Sonderegger

What Sonderegger does

SONDEREGGER AG, operating as SONDI, is a Switzerland-based distributor and service provider of professional cleaning equipment founded in 1956 and headquartered in Herisau, Canton Appenzell Ausserrhoden. The company serves commercial, industrial, food-processing, public-sector, agricultural, garage/transport, construction, cleaning-trade, and municipal utility customers across Switzerland with a portfolio that spans high-pressure cleaners, scrubber-suction machines, floor cleaners, vacuum cleaners, car wash systems, hygiene technology, low-pressure foam systems, hose reels, winter-service equipment, cleaning chemistry, and cleaning paper. Its catalog is anchored by Generalvertretung (general agency) mandates for international brands including DiBO, Gansow Gmatic, KECKEX, Kohlhoff, Lagafors, PAG TECH, RAASM, Rontex, and SALEE, supplemented by distribution of Nilfisk, Cleanfix, Tork, EHRLE, RONDA, CartaSeta, Mosmatic, and R+M Suttner, alongside a narrower SONDI own-brand line in weed-removal equipment.

The company's offerings include proprietary integrated solutions such as the Central Cleaning System (CCS), Variable Cleaning Agent Central (VCC II), Variable Media Satellite (VMS II), Decentral Cleaning System (DCS), and Central Combi Unit (CCU), primarily sourced from Lagafors for low-pressure foam applications, alongside equipment carrying third-party technologies such as Nilfisk SmartFlow, Nilfisk EcoFlex, Nilfisk Clear-View, Gmatic digital water management, and Gmatic electropolished stainless-steel scrubber-suction machines. Revenue is generated through four streams: (1) one-time product sales via the sondi.ch e-commerce platform and direct sales consultation, (2) usage-based short- and long-term machine rental (e.g., Nilfisk SC500 at CHF 230 per rental), (3) recurring after-sales services including maintenance, repair, and extended warranty up to 5 years, and (4) monthly subscription-style leasing for cost-conscious professional buyers.

The go-to-market is sales-led through three named technical consultants (Werner Bächtiger, Oskar Brunschwiler, Jürg Schärer) covering distinct product zones, supported by service centers in Herisau and Bützberg, multiple showrooms nationwide, a dealer-recruitment program, and content marketing via blog, LinkedIn, YouTube, and newsletter channels. Free shipping is provided for orders above CHF 1,000, and the company markets a same-day fulfillment promise ("Heute bestellen, morgen damit arbeiten"). SONDI is privately held with no disclosed funding, no parent company, and no M&A activity in the available data.

Name

Sonderegger

Legal name

SONDEREGGER AG

Website

https://sondi.ch

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

SONDI (SONDEREGGER AG) is a Switzerland-based distributor and service provider of professional cleaning equipment, serving commercial, industrial, food-processing, public-sector, and municipal customers nationwide. It holds general agency mandates for multiple international brands and offers sales, rental, leasing, and after-sales service from Herisau.

Ownership category

akta.pro rank

Product category

Professional cleaning equipment distribution

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

akta.pro secondary industry

Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Professional cleaning equipment
• Industrial cleaning machines
• Hygiene technology
• Cleaning chemicals
• Car wash systems

Headquarters

HQ city

Herisau

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Cleaning Equipment): Sale of professional cleaning machines, accessories and spare parts through e-commerce platform and direct sales consultation. Products include high-pressure cleaners, floor scrubbers, vacuum cleaners, car wash systems, hygiene technology, low-pressure foam systems, hose reels, winter service equipment, cleaning chemistry, and cleaning paper. Multiple brands distributed as general representative (DiBO, Gansow Gmatic, Nilfisk, Cleanfix, TSM, Tork) and own brands (SONDI).
2. Rental Machines: Short-term and long-term rental of cleaning machines including Nilfisk SC500, WILLMOP 50, and TSM machines. Rental prices are published on the website (e.g., Nilfisk SC500 at CHF 230/day).
3. After-Sales Services: Customer service, maintenance, repair, and extended warranty services (up to 5 years). Planning and coordination of cleaning portals in food industry, wash halls and suction stations.
4. Leasing: Flexible leasing options for professional cleaning machines for cost-conscious companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

SONDI distributes and sells a comprehensive portfolio of professional cleaning equipment, machines, accessories, consumables, and hygiene products in Switzerland. The company acts as a general representative (Generalvertretung) for major international brands including DiBO, Gansow Gmatic, Nilfisk, Cleanfix, TSM, Tork, Lagafors, KECKEX, Kohlhoff, RAASM, RONTEX, SALEE, EHRLE, RONDA, and CartaSeta, and also sells its own SONDI branded products (notably weed removal equipment). Offerings span high-pressure cleaners, scrubber-suction machines, vacuum cleaners, low-pressure foam systems, hygiene technology, car wash systems, winter service equipment, cleaning chemistry, and cleaning paper, supported by after-sales service, rental, leasing, planning, and an extended warranty up to 5 years.

