What Olga does

Olga (formerly Triballat-Noyal) is a family-owned French food company founded in 1951 and headquartered in Brittany, operating across three production sites with 1,001-5,000 employees. The company manufactures and distributes organic dairy products, plant-based alternatives (anchored by the Sojasun brand, launched 1988), organic cereals, and nutritional ingredients, organized under 20+ consumer brands including Sojasun, Vrai, Petit Billy, Tante Hélène, and Grillon d'Or. Its underlying technology platform centers on liquid and solid-state fermentation, with R&D spanning microbiology, dairy processing, and organic formulation, supported by 23 integrated agricultural supply chains that source 93% of raw materials domestically and process 100% of products in France.

Olga's business model is multi-channel CPG distribution: branded product sales through mass-market supermarkets (GMS), specialized organic retail chains, foodservice operators (Sodexo, Elior, Compass, Newrest, Eurest, Dupont Restauration, Sogeres), direct-to-consumer e-commerce, and international brand licensing (notably Sojasun in China via Junlebao from 2024). Revenue mechanics include packaged-goods margins on retail volumes, foodservice contract pricing for institutional buyers, and royalty streams from international licensees. The company holds ISO 26000 Exemplary certification and Biopartenaire fair-trade accreditations, positioning it in the premium organic and sustainable food segments.

In 2022, the company rebranded from Triballat-Noyal to Olga to unify its multi-brand portfolio under a master brand. Strategic activity since 2023 has been a mix of offensive expansion (Tomm'Pousse acquisition September 2023, Junlebao China licensing December 2023, Soon brand launch, Les Veilleurs plant-based cheese launch April 2025) and defensive refocusing (divestiture of Traiteur Végétal and Fromagers de Tradition in 2024). Customer concentration is structurally moderate due to the distributed consumer base offset by institutional foodservice and a single international licensing partner.

Name

Olga

Legal name

OLGA SAS

Website

https://olga.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Olga is a family-owned French food manufacturer founded in 1951, producing organic dairy, plant-based alternatives, cereals, and nutritional ingredients across 20+ brands (Sojasun, Vrai, Petit Billy) sold via supermarkets, organic retail, foodservice, and international licensing.

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Food Manufacturing (311), Soybean and Other Oilseed Processing (311224)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN)

Keywords

• Organic dairy products
• Plant-based alternatives
• Organic cereals
• Food manufacturing
• Nutritional ingredients

Headquarters

HQ city

Noyal-sur-vilaine

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product sales - Retail (GMS and specialized organic stores): Olga generates revenue through the manufacture and sale of organic dairy products, plant-based alternatives, organic cereals, and nutritional ingredients through retail channels (supermarkets, hypermarkets, specialized organic shops) and foodservice.
2. Foodservice / corporate catering: Olga Restaurations division provides products to corporate catering companies such as Sodexo, generating revenue through B2B foodservice relationships.
3. Brand licensing - International: Olga licenses its Sojasun brand and fermentation technology to Junlebao in China for the production and sale of plant-based desserts in the Chinese market.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Olga is a family-owned French food manufacturer that produces and sells organic dairy products, plant-based alternatives (soya, hemp, oat-based), organic breakfast cereals, and nutritional ingredients across multiple brands including Sojasun, Vrai, Sojade, Petit Billy, Grillon d'Or, Les Veilleurs, and Tante Hélène. The company sells primarily through French supermarkets, specialized organic retailers, corporate catering (Olga Restaurations), and licenses its Sojasun brand internationally to Junlebao in China.

Product overview

Olga (formerly Triballat-Noyal) is a family-owned Breton food company operating since 1951, organized as a multi-brand portfolio across four activity areas: plant-based alternatives (Sojasun, Sojade, Soon, Les Veilleurs, Tomm'Pousse, Ingood), organic cereals (Grillon d'Or, Terres et Céréales), dairy products (Vrai, Tante Hélène, La Chèvrerie, La Bergerie, Petit Billy, Le Beurre Bordier), and nutrition/ingredients (Nutrisun). The company also operates Olga Restaurations for corporate catering. Brands focus on organic, non-GMO, and plant-based food products with strong sustainability commitments. Products are primarily distributed through supermarkets, specialized organic shops, and corporate catering.

Differentiator

Problem solved

Functional benefit

Brands

• Sojasun: Expert in plant-based alternatives; offers soya-based desserts, drinks, and veggie burgers. Launched in 1988 as the first soya desserts in France.
• Vrai
• Petit Billy
• Sojade
• Grillon d'Or
• Les Veilleurs
• Tomm'Pousse
• Tante Hélène
• Soon
• Terres et Céréales
• La Chèvrerie
• La Bergerie
• Le Beurre Bordier
• Nutrisun
• Ingood
• Olga Restaurations

