KROCK
Krock.io is an Estonian-based SaaS platform that provides cloud video review, storyboarding, AI-assisted storyboard generation, and collaboration tools for video production companies, animation studios, advertising and digital agencies, and individual content creators, with deep integrations into DaVinci Resolve, Adobe Creative Cloud, and Final Cut Pro.
- Company typePrivate
- Founded2019
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What KROCK does
KROCK (Krock.io, Inc.) is an Estonian-incorporated software company that operates a cloud-based video review and creative collaboration platform for video production companies, animation studios, advertising and digital agencies, and individual content creators. The platform spans the full pre-production-to-delivery pipeline, including frame-accurate commenting, overlay and auto-compare version review, online proofing across video, image, audio, and PDF formats, storyboard creation, AI-assisted storyboarding (Storyboard AI), animatic assembly, and lightweight project management via Gantt charts, calendars, and workload views. The technical foundation is a web-accessible SaaS built on a hybrid infrastructure: core application servers run on DigitalOcean while media storage and processing run on AWS, with Cloudflare for delivery, Stripe for payments, and a documented GDPR compliance posture.
Revenue is generated through a freemium subscription model. A free tier (2 GB storage, two projects, unlimited reviewers, no credit card required) drives self-serve acquisition; paid Pro plans start at $10 per user per month with unlimited reviewers, materially undercutting Frame.io and Ziflow on per-reviewer pricing. A separate consumption layer (Storyboard AI tokens with a 12-month expiration) layers on top of seat subscriptions, and a 20% recurring affiliate program for 12 months provides a bottom-of-funnel channel. Distribution is anchored on the platform.krock.io self-serve signup plus native plugins for DaVinci Resolve Studio, Adobe Creative Cloud (Premiere Pro, After Effects), and Apple Final Cut Pro, supplemented by integrations with Slack, Google Drive, Asana, Zoom, Jitsi, and webhooks. KROCK is privately held and bootstrapped, with Alex Tahanchin identified as Founder; the company is reported as operating actively through 2025–2026 with no disclosed funding, parent company, or M&A activity.
KROCK firmographics
Firmographics- Name
- KROCK
- Legal name
- Krock.io, Inc.
- Website
- https://krock.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Krock.io is an Estonian-based SaaS platform that provides cloud video review, storyboarding, AI-assisted storyboard generation, and collaboration tools for video production companies, animation studios, advertising and digital agencies, and individual content creators, with deep integrations into DaVinci Resolve, Adobe Creative Cloud, and Final Cut Pro.
- Ownership category
- akta.pro rank
KROCK industry classification
Industry- Product category
- Creative collaboration software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
- akta.pro secondary industry
- Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA)
Keywords
Where KROCK is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
KROCK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Pro Plan): Monthly or annual subscription plans starting at $10/user/month. Includes unlimited reviewers on every plan. Revenue from seat-based licensing for creators/team members.
- Free Tier / Freemium: Free plan with 2 GB storage and 2 projects, unlimited reviewers. Serves as acquisition funnel for paid upgrades. No credit card required.
- Affiliate Program: 20% recurring commission for 12 months on every referred customer who subscribes. Managed through in-platform dashboard.
- AI Token Purchases: AI tokens for Storyboard AI feature expire 12 months after purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - 2 GB storage, 2 projects, unlimited reviewers |
| Subscription | Monthly | Pro Plan - Starting at $10/user/month |
| Subscription | Annual | Enterprise / Custom Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
KROCK product offering
Product offeringCore offering
KROCK provides a cloud-based video review and creative collaboration SaaS platform that lets creative teams upload, review, and approve media (video, image, audio, PDF, documents) in one place with frame-accurate timestamped comments, voice/screen recording feedback, AI-generated storyboards, animatic creation, and built-in project management. The platform is sold on a freemium model with a free plan and a Pro plan starting at $10/user/month, including unlimited reviewers on every plan, and is integrated with DaVinci Resolve Studio, Adobe Creative Cloud (Premiere, After Effects), and Apple Final Cut Pro.
Product overview
KROCK.IO is a creative collaboration platform offering video review and storyboard creation tools for creative teams. The core offering centers on Video Review Software for feedback and approval workflows, complemented by Online Proofing for multi-format review (images, video, PDFs, audio). The platform includes storyboard creation tools: a Free Storyboard Creator for manual board building, Storyboard AI for AI-generated storyboards from text, and Animatic for combining panels into video previews. Audio Annotation enables voice feedback. Project Management features (Gantt charts, calendars, templates) round out the workflow. All products share a unified workspace with unlimited reviewers on every plan and integrations with DaVinci Resolve, Adobe Creative Cloud, Final Cut Pro, Slack, and other tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Review Software Cloud-based video proofing platform that lets creative teams upload, review, and approve video content with frame-accurate commenting, unlimited reviewers, and no per-user fees. Built for video production companies, animation studios, agencies, and content creators.
- Online Proofing Online proofing tool for creative teams to review and approve multi-format media including images, videos, PDFs, and audio files in a single workspace.
- Audio Annotation Audio feedback feature for leaving voice-only comments on media files within the review workflow, supporting voice recording modes for creative team feedback.
- Free Storyboard Creator Online storyboard creation tool for building, sharing, and collecting feedback on storyboards, with drawing on media, board-step workflow, project templates, and preset libraries for pre-production planning.
- Animatic Tool for creating rough animated previews by combining storyboard panels into time-based video sequences to communicate pacing and timing before full production.
