What Fieldstone Homes does

Fieldstone Homes is a private, Utah-based residential production homebuilder operating nine named master-planned communities across Salt Lake, Utah, Summit, Wasatch, Davis, and Washington counties, with corporate offices in Draper, UT. Founded in 1981 with 101-250 employees, the company builds and sells newly constructed single-family homes directly to consumers through on-site model homes, an inside-sales team led by an online sales specialist, and a realtor referral program. Its product spans a deliberate price-segment ladder from first-time entry-level homes at Cedar Grove (Eagle Mountain, from $419,900) through move-up product at Canyon Point (Lehi, $829,900) and Willow Estates (Spanish Fork, $804,900) to luxury offerings at The Crossings (Heber, $989,900) and the recently launched Hafen Estates (Ivins, $719,900+).

The company's core technology stack is conventional homebuilding rather than software-defined: in-house design studio for buyer customization, multiple exclusive floor plan series across architectural styles (modern, farmhouse, craftsman, transitional, desert contemporary, southwest Spanish), ADU rental suite options in select communities, and a warranty program. The digital layer is standard martech — a Homefiniti-powered website (ONeil Interactive), HubSpot for email/SMS CRM, and Twilio for SMS infrastructure — with no proprietary AI/ML, APIs, or SDKs disclosed.

Revenue is generated almost entirely through one-time new home sales, with prices typically ranging from $419,900 to over $1,000,000 depending on community, floor plan, and options. A significant structural feature is the preferred-lender relationship with First Colony Mortgage Corporation: rate buydowns (3.99% Year 1, 4.99% Years 2-7 on a 7/6 ARM) and free finished basement incentives are gated on buyers financing through First Colony, embedding mortgage economics into the sales process. The customer base is entirely retail individual homebuyers with no institutional anchors, and the company operates a Trade Partner Program for subcontractors supporting construction across all nine communities.

Name

Fieldstone Homes

Legal name

Fieldstone Homes

Website

https://fieldstonehomes.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Fieldstone Homes is a private Utah-based production homebuilder operating nine new-construction single-family communities across Salt Lake, Utah, Summit, Wasatch, Davis, and Washington counties, serving first-time, move-up, and luxury homebuyers with customizable floor plans and a preferred-lender financing program.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential home building
• New construction homes
• Single family homes
• Custom home design
• Utah home builder

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Home Sales: Fieldstone Homes generates revenue through the sale of newly constructed single-family homes. Buyers select from available floor plans in various communities across Utah, with options for customization through the design studio. Homes are sold at various price points ranging from approximately $419,900 to over $1,000,000 depending on the community, floor plan, and options selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fieldstone Homes builds and sells new construction single-family homes across nine communities in Utah, offering customizable floor plans through an in-house Design Studio. Their portfolio spans entry-level to luxury price points, with options including ADU rental suites for income generation, Quick Move-In inventory, and energy-efficient construction backed by a warranty program.

Product overview

Fieldstone Homes is Utah's premier home builder operating as a single unified home construction offering with multiple modular components and named sub-brand communities. The core product encompasses new single-family home construction with customizable floor plans, complemented by a Design Studio for personalization, Quick Move-In pre-constructed homes, and ADU Rental Suite options. The company operates across nine distinct named community sub-brands in Utah (Willow Estates, The Crossings, Rosalia Ridge at Divario, Riverside Estates, Canyon Point, Antelope Meadows, Cedar Grove, Hafen Estates, and The Crossings Rear Load), each offering different floor plan series, price points, and amenity packages tailored to various buyer segments from first-time homebuyers to luxury buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Single-Family Homes Core product offering: newly built single-family homes constructed by Fieldstone Homes across multiple Utah communities, available in a range of floor plans and price points, with customization through the in-house Design Studio. Targeted at individual homebuyers and families seeking primary residences in Utah.
• The Crossings Community Fieldstone Homes community offering new construction single-family homes in Utah, featuring a range of floor plans and price points for individual homebuyers.
• The Crossings Rear Load Community Sub-community within The Crossings offering rear-load garage single-family home designs to Utah homebuyers seeking a distinct architectural product.
• Willow Estates Community Fieldstone Homes community offering entry-level new construction single-family homes in Utah, with prices starting in the mid-$300,000s. Designed for first-time and value-conscious buyers.
• Canyon Point Community Fieldstone Homes community offering new construction single-family homes in Utah for individual homebuyers.
• Riverside Estates Community Premium Fieldstone Homes community offering new construction single-family homes in Utah with prices ranging from $624,000 to $735,000, targeting move-up and luxury buyers.
• Rosalia Ridge at Divario Community Fieldstone Homes community within the Divario master-planned development in Utah, offering new construction single-family homes.
• Antelope Meadows Community Fieldstone Homes community in Utah offering new construction single-family homes to individual buyers.
• Cedar Grove Community Fieldstone Homes community in Utah offering new construction single-family homes to individual buyers.
• Hafen Estates Community Fieldstone Homes community in Utah offering new construction single-family homes to individual buyers.

