Boston Pizza
- Company typePublic
- Founded1964
- HeadquartersRichmond Hill, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Boston Pizza firmographics
Firmographics- Name
- Boston Pizza
- Legal name
- Boston Pizza International Inc.
- Website
- https://bostonpizza.com
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Boston Pizza industry classification
Industry- Product category
- Casual Dining Restaurant Chain
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Pizza Fast Casual (THAFABAB)
Keywords
Where Boston Pizza is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Boston Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Royalty Income: Boston Pizza Royalties Income Fund generates revenue based on franchise system sales from 372 Boston Pizza restaurants in its royalty pool. The Fund earns royalty income from franchise sales and pays distributions to unitholders. Q1 2026 royalty income was $9.5 million with distributable cash of $7.5 million.
- Restaurant Sales: Franchise sales from restaurants drive the royalty pool. Q1 2026 franchise sales reached $238.4 million, a 3.1% year-over-year increase. Full-year 2025 franchise sales were a record $976.3 million, up 4.8% from prior year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Meals - Small Appetites |
| Unit Pricing | Pay-as-you-go | Kids Meals - Regular |
| Unit Pricing | Pay-as-you-go | Fast Lunch |
| Unit Pricing | One time purchase | Kids Card Program |
| Unit Pricing | One time purchase | Bulk Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Boston Pizza product offering
Product offeringCore offering
Boston Pizza operates a franchise-based casual dining restaurant chain across Canada, combining a family restaurant and sports bar experience under one roof. The company sells gourmet pizzas, pastas, sandwiches, burgers, wings, salads, mains, and desserts for dine-in, takeout, and delivery, supported by the MyBP loyalty program, gift card sales, and the GlutenWise gluten-free menu offering.
Product overview
Boston Pizza is Canada's largest casual dining restaurant chain, operating as a franchise model with over 380 locations nationwide. The company offers a multi-concept experience combining family dining and sports bar under one roof, with dine-in, takeout, and delivery services. The core product portfolio centers on gourmet pizzas (including PizzaCARRÉESsiciliennes and New York-style), gourmet pasta dishes, sandwiches and burgers, bowls and salads, and main dishes. Supporting offerings include the MyBP loyalty/rewards program and gift card program. Specialized dietary offerings are available through the GlutenWise® sub-brand. The company serves over 40 million guests annually across its franchise network.
Differentiator
Problem solved
Functional benefit
Brands
- MyBP: Boston Pizza's loyalty rewards program offering members exclusive offers, free items, and faster online ordering.
- Boston Pizza Foundation
- GlutenWise
Products and services
- Boston Pizza Restaurant & Sports Bar Full-service casual dining restaurant offering dine-in, takeout, and delivery services with a sports bar experience for Canadian consumers and families.
- Boston Pizza Pizza Signature gourmet pizzas made from hand-stretched dough with multiple varieties and create-your-own options for dine-in, takeout, and delivery customers.
- Pasta Gourmet pasta dishes including fettuccini, spaghetti, penné, ravioli, and macaroni with various sauces, protein options, and a Create Your Own Pasta option.
- Sandwiches & Burgers Selection of sandwiches including Buffalo chicken, Philly cheesesteak, Boston Brute, and burger options with plant-based alternatives.
- Bowls & Salads Health-conscious options including energizing bowls, burrito bowls, and various salad selections with proteins and gluten-free options.
- Mains
Quantifiable outcome
- 4.8% increase in franchise sales to record $976.3 million in 2025
- +2 more outcomes
Companies that use Boston Pizza
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Boston Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Boston Pizza partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Food Banks CanadaminorPizza Gravy product launch included portion of proceeds donated to Food Banks Canada to support holiday hunger relief.
- NintendocoreBoston Pizza and Nintendo partnership to bring family fun to Canadians, featuring family-friendly activities and promotions.
- Toronto Blue JayscoreBoston Pizza and Toronto Blue Jays host free viewing parties across Canada, bringing sports fans together for game viewing at Boston Pizza locations.
- 7shiftscore7shifts provides restaurant scheduling and payroll platform. Boston Pizza Franchise Group is an expanding customer of 7shifts, with the partnership supporting operational efficiency across the franchise network.
- EcoDineminorEcoDine collects Boston Pizza's used cooking oil in Alberta and refines it for agricultural use, enhancing sustainability of the food chain and supply.
- Indigenous LinkminorPartnership to strengthen relationships with Indigenous communities across Canada and increase diversity in Boston Pizza's talent pool.
- LiveDifferentminorOver a nine-year span, Boston Pizza Foundation engaged with LiveDifferent to help build 30 homes and 1 restaurant in Dominican Republic communities.
- Children's Hospital Foundation of ManitobaminorBoston Pizza franchisees from the Enright Group partnered to help build the Children's Heart Centre in Winnipeg, pledging $125,000 over two years through local fundraising initiatives.
- The Terry Fox Research Institute - ProfyleminorBoston Pizza franchisees from the Enright Group sponsored a charity golf tournament with proceeds supporting the Profyle cancer research project.
- Alberta Cancer FoundationminorNorthern Alberta Boston Pizza franchisees raised over $222,000 through annual charity golf tournament benefiting Alberta Cancer Foundation.
- Kids Help PhoneminorNorthern Alberta Boston Pizza franchisees raised funds through annual charity golf tournament benefiting Kids Help Phone.
- Heart & Stroke FoundationminorNorthern Alberta Boston Pizza franchisees raised funds through annual charity golf tournament benefiting Heart & Stroke Foundation.
- ADPcore7shifts integration with ADP Workforce Now enables payroll processing for Boston Pizza franchise operations.
Scale indicators10 records
Recent moves4 records
Expansion highlights6 records
Boston Pizza competitors and assessment
Company assessmentDirect peers
- Swiss Chalet: Iconic Canadian casual dining chain serving rotisserie chicken, ribs, and burgers in a family restaurant setting. Direct competitor in the Canadian casual dining segment with overlapping menu, dine-in/takeout/delivery model, and franchised footprint (owned by Recipe Unlimited).
- Montana's BBQ & Bar: Canadian casual dining BBQ and sports bar chain (owned by Recipe Unlimited). Competes head-to-head with Boston Pizza in the sports-bar + family-dining segment with dine-in, takeout, and delivery across Canada.
- Harvey's: Canadian burger-focused casual dining chain owned by Recipe Unlimited. Competes for casual dining occasions and family traffic, especially around burger and value-priced menu items overlapping with Boston Pizza's menu.
- The Keg Steakhouse & Bar: Premium Canadian casual dining steakhouse chain. Competes for dinner occasions, group dining, and family celebrations in the same Canadian casual dining category as Boston Pizza.
- Jack Astor's Bar and Grill: Canadian casual dining and sports bar chain owned by Recipe Unlimited. Directly comparable casual dining concept with sports bar atmosphere and broad menu targeting families and adults.
- Cactus Club Cafe: Premium Canadian casual dining chain focused on elevated casual experiences. Competes in the Canadian full-service casual dining category for dinner occasions and group dining.
- Earls Kitchen + Bar: Western Canada-anchored full-service casual dining chain with sports bar atmosphere. Comparable to Boston Pizza in casual dining positioning, broad menu, dine-in and takeout model.
- Pizza Pizza: Largest Canadian pizza-focused chain with dine-in, takeout, and delivery. Direct competitor in the Canadian pizza category, particularly relevant given Boston Pizza's pizza-anchored menu and same-store sales exposure.
Broad incumbents
- Domino's Pizza: Global pizza QSR leader with strong Canadian presence. Competes with Boston Pizza primarily on pizza delivery/takeout occasion, and applies pressure on the pizza category's value and speed proposition.
- Pizza Hut: Major international pizza chain with Canadian dine-in and delivery locations. Competes in the Canadian pizza casual dining and delivery segment overlapping with Boston Pizza's pizza-led menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boston Pizza social profiles
Digital presenceBoston Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boston Pizza leadership team
Management profileNumber of profiles
Profiles2 records
Boston Pizza funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boston Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boston Pizza
What does Boston Pizza do?
Boston Pizza operates a franchise-based casual dining restaurant chain across Canada, combining a family restaurant and sports bar experience under one roof. The company sells gourmet pizzas, pastas, sandwiches, burgers, wings, salads, mains, and desserts for dine-in, takeout, and delivery, supported by the MyBP loyalty program, gift card sales, and the GlutenWise gluten-free menu offering.
Is Boston Pizza a public or private company?
Boston Pizza is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boston Pizza founded?
Boston Pizza was founded in 1964. It employs 5,001 to 10,000 people.
Where is Boston Pizza based?
Boston Pizza is headquartered in Richmond Hill, Canada, in the North America region.
How does Boston Pizza make money?
Two revenue lines are on record. Franchise Royalty Income is the primary driver. The others are restaurant Sales.
Who are Boston Pizza's main competitors?
Direct peers on record are Swiss Chalet, Montana's BBQ & Bar, Harvey's, The Keg Steakhouse & Bar, Jack Astor's Bar and Grill, Cactus Club Cafe, Earls Kitchen + Bar and Pizza Pizza. Broad incumbents are Domino's Pizza and Pizza Hut.
Does Boston Pizza have an API?
No public API is recorded for Boston Pizza.
What industry is Boston Pizza in?
Boston Pizza's product category is Casual Dining Restaurant Chain. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.