My FootDr

What My FootDr does

My FootDr is a Singapore-headquartered podiatry clinic founded in 2012 by Matthew Herd, operating as the Southeast Asian Centre of Excellence affiliated with Australia's largest podiatry group (My FootDr Australia / Australian Foot & Ankle Institute). The practice delivers a comprehensive suite of clinical podiatry services spanning routine foot and nail care, biomechanical assessment (Video Gait Analysis), custom orthotic and footwear manufacturing (Exacta3D scanning with 0.1mm accuracy, CAD orthotic design, mySandal custom orthotic sandals), and advanced treatment modalities including Lunula Laser for fungal nail infections, Shockwave Therapy for musculoskeletal disorders, Cryotherapy for verrucae, and the patented TAG Brace for diabetic ulcer offloading. Specialist service lines address paediatric podiatry, aged footcare, diabetic foot management (Biothesiometer, Doppler Ultrasound), and sport-specific podiatry across cricket, cycling, skating, and golf, with official provider relationships with Cricket Australia and Brisbane Heat.

The business operates across three countries — Singapore (Palais Renaissance flagship), Malaysia (Petaling Jaya), and Indonesia (Jakarta partner location) — and runs an integrated clinical-plus-product model. Revenue is generated from professional consultation and treatment fees, custom orthotic and footwear hardware sales, sport-specific athletic services, and cosmetic restoration (KeryFlex). Distribution combines physical clinic appointments, a Nookal-powered online booking system, WhatsApp enquiry, and a telehealth consultation platform with integrated exercise prescription app. The customer base is overwhelmingly individual consumer across general public, athletes, paediatric, geriatric, and diabetic segments, with no disclosed enterprise contracts and no direct insurance billing in Singapore. The practice is privately held with no public funding, M&A, or institutional investment signals in the source material.

Name

My FootDr

Legal name

My FootDr

Website

https://myfootdr.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

My FootDr is a Singapore-headquartered podiatry clinic (founded 2012) offering clinical foot care, custom orthotics and footwear, and advanced treatments like Lunula Laser and TAG Brace to consumers and athletes across Singapore, Malaysia, and Indonesia.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Footwear Manufacturing (31621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Nail Disorders (Onychology) (HLAKACAJ), Comfort, Orthopedic & Medical Footwear (CRAAACAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)

Keywords

• Podiatry services
• Custom foot orthotics
• Diabetic foot care
• Sports podiatry
• Fungal nail treatment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Podiatry Services: Professional consultation and treatment services including assessments, care management, and minor surgery for various foot and lower limb conditions.
2. Custom Foot Orthotics: Custom-made orthotic devices manufactured from digital foot scans, typically available same day. Revenue from prescription orthotics for various foot conditions.
3. Custom Footwear: Custom-made medical grade footwear, fashion shoes, orthopaedic sandals, and footwear modifications. Includes Exacta3D custom shoes and mySandal custom orthotic sandals.
4. Cricket Shoe Modifications: Custom cricket shoe spiking, modifications and orthotics. Serving professional cricket players including Brisbane Heat and Cricket Australia.
5. Cycling Orthotics: Carbon cycling orthotics conforming to exact contours of feet for improved foot mechanics and performance.
6. KeryFlex Cosmetic Nail Restoration: Professional nail restoration system using patented KeryFlex resin to restore appearance of nails affected by fungus, dystrophies and trauma.
7. Orthotic Skate Supports: Custom orthotic skate supports for skaters with various arch types, including pre-fabricated, training, and customized sports orthotics.
8. Telehealth Consultations: Online video consultations with integrated exercise prescription app for remote patient care and follow-up.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

My FootDr is a Singapore-based podiatry clinic that diagnoses, treats and manages foot and lower limb conditions through clinical consultations, in-house designed and manufactured custom foot orthotics and custom footwear, and advanced therapies such as video gait analysis, Lunula laser fungal nail treatment, shockwave therapy, cryotherapy, TAG Brace ulcer offloading, and KeryFlex cosmetic nail restoration. The practice serves individual patients across general, diabetic, paediatric, aged and sports podiatry segments, and supports them through in-clinic visits, online booking and telehealth consultations.