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• First Colony MortgagecoreChannel Partner/ Reseller/ DistributorFirst Colony Mortgage Corporation serves as Fieldstone Homes' preferred lender for home financing. All promotional incentives including rate buydowns and free finished basements require use of this preferred lender. They offer various loan programs including conventional 7/6 ARM with rate buydown options.
• ONeil InteractivecoreTechnology or IntegrationONeil Interactive designed and engineered the Fieldstone Homes website using their Homefiniti platform. They provide ongoing website hosting and digital platform maintenance for the company's online presence and marketing.
• HubSpotcoreTechnology or IntegrationHubSpot is used for SMS text message and email communications with customers. Messages include feedback surveys, community announcements, home availability alerts, appointment reminders, promotional offers, construction updates, and warranty reminders.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Toll Brothers: Toll Brothers is a national luxury homebuilder that has been expanding into Utah's premium submarkets, including Heber and Park City, which overlap with Fieldstone's higher-end communities (The Crossings, Hafen Estates). Comparable at the upper price tier but not at the entry-level.

Direct peers

• Ivory Homes: Ivory Homes is the largest privately held homebuilder in Utah, also offering new construction single-family homes across multiple Wasatch Front communities. Directly comparable to Fieldstone in geography (Utah-only), product (production for-sale homes with design studio), and target buyer (Utah households across price points).
• Woodside Homes: Woodside Homes is a Utah-headquartered production homebuilder operating across multiple Western U.S. states, including substantial Utah communities. Closely comparable in operating model (production builder with design studio, multiple price tiers, direct-to-consumer sales) and overlapping in several of the same Utah submarkets.

Broad incumbents

• Meritage Homes: Meritage Homes is a national production homebuilder with a strong Western U.S. footprint, including Utah. Comparable in for-sale single-family product, energy-efficient construction focus, and entry-level to move-up price tiers.
• Century Communities: Century Communities is a national production homebuilder with a growing presence in the Western U.S., including Utah. Comparable in for-sale single-family product and price-point coverage (entry-level through move-up), positioning it as a direct large-builder competitor in the same Utah submarkets.
• PulteGroup: PulteGroup is a top-five U.S. homebuilder operating Centex, Pulte, and Del Webb brands with active Utah communities. Comparable as a national-scale production builder with first-time buyer (Centex) and move-up (Pulte) products that compete with Fieldstone's entry-level and mid-tier communities.
• D.R. Horton: D.R. Horton is the largest U.S. homebuilder by volume, with significant operations across Utah including Salt Lake City. Comparable in for-sale single-family product and price tiers, but operates at national scale and is a public company — relevant as the most aggressive competitive encroachment in Fieldstone's core geography.
• Lennar Corporation: Lennar is one of the largest U.S. homebuilders, with active operations in the Salt Lake City metro and other Utah submarkets. Overlaps with Fieldstone in for-sale production housing, design studio offerings (Lennar 'Everything's Included'), and price-point coverage from entry to luxury.

Regional players

• David Weekley Homes: David Weekley Homes is a large private homebuilder with a strong presence in the Western U.S., including limited Utah operations. Comparable as a private, design-focused production builder but with a different geographic focus and a more limited Utah footprint.
• Tri Pointe Homes: Tri Pointe Homes is a national homebuilder with a strong Western U.S. presence (including California, Arizona, Nevada, and parts of Utah). Comparable in for-sale single-family product and move-up price positioning, though its Utah footprint is more limited than Fieldstone's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fieldstonehomes
• Xx.com/fieldstonehomes
• Facebookfacebook.com/fieldstoneutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldstone Homes