Gear Seven
Gear Seven is a Nashville-based full-service commercial video production company serving advertising agencies and enterprise brands, with integrated in-house virtual production studios (Arc Studios), culinary production space (Nashville Kitchen Studio), premium camera/robotics inventory, and a global director network.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gear Seven does
Gear Seven Creative, LLC is a full-service commercial film and video production company headquartered at 11 Willow St., Suite 7, Nashville, TN. Founded in 2012 by Kirk Slawek (current Founder and Executive Producer), the company operates a vertically integrated production model that spans pre-production planning, principal photography, and post-production (editing, color, sound, VFX, delivery). Its primary customers are advertising agencies and enterprise consumer brands, with a secondary presence in the music industry for music videos and artist content. Engagement is project-based, with custom quotes per scope and enterprise field sales as the dominant go-to-market motion.
The company's technical differentiator is a capital-intensive in-house infrastructure consolidated under related-entity ownership: Arc Studios (Nashville's first virtual production facility with a 38.5ft x 12.5ft LED volume wall at 2.6mm pixel pitch plus a 500 sqft LED ceiling and 80,000 lb stage capacity); Nashville Kitchen Studio (a 2,133 sqft culinary production facility); and equipment/robotics access through sister company Shift Dynamics (Colossus, AGITO Sports, Scorpio Technocrane, specialty vehicles for car-to-car shooting). Camera inventory spans ARRI Alexa Mini LF, Sony Venice 2, RED Epic-W Helium 8K, RED Komodo, and Phantom VEO 4K 990S, supported by a global director network and an MEPTIK partnership for Unreal Engine-based virtual environments.
Gear Seven earns revenue through three streams: (1) commercial production services on a project-fee basis (commercials, branded content, music videos, documentaries); (2) studio and equipment rentals (Arc Studios virtual production space, Nashville Kitchen Studio, cameras/grip/lenses/vehicles through Shift Dynamics); and (3) director network fees for creative matching and production oversight. The customer roster is enterprise-heavy and spans automotive (Chevrolet, Audi, Subaru, Mitsubishi), consumer brands (Apple Music, TikTok, Red Bull, Gibson, Dyson, Huggies), healthcare and pharma (Pfizer, HCA), professional services (Deloitte), retail and restaurants (Tractor Supply, Cracker Barrel, Hardee's, Panda Express), media (Billboard, YouTube), government/utility (TVA, Tennessee Lottery), and music artists (NEEDTOBREATHE, Greta Van Fleet, Kelsea Ballerini). The company ranked No. 4808 on the 2022 Inc. 5000 (85% three-year growth) and No. 2923 on the 2023 Inc. 5000 (179% three-year growth), has earned multiple Telly and Webby recognitions, and has produced content for the Billboard Music Awards and Super Bowl LIX. Headcount is 11-50 employees, and the company is privately held with no disclosed institutional funding.
Gear Seven firmographics
Firmographics- Name
- Gear Seven
- Legal name
- Gear Seven Creative, LLC
- Website
- https://gearseven.tv
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gear Seven is a Nashville-based full-service commercial video production company serving advertising agencies and enterprise brands, with integrated in-house virtual production studios (Arc Studios), culinary production space (Nashville Kitchen Studio), premium camera/robotics inventory, and a global director network.
- Ownership category
- akta.pro rank
Gear Seven industry classification
Industry- Product category
- Commercial Video Production Services
- akta.pro primary industry
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where Gear Seven is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gear Seven business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Commercial Video Production: Project-based fees for commercials, branded content, music videos, and documentary production. Revenue is earned through full-service production contracts ranging from single deliverables to complex, multi-project campaigns.
- Studio Rental & Equipment Rentals: Rental revenue from Arc Studios virtual production space, Nashville Kitchen Studio facilities, and equipment rentals (cameras, lenses, grip, vehicles) through Shift Dynamics partnership.
- Director Network Services: Connecting clients with global roster of directors while maintaining production standards and oversight, adding value through creative matching and project management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Gear Seven product offering
Product offeringCore offering
Gear Seven is a full-service film and video production company delivering end-to-end commercial, branded content, music video, and documentary production. The company operates a vertically integrated model combining in-house studios (Arc Studios virtual production and Nashville Kitchen Studio culinary production), a comprehensive equipment rental inventory through sister company Shift Dynamics, and a global director network, providing concept-to-delivery production services to advertising agencies and consumer brands.
