Unforgettable Coatings

What Unforgettable Coatings does

Unforgettable Coatings Inc. (UCI) is a Las Vegas-headquartered commercial painting and specialty coatings contractor serving HOAs, multi-family residential properties, hospitality and commercial establishments, industrial facilities, and high-rise structures. Founded by Cory Summerhays in 2007 and formally incorporated in July 2018, the company delivers exterior and interior commercial painting, elastomeric/acrylic/urethane/silicone roof coating systems, and supporting construction services including deck repairs, stucco patching, waterproofing, wood rot and cement repairs, and pool deck coatings. Its product portfolio is supported by two proprietary assets: the EyeSite project tracking system, which provides clients with real-time transparency through the project lifecycle, and Fresh Paint Service Plans, which deliver post-project inspections to extend coating performance. The company also operates sub-brands UCI Green Coat (eco-friendly recycled paint manufacturing), Final Touch Painting (new construction painting, acquired 2017), and Blue APE Painting (web-based homeowner repainting platform launched 2021), and has added solar installation and maintenance to its commercial offering.

UCI generates revenue on a project-based, quote-driven model with no publicly disclosed pricing or subscription tiers; estimates are produced after site visits, and contracts are scoped and bid individually, supported by Nevada C-4 (bid limit $3.5M) and C-15 licenses and a Utah GC license. Go-to-market is direct sales-led, reaching enterprise and mid-market customers via a phone line (702.PAINTER), website quote forms, referrals, and field sales teams deployed from branch offices across Nevada, Arizona, Utah, and Idaho, with Texas coverage through solar and roofing services. The company markets primarily through SEO-optimized location pages, a CEO-authored blog/pressroom, organic social, and earned media (Las Vegas Sun, Nevada Business Magazine, PR Newswire, American Express features).

The workforce model is a notable structural feature: Unforgettable University provides internal training in roof coating techniques and safety, and the company does not subcontract, with management reporting over 70 painters with 5+ years of tenure. UCI has been recognized on Inc. Best Workplaces (2020), MountainWest Capital Network Utah 100 (2018, 2020), Las Vegas 40 Under 40 (CEO, 2019), and the Nevada Family-Owned Business Award. Vegas.inc described UCI as a $36 million business in a 2019 CEO profile, and the company operates 251-500 employees as a privately held, family-owned enterprise.

Name

Unforgettable Coatings

Legal name

Unforgettable Coatings Inc.

Website

https://unforgettablecoatings.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Unforgettable Coatings is a Las Vegas-based commercial painting and roof coating contractor serving HOAs, multi-family properties, hospitality, and industrial clients across Nevada, Arizona, Utah, Idaho, and Texas.

Ownership category

akta.pro rank

Product category

Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Building Finishing Contractors (2383), Paint and Coating Manufacturing (32551)

SIC

Construction - Special Trade Contractors (1700), Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industries

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ), Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Commercial painting services
• Roof coating applications
• HOA property maintenance
• Multi-family repainting
• Exterior specialty coatings

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Commercial Painting Services: Project-based exterior and interior painting services for commercial buildings, HOAs, multi-family properties, industrial facilities, and high-rise structures. Revenue is earned on a per-project basis, with contracts ranging from standard repaints to full protective coating systems. No specific pricing is publicly disclosed; quotes are generated based on project scope.
2. Commercial Roof Coating Services: Elastomeric, acrylic, urethane, and silicone roof coating applications designed to extend the life of existing roof systems. Offered as a sustainable alternative to re-roofing, with coating systems that can be amortized within the first year versus the lifetime of a new roof.
3. Construction and Repair Services: Supporting construction services including deck repairs and waterproofing, stucco repairs, siding and wood rot replacement, cement and trip hazard repairs, and interior clubhouse remodels. These services are bundled with painting and coating projects or offered independently.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unforgettable Coatings provides project-based exterior and interior commercial painting, elastomeric/acrylic/urethane/silicone roof coating applications, and supporting construction repair services (deck waterproofing, stucco, siding, wood rot, cement and trip hazard repairs, clubhouse remodels) for HOA communities, multi-family residential properties, commercial establishments, industrial facilities, and high-rise structures. The company operates across Nevada, Arizona, Utah, and Idaho under Nevada contractor licenses C-4 and C-15 with a stated $3.5M bid limit. Contracts are individually scoped, bid, and executed by in-house (non-subcontracted) painter crews, with optional Fresh Paint Service Plans for ongoing post-project maintenance inspections.

Product overview

Unforgettable Coatings (UCI) operates as a commercial painting and roof coating contractor offering a unified suite of services centered on exterior painting, roof coatings, and construction services. The core portfolio includes Commercial Painting Services for businesses and high-rises, Multi-Family & HOA Painting Services for community associations, Roof Coatings (elastomeric acrylic/urethane/silicone applications), Construction Services (deck repairs, stucco, wood rot, cement repairs, clubhouse remodels), and Pool Deck Coatings. The company also maintains ancillary brands including UCI Green Coat (eco-friendly recycled paint manufacturing), Blue APE Painting (automated homeowner repainting platform), and Final Touch Painting (acquired new construction painting company). Proprietary offerings include the EyeSite project tracking system for transparent communication and the Fresh Paint Service Plan for ongoing maintenance. Solar installation services round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• UCI Green Coat: Eco-friendly recycled paint manufacturing company that creates products used to cover graffiti across Las Vegas.
• Blue APE Painting
• Final Touch Painting

Products and services

• Commercial Painting Services

Quantifiable outcome

• Saved Viera HOA $18,000 on a large project by proactively identifying cost-saving measures, completing the project under budget and on-time.
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Distinctive Insurance (Las Vegas)minorOthers · 1 January 2020Insurance broker partnered with UCI to design and negotiate a low out-of-pocket, no-deductible HMO health plan for employees, enabling the company's 100% health coverage benefit for staff.
• American ExpressminorOthers · 1 January 2019American Express featured Unforgettable Coatings CEO Cory Summerhays in an article on employee appreciation strategies, discussing how company culture efforts strengthen the commercial painting business.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• PPG Architectural Coatings: Global paint manufacturer and acquirer of Comex. Not a direct service competitor, but a key paint supplier to commercial contractors like UCI and a potential strategic partner or acquirer of regional painting service brands.

Direct peers

• CertaPro Painters: Largest franchised commercial and residential painting contractor in North America. Directly comparable to UCI in core commercial and multi-family repaint services, with a similar bid-and-execute project model, though franchise-based rather than organic.
• Painter Bros: Franchised commercial and residential painting franchise. Competes in the same multi-family, HOA, and commercial repaint verticals as UCI, with a similar owner-operator branch model.
• Five Star Painting: National franchised residential and commercial painting brand. Overlaps with UCI on commercial and multi-family exterior repaint work and is a useful benchmark for franchise-driven scaling in the same end markets.
• 360° Painting: National franchised painting contractor serving residential and commercial customers. Comparable to UCI in service scope (interior/exterior painting, multi-family, light commercial) and customer segments.
• Baker Roofing Company: Mid-sized commercial and residential roofing contractor based in the Southeast U.S. Comparable to UCI's roof coating and roof repair revenue stream and target customer (property managers, commercial owners).

Broad incumbents

• ServiceMaster Restore: National facility services and restoration brand. Overlaps with UCI on commercial repaint and property maintenance work, and is a useful benchmark for recurring commercial maintenance revenue models.
• CentiMark Corporation: National commercial roofing and floor coating contractor. Comparable to UCI in roof coating applications and commercial facility services, but operates as a much larger incumbent.
• Tecta America Commercial Roofing: One of the largest U.S. commercial roofing contractors. Overlaps with UCI in elastomeric and silicone roof coating work and serves the same commercial and industrial property manager buyers, but at a much larger national scale.

Regional players

• Bone Dry Roofing: Multi-state regional roofing contractor with a Midwest-focused footprint. Comparable to UCI in roof coating and roof repair offerings for commercial and residential customers, but a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yourprofile

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unforgettable Coatings