Product overview

My FootDr is a podiatry clinic and healthcare provider offering a comprehensive suite of foot and lower limb care services. The core offering centers on Clinical Podiatry with specialized services including Custom Foot Orthotics (manufactured in-house using CAD CAM and 3D scanning technology), Custom Footwear (medical grade and fashion), and Video Gait Analysis for biomechanical assessment. Treatment services include Lunula Laser for fungal nail care management, Shockwave Therapy for musculoskeletal conditions, Cryotherapy for wart removal, and the TAG Brace for ulcer offloading. Specialty populations are served through Paediatric Podiatry, Aged Footcare, and Diabetic Footcare programs. Additional offerings include sport-specific solutions (Custom Cricket Shoes, Cycling Orthotics, Orthotic Skate Supports), Cosmetic Nail Restoration (KeryFlex), Custom Orthotic Sandals (mySandal brand), and Telehealth Consultation for remote care. The practice also provides Strapping Techniques and general Footwear Advice. As part of Australia's largest podiatry group, the clinic operates from Singapore with affiliated locations in Malaysia and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• mySandal: Custom-made orthotic sandals brand offering handcrafted footwear by orthopaedic boot makers and pedorthists
• Australian Foot & Ankle Institute

Products and services

• Clinical Podiatry Full scope of clinical podiatry including comprehensive foot assessments, care management, surgery and aesthetic podiatry procedures for skin and nail disorders; for patients with general foot complaints.
• Video Gait Analysis Advanced motion analysis using video technology to diagnose complex motion-related pathology of the foot, ankle, knee, hip and lower back; for athletes, runners and patients with biomechanical complaints.
• Custom Foot Orthotics Custom shoe inserts designed using CAD CAM technology and 3D digital foot scans with 0.1mm accuracy to support foot shape, align the ankle and improve posture and foot function; for patients needing biomechanical correction.
• Custom Footwear Custom-made medical grade footwear, fashion shoes, orthopaedic sandals and footwear modifications produced using Exacta3D scanning technology; for patients needing medically indicated or hard-to-fit shoes.
• Custom Orthotic Sandals (mySandal) Custom-made orthotic sandals with precision foot scans (0.1mm accuracy) built into the footbed, handcrafted by orthopaedic boot makers with a choice of leather colours and styles under the mySandal brand.
• Lunula Laser Care Management Revolutionary pain-free laser therapy for fungal nail infections (Onychomycosis) using the Lunula laser system, with reported clinical trial success rates of 71-88%.
• Diabetic Footcare Comprehensive diabetic foot management including screening, circulation tests (Doppler Ultrasound), neurological tests (Biothesiometer), and ulcer prevention care; for diabetic patients at risk of foot complications.
• Aged Footcare Specialised foot care for elderly patients focusing on prevention of diabetic foot ulcers, infections and mobility-related complications; for senior citizens.
• Paediatric Podiatry Specialised foot and lower limb care for children addressing flat feet, Sever's disease, in-toe/out-toe walking, juvenile bunions and other developmental issues; for parents of paediatric patients.
• Shockwave Therapy (ESWT) Extracorporeal Shockwave Therapy for managing Achilles tendinopathy, plantar fasciitis/fasciopathy, painful trigger points and other musculoskeletal disorders of the foot and lower limb.
• Cryotherapy Nitrogen-based tissue freezing treatment for removal of verruca lesions (plantar warts), using a pressurised canister with spray tip or contact probe.
• TAG Brace Patented prosthetic suspension brace that completely offloads the foot and ankle complex, eliminating pressure and shear to heal stubborn foot ulcerations; offered as Singapore's first provider outside the United States.
• Cosmetic Nail Restoration (KeryFlex) Professional nail restoration using patented KeryFlex resin to restore the appearance of nails affected by fungus, dystrophies and trauma, creating a flexible, non-porous artificial nail hardened with UV.
• Custom Cricket Shoes World-leading cricket shoe spiking, modifications and orthotics service under the Custom Cricket Shoes (CCS) brand, providing cricket shoe conversions under podiatrist supervision for professional and amateur cricketers.
• Cycling Orthotics (Cobra9) Carbon cycling orthotics using the Cobra9 Pro system, custom-made to shoes and foot mechanics to improve power, torque and comfort during cycling.
• Orthotic Skate Supports Custom orthotic skate supports for ice and roller skaters providing optimal foot support and alignment, available as pre-fabricated, training and customised sports orthotic options.
• Telehealth Consultation Remote video consultation service with integrated exercise prescription app, strapping technique videos and end-to-end encrypted platform for podiatry advice, follow-up and remote care management.

Quantifiable outcome

• Lunula Laser fungal nail treatment success rates of 71-88%+
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Recovery SystemsminorStrategic or Co-development PartnerWorking partner providing sports recovery services. Collaborates with My FootDr for comprehensive sports medicine and athlete care solutions.
• Integrative PhysiominorStrategic or Co-development PartnerWorking partner physiotherapy clinic. Collaborates with My FootDr to provide integrated physical therapy and rehabilitation services.
• Australian Foot & Ankle Institute (AFAI)coreStrategic or Co-development PartnerCentre of Excellence affiliated with Australia's largest podiatry group. Provides access to innovative medical technologies, pioneering treatments, and excellent patient outcomes. Hosts team of sports podiatrists specifically trained in fitting carbon cycling orthotics.
• University of JohannesburgminorOthersCharles Zwiegelaar graduated with B.Tech (Pod) RSA degree from University of Johannesburg, South Africa. Academic partnership for podiatry education.
• Queensland University of TechnologyminorOthersBoth Matthew Herd and Natalie Baggaley graduated with Bachelor of Podiatry from QUT in Australia. Academic partnership for podiatry education.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• My FootDr Australia (Australian Foot & Ankle Institute): The parent Australian podiatry group and Centre of Excellence; operates the same podiatry service model, technology stack (TAG Brace, Exacta3D, Lunula Laser), and franchise-like affiliated clinic network that My FootDr Singapore belongs to.
• The Foot Practice: Singapore-based podiatry clinic providing clinical foot care, custom orthotics, sports podiatry, and diabetic foot management—directly competing for the same patient segments in the same Singapore market.
• Physio & Sole Clinic: Singapore clinic combining physiotherapy and podiatry with custom orthotics and sports rehabilitation—competes head-to-head with My FootDr for the same runner, athlete, and chronic pain patient segments.
• East Coast Podiatry: Singapore podiatry practice offering orthotics, biomechanical assessments, sports podiatry, and diabetic foot care—overlapping service mix and target demographic with My FootDr's Orchard Road clinic.
• Atlas Sports Podiatry: Singapore podiatry clinic with strong focus on sports biomechanics, gait analysis, and custom orthotics—direct competitor in the running and athletic-performance segment that is core to My FootDr's positioning.
• Dr. Foot (Singapore): Singapore foot care and orthotics retailer-clinic hybrid offering insoles, custom orthotics, and foot care services—competes with My FootDr in the OTC orthotics and custom insole category.

Broad incumbents

• Foot Levelers: US-based custom orthotics manufacturer and supplier serving chiropractors and podiatrists globally—a broader incumbent in the orthotics value chain that overlaps with My FootDr's custom orthotic manufacturing capability.

Regional players

• Orthotics Plus: Australia-based custom orthotics and footwear provider operating in the same ANZ podiatry ecosystem as My FootDr's parent group—comparable technology and service mix but focused on the Australian market.

Emerging players

• CoreBody Pilates & Podiatry: Singapore wellness and podiatry concept offering gait assessments and orthotics in a wellness-clinic format—emerging niche player intersecting with My FootDr's biomechanics and custom orthotic offering.
• SoleScience (UK): UK-based podiatry and sports science clinic specializing in biomechanical assessments, custom orthotics, and gait analysis—comparable sports podiatry service model to My FootDr but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myfootdrau
• Facebookfacebook.com/myfootdr
• LinkedInlinkedin.com/company/my-footdr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My FootDr