Product overview
Gear Seven is a full-service video production company based in Nashville, TN, offering end-to-end production capabilities. The company operates through a vertically integrated model that includes two in-house studios—Arc Studios (virtual production with LED volume walls) and Nashville Kitchen Studio (culinary production space)—along with a global director network and comprehensive equipment rentals through its sister company Shift Dynamics. Core services include commercial production, music videos, branded content, and documentary work, supported by in-house post-production capabilities including editing, color correction, and sound design. The company also offers specialty services such as car-to-car camera work, virtual production (xR), and motion control robotics.
Differentiator
Problem solved
Functional benefit
Products and services
- Arc Studios Virtual Production Nashville's first virtual production studio powered by Gear Seven, featuring an LED volume wall (38.5ft x 12.5ft, 2.6mm pixel pitch, 4800x1344px resolution) and 500 sqft LED ceiling for extended reality (xR) productions. Stage capacity 80,000 lbs with over 1,000 sqft total LED surface. Used for commercials, music videos, and film projects requiring real-time virtual environments; serves advertising agencies, brands, and music artists.
- Nashville Kitchen Studio A 2,133 sqft culinary production studio built specifically for food and beverage content creation. Features working appliances, commercial prep kitchen, photography studio, conference room, lighting grid, hair and makeup room, and tabletop robotic capabilities. Targeted at food and beverage brands, restaurants, and consumer goods companies producing culinary campaigns.
- Commercial Production Services Full-service video production including brand films, internal training content, product explainers, commercials, and multi-project campaigns. Services span pre-production planning through post-production editing, color correction, and delivery. Serves advertising agencies and consumer brands across automotive, F&B, healthcare, retail, and consumer goods.
- Post-Production Services Complete in-house post-production capabilities including sound design, color correction, editing, visual effects, and final delivery. Skilled team delivers high-quality content with efficient turnaround for advertising agencies and consumer brand clients.
- Director Network Access to a global roster of accomplished directors with experience across comedy, sports, documentary, and brand storytelling. Gear Seven matches directors to client vision and oversees production standards from concept to delivery. Targeted at advertising agencies and brands seeking creative talent for commercial and content campaigns.
- Equipment Rentals (Gear Rentals and Production Supplies) Comprehensive equipment rental services including camera systems (ARRI Alexa Mini LF, Sony Venice 2, RED Komodo, Phantom VEO 4K 990S, Canon C300 MK II, Insta360 Titan 11K Cinematic 360/VR), premium lens collections (Leitz Thalia, Master Anamorphics), specialty lenses, lighting packages, grip trucks, pursuit vehicles, Scorpio Technocrane, AGITO Sports, and high-tech camera movement tools. Available to Gear Seven productions and external clients through Shift Dynamics partnership.
Quantifiable outcome
- Inc. 5000 ranking for two consecutive years with 85% and 179% three-year revenue growth
- +4 more outcomes
Companies that use Gear Seven
Customer profileNamed customers32 records
Segments4 records
Ideal customer profiles3 records
Gear Seven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gear Seven partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, strategic and minor.
- Shift DynamicscoreSister company providing specialized camera technology, cinema robotics (Colossus, AGITO, Scorpio Technocrane), camera systems, grip equipment, and production vehicles. Shift Dynamics enables Gear Seven's advanced cinematography capabilities including car-to-car shooting and precision driving. Gear Seven sources all equipment needs through this partnership.
- Arc StudioscoreFirst Nashville-based virtual production studio powered by Gear Seven. Features LED wall (500 sqft, 2.6mm pixel pitch), LED ceiling (500 sqft), and LED cart. Stage capacity 80,000 lbs. Used for xR shoots and extended reality productions. Core component of Gear Seven's in-house virtual production capabilities.
- Nashville Kitchen StudiocoreFully-functioning culinary production studio (2,133 sqft) with working appliances, commercial prep kitchen, photography studio, conference room, lighting grid, hair & makeup room, and tabletop robotic capabilities. Nashville-based studio powered by Gear Seven for food and beverage content production.
- MEPTIKstrategicAtlanta-based virtual production team specializing in LED volume content design. MEPTIK creates custom virtual environments in Unreal Engine for Arc Studios productions. Collaborated on Apple Music Thomas Rhett commercial, Emily Rowed 'Bloom' music video, and other virtual production projects.
- Art RamblersminorArt direction and set design partnership. Designed physical sets including recording studio and rooftop environments for Apple Music Thomas Rhett commercial, blending seamlessly with virtual scenes.
- Bader RutterminorAdvertising agency partner for Prairie Fresh food campaign. Gear Seven provided production services for agency client content.