Quantifiable outcome

• 79% reduction in CO2 emissions from long-distance transport fleet through HVO fuel transition (1,294,818 kg CO2 saved per year)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• SodexocoreStrategic or Co-development Partner · 18 September 2025A 15-year equitable partnership between Olga (through its Vrai, Sojasun, Petit Billy, and Petit-Breton brands) and Sodexo in corporate catering. Recognized with the FEEF d'Or 2025 award. The collaboration focuses on fair trade, with four Vrai organic yogurt references transitioning to Agir Équitable et Bio® fair trade labeled milk, including fair producer remuneration, collective development fund, full transparency, and annual audits.
• JunlebaoflagshipOEM/ Whitelabel/ Licensing Partner · 14 December 2023Licensing agreement for Sojasun brand in China. Junlebao is China's second-largest dairy player with 18.9% market share in the ultra-fresh category and approximately €2.6 billion in revenue. Olga exports its 35-year fermentation and plant-based dessert manufacturing expertise. First Sojasun plant-based dessert range launched in China in summer 2024. The partnership enables local manufacturing to limit transportation.
• CérécocoreStrategic or Co-development PartnerCéréco, a neighboring company with shared values specializing in cereal products for breakfast, joined Olga (formerly Triballat-Noyal) in 2017, bringing the Grillon d'Or and Terres et Céréales brands into the group.
• 1% for the PlanetcoreGTM or Marketing PartnerOlga is a member of the 1% for the Planet collective through its Vrai brand since 2014. The brand donates 1% of its annual turnover to environmental protection and biodiversity associations. Olga has supported over 22 associations annually through this program, including projects for sustainable agriculture, tree planting, and biodiversity protection.
• Convention des Entreprises pour le Climat (CEC)coreStrategic or Co-development PartnerOlga joined the Business for Climate Convention in 2022, a movement of business leaders committed to climate and biodiversity protection, aiming to engage discussions with political bodies and advance concrete corporate actions.
• Fonds pour l'Arbre (AFAC-Agroforesteries)minorStrategic or Co-development PartnerOlga supports the Fonds pour l'Arbre, a private financing structure that supports agroforestry operators with tree planting, hedge management, and organizational development. The fund has supported planting and sustainable management of over 1.5 million trees across 2,000 farmers.
• LPO BretagneminorStrategic or Co-development PartnerLPO Bretagne (Ligue pour la Protection des Oiseaux) advised Olga on selecting tree varieties for planting on the La Rivière production site, supporting biodiversity objectives.
• AFNOR CertificationcoreOthersOlga is audited and certified by AFNOR under the 'Engagé RSE' label based on ISO 26000 standard since 2013, achieving Exemplary level certification.
• Collectif en VéritéminorGTM or Marketing PartnerOlga joined the Collectif en Vérité collective, which advocates for transparency in food products, alongside other food companies including D'AUCY, Alpina Savoie, Babybio, Omie & Cie, FOOD4GOOD, HARi&CO, and Jardin BiO Etic.
• LPO (Ligue pour la Protection des Oiseaux)minorStrategic or Co-development PartnerPartnership with LPO Bretagne for biodiversity advice on tree planting at Olga's manufacturing sites.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpro: Direct plant-based dairy competitor (owned by Danone) offering soya, oat, almond, and other plant-based desserts and drinks across European retail — overlapping directly with Olga's Sojasun, Sojade, and Soon ranges.
• Bjorg: French organic food brand (part of Céréal Partners) with comparable organic cereal, dairy, and plant-based products sold in GMS and specialised organic retail — a direct organic-channel competitor to Olga's Grillon d'Or and Vrai lines.
• Oatly: Global plant-based drinks and desserts brand competing with Olga's plant-based range in French and European retail, with comparable target consumers and similar premium positioning.
• St. Hubert: French plant-based alternatives brand (owned by Orkla) operating in similar GMS and specialised retail channels; directly comparable to Olga's plant-based cheese (Tomm'Pousse, Les Veilleurs) and dessert ranges.

Broad incumbents

• Danone: Global dairy and plant-based foods leader whose Alpro division is the principal direct competitor in plant-based dairy. Owns the broadest portfolio of organic and plant-based brands across European retail, overlapping directly with Olga's Sojasun, Vrai, and Sojade.
• Savencia Fromage & Dairy: French dairy multinational with broad cheese and dairy portfolio; competes with Olga's cheese brands (Petit Billy, Le Beurre Bordier) in French retail and foodservice.
• Bel Group: French-headquartered global cheese and plant-based snacking company (The Laughing Cow, Babybel, Nurishh); competes with Olga's cheese brands and is now active in plant-based cheese — a relevant comparable for the Les Veilleurs and Tomm'Pousse launches.
• Lactalis: World's largest dairy company and a French-headquartered broad incumbent; competes with Olga's dairy brands (Vrai, Tante Hélène, Petit Billy) in French retail and has significantly greater scale and distribution leverage.

Others

• Triballat Noyal: Listed here only as a clarifier: Triballat-Noyal was Olga's previous corporate name (rebranded to Olga in 2022); it is the same entity, not a separate peer.

Regional players

• Bonneterre: French organic food brand owned by Distriborg/La Vie, with comparable organic product portfolio distributed in French specialised organic retail; overlaps with Olga's Tante Hélène and La Bergerie in the same channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olga-triballat-noyal

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olga