Winning Strategies

What Winning Strategies does

Winning Strategies ITS is a privately held US IT services company headquartered in Newark, NJ, founded in 1999 and operating with 11-50 employees. The firm delivers a bundled suite of technology services — custom programming, website development, managed IT services, technology operations, private cloud hosting, and consulting — to B2B enterprise and mid-market clients across the United States. Its service model is structured around three pillars (Development, Managed Services, Technology Operations) and is anchored by an in-house data center that holds SSAE 16 SOC 1 Type 2 certification with 24x7 remote monitoring, full power redundancy, and Internet connectivity backup.

Underlying infrastructure and integrations include a private cloud offering with customizable processing, server, and storage capacity and guaranteed uptime, plus a managed security practice covering penetration testing and phishing simulations. The company maintains Microsoft Gold Certified Partner and Hewlett-Packard Business Partner status, enabling preferred procurement pricing on hardware and software, and has assembled a secondary tier of technology partners (Cloudflare, CrowdStrike, Kentico, SendGrid/Twilio, SignNow, Veeam) to support its managed services stack.

Winning Strategies operates a sales-led, direct-distribution model: prospective clients reach the company via the website contact form, phone (973.848.0900), or email ([email protected]). Pricing is not publicly disclosed; engagements are quote-based and tailored to client requirements. The company has received Inc. 5000 recognition as one of America's fastest-growing private companies, though specific revenue, headcount trend, and growth metrics are not disclosed in available materials. Ownership is private with no disclosed external funding or parent company, and the only named leader is Courtenay Higgins, identified as partner and co-founder.

Name

Winning Strategies

Legal name

Winning Strategies ITS

Website

https://wsits.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Winning Strategies ITS is a privately held, Newark-based IT services firm founded in 1999 that delivers custom programming, managed IT services, private cloud hosting, and website development to B2B enterprise and mid-market clients across the United States, anchored by an SSAE 16 SOC 1 Type 2 certified in-house data center.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Managed IT services
• Web development
• Private cloud hosting
• IT consulting
• Custom software development

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Managed Services: Ongoing managed IT services including help desk, on-site and remote support, warranty management, ransomware protection, and backup solutions.
2. Cloud Services: Private cloud hosting with pay-for-what-you-use model. Volume purchasing of cloud-based software subscriptions for customers.
3. Hardware/Software Purchasing and Setup: Procurement and setup of hardware and software through partner relationships, providing best pricing and seamless transition support.
4. Website Hosting: Website hosting services that include full management of content management systems, add-ons, and security updates.
5. Consulting Services: Expert assessments for risk and compliance, security vulnerabilities, and overall protection. IT setup comparisons and strategic advice.
6. Custom Programming: Custom software development and process automation, including strategy and scope definition, third-party integration, and ongoing management.
7. Website Development: Website design and CMS integration services with mobile-first approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Winning Strategies ITS is a B2B IT services firm that delivers end-to-end technology solutions including custom programming, website development, managed IT services, technology operations, private cloud hosting, and IT consulting. Its service portfolio is anchored by an in-house SSAE 16 SOC 1 Type 2 certified data center with 24x7 monitoring, enabling white-glove infrastructure, security, and support for business clients.

Product overview

Winning Strategies ITS is an IT services company offering a unified suite of technology services built around its SSAE 16 SOC 1 Type 2 certified in-house data center. The core portfolio consists of Custom Programming and Website Development (under Development services), Managed Services (including Consulting, Vendor Management, Software Services, and Private Cloud), and Technology Operations (covering Hardware/Software Setup, Security Protocols, and Website Hosting). The company's service model integrates all offerings through its private cloud infrastructure and in-house data center, enabling clients to access hardware setup, software management, security services, and web hosting through a single team. The company positions itself as a streamlined alternative to fragmented digital strategies, leveraging partnerships with Microsoft Gold and HP to provide hardware and software procurement alongside managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Programming Custom software development services that automate internal processes and enable clients to move physical operations online through custom applications and integrations. Targeted at businesses needing tailored software solutions.
• Website Development Design and development of mobile-first websites with CMS integration, creating polished digital properties that reflect client missions. For businesses seeking new or refreshed web presences.
• Managed Services Comprehensive IT support including help desk, remote and on-site support, warranty management, phishing and ransomware protection, backup management, and vendor relationship management. For businesses outsourcing IT operations.
• Technology Operations IT infrastructure management covering hardware setup and management, software setup and management, website hosting, security protocols, and penetration testing. For businesses needing IT infrastructure oversight.
• In-House Data Center SSAE 16 SOC 1 Type 2 certified in-house data center providing 24x7 remote monitoring with full power and Internet connectivity backup for secure data hosting. For businesses requiring compliant infrastructure.
• Private Cloud Services Private cloud infrastructure allowing clients to store data or host websites with customizable processing speed, server and storage capacity. Includes security and performance management with guaranteed uptime and white-glove service.
• Consulting Services IT assessment and advisory services including risk and compliance evaluation, security vulnerability analysis, industry benchmarking, and technology strategy recommendations. For businesses needing IT guidance.
• Vendor Management Third-party software and platform relationship management, working with vendors to ensure teams have necessary tools and resolving technical issues. For businesses with complex software ecosystems.
• Security Protocols Services Network security assessment including penetration testing and phishing simulations, followed by vulnerability reduction strategy development. For businesses needing proactive security posture management.
• Hardware/Software Purchasing and Setup

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Certified Partner providing access to Microsoft software solutions, cloud services, and enterprise agreements. Enables competitive pricing and technical support for Microsoft technologies.
• Hewlett-Packard (HP)coreTechnology or IntegrationHP Business Partner providing access to HP hardware solutions including computers, printers, and networking equipment with partner pricing and support.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Rackspace Technology: Rackspace is a large global managed cloud services provider with deep expertise across AWS, Azure, and private cloud, competing for the same mid-market and enterprise clients Winning Strategies serves but at significantly greater scale and breadth.
• Connection (PC Connection): Connection is an enterprise IT solutions provider offering hardware/software procurement, managed services, and cloud solutions, comparable to Winning Strategies' procurement and managed services model but at much larger scale and national reach.
• Presidio: Presidio is a large IT solutions and managed services provider with hardware, software, cloud, and consulting practices, overlapping Winning Strategies' procurement and managed services offerings but serving a much broader enterprise client base.
• Insight Enterprises: Insight Enterprises is a large global IT solutions integrator offering hardware/software procurement, managed services, and consulting, broadly comparable to Winning Strategies' technology operations and procurement focus but with significantly broader portfolio and geography.

Direct peers

• NetGain Technologies: NetGain Technologies offers managed IT, private cloud hosting, and IT consulting with its own data centers to SMB and mid-market clients, comparable in service portfolio, private cloud infrastructure, and target segment.
• Dataprise: Dataprise delivers managed IT services, cybersecurity, cloud, and consulting to mid-market organizations across the US, mirroring Winning Strategies' full-stack MSP positioning with a similar enterprise/mid-market go-to-market.
• Integris: Integris is a US managed IT services and cybersecurity provider serving mid-market clients with help desk, cloud, and compliance services, closely aligned with Winning Strategies' managed services and security practice.
• Ntiva: Ntiva is a mid-sized US managed IT services provider offering help desk, managed cloud, cybersecurity, and IT strategy to SMB and mid-market clients, directly comparable in service mix and customer segment to Winning Strategies ITS.
• Coretelligent: Coretelligent provides managed IT, private cloud hosting, cybersecurity, and consulting services with its own data centers, making it a close comparable on the in-house data center + managed services model used by Winning Strategies.

Emerging players

• Carousel Industries: Carousel Industries provides managed IT, communications, and cloud services to enterprise and mid-market clients, with comparable practice areas in managed services, networking, and security but a more communications-heavy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wsits

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winning Strategies