- redpepperminorNashville-based advertising agency partner. Worked with Gear Seven on TVA documentary series Season 2 and Varonis 'New Best Friend' comedy campaign.
- GS&FminorAdvertising agency partner. Collaborated on Jack's Family Restaurant campaigns including 'Tripled Up' and 'Cheers' spots.
- Streamline Event AgencyminorEvent agency partner for TikTok World 2021: Global Product Keynote production.
- Evolution BureauminorAdvertising agency partner. Worked on Panda Express George Kittle campaign.
- Current GlobalminorCommunications agency partner. Collaborated on Kingsford 'King of the Smoke Ring' campaign.
- Cool Fire StudiosminorCreative agency partner. Worked on Morgan Law Group 'Zeus Strikes Back' campaign.
- Weber ShandwickminorGlobal communications firm. Worked with Gear Seven on Chevrolet 2024 Traverse SUV commercial.
- Lewis CommunicationsminorAgency partner for Super Bowl LIX spot. Gear Seven produced content that premiered live during Super Bowl LIX.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gear Seven competitors and assessment
Company assessmentDirect peers
- Prettybird: Prettybird is a full-service production and entertainment company representing directors and producing commercials, music videos, and branded content — directly parallel to Gear Seven's director network + commercial production model.
- Radical Media: Radical Media is a full-service production company known for premium commercials, documentaries, and branded content with in-house technical capabilities — comparable to Gear Seven's vertically integrated, high-end production offering.
- RESET: RESET is a full-service production company producing commercials, music videos, and branded content for global brands — directly comparable in scope, agency relationships, and high-end production positioning.
- The Mill: The Mill is a global creative production and post-production company that operates full-service studios, virtual production capabilities, and works with major brands on commercials and branded content — directly comparable to Gear Seven's integrated studio + commercial production model.
- Anonymous Content: Anonymous Content is a high-end full-service production company producing commercials, films, and branded content for major brands — overlapping with Gear Seven's enterprise agency/brand commercial work and integrated production capabilities.
- M ss ng P eces: M ss ng P eces is a commercial production company with deep virtual production and LED-stage capabilities, working with major brands on cinematic campaigns — directly comparable to Gear Seven's Arc Studios virtual production focus.
- London Alley Entertainment: London Alley is a leading music video and commercial production company representing directors — directly comparable to Gear Seven's music video work (NEEDTOBREATHE, Kelsea Ballerini, Zach Williams, Greta Van Fleet) and director network.
- Tool of North America: Tool of North America is a bicoastal commercial production company representing directors and producing campaigns for major brands — directly comparable to Gear Seven's enterprise field-sales production model and director roster.
- Believe Media: Believe Media is a commercial production company producing high-end brand campaigns and music videos — comparable to Gear Seven's mix of music videos and enterprise commercial production.
- OPositive: OPositive is a full-service production company producing commercials, branded content, and music videos with in-house technical resources — comparable to Gear Seven's integrated studio, equipment, and director network model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gear Seven social profiles
Digital presenceGear Seven compliance and trust
Trust signalCompliance1 record
Gear Seven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gear Seven leadership team
Management profileNumber of profiles
Profiles8 records
Gear Seven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gear Seven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gear Seven
What does Gear Seven do?
Gear Seven is a full-service film and video production company delivering end-to-end commercial, branded content, music video, and documentary production. The company operates a vertically integrated model combining in-house studios (Arc Studios virtual production and Nashville Kitchen Studio culinary production), a comprehensive equipment rental inventory through sister company Shift Dynamics, and a global director network, providing concept-to-delivery production services to advertising agencies and consumer brands.
Is Gear Seven a public or private company?
Gear Seven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gear Seven founded?
Gear Seven was founded in 2012. It employs 11 to 50 people.
Where is Gear Seven based?
Gear Seven is headquartered in Nashville, United States, in the North America region.
How does Gear Seven make money?
Three revenue lines are on record. Commercial Video Production is the primary driver. The others are studio Rental & Equipment Rentals and director Network Services.
Who are Gear Seven's main competitors?
Direct peers on record are Prettybird, Radical Media, RESET, The Mill, Anonymous Content, M ss ng P eces, London Alley Entertainment, Tool of North America, Believe Media and OPositive.
Does Gear Seven have an API?
No public API is recorded for Gear Seven.
What industry is Gear Seven in?
Gear Seven's product category is Commercial Video Production Services. Its primary akta.pro industry code is MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production).