El Monte RV Rental and Sales business

What El Monte RV Rental and Sales business does

El Monte RV is a US-based recreational vehicle rental and sales business founded in 1970 and headquartered in Santa Fe Springs, California, operating as a wholly-owned subsidiary of THL (Tourism Holdings Limited), a New Zealand-listed multinational tourism conglomerate that also owns Road Bear RV, Maui, Britz, Apollo Camper, Canadream, and Cheapa Camper. The company rents a fleet of late-model Class A, Class B (camper vans), and Class C motorhomes through 25+ rental locations across nine US states (California, Nevada, Florida, New York/New Jersey, Colorado, Illinois, Texas, Utah, Washington) and sells new and pre-owned RVs through five dedicated sales locations in California, Nevada, Texas, and Florida, including a Try Before You Buy program offering up to $2,000 in rental credit toward purchase. The Mighty RV sub-brand offers budget-friendly Class B camper vans and Class C/A motorhomes at discounted rates, targeting price-sensitive renters.

The business operates a direct-to-consumer model with online booking and self check-in, toll-free and international phone reservations, walk-in offices, and a B2B agent portal (motek.b2b.thlonline.com) for travel agents, alongside a dedicated corporate rental program. Core revenue streams include nightly RV rentals (minimum 3 nights, 4-night minimum charge, with usage-based mileage and one-way fees of $200-$750), RV sales, and a layered portfolio of add-ons including insurance packages (VIP, RLI, ELI at $16-$35.95/night), convenience services (Drop & Go cleaning, GPS at $75, kitchen and linen kits), event surcharges (EDC $750, Burning Man $1,000 deposit plus $1,500 cleaning fee), and state-specific license fees. Customer segments span individual leisure travelers, families, international tourists (Canada, Australia, Europe), corporate clients, motorsport and music festival attendees, and long-term renters; the company holds official RV partnership status with Jeep Beach Week, King of the Hammers, and Sebring International Raceway. The operating technology stack consists of a fleet management backbone, online booking and check-in portals, 24/7 nationwide roadside assistance, and a Content Creator Program for influencer collaborations; no AI, API, SDK, or MCP capabilities are disclosed.

Name

El Monte RV Rental and Sales business

Legal name

El Monte RV

Website

https://elmonterv.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

El Monte RV, founded in 1970 and owned by New Zealand's THL (Tourism Holdings Limited), rents and sells Class A, B, and C motorhomes through 25+ locations across nine US states, serving leisure travelers, families, international tourists, corporate clients, and event attendees via direct booking, B2B agent portal, and the budget Mighty sub-brand.

Ownership category

akta.pro rank

Product category

RV Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Recreational Vehicle Dealers (44121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADAIAB

Motorhome / RV Rentals (Class A & Class C)

Travel & Hospitality/Car Rental & Mobility Services/Campervan / RV / Motorhome Rentals

SECONDARYTHADAIAF

Long-Term / Seasonal RV Rentals

Travel & Hospitality/Car Rental & Mobility Services/Campervan / RV / Motorhome Rentals

SECONDARYTHADAIAE

One-Way / Relocation RV Rentals

Travel & Hospitality/Car Rental & Mobility Services/Campervan / RV / Motorhome Rentals

SECONDARYTLABAHAE

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies)

Transportation & Logistics/Fleet Leasing, Rental & Management/EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service)

Keywords

• Recreational vehicle rentals
• RV sales
• Motorhome rentals
• Camper van rentals
• RV travel services

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. RV Nightly Rentals: Core revenue from nightly RV rentals across multiple vehicle classes. Rates vary by class (Class B camper vans to Class A motorhomes), season, and demand. Includes standard mileage allowances with additional miles charged per-mile. Minimum rental period of 3 nights with 4-night minimum charge.
2. RV Sales: Sale of new and pre-owned RVs through company-owned sales locations in Santa Fe Springs CA, Dublin CA, Las Vegas NV, McKinney TX, and Orlando FL. Includes consignment services and try-before-you-buy programs.
3. Travel Extras and Add-ons: Revenue from optional add-ons including insurance packages (VIP, RLI, ELI), kitchen kits, linen kits, GPS, camping chairs, pet fees, winterization, and convenience services like Drop & Go cleaning.
4. Mileage and Fees: Additional charges for excess mileage beyond included allowances. Pre-paid mileage packs available at discounted rates. Includes one-way fees ($200-$750), state-specific vehicle license fees, and event surcharges.
5. Corporate Rentals: Dedicated corporate rental program for businesses needing fleet vehicle rentals for employee travel, events, or incentive programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

El Monte RV rents and sells recreational vehicles across the United States through 25+ rental and sales locations. The rental fleet includes Class A motorhomes, Class B camper vans, and Class C motorhomes in multiple sizes, supplemented by the budget-oriented Mighty sub-brand. The company also offers new and pre-owned RV sales with financing, plus a Try Before You Buy program that converts rental experiences into purchase credits.

Product overview

El Monte RV operates as an RV rental and sales business offering a diverse fleet of motorhomes across the United States. The core rental fleet consists of Class C Small, Class C Medium, Class C Large, and Class C Family Sleeper RVs, supplemented by the Mighty sub-brand featuring Class B Camper Vans, Class C Medium, Class C Large, and Class A motorhomes. The company also sells new and pre-owned RVs through dedicated sales locations. Supporting services include a comprehensive range of add-on protection packages (VIP, VIP Plus, RLI, ELI), convenience items (GPS, Kitchen Kits, Linens), travel services (Drop & Go, RV Delivery, Winterization), and a Content Creator Program for marketing collaborations. The online booking ecosystem includes an online check-in portal and agent portal for B2B operations.

Differentiator

Problem solved

Functional benefit

Brands

• Mighty RV: Budget-friendly RV rental sub-brand offering Class B camper vans and Class C motorhomes at discounted rates

Products and services

• Class C Small RV Rental Compact Class C motorhome rental, 21-23 feet in length, sleeps up to 2 adults and 2 children, equipped with V8 engine, full kitchen, bathroom, and sleeping area. Targeted at couples and small groups seeking entry-level Class C motorhome travel.
• Class C Medium RV Rental Mid-size Class C motorhome rental, 24-26 feet in length, sleeps up to 4 adults and 1 child, equipped with V8 engine, full kitchen, bathroom, and sleeping area. Balanced option for families seeking comfort and drivability.
• Class C Large RV Rental Large Class C motorhome rental, 27-29 feet in length, sleeps up to 4 adults and 2 children, equipped with V8 engine, full kitchen, bathroom, and multiple sleeping areas for extended family trips.
• Class C Family Sleeper RV Rental Spacious Class C motorhome rental, 30-32 feet in length, sleeps up to 5 adults and 2 children, includes fully equipped kitchen, living area with entertainment system, and multiple sleeping arrangements. Targeted at large families.
• Mighty Class B Camper Van Rental Compact fuel-efficient Class B camper van rental, 20-22 feet in length, sleeps up to 2 adults and 2 children, built on a chassis with high-roofed boxy shape, equipped with V6 engine. Targeted at couples seeking a budget-friendly option.
• Mighty Class C Medium RV Rental Mid-size Mighty branded Class C motorhome rental, 24-26 feet in length, sleeps up to 4 adults and 1 child, providing full kitchens, bathrooms, sleeping areas, and living spaces in a compact form at discounted rates.
• Mighty Class C Large RV Rental Large Mighty branded Class C motorhome rental, up to 29 feet in length, sleeps up to 4 adults and 2 children, accommodates up to 6 people with full amenities for a home-on-wheels experience at budget-friendly rates.
• Mighty Class A RV Rental Luxury Class A motorhome rental, 30-34 feet in length, sleeps up to 4 adults and 2 children, designed for families and groups with premium amenities and spacious interior under the Mighty budget sub-brand.
• Travel Trailer Rental Travel trailer rentals providing an alternative towing option for travelers with their own vehicles, available for exploration across U.S. destinations.
• RV Sales Sale of new and pre-owned RVs including Class A, Class B, and Class C motorhomes, with financing options offered at sales locations in Santa Fe Springs CA, Dublin CA, Las Vegas NV, McKinney TX, and Orlando FL. Includes consignment services.
• Try Before You Buy Program Program allowing rental guests to apply their rental experience toward the purchase of a pre-owned motorhome, offering up to $2,000 credit toward a high-quality, pre-owned RV from El Monte RV Sales.
• RV Delivery Service Delivery service offering flexible options to have the RV brought directly to a home, campsite, or event venue, eliminating the need for customers to pick up at a rental location.

