Fire Service
Fire Service, Inc. is an authorized dealer and service provider of fire apparatus, ambulances, specialty vehicles, parts, equipment, and training serving municipal and volunteer fire departments and EMS agencies across Illinois, Indiana, Wisconsin, and surrounding Midwest states.
- Company typePrivate
- Founded1996
- HeadquartersSaint John, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fire Service does
Fire Service, Inc. is a privately held authorized dealer and service provider of emergency response apparatus, ambulances, specialty vehicles, parts, loose equipment, and training for municipal and volunteer fire departments and EMS agencies across Illinois, Indiana, Wisconsin, and increasingly Kentucky and Lower Michigan. Founded approximately three decades ago and headquartered in St. John, Indiana, the company operates from five (soon six with Crete, IL) physical locations and maintains authorized dealer relationships with nine OEM partners covering the full fire and EMS vehicle spectrum, including E-ONE, Spartan, KME, Fouts Fire, and Iturri on the apparatus side and Wheeled Coach, Road Rescue, FR Conversions, and Custom Truck & Body Works on the ambulance side. The company's product portfolio is anchored by high-value apparatus sales (pumpers, aerials, tankers, rescues, ambulances) supplemented by a Rapid Delivery Program for pre-engineered units with 15-18 month lead times, a stock/used inventory channel for immediate purchase, an extensive loose equipment catalog including PPE, lighting, hoses, and tools, a genuine parts distribution operation, and a service network comprising four service centers with EVT/ASE-certified technicians and over ten mobile service vehicles. The business model is quote-based, dealer-driven enterprise field sales with revenue generated from one-time apparatus/ambulance sales, recurring service and parts contracts across the installed fleet base, and equipment sales to outfit departments; the company does not publicly disclose pricing or financials. Recent strategic activity includes the July 2026 acquisition of 1st Response Fleet Services, LLC in LaOtto, Indiana, the May 2026 announcement of a landmark $100M+ order from the Chicago Fire Department for 120 emergency vehicles, the addition of Fouts Fire and Iturri to the dealer portfolio, and geographic expansion into Kentucky.
Fire Service firmographics
Firmographics- Name
- Fire Service
- Legal name
- Fire Service, Inc.
- Website
- https://fireserviceinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fire Service, Inc. is an authorized dealer and service provider of fire apparatus, ambulances, specialty vehicles, parts, equipment, and training serving municipal and volunteer fire departments and EMS agencies across Illinois, Indiana, Wisconsin, and surrounding Midwest states.
- Ownership category
- akta.pro rank
Fire Service industry classification
Industry- Product category
- Emergency Apparatus Sales & Service
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
- akta.pro secondary industry
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)
Keywords
Where Fire Service is headquartered
LocationHeadquarters
- HQ city
- Saint John
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Fire Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fire Apparatus Sales: Sale of new and used fire apparatus including pumpers, aerials, tankers, and rescue vehicles through authorized dealer relationships with E-ONE, Spartan, KME, Fouts Fire, and Iturri
- Ambulance Sales: Sale of ambulances through authorized dealer relationships with Wheeled Coach, Road Rescue, FR Conversions, and Custom Truck & Body Works
- Service and Maintenance: Service operations including routine maintenance, pump testing, diagnostics, refurbishments, and remounts for fire apparatus and ambulances. Company operates 4 service centers with mobile service capabilities covering Indiana, Wisconsin, Northern Illinois, Lower Michigan, and Kentucky
- Parts Sales: Sale of genuine parts and accessories for apparatus including E-One, Hale, Waterous, TFT, Akron, Class One, ROM, FRC, Fire Tech, Federal Signal, Whelen, Cummins, and other brands
- Equipment Sales: Sale of loose equipment including PPE, turnout gear, lighting, hoses, nozzles, tools, valves, pumps, and other firefighting equipment from multiple brand partners
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Fire Service product offering
Product offeringCore offering
Fire Service, Inc. is an authorized dealer and service provider for emergency response vehicles, selling new and used fire apparatus (pumpers, aerials, tankers, rescues), ambulances, and specialty vehicles from leading OEMs such as E-ONE, Spartan, KME, Fouts Fire, Iturri, Wheeled Coach, Road Rescue, FR Conversions, and Custom Truck & Body Works. The company also supplies loose firefighting equipment, genuine OEM parts, and provides certified maintenance, pump testing, refurbishments, remounts, body and paint services, and training programs to fire departments and EMS agencies across Illinois, Indiana, and Wisconsin.
Product overview
Fire Service is an authorized dealer and distributor of emergency apparatus serving Illinois, Indiana, and Wisconsin for over three decades. The company offers a comprehensive portfolio of fire apparatus (including E-ONE, Spartan, KME, Fouts Fire, and Iturri brands), ambulances (Wheeled Coach, Road Rescue, FR Conversions, and Custom Truck & Body Works), specialty vehicles, equipment, parts, service, and training. The portfolio is organized around core apparatus products supplemented by add-on services including a Rapid Delivery Program for faster vehicle availability, stock inventory for immediate purchase, loose equipment supplies, genuine parts, certified maintenance services, and professional training programs. The company operates five locations with certified service technicians and mobile service capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- E-ONE Fire Apparatus
Companies that use Fire Service
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
Fire Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fire Service partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- E-ONEcoreFire Service is an authorized dealer of E-ONE fire apparatus including Typhoon, Cyclone, custom chassis, aerials, pumpers, tankers, rescues, and eMAX configurations. E-ONE is a leading fire apparatus manufacturer founded in 1974, known for extruded aluminum fire apparatus innovation.
- Spartan Emergency ResponsecoreAuthorized dealer for Spartan fire apparatus including S180 Pre-Engineered pumpers and custom emergency response vehicles with over a century of legacy. Available in Wisconsin.
- KME Fire ApparatuscoreAuthorized dealer for KME fire apparatus including severe service trucks, rear-mount ladders (79'-123'), platforms, mid-mount platforms, tractor-drawn aerials, pumpers, tankers, and rescues. Available in Northern Illinois and Indiana.
- Fouts FirecoreAuthorized dealer for Fouts Fire purpose-built standardized fire trucks known for fast delivery and value. Available in Illinois, Indiana, Wisconsin and Kentucky. Company adds Fouts Fire to their portfolio.
- Iturri AmericacoreAuthorized dealer for ITURRI emergency vehicles including wildland fire engines (Types 3, 4, 5, 6) and rescue vehicles. ITURRI is a family-owned global leader founded in 1947 with over 75 years of innovation and annual production capacity of over 500 vehicles. Available in Indiana and Wisconsin.
- Wheeled CoachcoreAuthorized dealer for Wheeled Coach ambulances including CitiMedic, Type I, Type II, and Type III models. Wheeled Coach is trusted by leading municipal fire departments and commercial ambulance companies. Available in Illinois and Indiana.
- Road RescuecoreAuthorized dealer for Road Rescue ambulances including Type I, Type III, and Medium-Duty models featuring ER-inspired design, advanced safety, and premium customization. Available in Illinois and Indiana.
- FR ConversionscoreAuthorized dealer for FR Conversions ambulances including Pioneer II, Pioneer Elite, and Frontera models. FR is known for crash-tested ambulances with cost efficiency (40 cents less per mile than competitors). Available in Illinois, Indiana, and Wisconsin.
- Custom Truck & Body Works, Inc.coreAuthorized dealer for Custom Truck & Body Works emergency vehicles including Type I and Type III ambulances, and specialty vehicles such as Mobile Command, Bomb Squad, and ESU specialty units. Available in Illinois, Indiana, and Wisconsin.
- Fire-DexminorEquipment brand partner for turnout gear and PPE. Fire-Dex AeroFlex turnout gear earned UL verification for particulate ingress performance.
- 1st Response Fleet Services, LLCcoreFire Service acquired 1st Response Fleet Services, LLC in July 2026, expanding their fleet maintenance services. This acquisition strengthens Fire Service's service capabilities in the region.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Fire Service competitors and assessment
Company assessmentDirect peers
- Atlantic Emergency Solutions: Multi-state authorized dealer of fire apparatus and ambulances (Pierce, E-ONE, Horton) serving the Mid-Atlantic and Southeast. Highly comparable to Fire Service as a regional multi-OEM dealer with strong service infrastructure.
- Action Fire Apparatus: Pennsylvania-based authorized dealer of multiple fire apparatus brands with service, parts, and equipment offerings. Directly comparable in business model as a regional multi-brand emergency-vehicle dealer.
Broad incumbents
- REV Group: Public manufacturer (NYSE: REVG) of specialty vehicles including fire apparatus (E-ONE, KME, Ferrara) and ambulances. Directly comparable as the parent of two of Fire Service's largest OEM partners and as an operator of adjacent dealer/service networks.
- Oshkosh Corporation: Public manufacturer (NYSE: OSK) and parent of Pierce Manufacturing, the #1 U.S. fire apparatus brand. Comparable as the dominant incumbent whose OEM strategy and dealer-network decisions shape Fire Service's competitive environment.
- Sutphen Corporation: Ohio-based, family-owned manufacturer of custom and commercial pumpers, aerials, and specialty fire apparatus. Comparable as an independent OEM competing for the same municipal accounts Fire Service serves.
- Ferrara Fire Apparatus: Louisiana-based manufacturer of custom fire apparatus (pumpers, aerials, rescues), now part of REV Group. Comparable as a competing apparatus OEM selling into the same municipal segment.
Regional players
- Marion Body Works: Wisconsin-based manufacturer of fire apparatus, ambulances, and custom emergency vehicles. Comparable as a regional Midwest apparatus builder that overlaps with Fire Service's Wisconsin territory and competes for similar accounts.
- HME (Howe Marketing & Engineering): Michigan-based manufacturer of custom and commercial fire apparatus (pumpers, aerials, rescues). Comparable as a regional Midwest OEM whose Lower Michigan footprint overlaps with Fire Service's mobile-service geography.
Others
- Fire-Dex: Ohio-based manufacturer of turnout gear and PPE, and a listed equipment partner of Fire Service. Comparable as a supplier in the fire-service equipment ecosystem in which Fire Service operates as a distributor.
- Wheeled Coach: Florida-based manufacturer of Type I, II, and III ambulances and a core ambulance partner of Fire Service. Comparable as an OEM supplier whose product line drives a meaningful share of Fire Service's ambulance revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fire Service social profiles
Digital presenceFire Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Service leadership team
Management profileNumber of profiles
Profiles8 records
Fire Service subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fire Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Service
What does Fire Service do?
Fire Service, Inc. is an authorized dealer and service provider for emergency response vehicles, selling new and used fire apparatus (pumpers, aerials, tankers, rescues), ambulances, and specialty vehicles from leading OEMs such as E-ONE, Spartan, KME, Fouts Fire, Iturri, Wheeled Coach, Road Rescue, FR Conversions, and Custom Truck & Body Works. The company also supplies loose firefighting equipment, genuine OEM parts, and provides certified maintenance, pump testing, refurbishments, remounts, body and paint services, and training programs to fire departments and EMS agencies across Illinois, Indiana, and Wisconsin.
Is Fire Service a public or private company?
Fire Service is a private company. It is classified as management employee owned and is currently operating.
When was Fire Service founded?
Fire Service was founded in 1996. It employs 11 to 50 people.
Where is Fire Service based?
Fire Service is headquartered in Saint John, United States, in the North America region.
How does Fire Service make money?
Five revenue lines are on record. Fire Apparatus Sales are the primary driver. The others are ambulance Sales, service and Maintenance, parts Sales and equipment Sales.
Who are Fire Service's main competitors?
Direct peers on record are Atlantic Emergency Solutions and Action Fire Apparatus. Broad incumbents are REV Group, Oshkosh Corporation, Sutphen Corporation and Ferrara Fire Apparatus. Regional players are Marion Body Works and HME (Howe Marketing & Engineering). Others are Fire-Dex and Wheeled Coach.
Does Fire Service have an API?
No public API is recorded for Fire Service.
What industry is Fire Service in?
Fire Service's product category is Emergency Apparatus Sales & Service. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms). Its SIC code is 3550.