What Vapostore does

Vapostore is a France-based specialty retailer and franchise operator of vaping products, founded in July 2012 by four co-founders. The company sells electronic cigarettes, e-liquids (including a 33-flavor proprietary "Collection Vapostore" line and co-branded ranges with Alfaliquid, VDLV, Pulp, Savourea, The Fuu, Aura, and E.Tasty), refillable pods, hardware (mods, clearomizers, rebuildable atomizers), DIY mixing supplies, salt-nicotine products, and accessories. Distribution is organized as a hybrid franchise-and-corporate retail network plus a transactional e-commerce site.

The operational footprint comprises more than 200 boutiques across all 13 metropolitan French regions, with additional density in Corsica (12 stores) and DOM-TOM (notably Guadeloupe), supported by company-owned locations, independent franchise partners, Click & Collect, and home delivery through vapostore.com. Customer segments are consumer-only: adult smokers transitioning away from tobacco, existing vapers seeking ongoing supply, and smoking-cessation seekers who benefit from in-store expert consultation. Pricing is unit-based with e-liquids starting around €5.90 for 10ml and kits ranging €8.90–€35.90; sales consultant compensation is published at €2,133.74 gross monthly plus performance bonuses, indicating a structured retail labor model.

Vapostore monetizes via franchise fees, wholesale supply to franchisees, direct retail at company-owned stores, and e-commerce sales. Brand reputation is reinforced by the "Meilleure Franchise de l'Année 2026" (Best Franchise of the Year 2026) national recognition. The company is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity on record; HQ headcount is small (11–50), consistent with a franchise-heavy operating model where most employees work in store-level retail roles rather than at the corporate level.

Name

Vapostore

Legal name

Vapostore

Website

https://vapostore.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vapostore is a French franchise-and-corporate retail network and e-commerce platform that sells electronic cigarettes, e-liquids, hardware, and DIY vaping supplies through 200+ boutiques across France, Corsica, and DOM-TOM, serving adult smokers and vapers.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

Keywords

• Vaping products retail
• Electronic cigarettes
• E-liquid distribution
• Vape shop franchise
• Smoking cessation supplies

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of e-cigarettes, e-liquides, vaping hardware, accessories, and DIY supplies through company-owned and franchise retail locations across France and DOM-TOM.
2. E-commerce Online Sales: Online sales through vapostore.com website with product catalog, Click and Collect, and home delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vapostore sells electronic cigarettes, e-liquids, accessories, and DIY vaping supplies to adult consumers through a network of 200+ franchise and company-owned boutiques across metropolitan France and DOM-TOM, supplemented by an e-commerce website offering home delivery and Click and Collect. The company's own-brand offering is the Collection Vapostore line of 33 e-liquid flavors, sold alongside products from international brands such as Elfbar, Vaporesso, Voopoo, Smok, GeekVape, Lost Vape, Aspire, Innokin, VDLV, Alfaliquid, and Pulp.

Product overview

Vapostore operates as a retail chain and e-commerce platform for vaping products in France. The company was founded in July 2012 and functions as both a franchise network of physical boutiques and an online store. Their product portfolio centers on three main categories: electronic cigarettes and vaping hardware (devices, mods, pods), e-liquids (featuring their proprietary Collection Vapostore line of 33 flavors alongside international brands from France, UK, USA, Canada, China, Malaysia, Belgium, Italy, and Switzerland), and accessories. Additional offerings include DIY supplies for self-mixing, salt nicotine products, and rebuildable atomizers. The business model combines retail store operations with an e-commerce platform offering 24-hour delivery and Click and Collect services.

Differentiator

Problem solved

Functional benefit

Brands

• Collection Vapostore: House brand e-liquid collection featuring 33 e-liquid flavors
• Alfaliquid by Vapostore
• Aura by Vapostore
• E-liquides Vapostore
• E.Tasty by Vapostore
• Pulp by Vapostore
• Savourea by Vapostore
• VDLV by Vapostore
• The Fuu by Vapostore

