Yarmouth Boat Yard

What Yarmouth Boat Yard does

Yarmouth Boat Yard is a privately held marina and authorized multi-brand boat dealership headquartered in Yarmouth, Maine, operating as a subsidiary of Marina Holdings LLC. Founded in 1948, the company runs a single physical marina on the Royal River providing direct access to Casco Bay, with over 100 seasonal slips, indoor and outdoor storage for boats up to 46 feet, a full-service maintenance center, parts department, financing assistance, and trade-in valuations. It is an authorized dealer for eight marine brands — Sea Fox, Pursuit, Highfield, Defiance, Allied, Beneteau, Wellcraft, and Starcraft — alongside Yamaha outboard motors, with sample new-boat pricing ranging from approximately $63,400 (Highfield Sport 520) to $616,877 (Beneteau Antares 11 Fly).

The company generates revenue through five distinct streams: one-time boat sales (new and pre-owned), recurring seasonal marina slips, recurring seasonal boat storage, professional service and parts, and financing facilitation fees. Pricing is variable and per-unit on the sales side, with most boats quoted on request rather than published. Go-to-market is sales-led and physical, relying on the marina showroom, the New England Boat Show, direct phone and in-person consultations, and co-branded partnerships with Freedom Boat Club Maine, Maine Boating Academy, and Sea Tow Portland-Midcoast. The customer base comprises recreational boaters, offshore and sport anglers, and luxury cruisers in the Maine coastal region, with no disclosed enterprise or B2B contracts.

Strategically, the business is positioned for modest geographic expansion under its Marina Holdings parent. In October 2024, Marina Holdings partnered with Dallas-based Resilient Marinas, which separates marina real estate ownership from operations to enable capital-light growth. In April 2026, the parent executed the platform's first out-of-state move by acquiring Irwin Marine in New Hampshire's Lake Winnipesaukee region. The company holds Five Star Certification and Top 100 Dealer industry recognition. There is no disclosed proprietary technology platform, mobile app, AI capability, or public software product — the business operates as a traditional dealership and marina with conventional back-office tools.

Name

Yarmouth Boat Yard

Legal name

Yarmouth Boat Yard

Website

https://yarmouthboatyard.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Yarmouth Boat Yard is a Maine-based authorized multi-brand boat dealership and full-service marina offering new and pre-owned boat sales, seasonal slips, indoor/outdoor storage, service, and financing for recreational boaters and anglers, operated as a subsidiary of Marina Holdings LLC.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marina Services

NAICS

Marinas (713930), Boat Dealers (441222)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Boat dealership services
• Marina slip rentals
• Boat storage facilities
• Marine service center
• Outboard motor sales

Headquarters

HQ city

Yarmouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Boat Sales: New and pre-owned boat sales through authorized dealership agreements with multiple marine brands including Sea Fox, Pursuit, Highfield, Defiance, Allied, Beneteau, Wellcraft, Yamaha, and Starcraft. Revenue generated from one-time boat transactions with varying price points.
2. Marina Services: Seasonal dockage for boats up to 46 feet with over 100 slips on the Royal River providing access to Casco Bay. Full-service amenities included.
3. Boat Storage: Outdoor and indoor heated or cold storage for boats up to 46' long and 14' wide. Seasonal storage fees.
4. Service and Parts: Service center providing boat outboard engine service and parts department for accessories and maintenance supplies.
5. Financing: Boat financing services offered through partnerships to facilitate customer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yarmouth Boat Yard is a marina and authorized multi-brand boat dealership in Yarmouth, Maine, selling new and pre-owned boats from manufacturers including Sea Fox, Pursuit, Highfield, Defiance, Allied, Beneteau, Wellcraft, Starcraft, and Yamaha outboards. It operates a full-service maintenance and repair center, parts and accessories department, indoor/outdoor boat storage for vessels up to 46 feet, and over 100 seasonal marina slips on the Royal River with access to Casco Bay. The company also provides boat financing assistance and trade-in valuations.