Product overview

SONDI is a professional cleaning equipment distributor offering a comprehensive portfolio of cleaning machines, accessories, and consumables for commercial, industrial, and municipal applications in Switzerland. The product range is organized into distinct categories: high-pressure washers (DiBO, Nilfisk brands), weed removal systems (DiBO, KECKEX, SONDI), municipal cleaning machines (TSM), floor care equipment including scrubber-suction machines, single disc machines, sweepers and autonomous cleaners (Cleanfix, Gansow Gmatic, Nilfisk, TSM), vacuum systems (Cleanfix, DiBO, Nilfisk, RONDA), car wash systems (EHRLE), hygiene technology (Kohlhoff), low-pressure foam systems (Lagafors), hose reels (RAASM), winter service equipment (SALEE, RONTEX), cleaning chemicals (PAG TECH, Tork, Nilfisk), cleaning paper (CartaSeta, PAG TECH, Tork), and component brands R+M Suttner and Mosmatic. The company operates as a distributor of multiple trading brands combined with their own SONDI branded products, supported by accessories, spare parts, and service centers in Herisau and Bützberg.

Differentiator

Problem solved

Functional benefit

Brands

• SONDI Unkrautbeseitiger: Own-brand weed removal equipment product line
• SONDI handgeführte Geräte
• SONDI Standardplattformen
• SONDI multifunktionale Sonderbauten

Products and services

• High-Pressure Cleaners (Hochdruckreiniger) Professional high-pressure cleaners including mobile cold water, mobile hot water, stationary cold water, stationary hot water models, and trailer-mounted units from DiBO and Nilfisk brands for commercial and industrial cleaning applications.
• Weed Removal Systems (Unkrautbeseitiger) Weed elimination equipment including hand-guided devices, standard platforms, flexible trailers, and multifunctional special constructions from DiBO, KECKEX, and own SONDI brands for municipal and agricultural weed control.
• Municipal Cleaning Machines (Städtische Reinigungsmaschinen) Municipal cleaning equipment including cleaning carts, waste vacuum trucks, and street sweepers from TSM brand for public works and municipal operations.
• Floor Cleaning Machines (Bodenreiniger) Floor cleaning machines including sweepers (handheld and ride-on), scrubber-suction machines (handheld, follower, and ride-on), single disc machines, autonomous floor cleaners, carpet cleaning machines, and ATEX-compliant scrubber-suction machines from Cleanfix, Gansow Gmatic, Nilfisk, and TSM brands.
• Vacuum Cleaners (Sauger) Vacuum cleaners including wet and dry vacuums, dry vacuums, brush vacuums, back vacuums, industrial vacuums, and safety vacuums for hazardous and flammable dusts from Cleanfix, DiBO, Nilfisk, and RONDA brands.
• Car Wash Systems Car wash equipment and systems including wash bay equipment, ceiling jets, swing arms, wheel washers, and associated accessories from EHRLE brand for vehicle cleaning operations.
• Hygiene Technology (Hygienetechnik) Hygiene technology including personal hygiene products, hand cleaning, hand dryers, hand disinfection devices, dispensers, sole and boot cleaning, hygiene centers, hygiene airlocks, turnstiles and entry control, sole and wheel cleaning, industrial washing systems, and changing room equipment from Kohlhoff brand.
• Low-Pressure Foam Systems (Niederdruckschaumanlagen) Low-pressure foam systems including central cleaning system CCS, low pressure water pump LWP, variable cleaning agent center VCC II, central combi unit CCU, variable media satellite VMS II, decentral cleaning system DCS, low pressure center LWP CB, and mobile low pressure unit MCU from Lagafors brand for industrial foam cleaning.
• Hose Reels (Schlauchaufroller) Hose reels for water (low pressure 0-20 bar, medium pressure 20-100 bar, high pressure 100-200 bar), compressed air hose reels, and cable reels from RAASM brand.
• Winter Service Equipment (Winterdienst) Winter service equipment including brine sprayers and brine mixing and filling systems from SALEE, and snow plow systems from RONTEX brand for municipal and commercial winter road treatment.
• Cleaning Chemicals (Reinigungs-Chemie) Cleaning chemicals including neutral cleaners, universal cleaners, vehicle care products, acidic cleaners, aluminum cleaners, scale and concrete removers, alkaline cleaners, solvents, glass cleaners, construction chemistry, hand cleaners, and disinfectants from PAG TECH, Tork, and Nilfisk brands.
• Tork Hygiene Products Tork hygiene products and dispenser systems including cleaning paper (paper towels, toilet paper, cleaning cloths), cleaning chemicals (air fresheners, disinfectants, hand cleaners), and accessories. Tork is a world-leading brand for efficient, sustainable, and user-friendly hygiene solutions.
• Cleaning Paper (Reinigungs-Papier) Cleaning paper products including paper towels, toilet paper, cleaning cloths, and kitchen rolls from CartaSeta, PAG TECH, and Tork brands.
• Accessories & Spare Parts (Zubehör & Ersatzteile) Accessories and spare parts for all cleaning equipment categories, including waste bags, multi-purpose bags, and UNGER pure water systems.
• Machine Rental Service Short-term and long-term rental of professional cleaning machines including Nilfisk SC500 at CHF 230 per rental and WILLMOP 50 at CHF 160 per rental, with published daily rental prices on the website.
• Leasing of Professional Cleaning Machines Flexible leasing options for professional cleaning machines offered as a cost-effective financing solution for cost-conscious companies.
• After-Sales Service and Extended Warranty Customer service, maintenance, repair, and extended warranty services up to 5 years at a fixed price for all devices including third-party brands, plus planning and coordination services for cleaning portals, wash halls, and suction stations.

