Unique Property Company
Unique Property Company is a boutique London estate and letting agency founded in 1996, specializing in the sale, letting, and management of architecturally distinctive and unusual residential properties across London, Kent, and Sussex for individual buyers, sellers, landlords, and tenants.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Unique Property Company does
Unique Property Company is a boutique London estate and letting agency founded in 1996 by Simon Stone, specializing in the sale, letting, and management of architecturally distinctive, unusual, and character residential properties. The firm operates from London with active coverage across Kent and Sussex, and has handled select transactions in additional UK counties including Somerset and Essex. The proposition targets individual buyers, sellers, landlords, and tenants seeking non-mainstream stock — period homes, conversions, design-led houses, and properties of unusual provenance — rather than competing in the volume, generalist agency segment.
The firm's commercial platform is built around a relationship-driven, high-touch advisory model. Core products include sales commissions on unique residential stock, a tiered letting offering (Let Only at 9.6–12% VAT inclusive; Rent Collection at 12–14.4%; Fully Managed at 15.6–19.2%), and a private finance referral stream. A differentiated off-market listings service branded "Unique Confidential" provides exclusive introductions to a pre-registered buyer database. Listings are syndicated across the three major UK property portals — Rightmove, Zoopla, and OnTheMarket — with professional accreditations through ARLA Propertymark and tenancy protection via TDS, supported by the SME Professional CRM.
The business is founder-led and privately held with no institutional capital. Simon Stone remains principal, joined by equity partners Hannah Olsen (2018) and Danny Brewer (late 2019). The firm has attracted recurring editorial coverage in Country Life, The Sunday Times, The Guardian, Financial Times, and Daily Mail, reinforcing its positioning at the specialist end of the UK prime/unique residential market. Total headcount sits within the 11–50 range, consistent with a deliberately small, principal-led boutique rather than a scaled network.
Unique Property Company firmographics
Firmographics- Name
- Unique Property Company
- Legal name
- Unique Property Company London Ltd
- Website
- https://uniquepropertycompany.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unique Property Company is a boutique London estate and letting agency founded in 1996, specializing in the sale, letting, and management of architecturally distinctive and unusual residential properties across London, Kent, and Sussex for individual buyers, sellers, landlords, and tenants.
- Ownership category
- akta.pro rank
Unique Property Company industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Nonresidential Property Managers (531312), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG), Special-Purpose Property Appraisal (Healthcare, Religious, Public, etc.) (BPAJAKAG)
Keywords
Where Unique Property Company is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Unique Property Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sales Commission: Commission from selling unique properties. Fee structure not publicly disclosed on website.
- Let Only Service: Tenant finding service for landlords: 9.6% including VAT (sole agency) or 12% including VAT (multi-agency instructions). Includes full marketing, pre-tenancy checking, tenancy setup, viewings, negotiation, deposit registration through TDS.
- Rent Collection & Legal Guidance Service: 12% including VAT (sole agency) / 14.4% including VAT (multi-agency). Includes let only service plus rent collection, monthly accounting, annual statement pack, contractor recommendations, rent reviews, arrears chasing, deposit negotiations, and section notices.
- Fully Managed Service: 15.6% including VAT (sole agency) or 19.2% including VAT (multi-agency). Full service including being main contact between landlord and tenant, rent collection, maintenance management with vetted contractors, routine visits twice a year, gas safety compliance, rent reviews, arrears chasing, and tenancy renewals.
- Private Finance: Financial services advisory for residential, investment, or international property finance. Independent advice connecting clients with specialist lenders for unique properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Let Only Service |
| Subscription | Multi-year contract | Rent Collection & Legal Guidance Service |
| Subscription | Multi-year contract | Fully Managed Service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Unique Property Company product offering
Product offeringCore offering
Unique Property Company is a London-based boutique estate and letting agency that brokers the sale, rental, and on-going management of unusual, architecturally distinctive, and one-of-a-kind residential properties — including warehouse conversions, lofts, period homes and rural retreats — across London, Kent and Sussex. The firm operates through a tiered service model spanning property sales with commission, tenant-find letting, rent collection, full management, off-market "Unique Confidential" sales, and specialist residential finance advice.
Product overview
Unique Property Company operates as a boutique estate and letting agency offering a unified platform for buying, selling, renting, and managing unique properties. Their core offering comprises property listing and search services supplemented by tiered letting management modules: Let Only Service, Rent Collection & Legal Guidance Service, and Fully Managed Fee. Supporting services include Unique Confidential (off-market discreet sales), Private Finance (specialist lending), and newsletter subscriptions. Marketing integrates with major UK property portals (Rightmove, Zoopla, OnTheMarket) alongside social media and press relationships. The company operates from London covering the wider South East including Kent and Sussex.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate and Letting Agency Services Full-service estate and letting agency specialising in unique, unusual, and distinctive residential properties in London and the South East, covering sales, rentals, and property valuations for individual buyers, sellers, tenants and landlords.
- Let Only Service
- Rent Collection & Legal Guidance Service Mid-tier landlord service priced at 12% including VAT (sole agency) or 14.4% including VAT (multi-agency), including everything in Let Only plus rent collection, monthly accounting, annual statement pack, contractor recommendations, rent reviews, arrears chasing and section notices.
- Fully Managed Service
- Property Management ARLA-bonded property management service handling maintenance, rent arrears recovery, legal procedures, and court appearances for landlords with rental investments.
- Unique Confidential Discreet off-market sales and lettings service for property owners and buyers seeking privacy, connecting them with a network of serious buyers without public portal advertising.
- Private Finance Independent financial services advisory for residential, investment, and international property finance, specialising in unique property types and connecting clients with specialist lenders both on and off the high street.
- Property Search Portal Interactive property search platform with listings for unique homes to buy and rent, featuring map search functionality and property alerts for registered buyers and tenants.
- Newsletter Subscription Weekly and fortnightly email newsletter providing property alerts, interior inspiration, and updates on unique properties for sale and rent.
- Property Valuation Service Free property valuation service for sellers offering honest appraisals of unusual properties, conducted via property visit, video call, or in-person coffee meeting.
Quantifiable outcome
- Nearly 30 years of specialist experience selling and renting unusual properties
Companies that use Unique Property Company
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Unique Property Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Unique Property Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- RightmovecoreProperty listing portal partner. Properties advertised on Rightmove for maximum exposure to property seekers across the UK.
- ZooplacoreProperty listing portal partner. Properties advertised on Zoopla as part of multi-portal marketing strategy.
- OnTheMarketcoreProperty listing portal partner. Properties advertised on OnTheMarket alongside major portals.
- TDS (Tenancy Deposit Scheme)coreGovernment-approved deposit protection scheme. All tenant deposits are registered through TDS ensuring compliance with deposit protection regulations.
- ARLA PropertymarkcoreProfessional body membership providing client money protection, professional standards, and industry representation for letting agents.
- Property Redress Scheme (PRS)coreConsumer protection scheme membership providing dispute resolution for property-related complaints.
- SME ProfessionalcoreCRM software used for secure storage and management of customer information and business operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Unique Property Company competitors and assessment
Company assessmentDirect peers
- Chestertons: London-centric estate and letting agency with significant exposure to prime and unique central London stock, overlapping customer base and service mix.
- Strutt & Parker: Country houses and distinctive rural/period property specialist with strong London presence; comparable on the unique-period end of the market where Unique Property Company operates.
- Inigo (Knight Frank): Specialist London agency within Knight Frank focused on unusual, historic and characterful homes; competes directly for vendors and buyers of distinctive properties in central London.
- The Modern House: London-based estate agency specialising in architect-designed and one-of-a-kind homes for sale, the closest direct comparable to Unique Property Company's niche focus on unusual, design-led properties.
Broad incumbents
- Foxtons: Large London-focused estate and lettings agency; competes for the same vendors and landlords but as a broad-volume incumbent rather than a unique-property specialist.
- Savills: Global real estate services firm with substantial London residential sales and lettings; a broad incumbent that overlaps on prime and unique stock but competes as a full-service platform.
- Knight Frank: Global luxury real estate agency with deep London prime-residential coverage; competes for the same unique and high-value stock, and is also the parent of Inigo, a direct niche peer.
- Hamptons: National UK residential sales, lettings and property management brand; overlaps on London prime letting management and broader estate agency services.
Regional players
- Winkworth: UK-wide estate and letting agency network operating on a franchise model; comparable in core residential sales and lettings services but with a very different geographic and structural model.
- John D Wood & Co: Long-established London and Home Counties estate agency with comparable boutique, heritage positioning on prime central London residential property.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Unique Property Company social profiles
Digital presenceUnique Property Company compliance and trust
Trust signalCompliance3 records
Unique Property Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unique Property Company leadership team
Management profileNumber of profiles
Profiles12 records
Unique Property Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unique Property Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unique Property Company
What does Unique Property Company do?
Unique Property Company is a London-based boutique estate and letting agency that brokers the sale, rental, and on-going management of unusual, architecturally distinctive, and one-of-a-kind residential properties — including warehouse conversions, lofts, period homes and rural retreats — across London, Kent and Sussex. The firm operates through a tiered service model spanning property sales with commission, tenant-find letting, rent collection, full management, off-market "Unique Confidential" sales, and specialist residential finance advice.
Is Unique Property Company a public or private company?
Unique Property Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unique Property Company founded?
Unique Property Company was founded in 1996. It employs 11 to 50 people.
Where is Unique Property Company based?
Unique Property Company is headquartered in London, United Kingdom, in the Europe region.
How does Unique Property Company make money?
Five revenue lines are on record. Sales Commission is the primary driver. The others are let Only Service, rent Collection & Legal Guidance Service, fully Managed Service and private Finance.
Who are Unique Property Company's main competitors?
Direct peers on record are Chestertons, Strutt & Parker, Inigo (Knight Frank) and The Modern House. Broad incumbents are Foxtons, Savills, Knight Frank and Hamptons. Regional players are Winkworth and John D Wood & Co.
Does Unique Property Company have an API?
No public API is recorded for Unique Property Company.
What industry is Unique Property Company in?
Unique Property Company's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAIAG, Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping). Its NAICS code is 53121 and its SIC code is 6531.