Dobbi

What Dobbi does

Dobbi (legal entity Clean Clothes B.V.) operates a digital-first textile cleaning platform headquartered in Hilversum, Netherlands, founded on February 14, 2018 by Maurits Tiethoff and Ruben van Pelt with strategic backing from PostNL and Henkel. The company serves both consumer (B2C) and business (B2B) customers across the Netherlands through a multi-channel model: a proprietary mobile app (iOS/Android) and website for order placement, a network of 1,000+ physical service points integrated with PostNL retail terminals and partner retailers (SPAR, JUMBO, Primera, Coop), and home pickup/delivery operated by logistics partner Dynalogic. Real-time Track & Trace capability and flexible 2-hour pickup windows underpin the consumer experience. The product surface spans dry cleaning, wash & fold, shirt service, bedding, leather/suede, curtains, repair, and a circular clothing donation program (operational across 800+ PostNL donation points) executed with the Salvation Army's Reshare program.

Dobbi's revenue model is bifurcated: B2C revenue accrues from per-item/per-order transaction fees with a €34.95 minimum order, €5.95 laundry bag deposit, and a €4.95 service fee applied to orders under €50; B2B revenue is generated through customized managed-services contracts covering workwear cleaning, laundry, logistics optimization, repair, and donation/recycling, typically billed monthly with invoice payment terms. B2B verticals served include hospitality, healthcare, logistics, construction, and cleaning/facility services, with named enterprise customers including Suitsupply, HelloFresh, Jumbo, Coop, and Primera (also serving as service-point partners). The company is recognized as the first certified online dry cleaner in the Netherlands and was named Most Sustainable Dry Cleaner in the World by CINET in 2024.

Underlying technical architecture is described as a digital platform integrating order management, scheduling, tracking, and payment (via iDeal, credit card, PayPal), with deep integration into PostNL's terminal network and Dynalogic's logistics. There is no public API, SDK, or developer-facing integration layer disclosed. Ownership rests with the two co-founders alongside strategic shareholders PostNL (logistics/network) and Henkel (consumer/industrial products). The company's 2022 acquisition of Stomerij.nl expanded physical presence to 1,000+ service points, and its 2025 platform redesign introduced a dedicated B2B in-app service for orders, frequencies, and billing insights.

Name

Dobbi

Legal name

Clean Clothes B.V.

Website

https://dobbi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dobbi is a Netherlands-based, digital-first textile cleaning platform offering dry cleaning, laundry, workwear, repair, and circular donation services to consumers and businesses through 1,000+ service points, home pickup/delivery, and a mobile app.

Ownership category

akta.pro rank

Product category

Laundry and Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232), Linen and Uniform Supply (81233), Industrial Launderers (812332)

akta.pro industry

PRIMARYHSAJACAK

Dry Cleaning Pickup & Delivery

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Pickup & Delivery / On-Demand Laundry Services

SECONDARYHSAJACAA

Residential Pickup & Delivery Wash-and-Fold

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Pickup & Delivery / On-Demand Laundry Services

SECONDARYHSAJADAC

Commercial/Corporate Dry Cleaning (B2B Accounts)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Dry Cleaning Services

SECONDARYHSAJABAA

Standard Wash-and-Fold (Everyday Apparel)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Wash-and-Fold (Drop-Off Laundry) Services

SECONDARYHSAJABAE

Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Wash-and-Fold (Drop-Off Laundry) Services

Keywords

• Dry cleaning services
• Laundry pickup delivery
• Workwear cleaning
• Textile recycling services
• Corporate laundry services

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dry Cleaning Services: Per-item pricing for dry cleaning services including suits, blazers, dresses, coats, leather, curtains, and specialty items. Customers pay per garment processed.
2. Wash & Fold Service: Weight or item-based pricing for everyday laundry washed at 30°C, tumble-dried, and folded.
3. Shirt Service: Crisp finishing service for shirts washed, pressed, and returned on hangers.
4. Bedding Service: Deep cleaning for duvets, comforters, pillows, and bed linens.
5. Home Pickup & Delivery: Logistics service for collecting and delivering items, with shipping fees added to orders. Deposit required for laundry bags.
6. B2B Corporate Services: Workwear cleaning, laundry, logistics optimization, repair, and clothing donation services for business clients with customized pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dobbi operates a digital-first dry cleaning and laundry service platform in the Netherlands, offering home pickup/delivery through a mobile app and website, plus a network of 1,000+ service points for drop-off. For consumers, it provides dry cleaning, wash & fold, shirt service, bedding cleaning, and clothing donation. For businesses, it offers workwear cleaning, laundry, logistics optimization, repair, and clothing donation/recycling services with customized quotes and account management.

Product overview

Dobbi is a textile cleaning platform operating primarily in the Netherlands, offering both consumer (B2C) and business (B2B) services. The core consumer offering consists of dry cleaning and laundry pickup/delivery through a network of 1,000+ service points, complemented by home collection via logistics partner Dynalogic. B2B services include Workwear cleaning, Laundry, Logistics Optimization, Repair, and Clothing Donation & Recycling. The platform includes a mobile app (iOS/Android) for order management and Track & Trace functionality. The company was founded in 2018 and acquired Stomerij.nl in 2022, and rebranded/redesigned its digital platform in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Cleaning Service (Home Pickup & Delivery) Core consumer dry cleaning service: dobbi picks up clothes from the customer's home, cleans them professionally with certified textile cleaners, and returns them fresh and wrinkle-free. Covers suits, blazers, dresses, coats, leather, suede, curtains, and specialty items with per-item pricing and minimum order of €34.95.
• Service Points Network Network of 1,000+ physical drop-off and pickup locations across the Netherlands where customers can bring textiles for cleaning. Includes PostNL terminals, SPAR, JUMBO, Coop, Primera, and independent retailers. Provides per-item pricing with no minimum order requirement for drop-off.
• Workwear Cleaning Service (B2B) Professional cleaning and maintenance service for business workwear, including pickup, certified cleaning, repair, and return delivery for corporate teams. Serves hospitality, food service, healthcare, logistics, construction, and retail industries.
• Business Laundry Service (B2B) Comprehensive laundry service for business linens, towels, bed linens, and other textiles with nationwide pickup and delivery for corporate clients.
• Logistics Optimization (B2B) Sustainable and scalable logistics services for companies, providing efficient pickup and delivery routes integrated with business software, real-time dashboards, and CO2 savings reporting.
• Repair Service (B2B) Professional repair service for workwear handling loose buttons, torn seams, and technical adjustments to extend garment lifespan for corporate clients.
• Clothing Donation & Recycling (B2B) Circular textile solutions for corporate clothing, including nationwide pickup, sorting for reuse or recycling, and CSR/ESG reporting for sustainability accountability.
• Clothing Donation (Consumer) Consumer-facing donation service allowing customers to drop off reusable clothing at PostNL locations for collection and processing by Salvation Army (Reshare), supporting responsible and sustainable textile processing.

Quantifiable outcome

• 100% nationwide home coverage in the Netherlands
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Salvation Army (Reshare)coreStrategic or Co-development Partner · 1 January 2023Collaboration with Salvation Army's Reshare program for clothing donation. Worn clothing collected through dobbi network is donated or recycled. Provides circular economy solution and full reporting for CSR/ESG accountability.
• Stomerij.nlsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2022Acquired in 2022, increasing the number of service points to over 1,000 locations across the Netherlands.
• PostNLcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Integration of dobbi services into PostNL Retail Terminal network enabled rapid expansion to 500+ service points. PostNL is also a shareholder in dobbi (alongside Henkel). PostNL terminals serve as drop-off/pickup locations for customers.
• JUMBOsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership with JUMBO supermarkets for service point locations. Successful pilots strengthened network of physical service points.
• SPAR NetherlandssecondaryChannel Partner/ Reseller/ Distributor · 1 January 2019Pilot service points established at SPAR supermarkets. Provides physical retail locations for customer drop-off and pickup of cleaning orders.
• DynalogiccoreStrategic or Co-development PartnerPrimary logistics partner handling all pickup and delivery operations. Dynalogic drivers collect laundry bags from customers and deliver cleaned items to homes or service points. Partnership enables sustainable logistics with existing infrastructure minimization.
• NETEXsecondaryStrategic or Co-development PartnerIndustry association for dry cleaners. dobbi guarantees services comply with NETEX standards and requirements for soundness and statutory provisions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rinse: US-based technology-driven dry cleaning and laundry service with app-based scheduling, home pickup/delivery, and garment tracking. Highly comparable in digital-first GTM and consumer/professional dry cleaning scope.
• Wash.io: Berlin-based on-demand laundry and dry cleaning startup with a similar asset-light model: app-based ordering, home pickup/delivery, and partner cleaners. Directly comparable business model and target customer across a neighboring European market.
• Laundrapp: UK on-demand laundry and dry cleaning service offering app-based ordering with home collection and delivery through partner cleaners. Closely aligned with Dobbi's consumer proposition and asset-light structure.
• Mulberrys Garment Care: US on-demand and storefront dry cleaning chain offering pickup/delivery, B2B garment care, and eco-friendly cleaning. Comparable product mix (consumer dry cleaning plus B2B workwear/uniforms) and sustainability positioning.
• Zipjet: European on-demand laundry/dry cleaning platform operating across multiple countries with home pickup/delivery via partner cleaners. Same asset-light platform model as Dobbi, with broader geographic reach.
• Stomerij.nl: Historic Dutch dry cleaning brand acquired by Dobbi in 2022. Operated a comparable service-point and home pickup/delivery dry cleaning model in the Netherlands before being absorbed into Dobbi. Directly comparable on geography, product, and customer.

Others

• PostNL: Strategic shareholder and channel partner that powers Dobbi's service-point network via retail terminals. Enables Dobbi's nationwide distribution rather than competing, but the dual shareholder-partner role shapes commercial terms.
• Dynalogic: Primary logistics partner handling Dobbi's home pickup and delivery across the Netherlands. Adjacent enabler rather than a competitor, but a critical dependency in Dobbi's operating model.
• Textile Recycling International (Salvation Army Reshare): Strategic partner of Dobbi for the clothing donation program. Comparable only in the circular-textile adjacency — Dobbi uses Reshare as the donation/recycling backbone rather than competing with it.

Emerging players

• Cleanly: US on-demand laundry and dry cleaning service operating with partner cleaners and home pickup/delivery. Comparable digital-first model with a narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dobbi4450
• Facebookfacebook.com/dobbiNL
• LinkedInlinkedin.com/company/dobbi-nl
• Instagraminstagram.com/dobbi_nl/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobbi