Cubex
Cubex is a privately held Canadian heavy equipment dealer and distributor, founded in 1974 and headquartered in Quebec, serving municipal governments and contractors across five provinces with multi-brand machinery for road maintenance, winter operations, paving, and street sweeping.
- Company typePrivate
- Founded1974
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cubex does
Cubex Limited is a privately held Canadian heavy equipment dealer and distributor founded in 1974 (per company history), headquartered in Saint-Jean-sur-Richelieu, Quebec. The company specializes in distributing, renting, and servicing municipal and contractor-grade equipment — including asphalt maintenance machinery, street sweepers, excavators, paving equipment, winter maintenance systems, combination rollers, electric compact vehicles, multi-functional sidewalk tractors, and sewer maintenance equipment — sourced from more than fifteen international manufacturers such as Gradall, Marathon Equipment, Egholm, Ammann, LeeBoy/Rosco, Dulevo Fayat, Schwarze, RAVO, SCARAB, Vohl, and Rasco, for which Cubex holds exclusive Canadian distribution rights for winter maintenance equipment.
The company operates five regional branches across British Columbia (Abbotsford), Alberta (Calgary), Manitoba (West Saint Paul), Ontario (Brantford), and Quebec & Maritimes, supported by a corporate head office and an online listing storefront at cubexltd.com. Its go-to-market combines direct sales through these branches, an e-commerce-style equipment listing platform, a usage-based rental fleet, and a Cooperative Purchasing program aimed at lowering procurement friction for municipal customers. The customer base is concentrated in two verticals: Canadian municipal governments (for road maintenance, winter clearing, street sweeping, and vegetation control) and commercial contractors (for paving, asphalt repair, and infrastructure projects).
Cubex makes money through three primary streams: one-time equipment sales (new and used inventory priced from approximately C$5,000 to C$460,000), usage-based equipment rentals (e.g., C$2,400/month for an asphalt drag box), and transactional parts and consumables sales. Management of the Eastern Canada operations is led by Claude Halley (Director General). The company has no disclosed external funding, no parent company, and no disclosed M&A history, and operates with 101–250 employees across Canada.
Cubex firmographics
Firmographics- Name
- Cubex
- Legal name
- Cubex Limited
- Website
- https://cubexltd.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cubex is a privately held Canadian heavy equipment dealer and distributor, founded in 1974 and headquartered in Quebec, serving municipal governments and contractors across five provinces with multi-brand machinery for road maintenance, winter operations, paving, and street sweeping.
- Ownership category
- akta.pro rank
Cubex industry classification
Industry- Product category
- Heavy Equipment Distribution and Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB)
- akta.pro secondary industry
- Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
Keywords
Where Cubex is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Cubex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used heavy equipment including excavators, sweepers, paving equipment, and winter maintenance machinery. Equipment prices range from approximately C$5,000 to C$460,000 depending on type and condition.
- Equipment Rentals: Rental fleet providing flexible access to equipment for short-term or project-based needs. Multiple listings indicate rental rates (e.g., Dragg Tec 10' Asphalt Drag Box at $2,400/month).
- Parts and Accessories: Sale of equipment parts, accessories, and consumables including mastic materials, crack sealants, and specialized components for maintained equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used Equipment - Entry Level |
| Unit Pricing | Pay-as-you-go | New Equipment - Standard |
| Usage-based | Monthly | Rental Equipment |
| Unit Pricing | Pay-as-you-go | Compact Tractors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cubex product offering
Product offeringCore offering
Cubex sells, rents, and provides parts for new and used heavy equipment used in road maintenance, winter maintenance, street sweeping, paving, vegetation management, and municipal infrastructure work. The company operates as a multi-brand Canadian distributor, representing manufacturers such as Ammann, Dulevo Fayat, Egholm, Gradall, LeeBoy, Marathon Equipment, and Rasco (as exclusive Canadian dealer). Equipment is delivered through five regional branches across Canada, complemented by an online listings platform and cooperative purchasing programs for municipal customers.
Product overview
Cubex Equipment is a heavy equipment dealer and distributor serving municipal and contractor markets across Canada for over 50 years. The company operates as a multi-brand equipment supplier offering a comprehensive portfolio of equipment categories including asphalt maintenance equipment (crack sealers, infrared heaters, mastic systems, sealcoating sprayers, hot box trailers from Marathon, Heat Design Equipment, Maxwell Products), street sweepers (electric, vacuum-assisted, regenerative air, autonomous models from Ravo, Dulevo-Fayat, Scarab-Fayat, Schwarze, Trombia), excavators (Gradall highway speed, rough terrain, crawler, rail maintenance models), paving equipment (Leeboy/Rosco pavers, graders, distributors), winter maintenance equipment (Rasco, Egholm, Vohl snow blowers, plows, spreaders), electric compact vehicles (Westward MAX-EV, Vantage Vehicles LSV), multi-functional sidewalk tractors (Egholm City Ranger, Park Ranger), combination rollers (Ammann, Dynapac), and sewer maintenance equipment. The company operates branches across British Columbia, Alberta, Manitoba, Ontario, and Quebec & Maritimes, with inventory available through an online listing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Asphalt Maintenance Equipment Comprehensive range of asphalt maintenance equipment including crack sealing products, infrared heaters, mastic repair systems, sealcoating sprayers, hot box trailers, and bulk sealers from suppliers such as Marathon Equipment, Heat Design Equipment, and Maxwell Products, sold to municipal and contractor customers for road repair and preservation.
- Street Sweepers Street sweeper lineup covering electric, vacuum-assisted mechanical, regenerative air, compact, sub-compact, autonomous, and sweeper attachment models from Ravo, Dulevo-Fayat, Scarab-Fayat, Schwarze Industries, and Trombia, supplied to municipalities and contractors for urban and industrial cleaning.
- Excavators Gradall excavator range including highway speed, rough terrain wheeled, crawler, steel mill maintenance, aluminum mill maintenance, mine scaling, and railway maintenance excavator models for government, contractor, mining, metal mill, and firefighting industry use.
- Paving Equipment Commercial paving equipment from Leeboy/Rosco including brooms, chip spreaders, asphalt distributors, tack distributors, spray patchers, motor graders, and hot box trailers, along with Ammann compaction rollers, supplied to paving contractors and municipalities.
- Winter Maintenance Equipment Snow and ice management equipment including truck-mounted and tractor-mounted snow equipment, snow blowers, snow plows, salt sand spreaders, and multi-purpose tractors from Egholm, Maclean Engineering, Rasco (exclusive Canadian offering), and Vohl, supplied for municipal winter road and sidewalk maintenance.
- Electric Compact Vehicles Low-speed electric vehicles (LSV) including the MAX-EV from Westward Vehicles and electric cargo vans from Vantage Vehicles, intended for municipal, campus, and commercial fleet applications.
- Multi-Functional Sidewalk Tractors Year-round sidewalk maintenance tractors from Egholm including City Ranger and Park Ranger models with multiple attachments for sweeping, mowing, and snow removal applications for municipalities.
- Combination Rollers Compaction equipment including double drum vibratory rollers, single drum rollers, pneumatic rollers, and paving machines from Ammann and Dynapac for road construction and paving applications.
- Sewer Maintenance Equipment Sewer and pipe maintenance equipment including inspection systems, manhole equipment, pipe inspection tools, and sewer cameras from USB-USA for municipal underground infrastructure maintenance.
- Cooperative Purchasing Program Cooperative purchasing program allowing municipal and contractor customers to acquire Cubex equipment through established procurement frameworks, streamlining public sector buying processes.