Products and services

• Collection Vapostore (E-liquides Vapostore) Vapostore's proprietary house-brand line of e-liquids featuring 33 distinct flavors, sold through Vapostore retail boutiques and the vapostore.com e-commerce site. Targeted at adult vapers seeking Vapostore-exclusive products.
• E-Liquides (multi-brand) Comprehensive range of e-liquids from multiple international and French manufacturers, organized by origin country (French, English, American, Canadian, Chinese, Malaysian, Belgian, Italian, Swiss) and type (Regular, Salt Nicotine). For adult vapers seeking variety and brand choice.
• Cigarettes électroniques (E-cigarettes & vaping hardware) Electronic cigarettes and vaping hardware including starter kits, box mods, and devices from brands such as Elfbar, Voopoo, Vaporesso, Smok, GeekVape, Lost Vape, Aspire, and Innokin. For adult smokers transitioning to vaping and existing vapers upgrading devices.
• Pods Rechargeables Refillable pod systems and prefilled pod cartridges from manufacturers including Elfbar, Lost Mary, Oxva, Vaporesso, and Aspire. For adult vapers using compact pod-based devices.
• Matériel (Hardware & rebuildables) Vaping equipment including MODs (with integrated batteries, single/double accu, bottom feeder), rebuildable atomizers (RDA), high-end devices, clearomizers, coils, batteries, and complete setup kits. For advanced/hobbyist adult vapers.
• DIY (Do-It-Yourself) supplies DIY vaping supplies including additives, flavor concentrates (arômes), base liquids, bottles, and syringes for customers who mix their own e-liquids. For experienced adult vapers who self-mix.
• Accessoires Vaping accessories such as adapters, chargers, drip tips, cases, supports, replacement glasses, and spare parts. For adult vapers maintaining or customising their devices.
• Sel de Nicotine Salt-based nicotine e-liquids offering smoother throat hit for higher nicotine strength products, from brands such as Esalt, Nic Salts VDLV, Dinner Lady Salt Nic, and others. For adult vapers preferring higher nicotine delivery.

Quantifiable outcome

• Over 200 stores nationwide providing local accessibility
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorVapostore operates an extensive franchise network where independent entrepreneurs open and operate Vapostore retail stores under partnership agreements. The company provides comprehensive support from pre-opening through ongoing operations, including training, brand guidelines, and operational assistance. The majority of store managers are promoted from within the franchise/partnership network.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Philip Morris International: Global tobacco incumbent aggressively expanding reduced-risk products (IQOS heat-not-burn, vape lines) into French retail. Broad incumbent offering adjacent and overlapping capabilities through buralistes and convenience channels.
• British American Tobacco (Vuse): Global tobacco company with Vuse as a leading closed-system vape brand and a French distribution footprint via tobaccoists and convenience channels. Broad incumbent competing for the same adult vape consumer.

Direct peers

• Cigarette-Electronique.fr (Cigartex): French online and offline vape retailer established for over a decade, specializing in e-cigarettes, e-liquids, and accessories. Comparable incumbent French vape specialist with overlapping SKU breadth and customer base.
• Vapoclub: French vape retailer selling hardware, mods, and e-liquids from major manufacturers. Comparable online-first specialty player addressing the same DIY and consumer vaper segment.
• Le Petit Vapoteur: One of the largest French vape retailers, combining a robust e-commerce platform with multiple physical boutiques. Most direct comparable on omni-channel vape retail in France, overlapping with Vapostore on hardware, e-liquids, and DIY supplies.
• Neovapo: French vape specialty retailer operating a network of dedicated boutiques across France, offering hardware, e-liquids, and accessories. Direct franchise-style retail peer with comparable in-store advisory model.
• Kumulus Vape: French vape retailer and wholesaler carrying e-cigarettes, e-liquids, and DIY supplies across both online and physical channels. Direct peer in product range and B2C/B2B distribution model within France.

Others

• Alfaliquid: Leading French e-liquid manufacturer with whom Vapostore runs a co-branded "Alfaliquid by Vapostore" line. Adjacent peer as a strategic supplier and channel partner embedded in Vapostore's assortment.
• VDLV (Vincent Dans Les Vapes): French independent e-liquid producer that operates its own distribution and supplies Vapostore via a co-branded "VDLV by Vapostore" line. Adjacent peer combining manufacturing and direct-to-consumer channels.

Regional players

• Totally Wicked: UK-origin independent vape retailer with significant European e-commerce reach and physical stores. Comparable specialty vape retailer with similar omni-channel model, operating primarily outside France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VapostoreM27900
• Facebookfacebook.com/VapostoreRomainville
• LinkedInlinkedin.com/company/vapostore
• Instagraminstagram.com/vapostore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapostore