What NuCitrus Technologies does

NuCitrus Technologies is a privately held US digital innovation agency founded in 2013 and headquartered in Philadelphia, Pennsylvania, with additional offices in Denver and San Diego. The company delivers seven core service lines: website design, e-commerce website design (including Magento 1 to Magento 2 migrations), mobile application development for iOS and Android, SEO marketing, digital marketing, custom software development, and white label services for digital agencies. Underlying technology is conventional and stack-based, using WordPress, Magento, and Shopify for content and commerce platforms, alongside bespoke browser-based web applications and CRM software developed for individual client requirements.

The firm operates a sales-led go-to-market motion, reachable via an 800-number and a sales inbox, with quote-based, project-priced engagements billed under multi-year contracts. It serves a heterogeneous mix of small-to-large businesses, retail and e-commerce operators, enterprise and government organizations, and digital agencies seeking outsourced execution capacity. NuCitrus has reached over 3,000 cumulative customers since founding, with marquee historical clients including Merck and General Motors, and was named a Philadelphia Top 100 fastest-growing brand in 2017 and an approved higher-education industry supplier in 2021.

NuCitrus monetizes entirely through professional services revenue: direct client projects and white label engagements where it executes web design, app development, SEO, and software work under partner agencies' brands. Leadership comprises CEO Louis Lombardi, CMO Brett Lane, and COO Laica Cruz. The company is self-funded with no disclosed venture or private equity backing, and discloses no revenue, headcount, or financial metrics.

Name

NuCitrus Technologies

Legal name

NuCitrus Technologies

Website

https://nucitrus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NuCitrus Technologies is a Philadelphia-based US digital agency, founded 2013, offering website design, e-commerce, mobile app, SEO, digital marketing, custom software, and white label services to businesses and partner agencies across three US regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Project-based professional services for website design, app development, SEO marketing, digital marketing, and custom software development. Engagement via consultation and quotes.
2. White Label Services: Agency outsourcing model where NuCitrus executes work (content, campaigns, websites, apps) under the client's brand. Agencies retain credit while NuCitrus handles execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NuCitrus Technologies is a digital innovation agency that designs and develops websites, e-commerce platforms, mobile applications, and custom software, while also providing SEO and digital marketing services. The firm delivers project-based professional services to businesses and offers white label execution so other agencies can deliver NuCitrus work under their own brand.

Product overview

NuCitrus Technologies is a digital innovation agency offering a comprehensive suite of services as a unified offering rather than a modular platform. The portfolio consists of seven core service lines: Website Design, Ecommerce Website Design (including Magento migrations), App Development, SEO Marketing, Digital Marketing, Custom Software Development, and White Label Services. These services work together to provide end-to-end digital solutions—website and app development projects incorporate SEO optimization and digital marketing strategies, while white label services allow agencies to deliver NuCitrus's full-stack digital expertise (web, marketing, SEO, and software development) under their own brand. The company operates as a services-based business rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design
• Ecommerce Website Design Custom e-commerce website design and development including Magento 1 to Magento 2 migrations, front-end and back-end development, checkout optimization, and conversion-focused online store solutions for retail and e-commerce businesses.
• App Development Mobile application development services for iOS and Android platforms, including progressive web apps, designed to drive customer engagement and business growth.
• SEO Marketing Search engine optimization services including white-hat SEO, local SEO, on-page and technical SEO optimization to improve online visibility and organic search rankings.
• Digital Marketing Comprehensive digital marketing services including 10X Marketing strategies, social media optimization, content creation, CRM integration, analytics, and lead generation focused on driving traffic, engagement, and sales growth.
• Custom Software Development Bespoke software development providing custom web applications, browser-based solutions, full-cycle software development, and CRM software development tailored to specific business requirements.
• White Label Services White label digital services enabling agencies to offer web design, SEO, web development, e-commerce, mobile app development, and custom software development under their own brand with NuCitrus handling execution.

Quantifiable outcome

• 3,000+ customers served since 2013
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SiteCatsminorStrategic or Co-development PartnerAcquired in 2013, SiteCats was an award-winning web brand. This acquisition expanded NuCitrus's portfolio and capabilities in the web design space.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Fountain Media (BFM Group): Long-tenured US digital agency offering web design, custom development, and digital marketing to enterprise brands — directly comparable in service mix and customer profile.
• OuterBox: Digital agency specializing in web design, e-commerce development (including Magento), and SEO — directly overlapping NuCitrus's Magento migration and e-commerce capabilities.
• Thrive Internet Marketing Agency: Digital agency providing web design, SEO, app development, and white-label services to SMB and enterprise buyers, with a comparable multi-service positioning and US footprint.
• SmartSites: US-based digital agency offering website design, SEO, PPC, and custom development with a similar SMB-to-enterprise customer mix and project-based pricing model.
• Huemor: Web design and development agency serving mid-market and enterprise clients with custom web applications, e-commerce, and digital marketing — directly overlapping NuCitrus's core services.
• Digital Silk: Digital agency providing custom web design, e-commerce development, and branding services to growth-stage and enterprise clients, with a comparable full-stack offering.
• Lounge Lizard: Digital agency offering website design, branding, SEO, and app development to mid-market and enterprise clients — comparable in scope, customer profile, and creative-led positioning.
• WebFX: Full-service digital marketing and web development agency offering SEO, web design, and custom development to mid-market and enterprise clients — directly comparable to NuCitrus's integrated service stack.
• Coalition Technologies: Full-service digital agency with strong SEO, web design, and e-commerce development practices; competes for the same mid-market and enterprise digital transformation projects.

Broad incumbents

• Infosys Digital: Large global IT services and digital transformation provider that competes for the same enterprise custom software, web, and digital marketing engagements as NuCitrus, but at vastly greater scale and with a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NuCitrus
• LinkedInlinkedin.com/company/nucitrus
• Instagraminstagram.com/nucitrus
• Xx.com/NuCitrus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuCitrus Technologies