, supported by same-day shipping for orders placed before 7 PM and 30-minute Click & Collect at the warehouse. Pricing starts from €0.70 for nicotine boosters and varies by brand, format, and nicotine strength, with a free-shipping offer for new clients and a loyalty program to drive repeat purchase. Payment options include Apple Pay, Google Pay, and PayPal, with Google social login for account creation. The target customer base is segmented into adult smokers seeking tobacco cessation, existing vapers ranging from beginners to experts, and price-sensitive consumers, with the brand positioned as a discount leader in quality-price ratio since 2018.

The underlying technology is a standard e-commerce retail platform with conventional PIM-style navigation, a DIY e-liquid calculator, and an in-site support assistant (Trinity); no proprietary AI, ML, or data flywheel is disclosed. The company is TPD-compliant for its e-liquid range and selected puffs, which is a notable compliance posture in a market facing increasing regulatory pressure on disposables. Le Vapoteur Discount has been featured in Forbes, BFM TV, Challenges, and PrestaShop success stories, and has held the 2nd Best Vape Shop ranking in France for three consecutive years (2024-2026), while maintaining a 4.6/5 average across 100,131 verified customer reviews.

Name

Le Vapoteur Discount

Legal name

SAS LVD

Website

https://levapoteur-discount.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Vapoteur Discount is a French e-commerce and four-store retail chain, founded in 2014, that sells electronic cigarettes, e-liquids, DIY components, and CBD vaping products to adult smokers and vapers across France under a discount-led positioning.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRANAEAA

Dedicated Vape & E-Cigarette Shops (Specialty Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAG

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAH

E-Liquid & Nicotine Salt Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

Keywords

• Vaping products retail
• E-cigarette online shop
• E-liquid distribution
• DIY vaping supplies
• CBD vape products

Headquarters

HQ city

Saint-quentin-fallavier

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Online retail of e-cigarettes, e-liquids, puffs, DIY materials, accessories, and CBD products. One-time purchase model per product with unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le Vapoteur Discount is a French specialty retailer that sells electronic cigarettes and starter kits, rechargeable puffs, e-liquids (its own LVD private-label line plus third-party brands), DIY e-liquid components, replacement parts and accessories, and CBD vaping products. Sales run primarily through its own e-commerce storefront with same-day shipping, supported by 4 physical stores in France and a Click & Collect pickup service from its Landes warehouse.

Product overview

Le Vapoteur Discount is a French e-commerce retailer specializing in vaping products, operating as both an online platform and brick-and-mortar chain (4 stores since 2018). The product portfolio centers on a core offering of e-cigarettes/kits, rechargeable puffs, and e-liquids, supplemented by DIY components, replacement parts, accessories, and CBD products. The company carries extensive third-party brand inventory while also offering its own private-label LVD e-liquid range with multiple sub-lines (Bangers, Classic Time, Flower Season, Fruity Fresh, Goody, Sunset Hour, The Raid). Key puff sub-brands include Torna-Bar (Levo 30K), Tornado (10K/15K/X models), Dojo Blast by Vaporesso, and Adalya Levo 30K. The company provides an online DIY calculator tool and offers Click & Collect pickup service at its Landes warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• LVD E-liquides: Private label e-liquid brand of Le Vapoteur Discount featuring various flavor collections including Fruity Fresh, Flower Season, Classic Time, The Raid, Sunset Hour, Les Bangers, and Goody.

Products and services

• E-cigarettes and Starter Kits Electronic cigarettes and starter kits available in beginner (under €20), intermediate (under €50), and expert (under €100) tiers, plus Pods, Tubes and Boxmods, sold to French adult vapers and adult smokers transitioning from tobacco.
• Rechargeable Puffs (Torna-Bar, Tornado, Dojo Blast, Adalya, plus 6K-100K puff-count lines) Rechargeable, USB-C powered puff e-cigarettes spanning 6K to 100K puffs, with pre-filled cartridges or auto-refilling tanks, nicotine salt e-liquids (typically 20mg/ml) and Normal/Boost modes, sold to French adult vapers seeking convenience.
• LVD E-liquides (Private Label) Private-label LVD e-liquid range offering Classic, Menthe, Fruité, Frais, Gourmand, Boisson and Bonbon flavor profiles across 10ml, 50ml, 100ml and 200ml formats, plus végétal/végétol and nicotine salt options, sold to adult vapers as the company's own brand.
• Third-Party Brand E-liquids Resold third-party e-liquid brands including Pulp, Alfaliquid, Liquidarom, Roykin, Flavour Power and Liquidéo (plus JNR, Al Fakher, Adalya, Drifter, Tornadoliq and Monster Puff line extensions) in standard and nicotine-salt formulations, sold to adult vapers seeking brand variety.
• DIY E-liquid Components DIY e-liquid components including aromas and concentrates, nicotine boosters (from €0.70), neutral bases, additives, and DIY accessories, plus a DIY calculator tool and video tutorials, sold to advanced / hobbyist adult vapers who mix their own e-liquids.
• Replacement Parts and Accessories Replacement parts for e-cigarettes including coils/resistances, clearomizers, Pyrex tanks, chargers and batteries, drip tips, complete battery units, empty pod cartridges, vape bands and other accessories, sold to existing vapers who maintain their hardware.
• CBD Vaping Products CBD vaping product range including CBD e-cigarettes, CBD e-liquids, CBD boosters and CBD puffs/pods, sold to French adult consumers seeking CBD-infused vaping alternatives.
• Click & Collect Pickup Service Order-online, pick-up-in-store service from the Saint-Geours-de-Maremne warehouse (54 Route du Poteau, 40230) with orders typically ready within 30 minutes, free parking and access from Soustons, Saint-Vincent-de-Tyrosse, Dax and Bayonne.

Quantifiable outcome

• 100,131 verified customer reviews with 4.6/5 average rating

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kumulus Vape: French e-commerce vape retailer with a broad e-liquid and hardware offering. Overlaps with LVD on beginner-to-expert tiers and pricing-driven positioning.
• Vapostore: Long-established French online vape shop selling e-cigarettes, e-liquids, and accessories. Competes head-to-head on catalog breadth and pricing across France.
• Taklope: French online vape shop offering e-cigarettes, e-liquids, and accessories with comparable pricing-led positioning to LVD.
• Le Petit Vapoteur: Largest French online vape specialist with a comparable catalog of e-cigarettes, e-liquids, and DIY. Directly competes with LVD on assortment depth, price, and French e-commerce traffic.
• Vape Avenue: French vape e-tailer with stores and online operations selling e-cigarettes and e-liquids. Comparable product mix and target audience to Le Vapoteur Discount.
• Neovapo: French vape retailer combining e-commerce with a multi-store physical network, very similar omnichannel model to Le Vapoteur Discount and competing for the same smoker-conversion and enthusiast segments.
• A&L (Arômes et Liquides): French manufacturer-retailer of e-liquids with online sales. Comparable to LVD's own-brand and DIY offerings, particularly around flavor and concentrate depth.

Broad incumbents

• Vaporesso: Global vaping hardware manufacturer whose devices and pods (e.g., Dojo Blast) are sold by LVD. Comparable on product category and brand-driven assortment decisions.
• Elfbar: Major global disposable and rechargeable puff brand stocked by LVD. As a manufacturer-incumbent it competes for consumer mindshare even when sold through LVD's storefront.

Regional players

• Vape Club (UK): UK-based specialist vape e-tailer. Operates a similar large-catalog, price-competitive, content-driven model to LVD but serves a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/levapoteurdisc
• Facebookfacebook.com/levapoteurdiscount

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Vapoteur Discount