Product overview

Yarmouth Boat Yard is a marina and boat dealership operating as a single-location business offering sales of new and pre-owned boats from multiple branded manufacturers, outboard motors, boat financing, trade-in valuations, a full-service maintenance center, indoor/outdoor boat storage, and seasonal marina slips. The company serves as an authorized dealer for Sea Fox, Pursuit, Highfield, Defiance, Allied, Wellcraft, Beneteau, and Starcraft boat brands, as well as Yamaha outboard motors. Services include a service center, boat parts department, and over 100 slips on the Royal River providing access to Casco Bay.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sales of new boats from multiple branded manufacturers including Sea Fox, Pursuit, Highfield, Defiance, Allied, Wellcraft, Beneteau, and Starcraft, offered through authorized dealership agreements to individual recreational boaters.
• Pre-Owned Boat Sales Sales of pre-owned and used boats including certified pre-owned vessels, available alongside new boat inventory at the Yarmouth, Maine dealership.
• Yamaha Outboard Motors Sales of Yamaha outboard motors and related propulsion systems offered as an authorized Yamaha marine dealer.
• Boat Financing Boat financing options and loan services arranged through third-party lending partners to facilitate customer purchases of new and pre-owned boats.
• Trade-In Valuations Trade-in valuation services for customers' existing boats, with credit applied toward the purchase of a new or pre-owned boat from the dealership.
• Boat Service Center Full-service maintenance and repair facility for boats and outboard engines, providing professional mechanical service for customer vessels.
• Boat Storage Outdoor and indoor heated or cold storage for boats up to 46 feet long and 14 feet wide, with limited indoor space filling quickly, available on a seasonal basis.
• Marina Slips Seasonal dockage with full-service amenities and quick access to Casco Bay, providing over 100 slips on the Royal River for boats up to 46 feet.
• Parts and Accessories Boat parts department offering accessories, replacement components, and maintenance supplies for customer vessels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Resilient MarinascoreStrategic or Co-development Partner · 1 October 2024Strategic partnership between Marina Holdings and Resilient Marinas (Dallas-based) signed in October 2024. Marina Holdings provides operational expertise while Resilient Marinas owns marina property and real estate assets. This partnership enables Marina Holdings to expand operations into New Hampshire through acquisition of Irwin Marine in April 2026, combining Marina Holdings' operational expertise with Resilient's marine real estate investment capabilities.
• Moose Landing MarinaminorChannel Partner/ Reseller/ DistributorRelated marina under Marina Holdings umbrella. Referenced as sister property with combined brand visibility on Yarmouth Boat Yard website.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• OneWater Marine: OneWater Marine is a publicly traded recreational marine retailer operating dealerships across the U.S. with a similar multi-brand, full-service model (sales, service, storage, financing) overlapping directly with YBY's offerings.
• MarineMax: MarineMax is the largest recreational boat retailer in the United States, operating dealerships across multiple brands. Directly comparable as a multi-brand boat dealer offering new and pre-owned sales, service, financing, and storage — same business model as Yarmouth Boat Yard but at national scale.
• Hinckley Yachts: Premium New England yacht builder and dealer with showrooms and service yards in Maine and other coastal markets. Directly comparable as a high-end regional boat dealer and service provider targeting the same affluent coastal New England boater demographic.
• Irwin Marine: Lake Winnipesaukee (NH) boat dealership and service provider acquired by Marina Holdings in April 2026. Operates a directly comparable multi-brand boat sales and service model in an adjacent New England market, serving as YBY's first out-of-state expansion.
• Naples Boat Mart: Long-standing Maine boat dealer offering new and used boat sales, service, and storage. Directly comparable regional competitor serving the same coastal Maine recreational boating customer base as Yarmouth Boat Yard.
• Port Harbor Marine: New England boat dealer operating multiple locations across Maine and other coastal markets. Comparable multi-brand dealer carrying Pursuit, Boston Whaler, and other premium brands with full sales, service, and storage operations.
• Moose Landing Marina: Sister property under Marina Holdings LLC operating as a marina and boat dealer in Maine. Closely comparable business model, ownership structure, and geographic footprint — featured as a partner brand directly on YBY's website.

Others

• Freedom Boat Club Maine: Membership-based boat club operating in Maine with partnership visibility on YBY's website. Adjacent business model (shared access to recreational boating) rather than direct competition; could be both a partner channel and a substitute for boat ownership.
• Sea Tow Portland-Midcoast: Marine assistance and towing franchise serving coastal Maine with partnership branding on YBY's site. Adjacent service provider rather than direct competitor; supports the broader recreational boating ecosystem that drives YBY's customer demand.
• Maine Boating Academy: Boating education and training provider featured as a partner on YBY's website. Adjacent rather than competitive — supplies skilled captains and trained owners who feed YBY's customer pipeline and deliver on-water training included with new boat deliveries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yarmouthboat_me
• Facebookfacebook.com/YarmouthBoatYard
• LinkedInlinkedin.com/company/yarmouth-boat-yard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yarmouth Boat Yard