Destination2.co.uk
Destination2.co.uk is a UK-based online travel agency founded in 2016, selling affordable luxury package holidays, hotel-only bookings, and cruises to UK and Irish consumers across 50+ global destinations via a hybrid online and phone-based direct-to-consumer model.
- Company typePrivate
- Founded2016
- HeadquartersChester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Destination2.co.uk does
Destination2.co.uk is a UK-based online travel agency founded in 2016 and headquartered in Chester, operating as a trading name of Destination2 Ltd (UK Company Registration Number 10109959, ATOL Registration number 11462). The company specializes in affordable luxury package holidays sold directly to UK and Irish consumers, offering flight-and-hotel packages, hotel-only bookings, and cruise holidays across 50+ destinations spanning the Caribbean, Middle East, Far East, Indian Ocean, Europe, USA, Japan, Hong Kong, and South Africa. The product surface is supplemented by specialized modules including multicentre holidays, honeymoon packages, adult-only resorts, all-inclusive options, Formula 1 and World Cup event packages, and guided tours.
The business operates a hybrid direct-to-consumer model combining a self-service online booking platform at destination2.co.uk with expert-assisted phone sales under the "Call Our Travel Experts" banner, supported by a separate regional website at destination2.ie for the Irish market. Marketing is delivered through content/SEO (destination guides, blog content), email/VIP signup programs, organic social media, and a price-match promise against named competitors including Best At Travel, Destinology, LetsGo2, Netflights, Southall Travel, Trailfinders, and Travel Republic. The company has built a hotel partner ecosystem featuring tier-1 luxury properties such as Rixos, Jumeirah, Atlantis The Palm, Grosvenor House, Sofitel Dubai The Palm, Hilton Dubai Palm Jumeirah, Al Habtoor Grand Resort, and Le Meridien Mina Seyahi.
Revenue is generated on a transaction-fee basis, with the company earning commission on package holiday, hotel-only, and cruise bookings. Pricing varies by destination, hotel star rating, season, and board basis, with published examples ranging from approximately £699 per person to over £2,000 per person; low deposits from £99 per person are offered on selected holidays. The company employs 51–100 staff, has operated for approximately 10 years, and achieved #2 ranking in the Which? Best Package Holiday Providers 2026 survey alongside Which? Recommended provider status.
Destination2.co.uk firmographics
Firmographics- Name
- Destination2.co.uk
- Legal name
- Destination2 Ltd
- Website
- https://destination2.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Destination2.co.uk is a UK-based online travel agency founded in 2016, selling affordable luxury package holidays, hotel-only bookings, and cruises to UK and Irish consumers across 50+ global destinations via a hybrid online and phone-based direct-to-consumer model.
- Ownership category
- akta.pro rank
Destination2.co.uk industry classification
Industry- Product category
- Online Travel Agency (Package Holidays)
- NAICS
- Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Outbound International Retail Travel Agencies (THAKABAI)
- akta.pro secondary industries
- Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO), Hotel & Accommodation Booking Platforms (THALAFAB), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)
Keywords
Where Destination2.co.uk is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Destination2.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Package Holiday Sales: Revenue generated from selling complete package holidays including flights and hotels to consumers. The company acts as a travel agent, earning commission on bookings made through their platform.
- Hotel-Only Bookings: Revenue from direct hotel bookings without flights, offering flexible options for travelers.
- Cruise Bookings: Revenue from cruise-only packages and cruise-inclusive holidays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays with flight and hotel |
| Subscription | Monthly | Low deposit holidays |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Destination2.co.uk product offering
Product offeringCore offering
Destination2.co.uk is a UK-based online travel agency that sells tailor-made package holidays combining flights and hotel accommodation, standalone hotel bookings, cruise holidays and multi-centre trips to 50+ global destinations including the Caribbean, Middle East, Far East, Indian Ocean, Europe, USA and South Africa. The company supplements its core packages with special interest offerings such as F1 and World Cup packages, honeymoons, all-inclusive and adult-only holidays, plus a request-a-quote advisory service and price-match promise. Bookings are made via the destination2.co.uk website, a phone-based expert team and a separate Irish site (destination2.ie), with all packages covered by ATOL protection (ATOL 11462).
Product overview
Destination2.co.uk is a UK-based online travel agency specializing in affordable luxury package holidays and travel services. The core offering consists of Flight & Hotel package holidays, Hotel Only bookings, Cruise Holidays, and Tours, supplemented by specialized modules including Multi-Centre Holidays, Honeymoon Packages, All-Inclusive Holidays, Adult-Only Holidays, F1 Packages, World Cup Packages, and a Request a Quote advisory service. The company also provides a Price Match Promise against competitor pricing. Destination2 operates primarily as a web-based booking platform without documented API or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Package Holidays (Flight & Hotel)
Companies that use Destination2.co.uk
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Destination2.co.uk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Destination2.co.uk partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Rixos HotelscoreRixos The Palm Dubai Hotel & Suites featured prominently with exclusive deals including up to 50% off and free access to Aquaventure waterpark. Partnership offers ultra-all-inclusive packages to Destination2 customers.
- Jumeirah HotelscoreJumeirah Beach Hotel featured with complimentary Wild Wadi Waterpark access. Premium beachfront property featured as top destination.
- Atlantis The PalmcoreFeatured flagship property with exclusive packages including up to 35% off, bonus nights, free half board upgrades, kids stay free and free private transfers. World-class waterpark and aquarium attraction.
- Grosvenor House, Luxury Collectionmajor5-star Dubai Marina property featuring up to 40% off with Buddha Bar and multiple Michelin-recommended restaurants. Access to Le Royal Meridien beach facilities.
- Sofitel Dubai The PalmmajorFrench-touch 5-star resort on Palm Jumeirah with up to 50% off, free half board upgrades, and kids stay free promotions.
- Hilton Dubai Palm Jumeirahmajor5-star beachfront resort with up to 45% off, free room upgrades, and full board dine around options. Features 10 dining venues including Trader Vic's and Barfly by Buddha Bar.
- Al Habtoor Grand ResortmajorBeachside family resort next to Dubai Marina with up to 65% off, free upgrades, full board dine around, and kids all-inclusive packages.
- Le Meridien Mina SeyahimajorLuxury beachfront resort with waterpark access, up to 45% off, and all-inclusive options. Features 700m private beach and multiple dining venues.
- Airline PartnerscorePartnership with multiple airlines for flight bookings as part of package holidays. Dedicated airline partners page on website.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Destination2.co.uk competitors and assessment
Company assessmentDirect peers
- Trailfinders: Long-established UK retail and online travel agency focused on tailor-made and luxury international trips. Comparable in premium UK consumer segment and explicit price-match competitor.
- Travel Republic: UK online travel agency selling package holidays and hotel-only bookings at competitive prices. Direct competitor in the digital-first UK package holiday segment; named in Destination2's price-match list.
- On The Beach: UK-focused package holiday retailer offering beach and city packages with a primarily digital booking flow. Direct competitor in self-serve package holidays across similar long-haul destinations.
- Loveholidays: UK-based online travel agency focused on affordable package holidays to long-haul luxury destinations. Closely comparable as a domestic OTA competitor with overlapping destination mix and digital-first booking model.
- LetsGo2: Australian-rooted online travel agency with a strong UK presence selling package holidays to international destinations. Comparable in the digital package-booking category; explicit price-match competitor.
- Destinology: UK-based luxury holiday retailer offering tailor-made packages to long-haul destinations. Comparable business model and target audience; explicit price-match competitor.
- Best At Travel: UK travel agency specializing in long-haul luxury and tailor-made holidays. Explicitly named in Destination2's price-match competitors and serves a highly overlapping customer profile.
Broad incumbents
- easyJet Holidays: Holiday arm of a major European low-cost airline offering package holidays bundled with flights. Broader scale player competing head-on in affordable luxury and family package holidays.
- TUI UK: One of the UK's largest vertically integrated tour operators offering package holidays, cruises, and own-brand hotels. Massive incumbent competing on breadth, supply ownership, and brand spend.
- Jet2holidays: Vertically integrated UK package holiday provider combining its own airline with package distribution. Significantly larger than Destination2 but overlaps directly in the UK package holiday category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Destination2.co.uk social profiles
Digital presenceDestination2.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination2.co.uk leadership team
Management profileNumber of profiles
Destination2.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination2.co.uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination2.co.uk
What does Destination2.co.uk do?
Destination2.co.uk is a UK-based online travel agency that sells tailor-made package holidays combining flights and hotel accommodation, standalone hotel bookings, cruise holidays and multi-centre trips to 50+ global destinations including the Caribbean, Middle East, Far East, Indian Ocean, Europe, USA and South Africa. The company supplements its core packages with special interest offerings such as F1 and World Cup packages, honeymoons, all-inclusive and adult-only holidays, plus a request-a-quote advisory service and price-match promise. Bookings are made via the destination2.co.uk website, a phone-based expert team and a separate Irish site (destination2.ie), with all packages covered by ATOL protection (ATOL 11462).
Is Destination2.co.uk a public or private company?
Destination2.co.uk is a private company. It is classified as unknown and is currently operating.
When was Destination2.co.uk founded?
Destination2.co.uk was founded in 2016. It employs 51 to 100 people.
Where is Destination2.co.uk based?
Destination2.co.uk is headquartered in Chester, United Kingdom, in the Europe region.
How does Destination2.co.uk make money?
Three revenue lines are on record. Package Holiday Sales are the primary driver. The others are hotel-Only Bookings and cruise Bookings.
Who are Destination2.co.uk's main competitors?
Direct peers on record are Trailfinders, Travel Republic, On The Beach, Loveholidays, LetsGo2, Destinology and Best At Travel. Broad incumbents are easyJet Holidays, TUI UK and Jet2holidays.
Does Destination2.co.uk have an API?
No public API is recorded for Destination2.co.uk.
What industry is Destination2.co.uk in?
Destination2.co.uk's product category is Online Travel Agency (Package Holidays). Its primary akta.pro industry code is THAKABAI, Outbound International Retail Travel Agencies, with a secondary code of THAKAOAO, Custom Itinerary Planning with Booking & Fulfillment (Full-Service). Its NAICS code is 561510.