MOTOsafety

What MOTOsafety does

MOTOsafety is a consumer-focused GPS vehicle tracking and driving-behavior service, founded in 2014 and operated as a brand under Linxup, LLC, a Delaware limited liability company headquartered in St. Louis, Missouri. Its primary customers are parents of newly licensed teen drivers; a secondary use case targets caregivers of senior drivers. The product line consists of three OBDII- or hardwire-installed GPS devices (Plug-In, Wire-In, Mini) that report vehicle location every minute while running and once per hour when off, with 5-meter positional accuracy, alongside native iOS and Android apps and a web-based parental dashboard. The platform adds a daily Driver's Report Card with letter-grade scoring, customizable geofences, configurable alerts for speeding, harsh braking, rapid acceleration, curfew, and device tampering, plus mileage-based maintenance reminders; two years of trip history are retained.

The underlying technology stack combines a vehicle-installed GPS tracker with built-in cellular SIM (no separate phone data plan required) for real-time telemetry, cloud processing, and a Google Maps-rendered dashboard for location and route history. Behavior detection runs as fixed-threshold rules rather than machine learning models (rapid acceleration >8.5 mph/sec, harsh braking >6.5 mph/sec), with tamper detection on device unplug and reconnection. Distribution combines a self-serve direct-to-consumer e-commerce funnel, in-house inside-sales phone support, mobile app stores, insurance-agent referrals under an Insurance Savings Program (customers may claim up to 30% premium discounts based on driving data), and content-marketing partnerships with the National Safety Council (Drive it Home, Alive at 25), MADD, NHTSA, and GHSA.

The business model is hardware-plus-subscription: a one-time device purchase at $69.99 sale / $99 regular price plus a $25/month monitoring subscription with no contract (early termination fee of $15 per month remaining applies on month-to-month plans), supplemented by a $5/month seasonal suspension after 6 months of tenure and a $25 reactivation fee per device. Service is active in the United States and Canada.

Name

MOTOsafety

Legal name

Linxup, LLC

Website

https://motosafety.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MOTOsafety is a consumer GPS vehicle-tracking service that helps parents monitor teen drivers' location and driving behavior via OBDII plug-in devices, daily driver report cards, and mobile apps, operated as a brand under Linxup, LLC.

Ownership category

akta.pro rank

Product category

GPS Vehicle Tracking

akta.pro primary industry

Kids Wearables (GPS watches & trackers) (CRACAIAI)

Keywords

• GPS vehicle tracking
• Teen driver monitoring
• OBDII tracking devices
• Driver behavior coaching
• Family driver safety

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Hardware Device Sales: One-time purchase of GPS tracking device. Sold at $99 regular price, with promotional sale price of $69.99. Includes 1-year manufacturer's warranty against defects.
2. Monthly Monitoring Subscription: $25/month subscription fee for continuous GPS tracking service, cellular data, and access to web dashboard and mobile apps. No contracts required. Includes tracking updates, alerts, and report cards.
3. Seasonal Suspension Fee: $5/month per device for seasonal suspension service for customers who have been active for at least 6 months. Extends contract term by the same duration.
4. Reactivation Fee: $25 reactivation fee per device for previously canceled services that are being reactivated.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MOTOsafety sells GPS tracking hardware (OBDII plug-in, wired, and mini devices) and a monthly monitoring subscription that delivers real-time vehicle location, daily driving report cards, geofence alerts, and behavior coaching for parents of teen drivers. The platform combines a cellular-connected vehicle tracker, a web-based parental dashboard, and native iOS/Android apps to help families monitor and coach new drivers.

Product overview

MOTOsafety is a GPS-based teen driver monitoring system consisting of three hardware tracking devices (Plug-In GPS Tracker, Wired GPS Tracker, and Mini GPS Tracker) that plug into or are installed in vehicles. The system is built around a web-based parental dashboard and native iOS/Android mobile apps that provide real-time location tracking, daily driver report cards with letter-grade scoring, geofence boundaries, customizable alerts for unsafe driving behaviors, and maintenance reminders. The devices transmit location data every minute while the vehicle is operating and connect via built-in cellular SIM (service included in monthly fee). The product is designed to coach teen drivers to safer habits while providing parents peace of mind about their loved ones' safety on the road.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTOsafety Plug-In GPS Tracker OBDII port GPS tracking device that plugs into the vehicle's diagnostic port under the dashboard. Dimensions 2.0" x 1.8" x 1". Tracks once per minute while vehicle is on and once per hour when off. Compatible with all post-1996 vehicles with OBDII port. Not compatible with electric vehicles.
• MOTOsafety Wired GPS Tracker Hardwired GPS tracking device for discrete installation in vehicles, hidden from driver view. Provides the same real-time tracking and behavior monitoring capabilities as the plug-in device. Suitable for covert monitoring scenarios.
• MOTOsafety Mini GPS Tracker Compact GPS tracking device offering core tracking and driving behavior monitoring functionality in a smaller form factor for vehicle safety oversight.
• Monthly Monitoring Service $25/month subscription providing continuous GPS tracking, cellular data, web dashboard and mobile app access, daily driver report cards, geofence alerts, speeding and behavior notifications, and route history. No contract required.

