What The DiJulius Group does

The DiJulius Group is a privately held customer and employee experience consulting firm founded in 2004 (firmographic year; legal entity founded 2006) by John DiJulius, headquartered in Brecksville, Ohio. The firm sells a suite of services built around its trademarked X-Commandment Methodology, a 10-component framework for engineering consistent customer and employee experiences across locations, departments, and employees. Core deliverables include hands-on CX/EX consulting engagements, a 12-month CX Executive Academy certification priced at $15,000 per participant with quarterly in-person sessions in Cleveland, an online CXEA course at $3,500, keynote presentations, individual CX coaching, and a tiered Experience Revolution Membership ($249 individual / $749 team annually). Free diagnostic tools (C-SAT assessment), six published books, a 260+ episode podcast, and free downloadable guides function primarily as lead generation and thought leadership rather than direct revenue drivers.

The company's go-to-market is sales-led and event-driven: outbound enterprise field sales targeting multi-million-dollar organizations, anchored by complimentary 30-minute CX strategy calls that diagnose gaps before custom engagement proposals. Keynote speaking at Fortune 100 events, industry conferences, and franchise associations serves as a parallel brand-building and demand generation channel, while content (podcast, blog, newsletter reaching 10,000+ subscribers) supports top-of-funnel awareness. The DiJulius Group claims 500+ client organizations across banking, hospitality, manufacturing, healthcare, retail, logistics, government, and consumer goods, with named logos including Starbucks, The Ritz-Carlton, Chick-fil-A, Celebrity Cruises, Marriott, KeyBank, U.S. Bank, Domino's, Anytime Fitness, Nestle, Goodyear, NewDay USA, and WorldWide Express.

The revenue mix is professional services-dominant, augmented by training/certification fees, subscription memberships, and book sales. Pricing is custom for consulting engagements, transparent for content products. The firm employs 11-50 people, is founder-owned with no disclosed outside investment, and has no subsidiaries, acquisitions, or restructuring activity. Operating geographies are United States-centric, with virtual delivery extending the reach of certification and coaching globally.

Name

The DiJulius Group

Legal name

The DiJulius Group

Website

https://thedijuliusgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The DiJulius Group is a private customer and employee experience consulting firm that helps multi-million dollar organizations build consistent service cultures through its trademarked X-Commandment Methodology, hands-on consulting, a CX Executive Academy certification, keynotes, and content products.

Ownership category

akta.pro rank

Headquarters

HQ city

Beachwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Hands-on consulting engagements to fix CX and EX gaps, align leaders, and engineer consistent customer experiences. Available onsite or virtual. Pricing is custom based on scope and organization size.
2. CX Executive Academy Certification: 12-month part-time certification program described as a 'master's degree in customer experience.' Includes quarterly intensive training sessions in Cleveland, Ohio, virtual meetings, webinars, and personalized strategic plan development. Priced at $15,000 per participant.
3. Keynote Speaking: High-energy keynote presentations on customer service, employee experience, and the Relationship Economy. Popular topics include Creating a Customer Service Revolution, The Relationship Economy, and The Employee Experience Revolution. Available for corporate events, conferences, and associations.
4. Books and Publications: Sale of books authored by John DiJulius including The Customer Service Revolution ($24.95), The Employee Experience Revolution ($26.95), The Relationship Economy ($24.95), What's the Secret ($23.00), and Secret Service ($14.25). Also offers bulk case pricing for organizations.
5. Experience Revolution Membership: Annual membership program providing ongoing access to training content, resources, and community. Individual membership at $249/year, team renewal at $749/year. Includes the Leading the Experience Revolution series.
6. CXEA Online Course: Online version of the Customer Experience Executive Academy for individual enrollment at $3,500.
7. CX Coaching: Individual CX coaching services available through cxcoaching.com, complementing the group training programs.
8. Podcast Sponsorships and Content Revenue: The Customer Service Revolution Podcast (260+ episodes) serves as a demand generation and thought leadership tool, with potential sponsorship revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

The DiJulius Group provides hands-on customer experience and employee experience consulting engagements that diagnose CX gaps and engineer consistent experiences across locations, departments, and touchpoints. The firm also delivers keynote presentations, a 12-month CX Executive Academy certification, ongoing membership training, and CX coaching—anchored by the proprietary X-Commandment Methodology and C-SAT assessment tool. The portfolio is supported by a publishing arm featuring books authored by founder John DiJulius and a content ecosystem including a podcast and webinars.

Product overview

The DiJulius Group is a customer and employee experience consulting firm that offers a comprehensive portfolio of products and services designed to help organizations build world-class CX and EX cultures. The core offerings include hands-on consulting services and keynote presentations for immediate organizational impact, paired with the Customer Experience Executive Academy (CXEA) - a 12-month certification program that trains internal CX champions. The company also provides the X-Commandment Methodology as its trademarked intellectual property framework, the C-SAT assessment tool for diagnosing service aptitude gaps, and CX Coaching services. Educational content is delivered through the Customer Service Revolution Podcast, membership programs, and free resources including webinars and downloadable guides. The product suite is complemented by a publishing arm offering six books authored by John DiJulius, including 'The Customer Service Revolution,' 'The Relationship Economy,' and 'The Employee Experience Revolution,' available in various formats. Training products like My CX Trainer and the Experience Revolution Package round out the offerings for organizations seeking self-paced learning solutions.

Differentiator

Problem solved

Functional benefit

Brands

• CX Executive Academy: A 12-month certification program for customer experience professionals, often called the master's degree in customer experience.
• Customer Service Revolution Podcast
• X-Commandment Methodology
• C-SAT (Company Service Aptitude Test)
• Experience Revolution Membership
• CX Coaching

Products and services

• CX and EX Consulting Engagements Hands-on, custom consulting engagements in which DiJulius consultants diagnose CX and EX gaps, align leadership, and engineer a consistent customer and employee experience across locations, departments, and touchpoints. Delivered onsite or virtually for multi-million dollar organizations.
• Keynote Speaking High-energy, high-takeaway keynote presentations on customer service revolution, the Relationship Economy, and the Employee Experience Revolution, delivered for Fortune 100 companies, franchises, associations, and industry conferences. Available in-person and virtually.
• Customer Experience Executive Academy (CXEA) In-Person Certification A 12-month part-time certification program often described as a master's degree in customer experience, teaching the X-Commandment Methodology to build internal CX champions who lead sustainable, measurable change. Includes quarterly intensive sessions in Cleveland, Ohio, virtual meetings, webinars, and a personalized strategic plan. Priced at $15,000 per participant.
• CX Executive Academy Online Online, self-paced version of the CX Executive Academy certification, designed for individual practitioners who cannot attend the in-person Cleveland cohorts. Priced at $3,500 per participant and includes digital access to curriculum and virtual components.
• Experience Revolution Membership Annual membership program providing ongoing access to CX/EX training content, resources, and the Leading the Experience Revolution series, along with a community of CX professionals. Priced at $249 per year for individuals and $749 per year for teams.
• CX Coaching Individualized coaching services for customer experience leaders delivered through cxcoaching.com, complementing the group's consulting and academy offerings with personal implementation support.
• Books by John DiJulius A catalog of bestselling books authored by John DiJulius covering customer experience, employee experience, and the Relationship Economy, sold individually through the firm's e-commerce shop with bulk case pricing. Titles include The Customer Service Revolution ($24.95), The Employee Experience Revolution ($26.95, co-authored with David Murray), The Relationship Economy ($24.95), What's the Secret ($23.00), Secret Service ($14.25), and The Best Customer Service Quotes Ever Said ($16.00), available in hardcover, audiobook, and Kindle formats.
• Leading the Experience Revolution Series A multi-module training series on leading customer experience transformation, available as the complete 2025 series bundle for $749 or as individual modules for $249 each, distributed through the firm's online shop.
• Experience Revolution Package A bundled package of experience-related resources priced at $51.90, sold through the firm's e-commerce shop as a starter set for organizations introducing the methodology.
• My CX Trainer A self-paced customer experience training tool sold via direct inquiry with custom pricing, designed to extend the firm's methodology into self-directed learning within client organizations.

Quantifiable outcome

• Client retention improved from 81% to 97% in 4 quarters (WorldWide Express)
• +11 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beyond Philosophy: CX and customer experience strategy consulting firm with a proprietary methodology, similar mid-sized boutique profile, and overlapping service mix of consulting, training, and thought leadership content.
• Strativity Group: Customer experience consulting firm offering CX strategy, training, and certification programs to enterprise clients; competes directly with The DiJulius Group's consulting and CXEA-style offerings.
• Experience Dynamics: Boutique CX and UX consulting firm that combines customer experience strategy with training and workshops, closely mirroring the consulting-plus-training model of The DiJulius Group.
• Walker Information: Long-standing CX advisory and research firm focused on customer experience measurement, strategy, and employee experience — a direct functional peer in the enterprise CX consulting space.
• The Service Profit Chain Institute: CX training and consulting organization built around a proprietary service-profit methodology, comparable in size, training-led GTM, and emphasis on linking employee experience to customer outcomes.

Broad incumbents

• McKinsey & Company (CX Practice): Global management consultancy with a dedicated Customer Experience practice serving large enterprises; competes for the same Fortune 500 CX transformation mandates but at much greater scale and breadth.
• Bain & Company (Customer Strategy practice): Top-tier global consultancy with a Net Promoter System and customer strategy franchise that overlaps with DiJulius's CX transformation work, especially for NPS-driven engagements at large enterprises.
• Qualtrics XM (Experience Management): Enterprise experience management platform (formerly including Temkin Group) that combines CX software with advisory and research services, competing for the same CX budget from a tech-enabled angle.
• Medallia: Customer and employee experience analytics platform with a professional services arm; competes for CX transformation engagements where measurement, journey analytics, and strategy converge.

Others

• CXPA (Customer Experience Professionals Association): Industry association for CX practitioners that complements rather than competes with DiJulius, providing certification, training, and community that overlaps with the CXEA and Experience Revolution Membership offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dijuliusgroup
• Facebookfacebook.com/thedijuliusgroup
• LinkedInlinkedin.com/company/the-dijulius-group
• Instagraminstagram.com/explore/locations/1015000353/the-dijulius-group
• Xx.com/dijuliusgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The DiJulius Group