- Equipment Rentals Rental fleet providing short-term and project-based access to heavy equipment such as the Dragg Tec 10' Asphalt Drag Box at C$2,400 per month, available through Cubex branches across Canada.
- Parts and Accessories Sale of equipment parts, accessories, and consumables including mastic materials, crack sealants, and specialized components for maintained equipment fleets.
Companies that use Cubex
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cubex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cubex partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- AmmanncoreWorld-leading supplier of mixing plants, machines and services to the construction industry with core expertise in road building and transportation infrastructure. Cubex distributes Ammann equipment in Canada.
- Dulevo Fayat GroupcoreOne of the top five companies worldwide in production of sweepers, scrubber dryers, and street washers for commercial, industrial, and urban cleaning. Present in over 80 countries.
- Egholm A/ScoreDanish manufacturer of utility machines for maintaining cleanliness and attractiveness of roads, parks, and outdoor spaces year-round. Machines used in cities and parks worldwide.
- GradallcoreNearly 75 years of experience producing exceptional machines for governments, private contractors, mines, metal mills, and firefighting industry. Known for quality, innovation and versatility.
- HEAT DESIGN EQUIPMENT INC.coreEstablished in 1976, leading manufacturer of infrared asphalt heating equipment including infrared heaters for asphalt patching, longitudinal joint heating, and pre-heating for cold weather paving. Patented design ensures seamless joints and durable repairs.
- Husqvarna Light Compaction EquipmentminorFull line of quality light compaction equipment including plate tampers, forward plate compactors, reversible plate compactors, and double drum rollers.
- LeeBoycoreMost successful manufacturer of commercial paving equipment in America. Products include pavers, patchers, brooms, loaders, graders, distributors, and road wideners.
- Maclean EngineeringcoreHeavy equipment innovation engine with roots in underground mining and operations in mining, municipal, environmental, and industrial goods sectors through global network.
- Marathon Equipment InccoreLeading name in manufacture of quality road maintenance equipment for over 100 years. Products include crack filling, pothole patching, waterproofing, tack coating, driveway sealing equipment. Proudly made in Canada in Burlington, Ontario.
- MATHIEUcoreOnly French manufacturer of street sweepers with over 90 years of experience. Certified channel of international retailers ensures high level of confidence and skills for municipal customers.
- RASCOcoreLeading manufacturer of professional road service and maintenance technology in Europe and exclusive Canadian dealer for Cubex. Proud family business committed to solving road maintenance challenges in changing weather conditions.
- RAVOcoreLargest developer and producer of compact mid-size sweepers in Europe, founded in 1964. Strength lies in extensive pioneering experience combining solid proven technology with intelligent innovation.
- Road Widener LLCcoreInnovative flexible road widener providing contractors and government agencies advantages for shoulders, road widening, trench backfilling, side paving, and curb backfilling. Skid steer attachment saves time, money and manpower.
- Schwarze IndustriesminorDedicated to Total Performance Teamwork concept producing, maintaining and marketing the finest, most durable quality power sweeping equipment.
- SCARABcoreEstablished in 1979, global leader in design and manufacture of cleansing vehicles for municipal, highway, and off-highway applications. Single and twin-engine vehicles crafted in United Kingdom.
- TROMBIAminorRevolutionary high performance sweeper attachment with PM 2.5 certified airknife-cyclone sweeping technology, modern sweeping automation, and touchscreen operation and data monitoring.
- TSMminorFamily business for 5 generations manufacturing state-of-the-art 100% electric cleaning equipment sold in more than 60 countries. Eco-friendly CO2-free machines including urban and industrial vacuum cleaners and compact sidewalk sweepers.
- Westward IndustriescoreFamily-owned business based in Winnipeg, Manitoba producing electric vehicles since 2012. MAX-EV is a robust 100% electric utility truck in low-speed vehicle category limited to 40 km/h, street legal on roads 50 km/h or less.
- VOHLcoreKnown for exceptional quality, specializing in snow blowers, short-wood transporters, and airport runway brooms. Third generation continues tradition of innovation with modern high-quality snow removal products.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Cubex competitors and assessment
Company assessmentDirect peers
- Nortrax: Canadian John Deere construction and forestry equipment dealer with branches across multiple provinces serving contractors and municipalities. Comparable dealer footprint and customer segmentation.
- Brandt Tractor: Canadian heavy equipment dealer (John Deere construction) with multi-province branch footprint serving construction and municipal markets. Comparable distribution model with exclusive OEM rights and municipal/government customer base.
- Cooper Equipment Rentals: Canadian-focused equipment rental company with branches across multiple provinces serving construction, industrial, and municipal customers. Directly comparable Canadian regional rental peer.
- Strongco Corporation: Canadian multi-line heavy equipment dealer distributing Volvo CE, Case, and Manitowoc brands with focus on construction, roadbuilding, and mobile crane markets — directly comparable product portfolio.
- SMS Equipment: Canada's largest heavy equipment dealer network distributing Komatsu, Hitachi, and other major brands across multiple provinces with similar municipal and contractor customer focus. Most directly comparable Canadian dealer in scale and category mix.
Broad incumbents
- Toromont Industries: Publicly-traded Canadian dealer for Caterpillar, operating the CAT Rental Store network across Canada with a much larger scale. Comparable dealer-rental hybrid model serving construction and municipal markets.
- United Rentals: Largest equipment rental company in the world with extensive Canadian operations offering aerial, earthmoving, and roadbuilding equipment. Provides the dominant competitive benchmark for the equipment rental portion of Cubex's business.
- Ahern Rentals: One of North America's largest independent equipment rental companies with significant fleet of aerial, earthmoving, and material handling equipment. Comparable rental business overlap with Cubex's rental stream.
- Wajax Corporation: Canadian industrial equipment distributor and rental operator across multiple verticals. Comparable full-line dealer model distributing heavy equipment to industrial and municipal customers.
Regional players
- Atlantic Road Construction & Paving Equipment: Regional Canadian road construction and paving equipment distributor serving Atlantic Canada. Comparable narrow-category dealer model focused on paving and road maintenance equipment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cubex social profiles
Digital presenceCubex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubex leadership team
Management profileNumber of profiles
Profiles1 record
Cubex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubex
What does Cubex do?
Cubex sells, rents, and provides parts for new and used heavy equipment used in road maintenance, winter maintenance, street sweeping, paving, vegetation management, and municipal infrastructure work. The company operates as a multi-brand Canadian distributor, representing manufacturers such as Ammann, Dulevo Fayat, Egholm, Gradall, LeeBoy, Marathon Equipment, and Rasco (as exclusive Canadian dealer). Equipment is delivered through five regional branches across Canada, complemented by an online listings platform and cooperative purchasing programs for municipal customers.
Is Cubex a public or private company?
Cubex is a private company. It is classified as unknown and is currently operating.
When was Cubex founded?
Cubex was founded in 1974. It employs 11 to 50 people.
Where is Cubex based?
Cubex is headquartered in Winnipeg, Canada, in the North America region.
How does Cubex make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals and parts and Accessories.
Who are Cubex's main competitors?
Direct peers on record are Nortrax, Brandt Tractor, Cooper Equipment Rentals, Strongco Corporation and SMS Equipment. Broad incumbents are Toromont Industries, United Rentals, Ahern Rentals and Wajax Corporation. Atlantic Road Construction & Paving Equipment is listed as a regional player.
Does Cubex have an API?
No public API is recorded for Cubex.
What industry is Cubex in?
Cubex's product category is Heavy Equipment Distribution and Rental. Its primary akta.pro industry code is TLABAFAB, Roadbuilding & Paving Equipment Rental/Leasing, with a secondary code of TLABAFAK, Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers). Its NAICS code is 532412 and its SIC code is 7350.