Quantifiable outcome

• Up to 30% insurance premium reduction for customers
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• LinxupcoreOthersLinxup, LLC is the parent company and legal entity behind MOTOsafety. All Terms of Service are governed by Linxup, LLC. Devices and Services are branded as MOTOsafety but operated under Linxup's infrastructure and legal framework. The company is a Delaware limited liability company.
• National Safety CouncilflagshipStrategic or Co-development PartnerMOTOsafety blog content features National Safety Council programs including Drive it Home and Alive at 25. Lisa Robinson, NSC manager of Our Driving Concern Texas Employer Traffic Safety Program, wrote guest blog content. NSC logo displayed on reviews page indicating partnership association.
• Drive it HomecoreStrategic or Co-development PartnerDrive it Home is a teen driver safety initiative run by National Safety Council. MOTOsafety blog references this program as a resource for parents dealing with the #1 killer of teens - car crashes.
• Alive at 25coreStrategic or Co-development PartnerAlive at 25 is an interactive driver safety course program run by National Safety Council. Aims to reduce teen driver collisions, injuries and fatalities through courses for teens and parents.
• Mothers Against Drunk Driving (MADD)coreStrategic or Co-development PartnerMADD partnership supporting Walk Like MADD 5K events in Tucson and Phoenix. Halley McIntyre from MADD wrote guest blog content on underage drinking. Both organizations share mission of preventing teen accidents. MADD 411 Handbook promoted on MOTOsafety blog.
• National Highway Traffic Safety Administration (NHTSA)minorStrategic or Co-development PartnerNHTSA '5 to Drive' campaign referenced in MOTOsafety blog content for National Teen Driver Safety Week. Statistics on driver error and teen accidents sourced from NHTSA data.
• Governors Highway Safety Association (GHSA)minorStrategic or Co-development PartnerGHSA research on parental influence on teen safety cited in MOTOsafety blog. Their 'Getting it to Click' report on teen seat belt use referenced as resource.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bouncie: Bouncie is a direct competitor offering OBDII-based GPS vehicle tracking with a $9.99/month subscription, focused on family/teen driving monitoring with driving behavior insights, making it the closest head-to-head comparable to MOTOsafety.
• Linxup: Linxup is MOTOsafety's parent company and offers directly comparable OBDII GPS trackers, asset trackers, and fleet dashcams with subscription monitoring, sharing infrastructure, legal entity, and customer base with MOTOsafety.
• Vyncs: Vyncs offers OBDII GPS tracking with driving behavior scoring, trip logs, and an insurance discount program for teen/senior drivers, closely matching MOTOsafety's product and pricing model.
• Zubie: Zubie offers an OBDII-based connected car service with location tracking, driving behavior monitoring, and family-driver features; it overlaps MOTOsafety in product, distribution (insurance partnerships), and target customer (parents of teen drivers).
• Geo Tracker / Automatic Pro: Automatic (formerly Automatic Labs) offers an OBDII-based vehicle tracker with driving behavior scoring for families; it represents a direct, well-recognized competitor in the consumer teen-driver tracking niche.
• Life360: Life360 is a family location-sharing app with driving safety features (crash detection, speed alerts); while phone-based rather than vehicle-based, it targets the same parents-of-teens segment and offers a free/low-cost alternative.

Broad incumbents

• Verizon Connect: Verizon Connect operates fleet GPS tracking with associated consumer/small-business driving insights, using the same cellular-network telematics backbone and overlapping with MOTOsafety's core technology.
• OnStar (Family Link by GM): General Motors' OnStar offers Family Link location services and built-in teen driver monitoring features on equipped vehicles, representing an OEM-embedded alternative to aftermarket teen-driver tracking.

Emerging players

• Tracki: Tracki is a GPS tracker manufacturer offering both OBDII and portable GPS units with subscription plans for vehicle, pet, and asset tracking; serves as an emerging competitor overlapping on hardware and subscription model.
• FamiSafe (Wondershare): FamiSafe is a parental control/location app that includes teen driving reports and speed alerts; phone-based rather than OBDII-based, it competes for the same parents-of-teens use case with potentially lower friction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motosafety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTOsafety