WoonEnergie

What WoonEnergie does

WoonEnergie was a Dutch retail energy supplier providing electricity and gas primarily to housing corporations (woningcorporaties) and their tenants. Founded by housing corporations and legally operated through CEN bv (Chamber of Commerce 52698238), the company held a narrow vertical focus in the Dutch consumer energy market, claiming tariffs consistently ranked among the three lowest in the Netherlands and supplying 100% green electricity generated from European wind. Its principal offering was the Modelcontract, a variable-rate agreement with semi-annual price resets, bundled with a free Overstapservice that handled the full switching process from a customer's prior supplier.

The product surface included the Mijn WoonEnergie self-service portal (secured via VeriSign SSL), the EnergieRegelaar portal for bewindvoerders (budget administrators) managing multiple vulnerable client accounts, the WoonEnergie BespaarPlan savings tool, solar feed-in compensation and saldering services for tenants with rooftop PV, and a Betalingsregeling installment option. Revenue combined fixed monthly supply charges (€47.99 electricity, €7.99 gas) with usage-based per-kWh and per-m³ variable rates, sold through a sales-led go-to-market anchored in housing corporation partnerships and a direct online channel for tenants.

WoonEnergie operated as a subsidiary of Eneco Groep, which functioned as the parent brand and channel into the housing corporation market for broader sustainability innovations. On 1 November 2025, WoonEnergie stopped delivering energy and all customer contracts were migrated to Eneco on unchanged terms, formally discontinuing the WoonEnergie brand.

Name

WoonEnergie

Legal name

CEN bv h.o.d.n. WoonEnergie

Website

https://woonenergie.nl

Company type

Private

Operating status

Closed

Headcount range

1–10 employees

Short description

WoonEnergie was a Dutch electricity and gas supplier serving housing corporations and their tenants, founded by woningcorporaties as a subsidiary of Eneco Groep. The brand ceased energy delivery on 1 November 2025, with all contracts transferred to parent Eneco.

Ownership category

akta.pro rank

Product category

Residential Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

Keywords

• Residential energy supply
• Green electricity services
• Natural gas supply
• Housing corporation utilities
• Variable rate energy contract

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity supply: WoonEnergie supplies electricity to customers with variable pricing. The model contract has variable rates that can change twice yearly (January 1 and July 1) or more frequently under exceptional circumstances. Revenue comes from electricity delivery charges plus fixed monthly supply costs.
2. Gas supply: WoonEnergie supplies natural gas to customers with variable pricing. Revenue comes from gas delivery charges plus fixed monthly supply costs.
3. Solar panel return compensation: Customers who generate more electricity than they consume receive a return compensation of €0.01 per kWh (excluding taxes). This is a deduction from revenue for customers with solar panels who return excess electricity to the grid.
4. Fixed monthly supply costs: Monthly fixed charges for electricity (€47.99/month) and gas (€7.99/month) supply services, providing recurring revenue regardless of consumption levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WoonEnergie supplied electricity and natural gas to Dutch housing corporations and their tenants under variable-rate Modelcontracts, with all electricity sourced as 100% green power from European wind farms. The offering was supported by the Mijn WoonEnergie online customer portal for account management, the EnergieRegelaar portal for budget administrators managing multiple clients, and ancillary services including solar panel feed-in compensation, the BespaarPlan savings program, payment arrangements, and a full switching service handling the transition from previous suppliers.

Product overview

WoonEnergie is an energy supplier in the Netherlands that provides electricity and gas supply primarily to housing corporations and their tenants. The core offering is the Modelcontract, a standard variable-rate energy contract with indefinite duration. This is supported by the Mijn WoonEnergie customer portal for account management. Additional services include the WoonEnergie BespaarPlan for energy savings, the EnergieRegelaar portal for administrators/bewindvoerders managing multiple client accounts, backfeed and netting services for solar panel owners, and payment arrangement options. The company ceased energy supply operations on November 1, 2025, with all contracts transferred to parent company Eneco.

Differentiator

Problem solved

Functional benefit

Products and services

• Modelcontract (Stroom en Gas) Standard variable-rate energy contract for electricity and gas with indefinite duration, offering flexible pricing that adjusts semi-annually on January 1 and July 1. All electricity is 100% green from European wind, with fixed monthly supply charges (€47.99 electricity; €7.99 gas) and usage-based rates per kWh and per m³. Target users are tenants of Dutch housing corporations and individual residential consumers in the Netherlands.
• Overstapservice End-to-end switching service that manages the full transition from a customer's previous energy supplier, including contract confirmation, cancellation of the prior account, and meter reading coordination, delivered through a simple 4-step online process. Target users are Dutch residential consumers and housing corporation tenants switching to WoonEnergie.
• Terugleverkosten & Salderen (Solar Feed-in Service) Service for residential customers with solar panels enabling surplus electricity to be fed back into the grid in exchange for compensation of €0.01 per kWh excluding taxes, with annual netting (saldering) of self-generated electricity introduced from June 1, 2024. Target users are tenants and residential consumers in the Netherlands who own solar panels.
• WoonEnergie BespaarPlan Interactive energy savings program designed to help tenants reduce household energy costs and assist housing corporations in meeting sustainability objectives by lowering collective CO2 emissions. Target users are Dutch housing corporation tenants and the housing corporations themselves.

Quantifiable outcome

• Tariffs rank among the lowest three in the Netherlands
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Housing corporations (founded by)coreStrategic or Co-development Partner · 8 November 2018WoonEnergie was founded by housing corporations, making it the only Dutch energy supplier specifically for housing corporations and their tenants. The company deeply understands this sector.
• CEN bvcoreStrategic or Co-development Partner · 1 January 2007CEN bv, the former Centrica, has handled the delivery of electricity and gas for WoonEnergie since January 1, 2007. CEN bv is a very experienced and reliable partner in energy supply, with free and accessible customer service.
• Eneco GroepcoreStrategic or Co-development PartnerWoonEnergie is part of Eneco Groep. As of November 1, 2025, WoonEnergie stopped delivering energy and all contracts transferred to Eneco. WoonEnergie serves as the bridge to the housing corporation market for Eneco's sustainability innovations.
• WocozonminorStrategic or Co-development PartnerWoonEnergie partnered with Mitros and Wocozon to offer attractive packages for lowering tenant energy costs: solar panels combined with WarmteWinner and Toon including a 5-year subscription.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eneco: Major Dutch integrated energy retailer and parent of WoonEnergie. Comparable as the same core business — retail electricity and gas to Dutch households and SMBs, including 100% green wind/solar offerings — but at far larger scale and across all customer segments.
• Essent: One of the largest Dutch retail electricity and gas suppliers (part of E.ON). Comparable as a major Dutch residential/SMB energy retailer, though operating across all segments rather than the housing-corporation niche.
• Vattenfall (Netherlands): Major Dutch retail energy supplier from a European utility group. Comparable as a broad incumbent offering residential and SMB electricity and gas in the same Dutch market.

Direct peers

• Greenchoice: Dutch retail energy supplier focused on green electricity and gas for households and SMBs. Directly comparable to WoonEnergie's green-wind, residential/SMB model in the Netherlands.
• Vandebron: Dutch renewable-energy retailer supplying green electricity and gas to households. Comparable to WoonEnergie's 100% green, residential Dutch retail proposition.
• Oxxio: Dutch retail energy supplier (also under Eneco group) targeting price-sensitive residential and SMB customers with variable contracts — directly comparable to WoonEnergie's low-tariff, flexible-contract positioning.
• Pure Energie: Dutch green energy retailer offering 100% Dutch wind/solar electricity and gas to households and SMBs. Highly comparable to WoonEnergie's green-wind, residential retail model.
• Budget Energie: Dutch low-cost retail electricity and gas supplier competing on price in the same variable-rate, no-frills segment that WoonEnergie targeted.
• Nederlandse Energie Maatschappij (NLE): Dutch retail electricity and gas supplier for residential customers with a price-led positioning, comparable to WoonEnergie's low-tariff residential model.

Emerging players

• Powerpeers: Dutch cooperative green-energy retailer enabling peer-to-peer energy trading for households. Comparable as a Dutch green-energy retail platform serving similar residential customers, though with a differentiated P2P model.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/woonenergie
• LinkedInlinkedin.com/company/woonenergie-cen-bv-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoonEnergie