ANAROCK Tech
ANAROCK Tech builds a vertical CRM platform exclusively for real estate developers, offering mobile and web applications for lead management, channel partner engagement, performance marketing, and inventory control across India and the GCC.
- Company typePrivate
- Founded2011
- HeadquartersBandra, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ANAROCK Tech does
ANAROCK Tech is an India-headquartered, private vertical SaaS company that builds a CRM platform purpose-built for the real estate sales cycle. Operating as a technology subsidiary of ANAROCK Property Consultants Pvt Ltd. within the broader ANAROCK Group, the company was established in 2011 and serves real estate developers across India and the GCC, with reported coverage of 14 cities and 300+ project launches. Its product suite is organized around three offline-ready mobile applications for the field (Agents App, Channel Partner Sourcing App, and Team Lead App), a web-based Management Platform with 40+ reports, and complementary modules covering performance marketing, site digitalization, inventory management, and pre-sales call center operations. The underlying technology stack combines React/Redux/Next.js on the frontend with Phoenix/Elixir on the backend, Python for data processing, and PostgreSQL/MongoDB for data storage, with mobile apps delivered on Android and iOS.
The company's commercial model is a tiered per-user monthly subscription (₹1,200–₹4,000 per license per month) paired with one-time setup fees ranging from ₹1 lakh to ₹6 lakh, with separate pricing tracks for Anarock-hosted and customer-self-hosted deployments. Unlimited licensing within team-size tiers and free customizations/feature upgrades are explicitly stated, lowering marginal cost as customer teams scale. Distribution runs through two parallel motions: an enterprise field-sales motion targeting large developers (Brigade, Hiranandani, Piramal, Lodha, Tata, Phoenix, Raymond, Raheja and others are publicly named customers), and a product-led motion offering free trials, self-service onboarding, and a 2–3 week implementation timeline. Revenue is not disclosed, and no external funding rounds are reported, indicating operations are funded internally by the ANAROCK Group parent. The company maintains ISO 27001 certification and is pursuing SOC 2 compliance, positioning itself for enterprise procurement requirements.
ANAROCK Tech firmographics
Firmographics- Name
- ANAROCK Tech
- Legal name
- ANAROCK Property Consultants Pvt Ltd.
- Website
- https://tech.anarock.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ANAROCK Tech builds a vertical CRM platform exclusively for real estate developers, offering mobile and web applications for lead management, channel partner engagement, performance marketing, and inventory control across India and the GCC.
- Ownership category
- akta.pro rank
ANAROCK Tech industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where ANAROCK Tech is headquartered
LocationHeadquarters
- HQ city
- Bandra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ANAROCK Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Licensing (Per User): Monthly subscription model billed per user license with tiered pricing based on team size. Includes unlimited licenses within team size tiers at no additional cost. Both Anarock-hosted and self-hosted deployment options available.
- One-Time Setup Fees: One-time implementation and setup fees ranging from ₹1 lakh to ₹6 lakh depending on deployment type (Anarock Server vs Self Server) and team size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | On Anarock Server - Small Team (0-10 users) |
| Subscription | Monthly | On Anarock Server - Medium Team (10-50 users) |
| Subscription | Monthly | On Anarock Server - Large Team (50-100 users) |
| Subscription | Monthly | On Anarock Server - Enterprise (100-250 users) |
| Subscription | Monthly | On Anarock Server - Large Enterprise (250+ users) |
| Subscription | Monthly | On Self Server - Small Team (0-10 users) |
| Subscription | Monthly | On Self Server - Medium Team (10-50 users) |
| Subscription | Monthly | On Self Server - Large Team (50-100 users) |
| Subscription | Monthly | On Self Server - Enterprise (100-250 users) |
| Subscription | Monthly | On Self Server - Large Enterprise (250+ users) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ANAROCK Tech product offering
Product offeringCore offering
ANAROCK Tech develops and sells a unified real estate Customer Relationship Management (CRM) software platform consisting of mobile applications (Agents App, Channel Partner Sourcing App, Team Lead App) and a web-based Management Platform, augmented by modules for performance marketing, site digitalization, inventory management and pre-sales/call center operations. The platform is offered on a per-user monthly subscription basis with one-time setup fees, and is deployed either on ANAROCK's hosted shared servers or on a customer's own self-hosted server.
Product overview
ANAROCK Tech offers a unified real estate Customer Relationship Management (CRM) platform comprising multiple integrated modules. The core portfolio includes three mobile applications (Agents App, Channel Partner Sourcing App, Team Lead App) providing field-level CRM functionality, combined with a web-based Management Platform serving as the central analytics dashboard. The suite is augmented by specialized modules: Performance Marketing Reimagined for marketing analytics, Site Digitalization for walk-in customer capture, Inventory Management for booking operations, and Pre Sales for call center management. All products are tested across 300+ real estate launches and deliver up to 28% higher ROI.
Differentiator
Problem solved
Functional benefit
Products and services
- Agents App Offline-ready mobile CRM application for sales agents and managers to connect with customers in real time, designed to deliver up to 20% higher sales conversion for real estate developer sales teams.
- Channel Partner Sourcing App Mobile app providing real-time updates on ignored channel partners to improve engagement with broker networks, delivering 40% better channel partner engagement for real estate developers.
- Team Lead App (Pulse) Manager-facing mobile personal assistant app that simplifies lead tracking with alerts from more than 12 triggers, reducing missed sales opportunities by 25%.