Quantifiable outcome

• Generator use is free and unlimited on select packages
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Jeep Beach WeekminorGTM or Marketing PartnerEl Monte RV is the trusted RV partner for Jeep Beach Week motorsport event, offering exclusive packages with on-site delivery, VIP amenities, and flexible booking options tailored for fans, sponsors, and race teams.
• King of the HammersminorGTM or Marketing PartnerOfficial RV partner for King of the Hammers motorsport event, providing exclusive packages with on-site delivery, VIP amenities, and flexible booking options for participants and spectators.
• Sebring International RacewayminorGTM or Marketing PartnerTrusted RV partner for Sebring International Raceway motorsport event, offering exclusive packages with on-site delivery, VIP amenities, and flexible booking options for race fans and teams.
• Music FestivalsminorGTM or Marketing PartnerPartnerships with music festivals offering convenient RV housing with on-site delivery and flexible booking options. Provides private retreat accommodation steps from festival venues.
• Event Organizers and Campground OperatorscoreGTM or Marketing PartnerOpen partnership program for event organizers, outdoor brands, travel influencers, and campground operators. Partnerships deliver value, visibility, and seamless logistics through co-branded campaigns and exclusive rental packages.
• Content Creators and InfluencerscoreGTM or Marketing PartnerCreator program inviting travel bloggers, influencers, filmmakers, and social media storytellers to collaborate on RV adventures. Collaborations include Instagram posts, videos, photos, blogs, reviews, and other creative content. Applications accepted through Later influencer platform.
• THL (Tourism Holdings Limited)coreOthersParent company of El Monte RV. THL is a large multinational RV rental company operating global brands including Road Bear RV, Canadream, Apollo Camper, Britz, Cheapa Camper, Maui, and Mighty.
• GasBuddyminorOthersRecommended partner for checking fuel prices along travel routes. El Monte RV references GasBuddy as a resource for guests to find cheapest fuel prices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cruise America: Cruise America is the largest RV rental company in North America, operating a fleet of motorhomes across 130+ locations in the US and Canada. Like El Monte RV, it specializes in Class C motorhome rentals for the family and individual travel market with similar pricing and booking models.
• Road Bear RV: Road Bear RV is a sister company under THL (Tourism Holdings Limited) that operates Class A and Class C motorhome rentals across multiple US locations. It competes directly with El Monte RV under the same parent company, with overlapping fleet classes and customer segments.
• Apollo RV: Apollo Camper is a THL sister brand operating RV rentals across Australia, New Zealand, North America, and Europe. It offers Class A, B, and C motorhomes and campervans similar to El Monte RV's fleet, with shared fleet procurement and operational practices through THL.
• Britz: Britz is a THL sister brand specializing in campervan and motorhome rentals across Australia, New Zealand, and other markets. It shares the same parent-company backing and operational model as El Monte RV, with comparable fleet classes and booking infrastructure.
• Maui RV: Maui is a THL sister brand operating premium motorhome rentals in Australia, New Zealand, and North America. Like El Monte RV, it serves the family and group travel segment with Class A and Class C motorhomes, sharing THL's fleet procurement and operational standards.
• Mighty RV: Mighty RV is a budget-friendly sub-brand of both El Monte RV and THL, offering Class B camper vans and Class C motorhomes at discounted rates. It competes with El Monte RV's premium offerings within the same fleet and locations, providing direct tiered competition.
• Canadream: Canadream is a THL sister brand operating RV rentals across Canada. It shares the same parent company, operational model, and fleet philosophy as El Monte RV, with similar Class A and Class C motorhome offerings for the family travel segment.

Emerging players

• Outdoorsy: Outdoorsy is the largest peer-to-peer RV rental marketplace in North America, connecting private RV owners with renters. It competes with El Monte RV's traditional fleet model by offering broader geographic coverage and lower price points, representing a disruptive alternative to fleet-owned rentals.
• RVshare: RVshare is a peer-to-peer RV rental marketplace operating across the US, similar to Outdoorsy. It enables private RV owners to rent directly to consumers, competing with El Monte RV on price, geographic diversity, and inventory breadth.

Regional players

• McRent: McRent is a major European RV rental company with fleets across multiple European countries. While El Monte RV operates exclusively in the US, McRent represents a comparable fleet-based rental model in adjacent geographies, sharing similar customer segments and operational patterns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@elmonterv_rentals_sales/videos
• Facebookfacebook.com/elmontervrentals
• Instagraminstagram.com/elmonterv
• Xx.com/elmonterv
• LinkedInlinkedin.com/company/el-monte-rv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Monte RV Rental and Sales business