Ennova

What Ennova does

Ennova A/S is a privately held Danish management consultancy and software company, founded in 1988 and headquartered in Aarhus, Denmark, that builds and sells a cloud-based People Impact Platform for employee and customer experience measurement. The platform unifies five core survey products — Employee Engagement, Team, Lifecycle, On-demand HR (EX Spot), and Leadership Development (360) — alongside a Customer Experience Solutions suite, supported by AI-powered analytics, real-time team-level dashboards, and accessibility built to WCAG 2.2 standards. The company serves 400+ organizations across 125+ countries, including named enterprise customers such as Shell, LEGO, DHL, DSV, Danish Crown, Ørsted, and Grundfos, and positions its 30+ years of survey data and behavioral-science-informed instruments as a core differentiator.

Ennova monetizes through a custom enterprise annual subscription for the platform, augmented by higher-margin professional services: dedicated Success Managers, Advisors, and Leadership Consultants; one-on-one leadership coaching; leadership, team, and HR business partner development programs; and structured People Transformation engagements. Go-to-market is sales-led, with non-binding demos, specialist-led discovery, and platform walkthroughs feeding tailored enterprise proposals; marketing is anchored in thought leadership via webinars, guides, case studies, and a 2,800+ subscriber newsletter. The technology stack runs on Microsoft Azure for hosting and traffic distribution, with HubSpot as the marketing and CRM backbone.

The company operates with 101–250 employees and a formalized C-suite (CEO Thomas Vestergaard, CFO Claus Schmidt Laugesen, CCO Morten Henriksen, CRO Anders Hansen Warming) supported by Directors across Advisory, Client Solutions, Leadership & Team Development, and Business Development. It is bootstrapped, holds ISO 27001, annual SOC 2, GDPR, and WCAG 2.2 compliance, and has earned an EcoVadis Bronze sustainability badge — credentials that anchor its positioning with regulated European enterprise buyers.

Name

Ennova

Legal name

Ennova A/S

Website

https://ennova.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Ennova A/S is a privately held Danish SaaS and advisory firm, founded in 1988 in Aarhus, that sells a cloud-based People Impact Platform — combining employee engagement, lifecycle, leadership 360, and customer experience surveys — to 400+ enterprise customers across 125+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: Ennova provides a People Impact Platform with survey solutions (Employee Engagement, Team, Lifecycle, On-demand HR, Leadership Development). The platform centralizes listening, analytics, and reporting, suggesting a SaaS subscription model.
2. Advisory and Consulting Services: Expert advisory and structured transformation programs ensure insight leads to measurable impact. Dedicated Success Managers, Advisors, and Leadership Consultants provide ongoing support, indicating professional services revenue.
3. Leadership Coaching: One-on-one coaching for stronger leadership provided as part of People Transformation solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ennova provides a cloud-based People Impact Platform that combines employee and customer experience surveys with AI-powered analytics, real-time dashboards, and advisory services. Their offerings include Employee Engagement Surveys, Team Surveys, Employee Lifecycle Surveys, On-demand HR Surveys, Leadership Development (360-degree) Surveys, and Customer Experience solutions, supported by dedicated Success Managers, Advisors, and Leadership Consultants who deliver transformation programs.

Product overview

Ennova offers a unified People Impact Platform architecture centered around five core survey products: Employee Engagement Survey, Team Survey, Employee Lifecycle Survey, On-demand HR Survey (EX Spot), and Leadership Development Survey. The platform also includes Customer Experience Solutions. These survey tools are supported by expert advisory services including Leadership Coaching, Leadership Development, Team Development, and HR Business Partner Training. The platform provides AI-powered analytics, real-time dashboards, and integrates advisory and transformation programs to ensure feedback translates into measurable impact.

Differentiator

Problem solved

Functional benefit

Products and services

• People Impact Platform A centralized cloud-based platform enabling leaders to act with clarity and confidence through intuitive surveys, actionable insights, AI-powered analytics, and real-time dashboards. Supports all Ennova survey solutions and integrates advisory and transformation programs.
• Employee Engagement Survey Survey built on 30+ years of expertise and millions of data points, co-created with clients and informed by psychologists and data science. Helps pinpoint drivers of engagement, motivation, retention, and leadership performance for enterprise HR teams.
• Team Survey Guided templates and data-driven prompts enable Team Talk conversations that build trust, collaboration, and follow-through among team members. Used by leaders and team managers to assess and improve team performance.
• Employee Lifecycle Survey Lifecycle surveys covering onboarding to exit, providing insights to act early, retain talent, and make timely data-driven decisions across the employee journey.
• On-demand HR Survey (EX Spot) Real-time focused feedback capture enabling HR teams to respond to change, answer critical questions, and make smarter decisions on the spot with pulse-style listening.
• Leadership Development Survey 360-degree survey combining clear insights with built-in coaching, enabling leaders to receive feedback reports and act on identified development areas.
• Customer Experience Solutions Suite of customer experience solutions enabling organizations to create loyal and satisfied customers through targeted surveys, NPS tracking, customer journey mapping, and analytics.
• Leadership Coaching One-on-one professional coaching service for stronger leadership, supporting leaders to grow, adapt, and drive change.
• Leadership Development Structured development programs for leaders at all levels, strengthening leadership capabilities over time as part of Ennova's People Transformation solutions.
• Team Development Programs designed to build high-performing teams through structured development interventions delivered by Ennova's Leadership Consultants.
• HR Business Partner Training Training programs that help HR business partners lead with strategic impact and partner effectively with business leaders to translate employee insights into action.

Quantifiable outcome

• 88% response rate achieved for Danish Crown across Europe
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workday Peakon Employee Voice: Peakon, now part of Workday, provides a continuous employee listening platform with AI-driven analytics — a direct substitute for Ennova's engagement and lifecycle surveys, with the added advantage of native Workday HCM integration.
• Medallia: Medallia is an enterprise experience management platform covering both employee and customer experience with AI-powered analytics — overlapping with Ennova's People Impact Platform and Customer Experience Solutions across enterprise accounts.
• Culture Amp: Culture Amp is an employee engagement and performance management SaaS platform that competes head-on with Ennova on engagement surveys, leadership feedback, and people analytics for mid-market and enterprise customers.
• Achievers: Achievers combines employee recognition with engagement surveys and analytics, competing with Ennova's engagement and leadership development products for enterprise HR budgets focused on culture and retention.
• Qualtrics: Qualtrics is a leading employee-experience and customer-experience SaaS platform offering engagement surveys, lifecycle analytics, and 360 feedback — directly overlapping Ennova's People Impact Platform in both EX and CX use cases for global enterprises.
• Gallup: Gallup's Q12 employee engagement surveys and CliftonStrengths leadership assessments compete directly with Ennova's Employee Engagement and Leadership Development offerings, serving many of the same global enterprise HR buyers.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent management, and engagement advisory — comparable to Ennova's People Transformation and advisory services layer for executive-level buyers.
• Glint (LinkedIn Talent Insights): Glint, now part of LinkedIn/Microsoft, provides employee engagement surveys and people analytics as part of LinkedIn's broader talent suite — competing with Ennova while offering broader talent intelligence, professional graph, and recruiting reach.

Emerging players

• Lattice: Lattice is a people-management platform focused on performance reviews, engagement, and career development — overlapping with Ennova's Team Survey and Leadership Development Survey use cases for mid-market and growth-stage companies.
• 15Five: 15Five provides continuous performance management and engagement tools with lightweight weekly check-ins — adjacent to Ennova's Team Survey and On-demand HR Survey, often competing for the same HR-tech buyer in mid-market segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ennova

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ennova