Quantifiable outcome

• 24-hour shipping for most in-stock articles
• +8 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature15 records

Partnerships

19 partnerships are on record, tiered core and minor.

• DiBOcoreChannel Partner/ Reseller/ DistributorDiBO is a general agency/representation (Generalvertretung) of SONDI in Switzerland. DiBO products include high-pressure cleaners (mobile and stationary, hot and cold water), trailer-mounted units, and industrial stationary cleaning systems.
• Gansow GmaticcoreChannel Partner/ Reseller/ DistributorGansow Gmatic (Dr. Gansow Gmatic AG, Bergkamen, Germany) is represented as general agency in Switzerland by SONDI. Products include electropolished stainless steel scrubber-suction machines (hand-guided and ride-on) for food industry, clean room, and industrial applications.
• KECKEXminorChannel Partner/ Reseller/ DistributorKECKEX is a general agency of SONDI in Switzerland. KECKEX specializes in weed removal equipment including hand-guided devices, standard platforms, flexible trailers, and multifunctional custom builds.
• NilfiskcoreChannel Partner/ Reseller/ DistributorNilfisk is a major trading brand (Handelsmarke) distributed by SONDI in Switzerland. Products include floor scrubbers, vacuum cleaners, single disc machines, carpet cleaners, autonomous floor cleaners, industrial vacuum cleaners, high-pressure cleaners, and cleaning chemistry.
• CleanfixcoreChannel Partner/ Reseller/ DistributorCleanfix is a trading brand distributed by SONDI. Products include floor scrubbers (walk-behind and ride-on), sweeping machines, single disc machines, vacuum cleaners, carpet cleaning machines. Swiss-made quality — robust and durable.
• TSMminorChannel Partner/ Reseller/ DistributorTSM is a general agency (Generalvertretung) of SONDI. Products include cleaning carts (Reinigungswagen), waste vacuum machines (Abfallsauger), street sweepers (Strassenkehrmaschine), floor scrubbers, and ride-on scrubbers including the Grande Brio series.
• TorkcoreChannel Partner/ Reseller/ DistributorTork is a major trading brand distributed by SONDI. Products include cleaning paper (paper towels, toilet paper, cleaning cloths, kitchen rolls), cleaning chemistry (hand soap, foam soap, disinfectant, air freshener), and accessories. Tork is a globally recognized hygiene and cleaning brand.
• R+M SuttnercoreChannel Partner/ Reseller/ DistributorR+M Suttner is a brand category distributed by SONDI, including low-pressure and high-pressure equipment, hose fittings, quick couplings, spray guns, lances, nozzles, rotating nozzles, foam systems, and hose reels.
• MosmaticcoreChannel Partner/ Reseller/ DistributorMosmatic is a brand category distributed by SONDI, specializing in car wash equipment including ceiling rotators (Z-Deckenkreisel), wall arms, HD lances, foam products, wheel blasters, underbody cleaners, high-pressure rotary cleaners for graffiti and gum removal.
• KohlhoffminorChannel Partner/ Reseller/ DistributorKohlhoff is a general agency (Generalvertretung) of SONDI, specializing in hygiene technology equipment.
• LagaforsminorChannel Partner/ Reseller/ DistributorLagafors is a general agency of SONDI, specializing in low-pressure foam systems for industrial applications.
• PAG TECHminorChannel Partner/ Reseller/ DistributorPAG TECH is a general agency of SONDI, providing cleaning chemistry and cleaning paper products.
• RAASMminorChannel Partner/ Reseller/ DistributorRAASM is a general agency of SONDI, specializing in hose reels and related equipment.
• Rontex (RONTEX)minorChannel Partner/ Reseller/ DistributorRontex (RONTEX) is a general agency of SONDI, specializing in snow plow systems (Schneepflugsysteme) for winter service applications.
• SALEE – TechnologyminorChannel Partner/ Reseller/ DistributorSALEE – Technology is a general agency of SONDI, specializing in brine sprayers (Solesprüher) and brine mixing & filling systems (Solemisch- & Füllanlagen) for winter road treatment.