- Storyboard AI AI-powered storyboard generation that produces visual storyboard panels from text descriptions or script input, enabling rapid storyboard creation with AI tokens that expire 12 months after purchase.
- Project Management Integrated project management module with Gantt charts, workload tracking, calendar view, project templates, asset management, and private comments for internal vs. client-facing feedback in creative workflows.
Quantifiable outcome
- 59% reduction in time managing review and approval of content
- +3 more outcomes
Companies that use KROCK
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
KROCK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature13 records
KROCK partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DaVinci Resolve StudiocoreNative integration with DaVinci Resolve Studio allowing video review directly within the editing environment. Sync playhead with time-coded comments. Import markers and comments. One-click marker removal.
- Adobe Creative Cloud (Premiere Pro, After Effects)coreIntegration with Adobe Creative Cloud including Premiere Pro and After Effects. Enables review capabilities within Adobe editing workflows.
- Apple Final Cut ProcoreKrock.io Final Cut Pro Plugin for video review and collaboration within Final Cut Pro environment.
- DigitalOceancoreCore application servers (user management, authentication, business logic) hosted on DigitalOcean IaaS. DigitalOcean is SOC 2 Type II and CSA STAR Level 1 certified.
- Amazon Web Services (AWS)coreMedia data (files, assets, project uploads) stored and processed on AWS infrastructure. AWS has SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017, ISO 27018, PCI DSS Level 1, FedRAMP, and CSA STAR certifications.
- StripecoreStripe processes payment transactions for subscription plans and advanced functionality. Stripe.com Privacy Policy governs payment processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
KROCK competitors and assessment
Company assessmentDirect peers
- Boords: Storyboarding and pre-visualization platform with AI-assisted storyboard generation. Direct competitor in Krock's storyboard and animatic workflow, and named on Krock's own comparison pages.
- Filestage: Cloud-based review and approval platform supporting video, image, audio, and document proofing with unlimited reviewers on paid plans. Direct overlap with Krock on multi-format online proofing for agencies and studios.
- ReviewStudio: Online proofing and creative review tool with frame-accurate video annotation and approval tracking. Targets creative agencies and production houses with very similar use cases to Krock.
- Frame.io: Cloud-based video review, approval, and collaboration platform that is the most direct competitor to Krock. Acquired by Adobe in 2021 and now integrated with Premiere Pro and Creative Cloud, providing a much larger distribution and product footprint.
- Ziflow: Online proofing and creative review platform for marketing, creative, and video teams. Competes head-to-head with Krock on per-reviewer pricing and review/approval workflows, and is named by Krock as a primary pricing benchmark.
- Wipster: Video review and approval platform aimed at marketing and creative teams with frame-accurate commenting. Closely comparable product surface (video review, time-coded comments) and target buyer profile to Krock.
- ftrack: Production tracking, review, and collaboration platform for creative studios in film, animation, and VFX. Comparable to Krock's animation studio and review/approval use cases, and named on Krock's comparison pages.
- ShotGrid (Autodesk Flow): Cloud-based production tracking and review platform for animation and VFX studios, owned by Autodesk. Competes for the same animation studio and production-pipeline workflow that Krock targets.
Broad incumbents
- Vimeo: Video hosting and collaboration platform with built-in review/approval features for teams. Larger incumbent competing for the SMB and agency portion of Krock's market, and named on Krock's comparison pages.
Emerging players
- iconik: Cloud media asset management and collaboration platform with review/approval features for video teams. Adjacent to Krock with overlap on creative review workflows but stronger focus on cataloging and asset management.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KROCK social profiles
Digital presenceKROCK compliance and trust
Trust signalCompliance10 records
KROCK financial estimates
Financial estimateRevenue estimate
Valuation estimate
KROCK leadership team
Management profileNumber of profiles
Profiles1 record
KROCK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KROCK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KROCK
What does KROCK do?
KROCK provides a cloud-based video review and creative collaboration SaaS platform that lets creative teams upload, review, and approve media (video, image, audio, PDF, documents) in one place with frame-accurate timestamped comments, voice/screen recording feedback, AI-generated storyboards, animatic creation, and built-in project management. The platform is sold on a freemium model with a free plan and a Pro plan starting at $10/user/month, including unlimited reviewers on every plan, and is integrated with DaVinci Resolve Studio, Adobe Creative Cloud (Premiere, After Effects), and Apple Final Cut Pro.
Is KROCK a public or private company?
KROCK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KROCK founded?
KROCK was founded in 2019. It employs 11 to 50 people.
Where is KROCK based?
KROCK is headquartered in Tallinn, Estonia, in the Europe region.
How does KROCK make money?
Four revenue lines are on record. Subscription SaaS (Pro Plan) is the primary driver. The others are free Tier / Freemium, affiliate Program and AI Token Purchases.
Who are KROCK's main competitors?
Direct peers on record are Boords, Filestage, ReviewStudio, Frame.io, Ziflow, Wipster, ftrack and ShotGrid (Autodesk Flow). Vimeo is listed as a broad incumbent. iconik is listed as an emerging player.
Does KROCK have an API?
No public API is recorded for KROCK.
What industry is KROCK in?
KROCK's product category is Creative collaboration software. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare), with a secondary code of MPAHANAA, Cloud Editing & Finishing Platforms (NLE in cloud, conform, color). Its NAICS code is 513210 and its SIC code is 7372.