Unagi Scooters
- Company typePrivate
- Founded2018
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Unagi Scooters firmographics
Firmographics- Name
- Unagi Scooters
- Legal name
- Scooter ORA ABC LLC
- Website
- https://unagiscooters.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Unagi Scooters industry classification
Industry- Product category
- Personal Electric Vehicles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
Keywords
Where Unagi Scooters is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Unagi Scooters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- All-Access Subscription: Monthly rental program offering the Model One Voyager scooter for a low monthly fee. Includes free delivery, theft and damage protection, maintenance coverage, and no-contract cancellation. After 3 years of continued subscription, customer receives ownership of a new scooter. Monthly plans range from $55.30 (12-month commitment) to $79 (1-month).
- Direct Product Sales: One-time purchase of Model One E500 at $990 with free US shipping. Available in E250 and E500 variants with multiple color options (Cosmic Blue, Sea Salt, Matte Black, Scarlet Fire, Moss).
- Accessories Sales: Direct sales of complementary products including helmets ($30), chargers ($50), locks ($75), carrying cases ($40-$150), and branded apparel from partners like Comfy Outdoor Garment, Rumpl, and Peak Design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Model One Voyager 1-month subscription |
| Subscription | Multi-year contract | Model One Voyager 3-month subscription |
| Subscription | Multi-year contract | Model One Voyager 6-month subscription |
| Subscription | Multi-year contract | Model One Voyager 12-month subscription |
| One time/ perpetual license | Pay-as-you-go | Model One E500 Direct Purchase |
| Subscription | Monthly | Student Discount Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Unagi Scooters product offering
Product offeringCore offering
Unagi Scooters designs, manufactures, and sells premium ultra-lightweight electric scooters—specifically the Model One Voyager and Model One Classic—directly to consumers through its e-commerce store and a monthly All-Access subscription that bundles the scooter, maintenance, theft and damage protection, and 24/7 support. The company also sells branded and partner accessories such as helmets, chargers, locks, bags, and apparel.
Product overview
Unagi Scooters offers a focused portfolio of premium electric scooters centered on two main product lines: the Model One Voyager (flagship with 25mi range, 1000W, smart connectivity) and Model One Classic (entry-level with 12mi range, 800W). The company differentiates through its All-Access subscription program allowing monthly rentals with included maintenance and insurance, complemented by a Smart Connect mobile app. The product ecosystem also includes branded accessories and the Unagi Care service program.
Differentiator
Problem solved
Functional benefit
Products and services
- Model One Voyager Flagship premium ultra-light portable electric scooter with 25-mile maximum range, 20 mph top speed, 1000W dual motor power, 2-hour 80% fast charge, and Smart Connect mobile app with remote lock. Available via direct purchase ($990) and All-Access subscription.
- Model One Classic Entry-level ultra-light portable electric scooter with 12-mile range, 800W motor power, 20 mph top speed, and 3.5-hour charging time. The original Unagi model offering premium design at a more accessible price tier.
- Unagi All-Access Subscription Monthly scooter rental subscription program offering customers their own personal scooter with included maintenance, theft protection, and damage insurance. Available in 1, 3, 6, and 12-month plans ranging from $55.30 to $79 per month. After 3 years of continued subscription, the customer receives ownership of a new scooter.
- Unagi Accessories Line of branded and third-party accessories including helmets ($30), chargers ($50), locks ($75), bags and carrying cases ($40-$150), and outdoor apparel from partners like Comfy Outdoor Garment, Peak Design, Rumpl, and Knog.
Quantifiable outcome
- Wipes out Uber/Lyft/Lime/Bird costs for regular commuters
- +3 more outcomes
Companies that use Unagi Scooters
Customer profileSegments4 records
Ideal customer profiles3 records
Unagi Scooters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Unagi Scooters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Best BuycoreBest Buy serves as a retail channel partner for Unagi's All-Access subscription program, allowing customers to join the subscription service at Best Buy store locations across the United States. This partnership extends Unagi's physical retail presence beyond its direct-to-consumer online model.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Unagi Scooters competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: World's largest e-scooter manufacturer offering consumer models (KickScooter series) at lower price points with comparable range and app integration. Directly competes in the personal electric scooter category with similar product specs.
- Xiaomi (M365 / Electric Scooter series): Mass-market consumer electronics giant whose Mi Electric Scooter line set the price-performance benchmark for the category. Competes head-to-head with Unagi on the ownership-purchase motion at materially lower price points.
- NIU Technologies: Premium electric two-wheeler company with KQi-series kick scooters. Competes in the premium consumer e-scooter segment with similar industrial design focus and is publicly listed, offering scale and brand parallels.
- Razor: Iconic scooter brand (originally kick scooters, now expanded to electric). Sells consumer e-scooters through mass retail at lower price points, competing for the same urban family and student segments.
- Apollo Scooters: Canadian premium e-scooter brand offering high-performance models with similar urban commuter focus. Competes directly with Unagi's premium positioning and D2C distribution.
- Gotrax: Direct-to-consumer e-scooter and e-bike brand offering value-priced models. Targets the same budget-conscious commuter segment Unagi's Classic model addresses, often distributed via Amazon and big-box retail.
- Inmotion Technologies: Designer and manufacturer of premium electric scooters and unicycles with comparable specs to Unagi's Voyager line. Targets tech-forward urban commuters with similar pricing strategy.
Emerging players
- Bird: Pioneer in shared e-scooter rentals that has pivoted toward direct-to-consumer sales of personal scooters following its Chapter 11 restructuring. Comparable on hardware specs and urban micromobility mission, though business model differs.
- Voro Motors: D2C premium e-scooter brand with high-performance models (Inmotion, EMOVE lines). Targets enthusiast commuters with comparable range and power, serving as an alternative premium option in the same niche.
- Lime: Major shared micromobility operator that has launched consumer e-scooter sales alongside its rental fleet. Represents the same urban commuter use case but executes via shared mobility rather than personal ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Unagi Scooters social profiles
Digital presenceUnagi Scooters compliance and trust
Trust signalCompliance1 record
Unagi Scooters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unagi Scooters leadership team
Management profileNumber of profiles
Profiles6 records
Unagi Scooters funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unagi Scooters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unagi Scooters
What does Unagi Scooters do?
Unagi Scooters designs, manufactures, and sells premium ultra-lightweight electric scooters—specifically the Model One Voyager and Model One Classic—directly to consumers through its e-commerce store and a monthly All-Access subscription that bundles the scooter, maintenance, theft and damage protection, and 24/7 support. The company also sells branded and partner accessories such as helmets, chargers, locks, bags, and apparel.
Is Unagi Scooters a public or private company?
Unagi Scooters is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unagi Scooters founded?
Unagi Scooters was founded in 2018. It employs 51 to 100 people.
Where is Unagi Scooters based?
Unagi Scooters is headquartered in Oakland, United States, in the North America region.
How does Unagi Scooters make money?
Three revenue lines are on record. All-Access Subscription is the primary driver. The others are direct Product Sales and accessories Sales.
Who are Unagi Scooters's main competitors?
Direct peers on record are Segway-Ninebot, Xiaomi (M365 / Electric Scooter series), NIU Technologies, Razor, Apollo Scooters, Gotrax and Inmotion Technologies. Emerging players are Bird, Voro Motors and Lime.
Does Unagi Scooters have an API?
No public API is recorded for Unagi Scooters.
What industry is Unagi Scooters in?
Unagi Scooters's product category is Personal Electric Vehicles. Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 441227 and its SIC code is 3751.