• EHRLEminorChannel Partner/ Reseller/ DistributorEHRLE is a trading brand distributed by SONDI, specializing in car wash equipment.
• RONDAminorChannel Partner/ Reseller/ DistributorRONDA is a trading brand distributed by SONDI, specializing in industrial vacuum cleaners (Industriesauger) and wet/dry vacuum cleaners.
• CartaSetaminorChannel Partner/ Reseller/ DistributorCartaSeta is a trading brand distributed by SONDI, specializing in cleaning paper products including paper towels and toilet paper.
• SONDI (Own Brand)coreChannel Partner/ Reseller/ DistributorSONDI's own brand includes weed removal equipment (hand-guided, standard platforms, flexible trailers, custom builds) positioned as a proprietary product line alongside distributed international brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alfred Kärcher SE & Co. KG: Global market leader in cleaning technology with broad portfolio of pressure washers, scrubbers and vacuums sold both direct and via distributors. Comparable to SONDI as the dominant incumbent whose products (Kärcher) compete with Nilfisk, Cleanfix and DiBO in SONDI's catalog.
• Hako GmbH: German manufacturer of municipal and industrial cleaning machines (sweepers, scrubbers, multifunctional carriers). Comparable to SONDI as a competing equipment brand whose municipal and outdoor cleaning portfolio overlaps with TSM, KECKEX and SALEE offerings SONDI distributes.
• Tennant Company: US-listed global manufacturer of industrial and commercial cleaning equipment including autonomous scrubbers. Comparable to SONDI as an OEM whose scrubbers, sweepers and autonomous cleaning machines compete directly with Nilfisk, Cleanfix and Gansow Gmatic products SONDI distributes.
• Diversey Holdings (Taski): Global cleaning, sanitation and hygiene solutions provider offering Taski-branded machines, detergents and digital management. Comparable to SONDI as an integrated competitor combining cleaning equipment (Taski scrubbers) with consumables (Tork-equivalent hygiene paper), competing for the same facility management buyer.
• Nilfisk A/S: Danish global manufacturer of professional cleaning equipment including floor scrubbers, vacuums and pressure washers. Comparable to SONDI both as a distributed brand in the SONDI catalog and as a direct-selling competitor in Switzerland via its own subsidiary and e-commerce.
• IPC Group (IPC Euromix): Italian-headquartered global manufacturer of professional cleaning machines (Soteco, Idrobase, Pulex brands). Comparable to SONDI as a competing multi-brand cleaning equipment manufacturer whose pressure washers, scrubbers and detergents overlap with DiBO, Nilfisk and PAG TECH lines.

Direct peers

• Comac S.p.A. Italian manufacturer of professional scrubber-suction machines, sweepers and vacuum cleaners for commercial and industrial use. Comparable to SONDI as a competing equipment brand in the same floor care and industrial cleaning categories SONDI serves.
• Gansow Gmatic (Dr. Gansow Gmatic AG): German manufacturer of electropolished stainless steel scrubber-suction machines for food, pharma and cleanroom applications. Comparable to SONDI both as a distributed premium brand in its industrial hygiene segment and as a direct-selling competitor in German-speaking markets.
• Cleanfix Reinigungssysteme AG: Swiss manufacturer of floor scrubbers, sweepers and vacuum cleaners. Comparable to SONDI as both a distributed brand in the Swiss market and a direct competitor whose products overlap heavily with SONDI's commercial and industrial scrubber-suction line.
• Wetrok AG: Swiss-headquartered direct competitor specializing in professional cleaning machines, detergents and digital cleaning solutions. Comparable to SONDI as a domestic full-range distributor serving commercial, industrial and institutional customers across Switzerland and beyond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtZicYxsfbHq_lqNxCxyTqQ/featured
• LinkedInlinkedin.com/company/19119066

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonderegger