90.9 KCBI FM

What 90.9 KCBI FM does

90.9 KCBI FM is a listener-supported, non-commercial Christian radio station operating in North Texas since 1975, legally organized as First Dallas Media, Inc., a 501(c)3 non-profit ministry affiliated with First Baptist Dallas. The station broadcasts encouraging contemporary Christian music alongside nationally syndicated Bible-teaching programs from ministries including Turning Point (Dr. David Jeremiah), Pathway to Victory (Dr. Robert Jeffress), Grace to You (John MacArthur), Insight for Living (Chuck Swindoll), Focus on the Family, and Harvest Christian Fellowship (Greg Laurie), across 90.9 FM in Dallas-Fort Worth, 102.5 FM in Far North Texas, a 24/7 All Teaching HD-2 channel, and a Central Texas / Waco outlet.

KCBI's technology and product surface is a multi-platform media ecosystem: two FM signals plus the HD-2 sub-channel form the broadcast layer, with a live web stream at kcbi.org/listen-live, native iOS and Android mobile apps, a portfolio of 13 podcasts distributed via major podcast platforms and Spreaker, an Alexa voice integration, and SMS outreach through Ministry By Text. Community-facing services include a Prayer Center for listener prayer requests, a Christian Schools directory, a Crisis Assistance resource hub, and an Events Calendar that integrates with Apple and Google Calendar.

The business model is donation-driven rather than commercial. KCBI is funded primarily by individual listener donations, including recurring monthly gifts and seasonal fundraising campaigns, supplemented by a Business Impact Partners sponsorship program in which Christian businesses and organizations across healthcare, automotive, financial services, pro-life, and adoption categories provide underwriting in exchange for on-air recognition and digital banner placement. All programming is free to listeners, there is no commercial advertising in the traditional sense, and the organization does not raise external equity. The audience is the general Christian listening public in DFW, Far North Texas, Central Texas, and globally via streaming, with hundreds of thousands of listeners reached across the broadcast footprint.

Name

90.9 KCBI FM

Legal name

First Dallas Media, Inc.

Website

https://kcbi.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

90.9 KCBI FM is a listener-supported, non-profit Christian radio station operated by First Dallas Media, Inc., broadcasting Christian music and Bible teaching across 90.9 FM in Dallas-Fort Worth, 102.5 FM in Far North Texas, Central Texas, HD-2, mobile app, streaming, and podcasts to a North Texas audience.

Ownership category

akta.pro rank

Product category

Religious Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industries

Local Religious/Faith-Based Stations (MPABACAL), Religious Radio Broadcasting (MPAIAEAF)

Keywords

• Christian radio broadcasting
• Religious broadcasting services
• Bible teaching programming
• Listener-supported media
• Christian podcast network

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Listener Donations: KCBI is a non-commercial, listener-supported radio station relying on donations from individual listeners to fund operations. Monthly recurring gifts are encouraged, with special donor benefits.
2. Business Underwriting / Business Impact Partners: Christian businesses and organizations become Business Impact Partners through financial support, in exchange for on-air recognition and promotional consideration on the station.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

90.9 KCBI FM is a non-profit, listener-supported Christian radio station that broadcasts contemporary Christian music and Bible-centered teaching programming 24/7 across FM signals (90.9 DFW, 102.5 Far North Texas), an HD-2 All Teaching Channel, live online streaming, a mobile app, podcasts, and an Amazon Alexa skill. The station supplements its broadcast ministry with a Prayer Center, Events Calendar, free devotionals and ebooks, a Verse of the Day email, and a Business Impact Partners sponsorship directory, all funded by listener donations and Christian business underwriters.

Product overview

90.9 KCBI FM is a listener-supported Christian radio station operated by First Dallas Media, Inc., offering a multi-platform content ecosystem centered around its core radio broadcasts. The station operates two FM radio signals (90.9 FM in DFW and 102.5 FM in Far North Texas), supplemented by an All Teaching HD-2 channel featuring 24/7 Bible teaching programming. Digital access is provided through a mobile app for iOS/Android, live online streaming, and an extensive podcasts portfolio. Community engagement features include a Prayer Center, Events Calendar, and Business Impact Partners directory. Free faith-based resources including devotionals and ebooks are available, along with a daily Verse of the Day email service. The station positions itself as a discipleship force for Jesus Christ, broadcasting encouraging music and words of hope to the North Texas community.

Differentiator

Problem solved

Functional benefit

Products and services

• 90.9 FM Dallas-Fort Worth Radio Broadcast Primary KCBI FM radio broadcast signal serving the Dallas-Fort Worth metroplex 24/7 with contemporary Christian music and Bible teaching programming.
• 102.5 FM Far North Texas Radio Broadcast Secondary KCBI FM signal at 102.5 FM extending coverage into Far North Texas with the same encouraging Christian music and Bible teaching programming.
• All Teaching Channel (HD-2) 24/7 HD Radio secondary channel featuring continuous Bible teaching from nationally recognized pastors including Dr. Robert Jeffress, Chuck Swindoll, Dr. David Jeremiah, and John MacArthur.
• Listen Live Streaming Online live streaming of both the KCBI main channel and the Teaching Channel via kcbi.org/listen-live, providing global audience access to broadcasts through a web browser.
• KCBI Mobile App Interactive mobile application for iOS and Android that provides on-air and on-demand access to music and teaching content, with ability to connect to the station in real-time via a live studio connection feature.
• KCBI Podcast Network Portfolio of 13 Bible-centered podcasts featuring KCBI on-air personalities and partner teachers, distributed through the KCBI app, Spreaker, Spotify, Apple Podcasts, and other major podcast directories for on-demand listening.
• Prayer Center Online prayer request submission and community prayer support platform allowing KCBI listeners to share prayer needs, including anonymous submissions, with visible prayer count tracking and community response.
• KCBI Events Calendar Community events calendar featuring local Christian events, KCBI-sponsored events, concerts, Vacation Bible School programs, and conferences across the Dallas-Fort Worth and Central Texas regions, with integration to Apple Calendar and Google Calendar.
• Free Resources Library (Devotionals & eBooks) Library of free faith-based resources distributed as downloadable ebooks and video content, including devotionals such as United We Kneel, Refresh My Heart, Strength for the Journey, Pray the Bible for a Year, and video series including From Follower to Leader.
• Verse of the Day Email Service Daily scripture email service delivering Bible verses to subscribers' inboxes each morning, with a Verse of the Day KIDS variant for children, plus prayer and devotional content.
• Business Impact Partners Program Christian business directory and sponsorship program through which Christian-owned businesses become KCBI underwriters, receiving on-air recognition and digital banner placement on KCBI's website and streaming audio in exchange for financial support of the station.
• Christian Schools Directory Curated online directory of recommended Christian schools in North Texas, including Alliance Christian Academy, First Baptist Academy, Grace Academy, and others, with location mapping for parents seeking faith-based education.
• Crisis Assistance Resources Compiled online list of professional, Bible-based crisis resources including Focus on the Family counseling hotline, suicide prevention lifeline, crisis text line, and local food and assistance programs for individuals and families in need.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• First Baptist DallascoreGTM or Marketing PartnerFirst Baptist Dallas is both the parent organization (through First Dallas Media, Inc.) and a key content partner, broadcasting Sunday services and Dr. Robert Jeffress's Pathway to Victory program. KCBI's studios are located downtown Dallas. First Baptist Dallas is a flagship partner.
• IRSProb.comminorGTM or Marketing PartnerIRSProb.com is a Business Impact Partner and sponsor of the Verse of the Day KIDS podcast. Advertises on KCBI's digital platforms and streaming audio.
• MercyMeminorGTM or Marketing PartnerMercyMe is a Christian music artist featured on KCBI and promoted through Business Impact Partner banner advertising. KCBI hosts an event page for MercyMe live concert at Dickies Arena.
• Trinity Debt ManagementminorGTM or Marketing PartnerTrinity Debt Management (Trinity Credit) is a Business Impact Partner advertising on KCBI's digital banner and streaming placements.
• Pre-Born!minorGTM or Marketing PartnerPre-Born is a Business Impact Partner featured in KCBI's sponsorship banners, supporting the pro-life ministry through station underwriting.
• Huffines Auto DealershipminorGTM or Marketing PartnerHuffines is a Business Impact Partner in the Auto category, advertising on KCBI's digital and broadcast platforms.
• Medi-ShareminorGTM or Marketing PartnerMedi-Share is a Business Impact Partner in the Healthcare category, promoting Christian health care sharing on KCBI.
• Buckner InternationalminorGTM or Marketing PartnerBuckner International is listed under the Business Impact Partners program in the Adoption & Child Services category.
• Samaritan's PursecoreStrategic or Co-development PartnerSamaritan's Purse produces 'On the Ground with Samaritan's Purse,' a weekly half-hour program aired on KCBI, sharing stories of the ministry's global humanitarian and disaster relief work. Hosted by Kristy Graham.
• Focus on the FamilycoreStrategic or Co-development PartnerFocus on the Family produces the daily 'Focus on the Family' radio program carried on KCBI, offering family advice and counseling resources. Hotline (855-771-HELP) referenced on the Crisis Assistance page.
• Moody Radio Network (Dr. David Jeremiah — Turning Point)coreStrategic or Co-development PartnerTurning Point (Dr. David Jeremiah / Shadow Mountain Community Church) is a flagship teaching program on KCBI, airing twice daily. Turning Point's radio program reaches 1,800+ stations nationally.
• Grace Community Church / Grace to You (John MacArthur)coreStrategic or Co-development PartnerGrace to You, the media ministry of Grace Community Church (John MacArthur), is a core teaching program on KCBI airing multiple times daily.
• Harvest Christian Fellowship / Harvest Crusade (Greg Laurie)coreStrategic or Co-development PartnerGreg Laurie's 'A New Beginning' and 'Refresh with Greg Laurie' programs air on KCBI. Greg Laurie also leads Harvest Crusade events that KCBI promotes.
• Insight for Living (Chuck Swindoll)coreStrategic or Co-development PartnerInsight for Living, Chuck Swindoll's Bible teaching ministry, airs twice daily on KCBI (morning and evening). Swindoll is connected to Dallas Theological Seminary and Stonebriar Community Church.
• The Bible Recap / Tara-Leigh CobblecoreStrategic or Co-development PartnerTara-Leigh Cobble's 'The God Shot' podcast is featured on KCBI, and her Bible Recap content is referenced as a companion resource for daily scripture engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relevant Radio: Relevant Radio is a listener-supported Catholic radio network with stations across the U.S. While denominationally distinct from KCBI (Protestant), it operates the same non-commercial, donor-funded model and competes for the broader faith-radio audience.
• K-LOVE: K-LOVE is the largest contemporary Christian music radio network in the U.S., operating hundreds of FM signals nationwide. It competes directly with KCBI for listener hours and donor support in the contemporary Christian music format and shares the listener-supported, ministry-affiliated operating model.
• WAY-FM (Way Media): WAY-FM is a listener-supported contemporary Christian music network with stations across multiple states. It competes with KCBI for the same format and donor base, particularly in Texas and the South-Central U.S.
• American Family Radio (AFR): AFR is a listener-supported Christian teaching and music radio network operated by the American Family Association. It is directly comparable to KCBI in format, non-commercial funding model, and Bible-teaching programming focus.
• Moody Radio: Moody Radio is a Chicago-based listener-supported Christian radio network emphasizing Bible teaching (similar to KCBI's HD-2 All Teaching channel). It shares KCBI's non-commercial, ministry-affiliated structure and produces teaching content syndicated to affiliates.
• Air1 Worship Now (Air1 Radio): Air1 is the sister worship-leaning network to K-LOVE, both operated by Educational Media Foundation. It directly competes with KCBI for contemporary Christian listeners across the U.S. with a comparable listener-supported funding model and multi-platform digital distribution.
• Bott Radio Network: Bott Radio Network is a long-established listener-supported Christian radio network with stations across the Midwest and South. It directly competes with KCBI in the Bible-teaching format and shares the non-commercial, donation-funded operating model.

Broad incumbents

• SiriusXM Christian Channels: SiriusXM offers dedicated Christian music and talk channels nationwide via satellite and streaming. It is a broad incumbent that competes with KCBI for faith-radio listening share, particularly among mobile and younger audiences, but as part of a much wider subscription service.
• Salem Communications / Salem Radio Network: Salem operates a large portfolio of Christian and conservative-talk radio stations across the U.S. through Salem Radio Network. It is a broad incumbent that competes with KCBI for listener share and Christian-advertiser dollars, but across a much larger national footprint.

Regional players

• WGTS 91.9 (Joy FM): WGTS is a listener-supported contemporary Christian music station serving the Washington, D.C. metro area — a structural and operational analog to KCBI in its reliance on listener donations and ministry content, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/KCBI
• Facebookfacebook.com/90.9KCBIFM
• LinkedInlinkedin.com/company/909-kcbi-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 90.9 KCBI FM