- Management Platform Web-based analytics dashboard for senior management with 40+ reports and smart alerts to support data-driven decisions across real estate projects.
- Performance Marketing Reimagined Marketing analytics module providing real-time ad spend and campaign analysis to predict performance drivers and help achieve 50% higher site visits and 18% reduction in bad marketing spends.
- Site Digitalization Module to digitize on-site operations by securely capturing walk-in customer data along with a built-in post-site visit feedback feature.
- Inventory Management Inventory management module providing real-time visibility on property inventory along with discounting, quotations and online payments for easy and quick bookings.
- Pre Sales (Call Center Management) Call center management module with integrated auto dialer and dashboard transparency for outbound calling operations in real estate pre-sales.
Quantifiable outcome
- 28% higher ROI for customers using the CRM solution
- +6 more outcomes
Companies that use ANAROCK Tech
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
ANAROCK Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ANAROCK Tech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ANAROCK GroupcoreANAROCK Tech powers ANAROCK Residential's operations and business initiatives. The technology company was built to serve the parent company's needs first, ensuring products are battle-tested before serving external customers. ANAROCK Property Consultants Pvt Ltd is the parent organization.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ANAROCK Tech competitors and assessment
Company assessmentDirect peers
- BoldTrail (formerly kvCORE): End-to-end real estate platform combining CRM, lead generation, and IDX websites for agents and teams. Comparable as a vertically integrated real estate platform with mobile apps, lead routing, and performance analytics targeting the same developer/sales-agent workflow.
- Propertybase: Real estate CRM built natively on Salesforce for brokerages and developers. Comparable as a real estate vertical CRM with lead management, marketing automation, and transaction management — directly overlaps ANAROCK Tech's product positioning for property sales teams.
- Freshsales (Freshworks): India-founded sales CRM with built-in phone, email, AI lead scoring, and workflow automation. Comparable as a sales-focused CRM competing for mid-market developer accounts, with similar mobile-first and PLG-style positioning, and the strongest India-headquartered direct peer.
- Real Geeks: Real estate-focused CRM and lead generation platform primarily serving real estate agents and brokerages in North America. Comparable as a vertical-specific CRM with mobile apps, lead routing, and conversion analytics targeting property sales workflows — the same use cases ANAROCK Tech serves for developers.
- Pipedrive: Sales pipeline-focused CRM with strong mobile app and visual deal management. Comparable as a mobile-first, sales-focused CRM optimized for field sales teams — the same workflow ANAROCK Tech's Agents App targets.
Broad incumbents
- Salesforce: Global CRM leader with Industry Clouds and a deep partner ecosystem including Propertybase. Comparable as the dominant horizontal CRM that large Indian developers often already deploy; ANAROCK Tech must position as a faster-to-deploy, real-estate-tuned alternative.
- HubSpot: CRM platform with strong marketing automation, free tier, and growing enterprise presence. Comparable as a freemium horizontal CRM frequently evaluated against purpose-built vertical solutions for SMB and mid-market sales operations.
- Zoho CRM: Large horizontal CRM platform with broad customization and a Zoho Real Estate industry solution. Comparable as a low-cost, customizable CRM alternative frequently considered by Indian mid-market developers evaluating vertical-specific options like ANAROCK Tech.
- Yardi: Established real estate software suite covering leasing, property management, and CRM. Comparable as an incumbent real estate software vendor whose CRM and inventory management modules overlap with ANAROCK Tech's inventory and pre-sales modules.
Emerging players
- Buildium: Property management platform with resident CRM and lead-to-lease workflow. Comparable as a real estate operations platform whose resident tracking and CRM features partially overlap with ANAROCK Tech's sales-side CRM, particularly for builders transitioning to property management.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ANAROCK Tech social profiles
Digital presenceANAROCK Tech compliance and trust
Trust signalCompliance3 records
ANAROCK Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANAROCK Tech leadership team
Management profileNumber of profiles
ANAROCK Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANAROCK Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANAROCK Tech
What does ANAROCK Tech do?
ANAROCK Tech develops and sells a unified real estate Customer Relationship Management (CRM) software platform consisting of mobile applications (Agents App, Channel Partner Sourcing App, Team Lead App) and a web-based Management Platform, augmented by modules for performance marketing, site digitalization, inventory management and pre-sales/call center operations. The platform is offered on a per-user monthly subscription basis with one-time setup fees, and is deployed either on ANAROCK's hosted shared servers or on a customer's own self-hosted server.
Is ANAROCK Tech a public or private company?
ANAROCK Tech is a private company. It is classified as corporate owned and is currently operating.
When was ANAROCK Tech founded?
ANAROCK Tech was founded in 2011. It employs 51 to 100 people.
Where is ANAROCK Tech based?
ANAROCK Tech is headquartered in Bandra, India, in the Asia region.
How does ANAROCK Tech make money?
Two revenue lines are on record. Subscription Licensing (Per User) is the primary driver. The others are one-Time Setup Fees.
Who are ANAROCK Tech's main competitors?
Direct peers on record are BoldTrail (formerly kvCORE), Propertybase, Freshsales (Freshworks), Real Geeks and Pipedrive. Broad incumbents are Salesforce, HubSpot, Zoho CRM and Yardi. Buildium is listed as an emerging player.
Does ANAROCK Tech have an API?
No public API is recorded for ANAROCK Tech.
What industry is ANAROCK Tech in?
ANAROCK Tech's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5132 and its SIC code is 7372.